Marketing articles from February 2003

Marketing archives from February 2003

Pepsi to sponsor FA development with pounds 20m link.(Pepsi-Cola UK signs contract with Football Association)(Brief Article)
February 6, 2003... Pepsi is poised to take a major foothold in the territory of its biggest rival, Coca-Cola, by signing an estimated pounds 20m sponsorship deal with the Football Association. A four-year deal is in the final stages of preparation and barring...

Lego targets girls with Clikits range.(Brief Article)
February 6, 2003... Lego is making its biggest attempt yet to crack the girls' toys market with a designer craft range called Clikits. The 70-year-old toy company, which to many consumers is epitomised by its interlocking building bricks, will launch Clikits...

McDonald's to put fat level on packs.(Brief Article)
February 6, 2003... UK consumers will soon be able to read the calorie and fat content of their Big Mac and fries on-pack, as McDonald's fights accusations that it is fuelling an obesity epidemic. The fast-food chain, reeling from last month's announcement of...

Ryanair set to cut Buzz marketing roles in takeover.(Ryanair Holdings PLC)
February 6, 2003... Seven marketers and another 90 staff at Buzz's UK headquarters are facing the axe following Ryanair's announcement yesterday (Tuesday) that it would phase out the Buzz brand. Chief commercial operator Tony Camacho and UK head of marketing...

Vodafone in last-ditch Cricket World Cup deal.(Brief Article)
February 6, 2003... Vodafone has struck a last-minute agreement to sponsor the Cricket World Cup in an unprecedented move that will allow it to feature its logo on the shirts of the England team at all matches. The tie-up with the International Cricket Council...

Smirnoff Ice axed in South Africa as imports flood UK.(Guinness UDV)(Brief Article)
February 6, 2003... Guinness UDV has axed its successful Smirnoff Ice brand in South Africa and replaced it with a slightly different product, Smirnoff Spin. The surprise move has prompted speculation that cheap illegal exports of Smirnoff Ice were flooding UK...

STOP PRESS: Charles Schwab's marketing team to merge.(Brief Article)
February 6, 2003... Charles Schwab's marketing team, headed by Marcus Belitho, will be merged into Barclays Stockbrokers following the online broker's decision to quit the UK market and sell its 150,000 UK accounts to Barclays.

STOP PRESS: Nestle boosts its position.(acquires bottled water business from Hutchison Whampoa)(Brief Article)
February 6, 2003... Nestle has boosted its position as top bottled water owner by acquiring Hutchison Whampoa's European water business for 560m euros (pounds 367m). The deal adds the Powwow water cooler brand to Nestle's water portfolio, including Perrier,...

STOP PRESS: Endemol appoints director of interactive media.(Peter Cowley)(Brief Article)
February 6, 2003... Endemol, the production company behind Big Brother, has appointed Freeserve portal strategy and marketing director Peter Cowley as director of interactive media. He has been replaced internally at Freeserve by Caroline Thomas.

STOP PRESS: KFC to launch TV campaign.(Kentucky Fried Chicken Ltd.)(Brief Article)
February 6, 2003... KFC will this week launch its first TV campaign through Bartle Bogle Hegarty featuring the advertising strapline 'Got chicken, got soul'. The first execution will promote the limited edition 'Peking Twister'.

STOP PRESS: Chanel prepares to launch fragrance.(Chanel Chance)(Brief Article)
February 6, 2003... Chanel is preparing to launch a fragrance specifically aimed at the youth market. Called Chance, it will be available from April priced from pounds 22 for body moisture to pounds 52 for a 7.5ml perfume.

STOP PRESS: British Energy poaches chief executive.(Mike Alexander )(Brief Article)
February 6, 2003... British Energy has poached Centrica chief operating officer Mike Alexander as chief executive.

STOP PRESS: Wedgwood shortlists agencies.(Brief Article)
February 6, 2003... Wedgwood has shortlisted Bartle Bogle Hegarty, Leagas Delaney, Mustoe Merriman and Vallance Carruthers Coleman Priest for its advertising account, which is being overseen by the AAR.

STOP PRESS: Nestle to launch limited edition.(for Valentine's Day)(Brief Article)
February 6, 2003... Nestle is to launch a limited edition pink version of Yorkie for Valentine's Day. It will promote it as being for men whose partners are 'blokey' enough to handle the brand.

STOP PRESS: Playjam in talks with agencies.(interactive TV gaming)(Brief Article)
February 6, 2003... Playjam, the interactive TV gaming company, is in talks with agencies about its pounds 1m creative account, which is currently handled in-house.

STOP PRESS: BSkyB shortlists agencies.(to pitch Sky Plus)(Brief Article)
February 6, 2003... BSkyB has shortlisted Bates, BMP, DDB,Delaney Lund Knox Warren, Campbell Doyle Dye and WCRS to pitch for Sky Plus, its personal video recorder account.

STOP PRESS: Vanity Fair Corporation appoints Initiative Media.(backpack marketing)(Brief Article)
February 6, 2003... Vanity Fair Corporation, owner of designer backpack brands Eastpack and Jan Sport, has appointed Initiative Media to handle its pan-European media task. Initiative will handle media for the brands in seven markets including the UK.

STOP PRESS: Penhaligon looking for marketing director.(luxury goods retailer)(Brief Article)
February 6, 2003... Penhaligon's, the luxury goods retailer, is looking for a marketing director following the departure of Clive Smith-Langridge after just six months. He was responsible for the appointment of Springer & Jacoby.

STOP PRESS: T&T Beverages appoints RudaiskyRyan.(marketing campaign)(Brief Article)
February 6, 2003... Soft drinks company T&T Beverages has appointed start-up communications agency RudaiskyRyan to handle a pounds 4m brand marketing campaign to promote the fact that the product contains no added sugar.

STOP PRESS: Sainsbury's joins forces with Bluebird food shop.(Brief Article)
February 6, 2003... Sainsbury's has joined forces with Sir Terence Conran's London Bluebird food shop to launch 'Sainsbury's Market at Bluebird'. The outlet, which launches in April, will stock 7500 products including premium foodstuffs and everyday fresh food.

STOP PRESS: Michael Jackson documentary takes 54% share of viewers.(Brief Article)
February 6, 2003... ITV1's screening of the documentary Living with Michael Jackson averaged 15.1 million viewers, a 54% share, making it the highest rating factual programme since the BBC's Walking With Dinosaurs in 1999.

STOP PRESS: General Motors unveils ad campaign for Daewoo.(Brief Article)
February 6, 2003... General Motors has unveiled its first pan-European ad campaign for Daewoo, which launches with the new strapline 'Not for your average driver'. The campaign, by dfgw, is believed to be worth 25m euros (pounds 16.6m).

STOP PRESS: Avon Products reports rise in quarterly profits.(Brief Article)
February 6, 2003... Avon Products has reported a 75% rise in quarterly profits to dollars 193m (pounds 117m) boosted by stronger US and European beauty product sales.

STOP PRESS: Alan McWalter becomes non-executive director of easyCar.(and Alphameric)(Brief Article)
February 6, 2003... Former Marks & Spencer marketing chief Alan McWalter has become non-executive director of easyCar and retail business consultancy Alphameric.

Orange picks agencies for new media.(Orange Communications Inc. hires Fullsix, Poke and ETC)(Brief Article)
February 6, 2003... Orange has hired a consortium of digital agencies to overhaul its new media activity. The brief is to make its online marketing more relevant to its 13.3 million UK customers. Roster full-service agency Fullsix, creative shop Poke and...

Imperial informs public of ad ban.(Imperial Tobacco Group PLC)(Brief Article)
February 6, 2003... Imperial Tobacco's Lambert & Butler, the UK's biggest-selling cigarette brand, is bowing out of consumer advertising with a multi-million-pound campaign informing the public about the impending industry ad ban. The brand will run an insert...

Tropicana boosts ice cream range.(Brief Article)
February 6, 2003... Fruit juice brand Tropicana is to mount an assault on the ice cream and lolly market this summer with new variants and the first advertising for the range. The brand will also try to crack the impulse sector - currently dominated by Walls,...

Bmi's marketing boss set to leave after long service.(Simon Gregory; replaced by Adrian Parkes)(Brief Article)
February 6, 2003... Simon Gregory, the marketing director of bmi british midland, is to quit at the end of the month. His departure will spark a restructure that will see his role folded into a commercial director post, to be held by the current sales...

RAC group marketing head to leave.(Ken Lee leaves RAC Motoring Services)(Brief Article)
February 6, 2003... The RAC's head of group marketing Ken Lee has resigned after three-and-a-half years, leaving the motoring organisation searching for a replacement. Lee will leave the company at the end of this month. He said that the departure follows...

Nicorette ditches rally deal as Marlboro signs.
February 6, 2003... Nicorette, the nicotine replacement product, is abandoning its sponsorship of British rallying star Richard Burns after his Peugeot team struck a more lucrative agreement with Marlboro, the world's biggest cigarette brand. Nicorette's...

Thomas Cook UK chief quits after German HQ plan.(Alan Stewart)(Brief Article)
February 6, 2003... Thomas Cook's German owner tightened its grip on the famous British holiday brand this week, prompting the departure of UK chief executive Alan Stewart. Stewart's replacement is Thomas Cook managing director Manny Fontenla-Novoa and the...

Danone brings in Bloom to revamp Shape diet image.(Brief Article)
February 6, 2003... Danone is plotting a pounds 7m relaunch of its newly acquired Shape yoghurts and desserts brand, in an attempt to shake off its 'diet food' image. The French dairy company has hired design agency Bloom to devise a new identity for Shape,...

Wyeth puts pounds 10m media work into Zenith Optimedia.(Wyeth Consumer Healthcare)(Brief Article)
February 6, 2003... Wyeth Consumer Healthcare, the US company behind brands including Anadin and Chapstick, has consolidated its pounds 10m media business into the newly launched Zenith Optimedia UK. The appointment comes as Wyeth seeks to cut costs and gain...

Monster culls top global marketing roles in shake-up.(Monster.com dismisses Jeremy Caplin; TMP Worldwide dismisses John Scola)(Brief Article)
February 6, 2003... Monster, the online recruitment company, has scrapped the roles of its three most senior global marketers, including European marketing director Jeremy Caplin, as it devolves marketing back to individual markets. Caplin, who was appointed...

Amnesty International UK returning to TV screens.(Brief Article)
February 6, 2003... Amnesty International UK is returning to TV screens after nine years in the broadcast wilderness, with an advertisement that aims to distance the charity from previous hard-hitting political campaigns. The human rights organisation was banned...

Asda frozen food chief to oversee children's launch.(Brief Article)
February 6, 2003... Asda has promoted Penny Coates to oversee its own-label offering ahead of the launch of its first children's food range, More For Kids. Coates, who moves from the position of business unit director for frozen food, takes on the role from...

Eire plans to tighten alcohol ad laws.(Brief Article)
February 6, 2003... The Irish government is proposing a major crackdown on alcohol advertising, in an effort to tackle 'alarming levels' of binge drinking among young people. The move does not directly affect UK marketers, but will alarm the drinks industry...

Golden Wonder backs top brands with pounds 25m.
February 6, 2003... Golden Wonder is throwing pounds 25m into promoting its three main brands this year, including a pounds 750,000 deal for Nik Naks to sponsor the second series of MTV hit The Osbournes. The investment means Nik Naks, Wheat Crunchies and...

C&W sells prized directory enquiry digits to Conduit.(Brief Article)
February 6, 2003... Conduit has purchased the right to use 118888 from Cable & Wireless as the number for UK consumers to call up its directory enquiries service. The company, which is Ireland's biggest operator of directory enquiries, was originally...

Reef creates second television ad.(Brief Article)
February 6, 2003... Reef, the Coors-owned juice and vodka PPS brand, has created a second television ad in its raunchy pounds 5m 'Juicy' campaign. 'Fruit Salad', which airs on Friday February 7, was shot by maverick director Tony Kaye. The ad opens in a fantasy...

Raleigh bikes in major marketing department rejig.(Brief Article)
February 6, 2003... Raleigh Cycles, the UK's biggest bicycle producer, has restructured its marketing function following the departure of marketing director Steve Davey. Davey left the business in October without a job to go to. His departure was the result...

Edinburgh seeks title sponsor for comedy festival.(Brief Article)
February 6, 2003... Edinburgh Comedy Festival, the comedy element of the International Edinburgh Festival, is searching for a headline sponsor, which for the first time will have full naming rights for this year's event. For the past five years Marlboro Lights...

PlayStation links up for Xfm show 'The Third Place'.(Brief Article)
February 6, 2003... Sony Computer Entertainment has joined forces with Xfm to create a weekly radio show called The Third Place, the advertising tagline for PlayStation 2. The tie-up is the first such deal between a games brand and radio station and...

Milky Bar to put health claim on repackaging.
February 6, 2003... Nestle Rowntree is preparing a potentially controversial marketing drive to highlight the 'milk goodness' of its Milky Bar chocolate brand, just as the European Union is planning a crackdown on the use of vague health terms on food products....

Callaway picks BAT man as director.(Paul Duxbury hired as marketing director)(Brief Article)
February 6, 2003... Callaway Golf Europe is taking the fight to Nike and TaylorMade Adidas Golf with the appointment of former British American Tobacco marketer Paul Duxbury as its first marketing director. The company has created the Surrey-based post to...

Public warms to Lunn Poly's 'no deposit' scheme.(Brief Article)
February 6, 2003... Lunn Poly's decision last week to introduce a 'no deposit' policy on its summer 2003 holidays could become the norm if holiday companies take heed of this week's Snapshots poll for Marketing. Almost half (45%) of those questioned said a...

Lever Faberge's latest TV campaign for Impulse body spray.(Brief Article)
February 6, 2003... Lever Faberge's latest TV campaign for Impulse body spray, promoting its new Siren fragrance, draws on the legend of the sirens: beautiful mermaids who lured besotted sailors to their doom. The campaign, created by Bartle Bogle Hegarty, is set...

BRIEF: ITV claims a strong start to the year.(Brief Article)
February 6, 2003... ITV claims it has made a strong start to the year with an average peak-time share of 33.3% and an increase of 1.2 share points year-on-year. Commercial impacts (the number of people watching ads) have also grown with ABC1 audiences up 16.5% and...

BRIEF: Western Wines appoints MediaCom.
February 6, 2003... Western Wines has appointed MediaCom to its pounds 2m media planning and buying business following a three-way pitch. The brief is to raise the profile of the company's portfolio, including the Kumala and Cono Sur brands.

BRIEF: Lastminute.com begins four-week promotion.(Lastminute.com and McDonald's)(Brief Article)
February 6, 2003... Lastminute.com this week begins a four-week promotion with McDonald's offering customers the chance to win one of four adventure holidays. It will be supported with a McDonald's TV campaign and sponsorship of The Pete and Geoff Breakfast Show...

BRIEF: Tesco and Air Miles launch Breakfast Bonanza promotion.(Brief Article)
February 6, 2003... Tesco and Air Miles are launching a promotion called Breakfast Bonanza that will include the first on-pack promotion featuring Tesco own-label products since the firms joined forces last year. The activity will see thousands of Air Miles given...

BRIEF: Altria launches international ad campaign.(Brief Article)
February 6, 2003... Altria, the newly-named parent of tobacco company Philip Morris, is launching an international ad campaign to communicate its positioning to stakeholders, as tipped originally in Marketing (May 2, 2002). Created by Leo Burnett's Chicago office,...

BRIEF: TBWA/Chiat/Day appoints Brenda Ross.(Brief Article)
February 6, 2003... TBWA/Chiat/Day has appointed Brenda Ross, ex-marketing director of Virgin Mobile USA, to take up a new role as director of branded content development at its California offices.

BRIEF: Alpro launches dairy-free products campaign.(Brief Article)
February 6, 2003... Alpro, the supplier of dairy-free alternatives to milk, yoghurt, desserts and drinks is launching a pounds 5m press, TV and PR campaign to raise the profile of dairy-free products. The initiative will include a nationwide sampling campaign...

BRIEF: Siemens mobile signs deal with talkSPORT.(Brief Article)
February 6, 2003... Siemens mobile has signed a pounds 250,000 deal with talkSPORT to sponsor the station's evening drivetime show with Richard Kaufman. The sponsorship includes competitions to win tickets to Premiership matches and Siemens mobile merchandise.

BRIEF: Snappy Snaps re-appoints Citigate Albert Frank.(Brief Article)
February 6, 2003... Snappy Snaps, the photographic retailer, has re-appointed Citigate Albert Frank to its pounds 500,000 advertising account, after a pitch involving 14 agencies. A creative strategy will be launched this year to replace the most recent campaign,...

BRIEF: Guinness World Records hires Caroline Butler.(Brief Article)
February 6, 2003... Guinness World Records has hired Caroline Butler as marketing director, replacing Vicky Miles who returned to New Zealand after a year in the role. Butler joins from Bic where she was marketing director.

BRIEF: Sony Ericsson launches promotion featuring the Muppets.(Brief Article)
February 6, 2003... Sony Ericsson is launching a pan-European promotion for its T300 picture messaging phone featuring the Muppets, co-ordinated by Iris. Timed to coincide with Valentine's Day, the phones will come with a range of preloaded pictures and animations...

BRIEF: Girlguiding UK joins forces with Victoria Foods.(Victoria Foods)(Girlguiding UK)(Brief Article)
February 6, 2003... Girlguiding UK has joined forces with Victoria Foods to launch easy-to-bake cake and biscuit mixes aimed at children, called Brownies for Brownies and Biscuits for Brownies. For every product sold, 10p will be donated to Girlguiding UK.

BRIEF: The Post Office launches Valentine's Day promotion.(Brief Article)
February 6, 2003... The Post Office is launching a Valentine's Day promotion offering customers the chance to win a romantic break to Paris. The activity has been created by Toast.

BRIEF: Costa Coffee launches menu aimed at children.(Brief Article)
February 6, 2003... Costa Coffee is launching a menu aimed at children called Costa Kids. It will comprise a meal option of a mini bread roll, yoghurt and fruit shoot drink and cookie, plus fun bag. It is priced pounds 2.55 for take-away and pounds 2.85 to eat in....

MEDIA: Men's mags slam calls to move to top shelves.
February 6, 2003... Men's magazine publishers have reacted robustly to calls by a Tory MP for men's titles with 'lurid covers' to be placed on higher shelves at newsagents, to prevent them from being seen by children. Conservative MP Andrew Selous cited FHM,...

MEDIA: Sunday Times in Oscar magazine supplement deal.(Brief Article)
February 6, 2003... Cashing in on the cult of celebrity, The Sunday Times is launching two 60-page magazines to celebrate 75 years of the Oscars. The paper has joined forces with the Academy of Motion Picture Arts and Sciences to obtain exclusive access to its...

MEDIA: Rajars signal London adspend rethink.(Brief Article)
February 6, 2003... Advertisers and agencies may need to reappraise the role of key London radio stations in the marketing mix, following some disappointing results for key stations in the latest Rajars. According to Sarah Taylor, group head of cinema, radio...

MEDIA CHOICE: HSBC.(Brief Article)
February 6, 2003... As we start to hit the next big holiday rush, thousands of tourists and business travellers will have a chance to witness the biggest statement in media buying since McDonald's allegedly toyed with the idea of branding the moon. If you're...

MEDIA BRIEF: MOS launches pocket digital radio.(Ministry of Sound)(Brief Article)
February 6, 2003... Ministry of Sound (MOS) is launching a pocket digital radio which it claims is smaller than most mobile phones. Retailing at around pounds 150 the radio has been integrated into the headphones to avoid the need for an aerial. MOS claims the...

MEDIA BRIEF: Dennis Publishing launches men's mag in Czech Republic.(Brief Article)
February 6, 2003... Dennis Publishing is launching men's magazine Maxim in the Czech Republic and the Ukraine. The Czech edition, which launches this week will feature Christina Aguilera on the front cover and expects to sell around 35,000 copies a month. The...

MEDIA BRIEF: IPC's Uncut magazine to launch tribute CDs.(IPC Group Ltd.)(Brief Article)
February 6, 2003... IPC's monthly film and music magazine Uncut will launch two cover-mount tribute CDs on its next two issues. The March issue will feature David Bowie on its cover and include a CD of cover versions of his most famous songs. The April issue will...

MEDIA BRIEF: Guardian Newspapers launches new web site for advertisers.(Brief Article)
February 6, 2003... Guardian Newspapers Limited has launched a new web site for advertisers aimed at providing instant information about its portfolio of brands. The site, at www.guardian.co.uk/adinfo, gives circulation and readership figures, as well as advice on...

MEDIA BRIEF: Turner Broadcasting promotes Jonathan Davies.(Brief Article)
February 6, 2003... Turner Broadcasting has promoted Jonathan Davies to the role of senior vice-president for the UK, Scandinavia, the Middle East and Africa, overseeing a sales team of 25. He was previously vice-president news advertising sales, CNN EMEA. The...

MEDIA BRIEF: GWR issues trading update.(GWR Group PLC)(Brief Article)
February 6, 2003... GWR has issued a trading update for the quarter ending December 31, 2002 in which it remains cautious about the advertising outlook. The group, which owns Classic FM reported that radio revenues for the quarter were flat. Classic FM showed a...

MEDIA BRIEF: SpaceandPeople says advertisers recognise value of shopping mall ads.(SpaceandPeople)(Brief Article)
February 6, 2003... SpaceandPeople says advertisers are increasingly recognising the value of placing ads in shopping malls. The company - which markets and sells promotional space on behalf of 60 shopping centres including Bluewater and Lakeside - reported that...

MEDIA BRIEF: Nickelodeon launches campaign to promote Nicktoons TV.(Brief Article)
February 6, 2003... Nickelodeon is launching a pounds 1m TV, cinema and outdoor campaign to promote the station's top rating shows and to promote its new Nicktoons TV channel. The cinema campaign is in the style of a spoof wildlife documentary, to show off the...

MEDIA BRIEF: Cordiant appoints Nigel Stapleton.(Brief Article)
February 6, 2003... Cordiant, the troubled advertising and media group, has appointed former Reed Elsevier chief executive and co-chairman Nigel Stapleton as non-executive chairman. City analysts hope Stapleton, who was also finance director of Reed at a time of...

DIRECT: Grimes departs British Gas after a year in post.(Brief Article)
February 6, 2003... British Gas customer strategy chief Nigel Grimes has left his role just a year after it was created. Grimes is not thought to have a job to go to. A former head of direct marketing for BT, Grimes had been responsible during the past year...

DIRECT: DMA promises to act against 'cowboys'.(Brief Article)
February 6, 2003... An unprecedented clampdown on industry 'cowboys' will be a key focus of David Coupe's chairmanship of the Direct Marketing Association (DMA). Coupe, the managing director of Experian's marketing services division, is keen to spearhead a...

DIRECT: Tetley Tea mailer focuses on New Year resolutions.(Brief Article)
February 6, 2003... Tetley Tea this week unveils the latest activity in its relationship marketing programme with a mailing promoting tea-drinking occasions to thousands of consumers around the UK. The campaign, through EHS Brann, targets consumers by means of...

DIRECT CHOICE: Carphone Warehouse.(Brief Article)
February 6, 2003... Creativity is often forgotten when it comes to business mail, but this Carphone Warehouse mailer oozed it. It was the shoe box size of the mailer that differentiated it from the other ten pieces of business mail that landed on my desk. I...

DIRECT BRIEF: Le Meridien reappoints Carlson Marketing Group.(Brief Article)
February 6, 2003... Le Meridien Hotels and Resorts has reappointed Carlson Marketing Group to handle its Le Meridien Moments rewards and recognition programme for a second year. The scheme is designed to reinforce Le Meridien's upmarket positioning as it attempts...

DIRECT BRIEF: BAA launches direct marketing campaign.(BAA PLC)(media@BAA)(Brief Article)
February 6, 2003... BAA, the airport operator, is launching a direct marketing campaign to educate marketers about the role that airport communications can play in their marketing mix. The 'Amazing Space' campaign, devised by BAA's advertising arm, media@BAA, is...

DIRECT BRIEF: DfT launches camapaign for Traveline.(United Kingdom. Department of Transport)(Brief Article)
February 6, 2003... The Department for Transport (DfT) is launching a below-the-line campaign for its integrated transport service Traveline. The work, through Grasshopper, includes distribution of merchandise featuring the traveline number and web site address....

DIRECT BRIEF: Screwfix Direct targeting tradesmen with national campaign.(Screwfix Direct)(Brief Article)
February 6, 2003... Screwfix Direct, the UK's largest direct and online supplier of trade tools and hardware products, is taking its advertising to men's washrooms with a national campaign targeting tradesmen. Created by WWAV Rapp Collins West, the campaign will...

DIRECT BRIEF: Manchester United Financial Services appoints ICLP.(Brief Article)
February 6, 2003... Manchester United Financial Services has appointed customer loyalty specialist ICLP to develop and implement a loyalty programme for its MU credit card product. The club hopes the card, operated in conjunction with MBNA Europe Bank, will be...

DIRECT BRIEF: Chemistry Communications Group acquires Made With Love.(Brief Article)
February 6, 2003... Chemistry Communications Group, a CRM specialist agency, has acquired brand response agency Made With Love for an undisclosed sum. MWL's clients include Lever Faberge, with previous campaigns including the Persil poster ad in 2000, which...