Marketing articles from February 2004

Marketing archives from February 2004

Cancer Research ads take positive line to raise pounds 16m.(Brief Article)
February 5, 2004... Cancer Research, the UK's largest charity, is using its biggest-ever marketing campaign to convey a more 'positive' message as it aims to raise pounds 16m in funds. The pounds 3.3m 'All Clear' campaign, created by integrated agency WWAV...

Tesco adds carb content to labelling.(Brief Article)
February 5, 2004... Tesco is tapping into the national obsession with dieting and nutrition by labelling its own-brand foods with a 'glycemic index' to rank their carbohydrate content. The UK's biggest supermarket is in talks with rower Sir Steve Redgrave...

Lego axes range in pre-school rethink.(signs licensing agreement with car racing team Ferrari)(Brief Article)
February 5, 2004... Embattled toy giant Lego is performing a dramatic U-turn by scrapping its pre-school Lego Explore range and reviving the classic Duplo products in its place. As part of a 'back to basics' strategy, Lego will introduce 12 Duplo products...

Electronic goods to carry 'digital switchover' logo.(Brief Article)
February 5, 2004... The government is to label millions of consumer electronics devices with a digital switchover logo to educate the British public prior to the analogue signal switch-off. The decision comes amid increasing pressure on the government to...

Vodafone extends monthly benefits to pre-pay tariffs.(Vodafone Group PLC)(Brief Article)
February 5, 2004... Vodafone plans to revolutionise the pre-pay phone market with the launch of a single tariff that brings the price plans of eight million Pay As You Talk customers into line with those of its monthly customers. The tariff, which will operate...

ASA overhauls identity to reflect broader role.(Advertising Standards Authority)(Columns Design)(Brief Article)
February 5, 2004... The Advertising Standards Authority (ASA) is overhauling its 42-year-old identity as it prepares for a wider role that could see it adjudicate on TV and radio advertising, as well as press and posters. The revised identity will be made...

STOP PRESS: HMV reviews creative ad account.(invites current agency bds beechwood to make a pitch)(Brief Article)
February 5, 2004... HMV is reviewing its creative advertising account and has invited incumbent bds beechwood to repitch. The agency has held the retailer's business for seven years. The remaining shortlisted agencies have not been disclosed. Final presentations...

STOP PRESS: William Grant & Sons confirms shortlist.(Vallance Carruthers Coleman Priest, Merkley Newman Harty being considered for global advertising campaign)(Brief Article)
February 5, 2004... William Grant & Sons has confirmed that Vallance Carruthers Coleman Priest and New York agency Merkley Newman Harty have been short-listed for Glenfiddich's global advertising business, which was previously held by McCann-Erickson.

STOP PRESS: GlaxoSmithKline increases marketing spend.(Brief Article)
February 5, 2004... GlaxoSmithKline is increasing its marketing spend from pounds 79m to pounds 100m this year, much of which will be spent on promoting its Ribena and Lucozade soft-drink brands. The Athens Olympics Games and Euro 2004 will be central to...

STOP PRESS: Rugby Football League signs deal with Sky.(British Sky Broadcasting Group PLC)(Brief Article)
February 5, 2004... The Rugby Football League has signed a five-year deal with Sky for live TV rights to the Tetley's Super League and Great Britain international matches. The RFL claimed the deal represented a significant increase on the pounds 46m paid under the...

STOP PRESS: Parcelforce Worldwide hands business to AMV and Craik Jones.(Abbott Mead Vickers BBDO)(Craik Jones Watson Mitchell Voelkel)(Brief Article)
February 5, 2004... Parcelforce Worldwide has handed its pounds 5m marketing services business to Abbott Mead Vickers BBDO and Craik Jones Watson Mitchell Voelkel. AMV will be responsible for UK advertising, while Craik Jones will handle below-the-line activity....

STOP PRESS: Ryanair chief exec accuses EC over ruling.(Michael O'Leary speaks out against European Commission's ruling that Charleroi Airport subsidies are illegal)(Brief Article)
February 5, 2004... Ryanair chief executive Michael O'Leary has accused the European Commission of 'interfering in the operation of the free market', following its ruling that the subsidy the airline receives from Charleroi Airport in Belgium is illegal. The...

STOP PRESS: Holsten UK appoints Fallon.(Brief Article)
February 5, 2004... Holsten UK has appointed Fallon to its pounds 500,000 advertising business, after previous incumbent TBWA\London resigned the account at the start of the year to pitch for San Miguel's pounds 2m work.

STOP PRESS: Abbey hires Coca-Cola marketing consultant.(Joni Hawks, Abbey National Bank)(Brief Article)
February 5, 2004... Abbey has hired Coca-Cola UK marketing consultant Joni Hawks as interim head of national communications. She replaces Tina Boyle, who is going on maternity leave.

STOP PRESS: COI appoints DDB London.(Central Office of Information aims to promote upcoming elections)(Brief Article)
February 5, 2004... The COI has appointed DDB London to handle advertising for London Elects to promote the mayoral, London Assembly and European Parliament elections taking place on June 10.

STOP PRESS: Camp Chipperfield Hill Murray wins Derbyshire BS business.(Derbyshire Building Society)(Brief Article)
February 5, 2004... The Derbyshire Building Society has picked Camp Chipperfield Hill Murray to handle its estimated pounds 3m brand and advertising communications. It won the business from incumbent Sellers & Rogers.

STOP PRESS: Jordans shortlists agencies.(Jordans Cereals)(Brief Article)
February 5, 2004... Jordans, the cereal company, has shortlisted Vallance Carruthers Coleman Priest, Leith London and St Luke's for its pounds 1m advertising business. Jordans does not currently have an ad agency.

STOP PRESS: AirMiles hands digital marketing to Limone.(Air Miles Travel Promotions Ltd.)(Brief Article)
February 5, 2004... The newly rebranded AirMiles travel company has handed its digital marketing business to Limone, following a three-way pitch. Limone will develop an online marketing strategy that includes promotions and campaigns to support above-the-line...

STOP PRESS: Family Planning Association launches poster campaign.(Brief Article)
February 5, 2004... The Family Planning Association has launched a poster campaign to inform people of the availability of the morning-after pill. Created by through-the-line agency FEEL, it will break on February 7 in locations including colleges, doctors...

STOP PRESS: Walt Disney Parks & Resorts seeks vice-president, sales and marketing.(Brief Article)
February 5, 2004... Walt Disney Parks & Resorts is seeking a vice-president of sales and marketing for its UK and Ireland division, following the resignation of Jo Rzymowska. Rzymowska will stay on for at least three months, until a direct replacement is found.

STOP PRESS: Dr Pepper to sponsor Punk'd.(television show on MTV Networks Inc.)(Brief Article)
February 5, 2004... Dr Pepper is sponsoring MTV show Punk'd, presented by Hollywood actor Ashton Kutcher. A five-second pre-launch teaser campaign is already on-air. Further idents will break on February 8.

STOP PRESS: Selfridges works with Bermuda Tourism.(Brief Article)
February 5, 2004... Selfridges is working with Bermuda Tourism as part of a repositioning strategy to promote the country in brand environments that reinforce the sophistication of the destination. Selfridges' main wrap will have new visuals, including pink...

Adland optimism at 'Hutton effect'.(advertisers question policies regulating British Broadcasting Corporation)
February 5, 2004... Advertisers and media agencies sense a new chance to moderate the BBC's aggression, writes Colin Grimshaw. In the fallout of the Hutton Inquiry and the spectacular exit of Greg Dyke from the BBC, critics of the Corporation's operational...

BBC's marketing muscle at risk.(Greg Dyke hires Andy Duncan )
February 5, 2004... A key legacy of Greg Dyke's time at the BBC is the change in its marketing department, which has moved from the periphery to the heart of strategy and programme-making. When Dyke joined the BBC, marketing was headed by a broadcast...

Lastminute.com hires BLM to pounds 3m media account.(Brief Article)
February 5, 2004... Travel and leisure e-tailer lastminute.com has named BLM as its retained media planning and buying agency, and hired BANC to create its next two ad campaigns on a project basis. BLM picked up the media account, believed to be worth pounds...

Lux revamps as 'premium' brand with pounds 7m spend.(Brief Article)
February 5, 2004... Lever Faberge is relaunching its Lux soap brand as a premium bath and shower range, backed by a pounds 7m marketing blitz. TV advertising, through J Walter Thompson, will feature the strapline 'Lux brings out the star in you'. It breaks in...

Nectar forges children's charity link.(National Children's Home)(Brief Article)
February 5, 2004... Loyalty card scheme Nectar has signed up National Children's Home (NCH) as its sole charity partner to offer members another incentive to collect points. The partnership will allow Nectar points to be transferred in a variety of ways, such...

Star Alliance targets BA travellers in loyalty fight.(Brief Article)
February 5, 2004... Star Alliance, the airline consortium, has launched a marketing onslaught against rival oneworld by offering to match the status of its loyalty scheme members. The offer applies to UK consumers, with Star Alliance targeting British Airways...

Snack-a-Jacks launches ad campaign.(Brief Article)
February 5, 2004... Snack-a-Jacks, the sweet and savoury rice snack, is launching a four-week pounds 1.2m TV advertising campaign, following the addition of two flavours to the range, Tomato & Herb and Vanilla. The ad positions the brand as a guilt-free snack...

Fruittella awards media to Rocket prior to relaunch.(Brief Article)
February 5, 2004... Confectioner Perfetti Van Melle has hired PHD's Rocket as its UK media agency, as it prepares for a major assault on the confectionery market with its Fruittella fruit chew and two new products. The Dutch company is relaunching Fruittella...

Loyd Grossman returns pounds 6m ad business to CHI.(Brief Article)
February 5, 2004... Premier Foods has retained Clemmow Hornby Inge on the pounds 6m advertising business for its Loyd Grossman food brand, following a three-way shoot-out against Banks Hoggins O'Shea FCB and an unnamed agency. The work, which includes Loyd...

Cafedirect set to fund pounds 4m budget through flotation.(marketing budget)(Brief Article)
February 5, 2004... Cafedirect, the Fairtrade hot-drinks company, plans to double its marketing budget following this week's flotation, which will enable it to fund future growth. Cafedirect hopes to raise about pounds 5m through the share issue, which it...

Lynx set to back 'revitalising' gel with pounds 3m spend.(Brief Article)
February 5, 2004... Lever Faberge is extending its Lynx product portfolio with the pounds 3m launch of a shower gel called Recover. It follows the March 2003 launch of Lynx Shower Shakes, the only men's shower gel to contain moisturiser. Recover, which...

Financial sector forecasts major upturn in spend.(Brief Article)
February 5, 2004... Financial services marketers are reporting renewed optimism, with more than 40% planning to increase their marketing budgets over the next three months, according to research conducted by The Financial Services Forum. The findings are part...

Henkel creates line for supermarkets.(Brief Article)
February 5, 2004... Henkel is to launch what it claims is the first DIY range designed for sale in convenience and general retail stores. The range will be sold in leading grocery retail chains to cash in on the UK's ever-growing enthusiasm for DIY; Henkel has...

Dixons plans rejig after chief shifts to Link role.
February 5, 2004... Dixons Group is reviewing the structure of its marketing department following the appointment of its top marketer, Elizabeth Fagan, as managing director of mobile phone division The Link. Fagan will not be replaced in the short term,...

Domestos to put pounds 4m into debut of 'fruity' bleach.(Brief Article)
February 5, 2004... Domestos is trying to liven up the bleach category with the launch of Domestos Pink Power. The variant will be backed by a dedicated pounds 4m advertising spend, with the bulk being spent on TV advertising. Posters, press, direct mail and...

What Car? picks Kitcatt Nohr for pounds 1m revamp job.(Brief Article)
February 5, 2004... What Car?, the UK's best-selling consumer motor magazine, has hired integrated agency Kitcatt Nohr Alexander Shaw to back a pounds 1m relaunch. The magazine, published by Haymarket Publishing, picked the agency to promote the redesigned...

Jupiter poaches Fidelity man for retail head post.(Peter Hall joins Jupiter Unit Trust Managers)(Brief Article)
February 5, 2004... Jupiter Unit Trust Managers, the investment company, has appointed a head of retail marketing to increase the amount of business it does through independent financial advisers (IFAs) and third parties. Peter Hall, from rival Fidelity, will...

O2 runs mobile model search service.(with Premier Models)(Brief Article)
February 5, 2004... O2 is running the first mobile model search service to promote photo-messaging. The mobile phone network has teamed up with agency Premier Models to run the competition, which will be fronted by pop star Louise Redknapp. From this week, male...

Spalding prepares UK debut for clothing line.(Brief Article)
February 5, 2004... Spalding, the second most-recognised sports brand in the US, is to launch several clothing ranges in the UK this month. Based on five themes, the ranges include the Classic Line of washed cotton fleeces and jersey knits; the Vintage line of...

FCUK criticised by ASA for vanity ad.(French Connection, Advertising Standards Authority)(Brief Article)
February 5, 2004... French Connection has been rapped by the Advertising Standards Authority (ASA) after running a poster and leaflet campaign for its FCUK vanity cosmetic range that contained 'sexualised imagery' and what could be interpreted as 'fuck vanity'....

DaimlerChrysler first advertiser to trial new format.(Brief Article)
February 5, 2004... DaimlerChrysler has become the first advertiser to trial a new outdoor advertising format, developed by JCDecaux. It is using the Smart Sites, which are 9ft by 9ft instead of the standard 10ft x 20ft 48-sheet, to advertise its Smart car brand....

Industry unaware of latest e-mail marketing rules.(finds survey conducted by Chartered Institute of Marketing)(Brief Article)
February 5, 2004... Most marketers remain unaware of new laws banning unsolicited e-mail marketing, according to research conducted by the Chartered Institute of Marketing (CIM). A survey of more than 100 marketers revealed that 59% were unaware of the...

NEWS BRIEF: Safeway signs up Virgin.net as ISP partner.(Brief Article)
February 5, 2004... Safeway has signed up Virgin.net as its official ISP partner. The deal will see Virgin.net CDs distributed in Safeway's 479 UK stores, supported by in-store marketing and sales events throughout the year. Safeway is the first grocery store with...

NEWS BRIEF: Blaupunkt appoints Albion.(Brief Article)
February 5, 2004... Blaupunkt, the in-car entertainment manufacturer, has appointed Albion to manage its media and creative advertising business as it prepares to launch a range of products this year. Albion won the business following a pitch involving incumbent...

NEWS BRIEF: Freeserve runs broadband price promotion.(Brief Article)
February 5, 2004... Freeserve is running a broadband price promotion to increase take-up of its high-speed internet access packages. Freeserve will offer broadband access for pounds 15.99 a month for the first three months, subsequently rising to pounds 27.99 a...

NEWS BRIEF: COI Communications poaches David Seers.(Brief Article)
February 5, 2004... COI Communications has poached David Seers, the former head of Park Village Productions, as director of broadcast. He will be responsible for all TV and radio productions and broadcast marketing. He will report to Sally Whetton, who previously...

NEWS BRIEF: Lever Faberge adds aloe vera variant to range.(Brief Article)
February 5, 2004... Lever Faberge is adding an aloe vera variant to its range of Vaseline Lip Therapy products. The launch will be supported by an integrated marketing campaign.

NEWS BRIEF: Gillette posts results.(Brief Article)
February 5, 2004... Gillette has posted full-year results showing net sales up 9% to dollars 9.3bn (pounds 5bn). This was fuelled by major marketing campaigns for both new and established products. Fourth-quarter sales rose 4% to dollars 2.6bn (pounds 1.4bn).

NEWS BRIEF: Barnardo's begins DRTV campaign.(Brief Article)
February 5, 2004... Barnardo's has begun a DRTV campaign that features children talking about their hopes and ambitions. The 60-second execution, produced by Bartle Bogle Hegarty, debuted last Sunday (February 1) and asks viewers to donate pounds 5 a month.

NEWS BRIEF: Michelin launches marketing campaign for car accessories.(Brief Article)
February 5, 2004... Michelin is supporting the launch of its latest range of car accessories with a marketing campaign created by Ad One. The campaign uses a series of images that present the products in the style of fashion accessories.

NEWS BRIEF: Budget Rent A Car initiates marketing campaign.(Brief Article)
February 5, 2004... Budget Rent A Car has initiated its first marketing campaign in more than two years. Activity includes outdoor and bus advertising near Budget locations, offering consumers a free upgrade or 20% off their next rental.

NEWS BRIEF: Yahoo! signs up Moneysupermarket.com.(Brief Article)
February 5, 2004... Yahoo! UK & Ireland has signed up financial web site Moneysupermarket.com for its online money service. Yahoo! View My Accounts enables users to compare their own financial accounts with the best products on the market, and apply for various...

NEWS BRIEF: Ann Summers teams up with Maxim.(Brief Article)
February 5, 2004... Ann Summers has teamed up with Maxim magazine to hold a men's VIP day at its 110 stores on February 11. Visitors will receive a copy of the magazine, lager and 10% discounts. The retailer plans to open 40 more stores later this year.

NEWS BRIEF: Heinz introduces mini Farley's Rusks.(Brief Article)
February 5, 2004... Heinz is introducing a mini version of its Farley's Rusks to meet the growing demand for impulse products in the baby food category and cater to on-the-go parents. The mini rusks come in multipacks of four 30g packs, with each pack containing...

NEWS BRIEF: Jack Daniel's announces follow-up music event.(Brief Article)
February 5, 2004... Jack Daniel's has announced a follow-up live music event to its Fun Lovin' Criminals gig, which took place in London last September. The next invitation-only gig in the JD Set series is due to take place at an undisclosed location in Belfast on...

MEDIA: Nivea seals pounds 1.7m deal with Sky to sponsor 24.(Beiersdorf AG, British Sky Broadcasting Group PLC)(Brief Article)
February 5, 2004... Beiersdorf has signed a pounds 1.7m deal with BSkyB to link its Nivea deodorant brand with cult action series 24. The third instalment is the first time that 24 has been commercially available to UK advertisers, as the first two series were...

MEDIA: Emap Automotive names top marketer.(Paul Sloggett appointed)(Brief Article)
February 5, 2004... Emap has appointed Paul Sloggett marketing director of its Emap Automotive car and motorbike division to boost the growth of its flagship titles Car, Max Power and Motorcycle News. Reporting to Emap Automotive managing director Philip...

MEDIA: Holland & Barrett selects River for fitness magazine.(River Publishing)(Brief Article)
February 5, 2004... Health and fitness retail chain Holland & Barrett has appointed contract publisher River Publishing to produce a fitness title called Real Health & Fitness. The magazine, which will be priced 75p, is targeting customers of Holland &...

MEDIA CHOICE: Spitfire Ace.(evaluation of television show)(Brief Article)
February 5, 2004... Observations of the media in the past few weeks have thrown up an interesting comparison. Indeed, future social historians studying male adolescence into adulthood may well find that they can miss out 64 years of history and skip straight from...

MEDIA BRIEF: UKTV replaces UK Horizons with two new channels.(Brief Article)
February 5, 2004... UKTV is replacing its UK Horizons factual channel with two new channels, UKTV Documentary and UKTV People, to provide viewers with clearer editorial propositions. UKTV Documentary will offer the best of British factual programmes, such as What...

MEDIA BRIEF: Century FM launches third ad.(Brief Article)
February 5, 2004... Century FM is launching the third ad in its 'Radio you just have to sing along to' campaign, backed by a pounds 500,000 spend on TV and outdoor. The TV creative features a Century FM listener working in a petrol station, singing along to...

MEDIA BRIEF: Megaposter UK sets up sales department.(director Ian Bohn)(Brief Article)
February 5, 2004... Megaposter UK, the giant-poster firm used by Audi, British Gas and FCUK, has set up its first sales department after doubling UK turnover and gaining 20% share of the giant-poster sector last year. The department will be headed by sales and...

MEDIA BRIEF: FHM.com records year-on-year growth.(Brief Article)
February 5, 2004... FHM.com has recorded year-on-year growth of 72%, with 1.9 million unique users in December 2003. It claims to be the biggest men's lifestyle web site globally thanks to regular online advertorials from firms such as Scottish Courage, McCoys and...

MEDIA BRIEF: Appointment at IPC Country & Leisure Media.(Nicia Carter-Johnson)(Brief Article)
February 5, 2004... IPC Country & Leisure Media has appointed Nicia Carter-Johnson as assistant publisher on its marine portfolio, which includes Yachting World and Yachting Monthly. She was formerly marketing manager on Web User and Hi-Fi News.

MEDIA BRIEF: Toyota links up with newspapers for ad campaign.(Brief Article)
February 5, 2004... Toyota has linked up with The Daily Telegraph, The Sunday Telegraph and Guardian Newspapers to launch a pounds 1.2m advertising campaign supporting the latest Toyota Prius model. The Prius marketing activity began in January with a pounds 1.5m...

MEDIA BRIEF: British Airways targets golf ranges with campaign.(Brief Article)
February 5, 2004... British Airways is targeting golf ranges across the South-East of England as sites for the company's 'More places, more beds' campaign. Each of the 50 golf ranges taking part in the activity will run a six-sheet poster at ball pick-up, a...

MEDIA BRIEF: Empire Online to relaunch.(movie Web site)(Brief Article)
February 5, 2004... Empire Online, the movie web site, relaunches this week with revamped content and revised navigation. The site will feature an enhanced film review section divided into 'home' and 'cinema', with ticket-buying links included on every new film...

MEDIA BRIEF: Magazine ad expenditure set to rise says report.(report from the World Advertising Resource Centre)(Brief Article)
February 5, 2004... Magazine advertising expenditure is set to rise by 6.9% this year, according to research by the World Advertising Resource Centre (WARC). The Forecast of Advertising Expenditure report also predicts that spend on business and professional...

MEDIA BRIEF: Telegraph.co.uk builds up to celebrations.(80 years of The Daily Telegraph)(Brief Article)
February 5, 2004... Telegraph.co.uk is building up to celebrating 80 years of The Daily Telegraph crossword by publishing a cryptic crossword from its archives every Saturday until July 30 next year.

MEDIA BRIEF: Channel 4 to advertise in magazines.(Brief Article)
February 5, 2004... Channel 4 is to advertise in Horse & Hound and Country Life magazines in a bid to attract more 'upmarket' participants for the next series of Wife Swap, due to air later this year. The programme's producers, RDF Media, said it hoped the ads...

MEDIA BRIEF: Nestle Rowntree to team up with Animal Planet.(Brief Article)
February 5, 2004... Nestle Rowntree is teaming up with Animal Planet, the TV channel dedicated to nature programmes, to launch a co-branded in-store promotion in 7000 UK stores. Consumers will have the chance to win prizes such as trips to Florida. The promotion...

DIRECT: BP to leverage Nectar data with LIDA activity.(British Petroleum seeks to boost awareness of stores)(Brief Article)
February 5, 2004... BP has appointed DM specialist LIDA on a project basis to boost sales and increase awareness of its BP Connect stores. The decision marks the first time BP has targeted its customers directly. LIDA will use data on customer habits gained...

DIRECT: Christian Aid hands work to Whitewater.(Brief Article)
February 5, 2004... Christian Aid has hired DM agency Whitewater to handle its below-the line business to boost its income generated by the medium. Charity specialist Whitewater won the account following a two-way pitch and replaces incumbent Target Direct....

DIRECT: BBC World picks Joshua for global trade marketing.(Brief Article)
February 5, 2004... BBC World has signed up integrated agency Joshua to undertake its global trade direct marketing, promotions and advertising business. Joshua's brief is to increase awareness and advertising for BBC World, the BBC's commercially-funded...

DIRECT: Brewsters hires Alcone to extend appeal to young.(Alcone Marketing)(Brief Article)
February 5, 2004... Brewsters, the Whitbread-owned restaurant chain, has picked Alcone Marketing to handle its below- and above-the-line business, with a brief to rejuvenate the brand. Alcone will develop a range of activity, including direct mail and digital...

DIRECT CHOICE: The Tree Council.(direct mail campaign)(Brief Article)
February 5, 2004... Direct mail just doesn't come much better than this excellent pack. I know there have been a few x-ray packs in the past, but that in no way detracts from this piece of work. When it comes to the human respiratory system, I don't...

DIRECT BRIEF: HarperCollins poaches Elizabeth Leath.(Brief Article)
February 5, 2004... HarperCollins has poached Elizabeth Leath from Hodder Headline to manage its direct marketing strategy. Leath, group sales development director at Hodder Headline, will join HarperCollins in March in the new role of group special sales...

DIRECT BRIEF: Royal Mail unveils service.(Brief Article)
February 5, 2004... Royal Mail has unveiled a service for small- to medium-sized businesses that enables companies to use direct marketing more effectively. The organisation has relaunched its Direct Mail Online web site, which now allows users to plan, design and...

DIRECT BRIEF: Fiat Auto UK signs deal with Northcliffe Newspapers.(Brief Article)
February 5, 2004... Fiat Auto UK has signed a deal with regional press group Northcliffe Newspapers for a multimedia promotion to increase the number of visitors to Fiat's dealerships. The campaign will comprise leaflet distribution, point-of-sale activity, press...

DIRECT BRIEF: Prince's Trust forms partnership with Meteorite.(Brief Article)
February 5, 2004... The Prince's Trust, the charity set up by Prince Charles to help disadvantaged young people, has formed a partnership with direct marketing agency Meteorite, which will provide training, mentoring, and financial assistance to the charity.

DIRECT BRIEF: New Marketing Order Fund set up.(first investment is in Mtivity)(Brief Article)
February 5, 2004... New Marketing Order Fund has been set up by the founders and former directors of Lowe Live and Marketing Drive. Tony Watson, Nick Young, Ian Taylor and Clive Mishon have created the fund to provide money to invest in marketing ventures. Its...

DIRECT BRIEF: Dunhill develops system with Computer Software Group.(Brief Article)
February 5, 2004... Dunhill has developed a system with Computer Software Group to improve its CRM. A virtual assistant aims to provide customers with better shopping experiences across its stores. The software enables shop assistants to make recommendations based...