Marketing articles from January 2001

Marketing archives from January 2001

First National Bank.(Abbey National Group)(Brief Article)(Company Profile)
January 25, 2001... Company facts First National Bank operates as a separately branded business within the Abbey National Group, and comprises Abbey National's Finance House division. First National has four divisions -- consumer, retail, motor, and...

MOVERS.(Brief Article)
January 25, 2001... Nick Burrows has been appointed sales and marketing director for Macdonald Hotels. Prior to this he was divisional sales, marketing and customer services director with Rank Group Holidays Division, where he was responsible for Warner, Oasis,...

BRAND MANAGER OF THE WEEK.(Phil Epps of First Drinks Brands)(Brief Article)(Interview)
January 25, 2001... Name: Phil Epps Age: 28 Job title: Brand manager, Disaronno Originale Amaretto, First Drinks Brands What is your greatest work achievement? Being involved with the introduction of Glenfiddich Special Reserve 12-year-old...

Marketing Mistakes and Successes.(Review)
January 25, 2001... The eighth edition of Robert Hartley's Marketing Mistakes and Successes (John Wiley & Sons, [pounds]32.50) is a valuable insight into the real marketing world. Using a number of contemporary case studies, the book provides practical...

Lisbon 'trips' for lucky readers.(Evening Standard and British Airways Holidays marketing campaign)(Brief Article)
January 25, 2001... Winter seems unrelenting at the moment. Not only are noses red during the day, but feet are cold in bed at night. The sensible thing to do, surely, is to spend a weekend in a warmer clime. But where to go? Sicily? Barcelona? Rome? How...

Pen Portrait
January 25, 2001... Andrew Bennett is chief executive officer at Colleagues Direct Marketing. He has been with the company since its inception in 1987. Prior to joining Colleagues, he worked with Damart Mail Order. Colleagues' clients include Norwich Union and...

I'LL NAME THAT BRAND IN ONE.(Brief Article)
January 25, 2001... This week's mystery brand was founded as a baker's shop in Plymouth in 1850. Glaxo bought the company in 1968, and Boots took over in 1986. Its present owners purchased Brand X in July 1994. The first example of the product Brand X is...

Juice FM creates the perfect body for its audience.(cosmetic surgery marketing campaign)(Brief Article)
January 25, 2001... It's nearly February. You've long stemmed your cravings for hourly fixes of chocolate and tipples of sherry at 10am, and have (maybe) been blitzing that Christmas pudding-paunch at the gym. But if that flab is still refusing to shift, then...

NEWS OF THE WORLD.(nightclubs with air travel themes)(Brief Article)
January 25, 2001... Airline chic Many people nowadays would admit that air travel is largely endured rather than enjoyed, but some modern brands are dedicated to reviving the sexy and stylish aspects once associated with air travel. Cuore is one of...

EU Rules, OK?
January 25, 2001... UK advertisers have been slow to recognise, let alone react to, the impact of EU legislation. Monitoring developments in Europe should be at the top of UK marketers' agenda. Since the UK signed the Treaty of Rome 30 years ago the home market...

PRs Who Speak Your Language
January 25, 2001... Specialist PRs defy the rise of cross-sector shops. When it comes to sector-specific PR, there are many agencies that are renowned for their expertise and experience in particular industries. Firefly is well-known for its digital economy...

Online Companies Hit the High Street
January 25, 2001... Web companies are realising that traditional field marketing techniques can maximise their e-tail potential. After a year in which the technology sector in general, and internet firms in particular, took a real hammering, the value of dotcoms...

Marketers Wise Up to New Technology
January 25, 2001... The TFM exhibition will reflect marketers' growing involvement in IT. Key to the launch of the Technology For Marketing exhibition, which is being held at London's Olympia 2 on February 13 and 14, has been the findings of research...

How to Apply IT to CRM Projects
January 25, 2001... Customers will be the focus at the TFM conference A central theme of the Technology for Marketing conference, being held alongside the exhibition at London's Olympia 2, will be how to reach customers through technology. This will be...

Cash online.(Brief Article)
January 25, 2001... Q I have heard about an electronic cash card that you can use on the Internet. Can you tell me what it is called? A There is a system called earth port, which works by enabling consumers to transfer a sum from any account, credit or debit...

Name that joke.(marketing online)(Brief Article)
January 25, 2001... Q I am interested in the idea of viral marketing, where people e-mail each other jokes and games. Are there any ways of branding these so that you can advertise a company name? A Gags and puzzles spread quickly over the net A site,...

Ads on CD.(Brief Article)
January 25, 2001... Q We want to make a CD-Rom to advertise our site. How do we go about this? A A digital media production company such as Communicopia can handle the whole process, including the filming and presentation, together with any graphics,...

Read the label.(Brief Article)
January 25, 2001... Q I have a chiller display of continental meats and cheeses and need plastic spiked labels to identify the products. Can you help? A C&B Graphics can supply labels for use in freezers, as either vinyl pins or tent cards. Its minimum print...

Comment
January 25, 2001... Within the space of a year we have seen high-tech and IT companies slip into the FTSE 100 and out again. These seismic shifts in corporate fortunes have resonated within the world of direct marketing recruitment. Staff are now falling out of...

Job Interview
January 25, 2001... Name Marcelle Speller Job Founding partner and marketing director Company Holiday-rentals.com Age 50 How did you get into marketing? After eight years in account management with various advertising agencies in the UK and Europe, I...

Radio Active
January 25, 2001... If an electrical current could take human form, it would probably look like Andria Vidler. The new managing director of Capital Radio London doesn't just exude energy, she seems to create a force field that draws you in whether you like it or...

ADWATCH.(television commercials)(Brief Article)(Industry Overview)(Statistical Data Included)
January 25, 2001... ADWATCH The weekly analysis of advertisement recall Q: Which of the following TV commercials do you remember seeing recently? Last Week Account...

Carling Pushes Its Desirability in 'One-Track Mind' Ad
January 25, 2001... The UK's top lager moves away from 'just for laughs' ads with a single-minded theme. By Emma Reynolds The latest ad for Bass Brewers' Caning highlights the captivating nature of the UK's number one lager brand. The second ad of a campaign...

Why Advertising Needs an Event like Super Bowl
January 25, 2001... Keen students of minority sports will know that the Baltimore Ravens take on the New York Giants in this Sunday's Super Bowl. While the respective cheer-leaders wax their legs, US clients and admen are preparing for a battle far more...

Where are the ideas and ingenuity to take marketing forward?(Brief Article)(Column)
January 25, 2001... I can remember being a penniless student. Times don't change that much. I recall trying to get my portfolio up to scratch and writing off for interviews. But now I'm on the other side of the interview desk. I receive the CVs. I patiently...

Marketers overrate tree papers.(Brief Article)
January 25, 2001... Raymond Snoddy's column extols the virtues of Metro (Marketing, January 18); however, there are two important points that Snoddy seems to overlook. The first is that, as he points out, most readers leave their copies behind. How...

Leader
January 25, 2001... Think long term or be left behind by EU legislation Are you on your guard against European Union (EU) legislation? Can you honestly say, hand on heart, that you're up to speed with impending European Directives? Did you know, for instance,...

Direct Watch
January 25, 2001... Almost 400 companies sent direct mail to businesses in November, 93 % of which were acquisition mailings. Publishers issued more mailings than training companies for the first time and motor and business service companies also upped their...

Capital picks launch agencies.(long-term investment brand of First Direct)(Brief Article)
January 25, 2001... First Direct, the HSBC subsidiary, has appointed through-the-line agency Scope and direct marketing shop Craik Jones Watson Mitchell Voelkel to handle the launch of Capital, its new long-term investment brand. Capital, which is being...

DIRECT CHOICE: RED NOSE DAY.(Brief Article)
January 25, 2001... Andy Mackenzie Creative director, Tarantula Responsive Communications Could I argue that this 'Say Pants to Poverty!' mailshot from the Red Nose Day charity is a load of pants? No. Inspired? Yes. After all, what is Red Nose Day...

Will Concorde's Brand Ever Fly So High Again?
January 25, 2001... Concorde has rebuilt its fleet since the fatal crash of an Air France plane in July but, asks Joanna Witt, how can the brand convince potential passengers to step back on board? From Madonna to Margaret Thatcher, everyone who's anyone has...

Catering for Time-Door Cooks
January 25, 2001... Brands are reflecting a shift in eating habits by launching high quality meal kits. Last week, the UK's biggest food brand announced it was throwing a whopping [pounds]20m at a new frozen food range which, it says, will lure consumers away...

Any Successful Strategy Needs a Touch of Luck
January 25, 2001... Post-Christmas tales of woe from some well-known retailers are a sharp reminder of a few hard marketing lessons. The first is how determined you have to be to get your marketing and branding strategy moving in the right direction. The second...

One Year on and talkSPORT Is Rather Surprisingly Flourishing
January 25, 2001... Last week there was a strange scriptwriter on BBC hospital drama Holby City. He was not one of those adventurous people who sent an obscene message to his employers by mucking about with the first letter of every sentence, but a heartfelt...

How Marketers Can Cash in on a Public Lacking in Imagination
January 25, 2001... Last week we learned two important things. Violent crime is up 8% and there will soon be Blue Peter for grownups. These two facts may not al first appear to be related, and you may struggle to establish a causal link between Valerie Singleton...

The Direct Marketing Association.(protests over European Community plan to limit direct-marketing e-mail use)(Government Activity)(Brief Article)
January 25, 2001... The Direct Marketing Association has expressed concern over EU proposals to limit direct marketers' use of e-mail. Under a proposed EU Directive, companies will be unable to use e-mail to market to consumers unless they have given their prior...

A Royal Mail.(Direct Mail Information Service survey on effectiveness of direct mail travel services)(Brief Article)(Statistical Data Included)
January 25, 2001... A Royal Mail-commissioned survey claimed last week that up to 70% of holiday makers would buy another product or service from their travel agent if they received information by direct mail. The research, carried out by Direct Mail Information...

Bounty SCA.(BOUNTY SCA Worldwide new division)(Company Business and Marketing)(Brief Article)
January 25, 2001... Bounty SCA, the life stage marketing company, has created a data services division and product range to operate under the name Ultimate Consumer List. The move will provide the company's database with new levels of segmentation, customisation...

The REaD Group.(Direct Marketing Association and REaD Group joint venture to cut direct mailing waste)(Company Business and Marketing)(Advertising)(Brief Article)
January 25, 2001... The REaD Group has joined forces with the DMA in an exclusive deal to market The National Suppression File, in a move designed to cut down on wastage by brands mailing customers who have moved house. The DMA estimates that [pound]95m is...

Target Direct Marketing.(staff appointments and reorganization)(Company Business and Marketing)(Executive Changes)(Brief Article)
January 25, 2001... Target Direct Marketing has reshuffled its staff as part of a restructure designed help the agency cope with expansion it has planned for later this year. Client service director Paul Farthing has moved to the role of client development...

Publicis Dialog.(Rod Marsh appointed senior art director)(Company Business and Marketing)(Executive Changes)(Brief Article)
January 25, 2001... Publicis Dialog creative director Mike Cavers has made his first appointment by hiring Claydon Heeley Jones Mason head of art Rod Marsh to be senior art director. Marsh will form a senior team with copywriter Paul Kendall, and work mainly on...

DESIGN CHOICE: TOOTHBRUSHES.(Brief Article)
January 25, 2001... Richard Bandell Managing director, Claritas UK Choosing a new toothbrush is not as easy as it used to be. I can choose criss-cross action, rubber grips for extra control, triple action bristles, flexible necks. There are ones...

Precision Data Ventures.(launches consumer lottery)(Brief Article)
January 25, 2001... Precision Data Ventures, the permission marketing company backed by Smedvig Capital, is launching a consumer lottery designed to compete with the National Lottery. The game, which is free to enter at thedailydraw.com, offers participants the...

Guide Dogs Association calls for review.(Brief Article)
January 25, 2001... The Guide Dogs for the Blind Association (GDBA) has called a review of its [pound]1m direct marketing account in a move that signals the end of Smith Bundy Carison's two year hold on the business. The charity will hold a pitch at the...

XO Communications.(hires Robert McLeod as sales and marketing vice president)(Brief Article)
January 25, 2001... XO Communications, the broadband communications company, has hired Robert McLeod as European sales and marketing senior vice-president. McLeod joins from Level3, where he spent two years as UK managing director. He was previously UK managing...

New Look.(signs sponsorship deal with Wickedcolors.com)(Brief Article)
January 25, 2001... New Look, the high street women's fashion retailer, has agreed a sponsorship deal with Wickedcolors.com, the online magazine aimed at teenage girls. The agreement will see the retailer sponsor the site's fashion section, promoting its 915...

QXL.com.(hires Peter Northing)(Brief Article)
January 25, 2001... QXL.com, the online auction company, has hired Peter Northing to the new post of UK sales director. Northing will oversee category management and the QXL shop teams. He previously worked for Buena Vista Home Entertainment, where he managed...

Student UK.(signs joint marketing agreement with Swotbooks.com)(Brief Article)
January 25, 2001... Student UK, the student portal, has signed a joint marketing agreement with textbook e-tailer Swotbooks.com. Swotbooks' student representatives will distribute StudentUK promotional literature on campus. In return, the portal's advertising...

Move.co.uk.(signs agreement with AskJeeves)(Brief Article)
January 25, 2001... Move.co.uk, the property and home improvement web site, has signed an anchor tenancy agreement with AskJeeves that will see its branding displayed on the ask.co.uk site whenever a property-related search is made. The agreement follows...

Bass Ale hunts agency for global web account.(looks for new media house for launch of global Web site to promote Bass Ale)(Brief Article)
January 25, 2001... Brewing giant Bass is planning to launch a global web site to promote its traditional Bass Ale product to drinkers outside the UK. The company is seeking a new media house to develop the site, which will help support the company's push...

Jaguar duo battle for streamlined work.(Ogilvy Interactive, Global Beach pitch for Jaguar account)(Brief Article)
January 25, 2001... Jaguar is holding a head-to-head pitch as it seeks to consolidate the strategic future of its online activities. Ogilvy Interactive, which holds the Jaguar account in the US, is pitching against Global Beach, which works on the brand...

NEW MEDIA CHOICE: PORSCHE.COM.(review of Porsche Web site)(Brief Article)
January 25, 2001... Ben Rosier Paul Bishop Director Experience Group, Metrius Europe Site: Porsche.com The Porsche brand hasn't changed much visually over the years and there's always been a certain purity that fits with its philosophy....

Handspring hires Hard Reality for online loyalty job.(Brief Article)
January 25, 2001... Handspring, the electronic organiser company, has appointed new media agency Hard Reality to carry out an online CRM push. Handspring, whose rivals include Psion and Palm, hopes to boost loyalty and sales of peripherals such as its...

Greetings Sites Reap the Benefits of Christmas Season to Top Chart
January 25, 2001... December 2000 saw Bluemountain.com and Egreetings.com jostle for position in the Jupiter MMXI internet audience rankings, as more and more people went online to send their Christmas cards over the festive season. Both sites increased their...

Why Internet Sites Don't Make Sense for Every Product
January 25, 2001... Long gone are the days when a client would say: "I need to be online because, well, I need to. "We're thankfully also past the days when a client might say: "We need to be online because, well, our competitors are online." Nevertheless, I was...

Grasshopper nets San Miguel in launch deal.(Hugh Taylor launches marketing agency Grasshopper; appoints staff)(Company Business and Marketing)(Executive Changes)(Brief Article)
January 25, 2001... Hugh Taylor, former chief executive of Promotional Campaigns Group (PCG),has launched a promotional marketing agency, Grasshopper, with two former colleagues, and signed San Miguel as its first client. Taylor left PCG last October after...

Geronimo tempts BHWG director to role of joint chief.(Andy Snuggs appointed co-director of)(Geronimo Marketing & Communications)(Company Business and Marketing)(Executive Changes)(Brief Article)
January 25, 2001... BHWG Proximity marketing and business development director Andy Snuggs has quit the agency to join relationship marketing shop Geronimo Marketing & Communications. Snuggs becomes joint chief of Geronimo alongside founding chief Julian...

C4 seeks [pound]5m sponsor for second Big Brother.(Channel 4 looks for Big Brother television program sponsor)(Company Business and Marketing)(Brief Article)
January 25, 2001... The cost of sponsoring the new series of Big Brother could reach as much as [pound]5m, when the programme returns in either May or June this year. Channel 4 sales executives are believed to have placed a price tag of [pound]4m-[pound]5m...

Time picks agencies for European push.(Time magazine appoints WINK Media, MindShare Worldwide and Biss Lancaster)(Brief Article)
January 25, 2001... Time magazine has appointed creative agency WINK Media, MindShare Worldwide and PR agency Biss Lancaster to handle a $10m ([pound]6.8m) pan-European marketing campaign. WINK Media, a subsidiary of the Wallpaper Group founded by Tyler...

MEDIA CHOICE / E4.(launch of new UK television channel)(Brief Article)
January 25, 2001... Director of screen strategy, New PHD E4's opening night was probably the most eagerly anticipated launch in the multi-channel world since Sky won Premier League football rights. It has received massive media coverage, backed by a highly...

Dating web site set to back GWR 'Cuffed' contest.(uk.people2people.com sponsor GWR Group PLC marketing campaign)(Brief Article)
January 25, 2001... Online dating service uk.people2people.com has signed up to sponsor GWR's Cuffed Couple competition in a deal worth [pound]100,000. The competition, featured on Graham Torrington's Late Night Love programme, involves a man and woman, who...

The Nicky Clarke Company.(launches web site)(Brief Article)
January 25, 2001... The Nicky Clarke Company has launched a web site to promote its salons and haircare range. The site features details of its Mayfair Salon and advice on how to tackle common hair problems. The company is currently looking at proposals to...

BlueCarrots.(appointment of Alan Smith and Kit Harvey)(Brief Article)
January 25, 2001... BlueCarrots, the shopping portal, has appointed Alan Smith as commercial director. Smithjoins from S.Com, where he held the same post. Kit Harvey, formerly commercial internet development manager at Media Initiatives Group, also joins the...

The Design Council.(web site overhaul by Icon Medialab)(Brief Article)
January 25, 2001... The Design Council is planning an overhaul of its main web site and has handed IconMedialab an extended brief to develop its online strategy. The first phase of the redesigned site, which is expected to launch in the summer, will target...

Three million homes.(Net Value researches internet usage)(Brief Article)(Statistical Data Included)
January 25, 2001... Three million homes went online for the first time last year, according to web monitoring company Net Value. There are now 11.6 million people online at home, including 4.7 million female users. Users aged 50-plus rose by 680,000 to 2.2...

Sky One.(marketing strategy)(Brief Article)
January 25, 2001... Sky One is changing its strategy to target younger audiences rather than trying to become a mainstream competitor to BBC1 and ITV. The decision will see Sky One returning to its risque programming, which included programmes such as Ibiza...

Neff.(Country Life advertising campaign)(Brief Article)
January 25, 2001... Neff, the luxury cooker range, has signed up to sponsor Country Life's 'Farmer Wants a Wife' campaign, featured in its February issue, aimed at helping 30 eligible farmers find the woman of their dreams. The campaign first ran last year and...

Two Way TV.(workforce cutbacks)(Brief Article)
January 25, 2001... Two Way TV is slashing its work force by a quarter. NTL has a 48% stake in the interactive TV games company where 50 jobs are thought to be under threat. Staff are being offered redundancy, unpaid sabbaticals, part-time and freelance work....

John Brown.(Brief Article)
January 25, 2001... John Brown's contract publishing division is to be headed by publishing director Dean Fitzpatrick, while chief executive Andrew Hirsch is on a year's secondment to the US. Hirsch will spearhead the company's push into the US contract...

The Daily Telegraph.(Brief Article)
January 25, 2001... The Daily Telegraph will carry a 16-page tabloid supplement next month, sponsored by South African Tourism. The standalone supplement will appear in The Telegraph on Saturday February 3, and will be supported by posters and reproduced online....

Bernard Hodes.(job hunting on the internet)(Brief Article)
January 25, 2001... Bernard Hodes, the global recruitment group, and The Guardian have published research that shows staff are looking for jobs on the internet at work because of the high cost of web access. While two-thirds of respondents have internet access...

The Times Saturday Magazine.(Brief Article)
January 25, 2001... The Times Saturday Magazine launch editor Andrew Harvey is to edit a new lifestyle magazine that will hit the newsstands in March. Cream, which will begin as a bi-monthly, turning monthly after the first five issues, promises to combine...

Durex.(Brief Article)
January 25, 2001... Durex is linking up with Lynx for an in-store Valentine's Day promotion. Customers buying a 12-pack of Durex or a five-pack of Durex Avanti from selected Boots stores will receive a free Lynx body spray.

Rupert Howell.(Brief Article)
January 25, 2001... IPA president Rupert Howell has warned advertisers to beware of new codes and regulations that may hit areas such as advertising to children and the advertising of food, alcohol and cars. He urged advertisers to be vigilant to whole swathes...

BBC Worldwide.(Brief Article)
January 25, 2001... BBC Worldwide has signed an agreement with US-based interactive internet radio station musicmusic music.inc. The deal will give listeners in the US access to the BBC music archives, including programmes from 'BBC in Concert' and bands such as...

Boots Healthcare International.(Brief Article)
January 25, 2001... Boots Healthcare International has redesigned the packaging on its Nurofen range to develop a new international identity for the brand. Designed by PI Global the packs have enhanced the silver background and target symbol.

Sports and Outdoor Media.(Brief Article)
January 25, 2001... Sports and Outdoor Media is to rebrand as Sports-world Media and Marketing in a move that reflects its growing focus on marketing and sponsorship-led activity. The company, a subsidiary of the Sports-world Group, will sit alongside sister...

Bayer Consumer Care.(Brief Article)
January 25, 2001... Bayer Consumer Care has moved its [pound]20m advertising account from Euro RSCGTatham Chicago to the BBDO network. BBDO now handles all the Bayer division's business and the Chicago office will look after the One-A-Day and Flintstones vitamin...

Scottish Courage.(campaign for brand Johns Smith's Cask)(Brief Article)
January 25, 2001... Scottish Courage is launching a 48-sheet poster and regional press campaign for John Smith's Cask in 15 cities in the brand's northern heartland. The ads, by TBWA\London, parody traditional pub signs with creative names such as 'The Weary...

Teamtalk.(marketing strategy assigned to Sass Panayi)(Brief Article)
January 25, 2001... Teamtalk, the sports media group, has handed Manchester-based ad agency Sass Panayi a brief to develop a brand and communication strategy following a three-way pitch. The group includes sports web site Teamtalk.com, as well as telephone...

DHL.(joins reward program by Landround)(Brief Article)
January 25, 2001... DHL, the international courier company, is joining Landround's travel reward programme Buy and Fly!. DHL's Points for Packages promotion will be targeted at selected customers.

COI Communications.(children's tax credit promoted by St. Luke's)(Brief Article)
January 25, 2001... COI Communications has handed St Luke's a [pound]2.5m task to promote the Children's Tax Credit without a competitive pitch. The agency handled a press campaign last year on behalf of the Inland Revenue, but this time the brief is understood...

Omnicom.(andrew Robertson to head BBDO North America)(Brief Article)
January 25, 2001... Omnicom has confirmed that Andrew Robertson, chief executive of Abbott Mead Vickers BBDO, will take on the new role of president of BBDO North America. He will report to Phil Dusenberry, chairman of BBDO New York and chairman of BBDO's North...

Energis chief to head marketing of online division.(Gregory Thorpe appointed at Energis Squared)(Brief Article)
January 25, 2001... Energis Squared, the internet and e-business arm of telecoms firm Energis, has named Gregory Thorpe as its first marketing director. Thorpe has worked at parent company Energis since 1998. As director of marketing communications, he...