Marketing articles from February 2002

Marketing archives from February 2002

COI chief to give Whitehall advice on [pounds sterling]300m spend.(United Kingdom. Central Office of Information, Carol Fisher)(Brief Article)
February 7, 2002... The government has appointed COI Communications chief executive Carol Fisher as the its first marketing tsar, with a brief to advise Whitehall departments on the effectiveness of its [pounds sterling]300m marketing spend. Fisher will take...

MMR crisis forces DoH ad response.(Measles-mumps-rubella vaccine, United Kingdom. Department of Health)(Brief Article)
February 7, 2002... The government risks a massive public backlash as it prepares to launch an ad campaign to promote the MMR vaccine despite growing concerns about its safety. The Department of Health has re-appointed BMP DDB to handle the campaign, which is...

Coors picks Bass chief for UK debut.(Coors Brewing Co., Mark Hunter)(Brief Article)
February 7, 2002... Coors Brewers has picked Mark Hunter, top marketer at the former Bass Brewers, as its marketing chief, handing him responsibility for a marketing budget worth over [pounds sterling]80m. The appointment comes as parent Coors Brewing Company...

Campbell enters Pot Noodles fray with [pounds sterling]5m launch.(Campbell Soup Co.)(Brief Article)
February 7, 2002... The Campbell Soup Company is to take on Unilever Bestfoods' Pot Noodle by launching Batchelors Supernoodles in a Pot, backed by a [pounds sterling]5m marketing push. The new product will intensify competition in the sector. Last August,...

Barclays names agency partners in BTL shake-up.(Barclays PLC)(Brief Article)
February 7, 2002... Barclays has named the five agency 'partners' that will work across the group's [pounds sterling]plus below-the-line business, replacing a complex roster of more than 60 shops. In the most radical overhaul yet of Barclays' external...

Revenue set to review 'most irritating' tax ad.(United Kingdom. Board of Inland Revenue)(Brief Article)
February 7, 2002... The Inland Revenue has called a review of its self-assessment advertising just one month after the public voted its [pounds sterling]5m campaign the most irritating ad of 2001. Ian Schoolar, marketing director of the Revenue, will oversee a...

Thomas Cook has promoted Keith Hendry. (Stop Press).(Brief Article)
February 7, 2002... Thomas Cook has promoted Keith Hendry to interim marketing director following the departure of Kevin Styles to First Quench last month. Hendry, who was head of sun and retail environment marketing, will run all marketing activity for the...

Wrigley's has appointed Ian Gallois. (Stop Press).(Brief Article)
February 7, 2002... Wrigley's has appointed Ian Gallois to the new role of media director, EMEA. The post will be based in Munich and will report to the regional vice-president for Western Europe, Ulli Gritzuhn. Wrigley's has also announced a shortlist for its...

The Independent Television Commission (ITC) has slammed. (Stop Press).(Brief Article)
February 7, 2002... The Independent Television Commission (ITC) has slammed an ad for the Hospital Savings Association that showed a rabbit in a tumble-dryer, claiming it could encourage young children to harm pets. The ad, created by McCann-Erickson, attracted...

Novartis has put its Ovaltine malt extract drink. (Stop Press).(Rainey Kelly Campbell Roalfe)(Brief Article)
February 7, 2002... Novartis has put its Ovaltine malt extract drink up for sale, along with a number of other 'non-core' brands including Isostar, the isotonic sports drink. Rainey Kelly Campbell Roalfe/Y&R handles advertising for Ovaltine.

Littlewoods Leisure has secured.... (Stop Press).(Brief Article)
February 7, 2002... Littlewoods Leisure has secured the involvement of all four mobile phone networks for an SMS product called Shoot2 Win. The game, in which players must answer sports trivia questions to compete for a [pounds sterling]5000 prize, will have one...

Butchers Pet Care has appointed Walker Media. (Stop Press).(Brief Article)
February 7, 2002... Butchers Pet Care has appointed Walker Media to its [pounds sterling]4m media planning and buying for the Butcher's brand, after a two-way pitch with the incumbent, Squires Robertson Gill.

The Uncovered TV strand... (Stop Press).(Brief Article)
February 7, 2002... The Uncovered TV strand, which includes programmes such as Ibiza Uncovered, is the UK's sexiest media brand, while the brand considered most British is Coronation Street, according to research gathered using a new media analysis tool, MediaDNA....

First Drinks Brands has appointed Burkitt DDB. (Stop Press).(Brief Article)
February 7, 2002... First Drinks Brands has appointed Burkitt DDB to its [pounds sterling]1m Tio Pepe sherry account, after a pitch against WCRS. Incumbent Brandhouse WTS did not repitch.

Guardian Media Group has submitted a license bid. (Stop Press).(Brief Article)
February 7, 2002... Guardian Media Group has submitted a bid for the East Midlands regional analogue licence, which is based on the UK's first commercial-free commercial radio station, intended to challenge Radio 2 in the over-40s market. If successful, Smooth FM...

Interbrew UK has assumed responsibility... (Stop Press).(Brief Article)
February 7, 2002... Interbrew UK has assumed responsibility for marketing the Bass, Tennent's and Staropramen brands in the UK following the completion of Coors Brewers' acquisition of Carling Brewers.

Reuters is to relaunch Reuters Magazine. (Stop Press).(Brief Article)
February 7, 2002... Reuters is to relaunch Reuters Magazine as a bi-monthly customer title in May. The 68-page publication, to be published by Redwood, will target the existing Reuters advertising base, consisting mainly of products and services within the...

Ray Kelly, Northern European.... (Stop Press).(Brief Article)
February 7, 2002... Ray Kelly, Northern European CEO of Carat's parent company Aegis Group, has been ousted as part of a restructuring of the company's European operations. Carat will merge its Northern and Southern media operations into a single unit, making...

TV viewing figures from Broadcasters' Audience Research Board Ltd. (BARB). (Stop Press).(Brief Article)
February 7, 2002... TV viewing figures from BARB show that all adult viewing was down 8% year on year in the first half of January. But viewing among 16- to 34- year-olds was down 14%.

Visa International has appointed... (Stop Press).(Alex Craddock)(Brief Article)
February 7, 2002... Visa International has appointed Alex Craddock vice-president, brand marketing for Central and Eastern Europe, the Middle East and Africa. Craddock replaces Matthias Hanssen who left to be marketing director at real-time financial TV channel...

Volkswagon backs Polo relaunch with [pounds sterling]4.5m ads.(Brief Article)
February 7, 2002... Volkswagen is attempting to appeal to those in their 20s and 30s with the launch of a redesigned Polo, backed by a [pounds sterling]4.5m ad campaign. The car-maker, which recently promoted its Lupo model with an edgy ad campaign aimed at...

British Broadcasting Corp. rejigs roster in brand unity bid.(Brief Article)
February 7, 2002... The BBC has appointed Abbott Mead Vickers BBDO to lead the strategy and creative direction for BBC One and BBC Two, in a bid to explore synergies between its core TV communications and licence fee advertising. AMV BBDO won the TV licensing...

Goodbye boys.(Brief Article)
February 7, 2002... [ILLUSTRATION OMITTED] Caption: Pretty Polly is set to return to raunchy advertising with a press and poster campaign in March for the launch of its 'bum boost' product--tights designed to lift and shape women's bottoms. The ads have been...

Libby's forced to withdraw natural ad claims by ASA.(Advertising Standards Authority rulings)(Brief Article)
February 7, 2002... The Advertising Standards Authority (ASA) has upheld complaints that ads for Libby's organic juices were misleading because they suggested that the drink's taste was natural. The ASA has ordered Gerber Foods Soft Drinks, which owns...

Hasbro Inc. loses key United Kingdom marketer after department rejig.(Brief Article)
February 7, 2002... Hasbro has axed the role of UK marketing communications director Mark Trinder as it integrates the sales and marketing for Hasbro's Tiger electronic toys business into the main Hasbro toy brand groups. Trinder is understood to have left the...

Nestle S.A.promotes Friskies PetCare Products' director to top Ralston Purina Co. job.(Brief Article)
February 7, 2002... Nestle has appointed Phil Humphries as the top marketer for Northern Europe, including the UK for Nestle Purina Petfood, the business created out of its [pounds sterling]7.4bn acquisition of petfood giant Ralston Purina last year. ...

Tropicana (PepsiCo. Inc.) awards United Kingdom ad brief to BMP DDB Needham Worldwide Ltd. .(Brief Article)
February 7, 2002... PepsiCo has appointed BMP DDB to handle the [pounds sterling]6m creative account for Tropicana in the UK following its [pounds sterling]9.3bn purchase of The Quaker Oats Company last year. BMP's brief is to develop Tropicana's existing...

Tango (Britvic Soft Drinks Inc.) hands Clemmow Hornby Inge [pounds sterling]5m task.(Brief Article)
February 7, 2002... Britvic has awarded its [pounds sterling]5m advertising account for Tango to Clemmow Hornby Inge in a bid to revive the brand's flagging sales in the UK. CHI will work to win back market share in the face of rivals such as Coca-Cola's...

Smirnoffice is returning to Tvscreens on February 11 with the latest instalment in J Walter Thompson's 'As clear as your conscience' campaign.(Brief Article)
February 7, 2002... [ILLUSTRATION OMITTED] Caption: Smirnoffice is returning to Tvscreens on February 11 with the latest instalment in J Walter Thompson's 'As clear as your conscience' campaign. The [pounds sterling]5m, 30-second spot targets the 18-to...

Gallaher Group PLC selects ex-Mars (U.K.) Ltd. director to run marketing.(Brief Article)
February 7, 2002... Gallaher Tobacco has hired former Mars Confectionery UK sales director Neil England to oversee marketing for topname brands including Benson & Hedges and Hamlet. England joined Gallaher last month in the new role of commercial director for...

Swiss seeks out agency for [pounds sterling]20m global relaunch.(Swiss, formerly Swissair)(Brief Article)
February 7, 2002... Swiss, the airline rising out of the ashes of the bankrupt Swissair, is looking for an advertising agency to handle its global relaunch campaign, estimated to be worth [pounds sterling]20m. Wink Media, the creative consultancy behind the...

Ryanair to boost adspend by 70% after profits rise.(Ryanair Holdings PLC)(Brief Article)
February 7, 2002... Ryanair is set to increase its adspend by 70% on last year. It follows buoyant fourth-quarter profits, as budget airlines continue to buck the trend of the depressed airline sector. Commercial director Michael Cawley said Ryanair had...

Cadbury rolls out Creme Egg cone for Easter market.(from Fredericks Dairies Ltd.)(Brief Article)
February 7, 2002... Cadbury's Creme Egg is to launch a limited edition ice cream in the six-week run-up to Easter, as part of a bid to drive up ice-cream sales in a traditionally quiet period. Manufactured by licensing company Fredericks Dairies, the Creme Egg...

Ethical research guide names its top beer brands.(Brief Article)
February 7, 2002... John Smith's, Newcastle Brown, and Becks are three of the UK's most ethical beer brands according to a new report by The Ethical Consumer Research Association (Ecra). The Good Shopping Guide claims to be the first complete guide to ethical...

Garnier revamps to gain global status.(from L'Oreal)(Brief Article)
February 7, 2002... Garnier, the L'Oreal-owned beauty brand, has dropped its 'Laboratoires Garnier' tagline and revamped its image as part of its bid to become more recognised globally. Garnier's international marketing team has created a logo consisting of...

Sainsbury's puts [pounds sterling]3m behind Oriental range.(J Sainsbury PLC)(Brief Article)
February 7, 2002... Sainsbury's will this week begin an attempt to boost its share of the ethnic ready-meal market with a [pounds sterling]3m advertising campaign featuring a Chinese-speaking Jamie Oliver. The UK's number two supermarket retailer is...

Asda next week unveils the latest installment in its fledgling 'Real Lives' advertising campaign.(ASDA Group PLC, Carat)(Brief Article)
February 7, 2002... [ILLUSTRATION OMITTED] Caption: Asda next week unveils the latest installment in its fledgling 'Real Lives' advertising campaign, which is designed to contrast with the celebrity-based advertisements of larger rivals Tesco and Sainsbury's....

Capital links with Disney to launch kids digital radio.(Brief Article)
February 7, 2002... Capital Radio has clinched a deal with The Walt Disney Company to create a co-branded digital radio network aimed at children under 16. The venture marks a UK first for Disney, which until now has not extended its world-famous brand into radio....

Post Office makes its debut in home insurance market.(United Kingdom. Post Office)(Brief Article)
February 7, 2002... The Post Office is to launch a low-cost home insurance product as part of its crusade to position itself as a consumer champion. The product, branded Post Office Home Insurance, will be a low-cost contents insurance package aimed at...

Nestle sells big brands in core category focus.(Brief Article)
February 7, 2002... Nestle is to cut loose some of Britain's best known brands as it overhauls its strategy to focus on key categories where it can 'establish and maintain leadership'. The brands up for sale are Crosse & Blackwell, which includes Branston...

BL PLC Land Rover to sell off-road instruction.(Brief Article)
February 7, 2002... Land Rover is to open a network of branded off-road driving centres in a bid to build exposure for the brand. The car-maker plans to launch as many as six 'Land Rover Experience' centres around the UK, starting with one at the Bluewater...

Wagon Wheels.(Brief Article)
February 7, 2002... [ILLUSTRATION OMITTED] Caption: Wagon Wheels returns to TV this week after a five-year break in the first stage of a [pounds sterling]2m marketing push to support the snack's packaging and crunchy Mini Wagon Wheel relaunch. TV ads break on...

United Kingdom parents back marketers' right to target children.(Brief Article)
February 7, 2002... Less than half of adults think there should be a ban on TV advertising of food and drink to children, according to a poll conducted exclusively for Marketing, by Taylor Nelson Sofres. Just 41% of respondents to the survey said there should...

Marston's Pedigree. (Briefs).
February 7, 2002... Marston's Pedigree, the UK's third biggest-selling premium ale, is to release a keg variant as part of a long-term strategy to overtake Caffrey's and Draught Bass and become number one in the market. The launch, Wolverhampton & Dudley's (W&D)...

Somerfield Fine Fresh Foods. (Briefs).(Brief Article)
February 7, 2002... Somerfield has created a business unit aimed at driving the recovery programme for the supermarket group's core brand. Marketing responsibilities will fall to group marketing director Stephen Barnett, who will oversee marketing functions for...

Emap Performance. (Briefs).(Brief Article)
February 7, 2002... Emap Performance is to launch a glossy weekly teen magazine, codenamed 'Monkey', featuring celebrity gossip, news, reviews and interviews from the pop world. Emap claims 'Monkey' will complement existing titles Smash Hits and Bliss. It will be...

The Football Association. (Briefs).(Brief Article)
February 7, 2002... The Football Association is talking to ad agencies about a campaign that will recognise the work commercial partners such as Nationwide, Carlsberg and One 2 One have played in developing the game over the past four years.

Asda. (Briefs).(Brief Article)
February 7, 2002... Asda is planning to turn its store car parks into party venues to help customers celebrate the Golden Jubilee. The supermarket chain hopes consumers will hold events there instead of having street parties.

The Football League. (Briefs).(Brief Article)
February 7, 2002... The Football League has launched the first web site dedicated to a domestic cup final, www.worthingtoncupfinal.co.uk. The site, created by Premium TV, focuses on next month's match between Tottenham Hotspur and Balckburn Rovers in Cardiff.

Lego Group. (Briefs).(Brief Article)
February 7, 2002... Lego has announced a licensing tie-up with the Williams Formula One team that will see the Danish toy company launch a series of products based on the sport.

The Mirror. (Briefs).(contracts Carphone Warehouse to introduce text information service)(Brief Article)
February 7, 2002... The Mirror has teamed up with the Carphone Warehouse to launch a text information service called Instant Mirror which will deliver breaking news, show biz gossip and latest football scores. The service has a fixed monthly charge.

Lindt. (Briefs).(Lindt and Sprungli USA marketing contract Hello! magazine)(Brief Article)
February 7, 2002... Lindt, the chocolate brand, is to covermount each issue of next week's Hello! magazine with a 35g bar of its Excellence Extra Creamy chocolate. The promotion, which will reach more than half a million consumers in the UK and Ireland, will be...

ITV1. (Briefs).(greater viewing audience than BBC One, United Kingdom)(Brief Article)
February 7, 2002... ITV1 is claiming victory over BBC One by achieving the largest share of peak viewing last week. ITV1 said it beat BBC One by broadcasting six dramas that delivered more than six million viewers. This week's Pop Idol Result show averaged almost...

Family Assurance Friendly Society. (Briefs).(contracts Littlewoods/tax-exempt savings bonds)(Brief Article)
February 7, 2002... Family Assurance Friendly Society has struck a deal with Littlewoods top provide tax-exempts savings bonds to the retailer's three-million strong home shopping customer base.

A consortium of British manufacturers. (Briefs).(introduce "British Made for Quality" label to protect patents)(Brief Article)
February 7, 2002... A consortium of British manufacturers of DIY and decorating goods is backing the launch of a 'British Made for Quality' mark designed to thwart patent infringement and pirating of products by Far East companies. The mark will be available for...

KP. (Briefs).(K.P. Foods marketing, United Kingdom)(Brief Article)(Product Announcement)
February 7, 2002... KP is spending [pounds sterling]8m on a redesign of its Hula Hoops range and the launch of a Sizzling Bacon flavour. The packs, created by Jones Knowles Ritchie, feature images associated with their pack colours, including red post boxes for...

Digital One. (Briefs).(marketing contracts with Virgin Radio, Classic FM and talk-SPORT)(Brief Article)
February 7, 2002... Digital One is to launch a two-week radio campaign on national stations Virgin Radio, Classic FM and talk-SPORT designed to send shoppers into electrical retailers that stock digital radios. Listeners will be directed to www.lovemyradio.com,...

Pizza Hut. (Briefs).(marketing contract with The Evening Standard Hot Tickets periodical)(Brief Article)
February 7, 2002... Pizza Hut is teaming up with The Evening Standard's Hot Tickets magazine in a Valentine's Day promotion to support the launch of its Oven Fresh Delivery system. The magazine will be wrapped in branded foil to emulate the pizza pouch, and...

Banzai. (Briefs).(interactive television program back on Channel 4, United Kingdom)(Brief Article)
February 7, 2002... Banzai, the Japanese spoof show, returns to Channel 4 this month with new interactive features. For the first time, viewers watching on Sky Digital or ITV Digital will be able to guess the outcome using their remote control. Previously, only...

Broadcasters Audience Research Bureau (BARB). (Briefs).(viewing audience research on Coronation Street matches Carat Business')(Brief Article)(Statistical Data Included)
February 7, 2002... Broadcasters Audience Research Bureau (BARB) has described Carat's research, which claimed that 14.5 million viewers watched the January 25 episode of Coronation Street, as "surprisingly close" to its own figure of 11.2 million. Research...

The British Broadcasting Corporation Ltd has agreed to a new licensing deal that will see its 365 programmes of Teletubbies screened in China. (Briefs).(Brief Article)
February 7, 2002... The BBC has agreed a new licensing deal that will see its 365 programmes of Teletubbies screened in China. The shows will be broadcast in Mandarin, nine times a week from the start of the Chinese New Year later this month. Teletubbies is the...

The British Broadcasting Corporation Ltd has appointed Saatchi & Saatchi and Tilt Design. (Briefs).(Brief Article)
February 7, 2002... The BBC has appointed Saatchi & Saatchi Design and Tilt Design to relaunch CBBC's 30-year-old Newsround following a three-way pitch. The agencies have created a logo, title sequence, sonicidents, graphics and environment for the programme, to...

The Daily Telegraph. (Briefs).(Brief Article)
February 7, 2002... The Daily Telegraph has signed a deal with Kunick Leisure to install a new national Daily Telegraph quiz game exclusively on Kunick's Gamesnet pay-to-play touchscreen terminals in pubs and clubs. The Daily Telegraph Rollover Jackpot Quiz...

Cartoon Network. (Briefs).(Brief Article)
February 7, 2002... Cartoon Network has promoted its UK sales controller, Simon Cox, to vice-president of UK ad sales, after two-and-a-half years at the company. It has also promoted Simon George to vice-president of off channel commerce in Europe, the Middle East...

Zest. (Briefs).(Brief Article)
February 7, 2002... Zest magazine has secured Findus Feeling Great! as sponsor of its Fitness Challenge 2002. The Zest Fitness Challenge is the UK's biggest combined fitness programme, with more than 400 participating gyms. It will be launched in a 20-page...

UKTV hands brand role to ex-Budweiser chief. (Media).(Brief Article)
February 7, 2002... UKTV has appointed Budweiser's former top marketer Kerry Yates to the new post of head of brand development. She will be responsible for developing strong brand positioning for each of the channels, to increase audiences and to promote to...

Listeners turn to British Broadcasting Corporation Ltd. radio during crisis. (Media).(Brief Article)
February 7, 2002... The Radio Advertising Bureau (RAB) has blamed a drop in commercial radio audiences on the terrorist attacks of September 11. It claimed that the attacks and subsequent war in Afghanistan led people to retune to the BBC. "When there's a...

Loaded launches underwear range through Top Man. (Media).(Brief Article)
February 7, 2002... Loaded, the lads' mag owned by IPC Media, has launched a range of men's underwear to be sold through Top Man stores and other outlets. The range is being tested with a view to a wider clothing launch. It comprises three styles -- briefs,...

Media Choice/the Sunday Times Magazine.(Brief Article)
February 7, 2002... Toby Constantine Former marketing director, The Times and Sunday Times; director, XT Marketing Forty years ago, The Sunday Times launched The Sunday Times Magazine and changed newspapers across the globe forever. Famed fonts writing and...

Nintendo Company Ltd. (Briefs).(Brief Article)
February 7, 2002... Nintendo is considering appointing a direct marketing agency as competition in the UK games market intensifies. The company last week announced plans to launch its Game Cube console in Europe on May 3 for [pounds sterling]150. It will face...

Oneagency. (Briefs).(Brief Article)
February 7, 2002... Oneagency's management team are to quit in order to set up their own agency. Managing director Sue Mullen, creative director Dave Mullen and customer services director Sheila Gallagher are to leave in March after failing to reach an agreement...

Tank! (Briefs).(Brief Article)
February 7, 2002... Tank!, the financial services forum, is launching an initiative that it hopes will improve the standard of DM work for financial companies. Labelled Agency Healthcheck, it will see clients sent creative work by tank! to compare with their...

I-traffic. (Briefs).(Brief Article)
February 7, 2002... I-traffic plans to intensify its money-saving interactive marketing activity for charity Save the Children in a bid to boost relations with donors. The charity's direct marketing team is backing the internet as an efficient, personalised...

Douglas Alexander MP. (Briefs).(Brief Article)
February 7, 2002... Douglas Alexander MP, the DTI e-commerce minister, has said he shares industry concern about the potential impact of an opt-in approach for cookies and similar internet data capture devices ,adopted by Parliament in November 2001. In reply to...

Landround. (Briefs).(Nestle S.A.)(Brief Article)
February 7, 2002... Landround, the travel promotions specialist, has launched an Irish promotion for food giant Nestle, for consumers to win holiday vouchers. Consumers need to collect 25 chocolate bar wrappers from a selected range, including Kit Kat, Aero, Lion...

PHD. (Briefs).(Brief Article)
February 7, 2002... PHD has signed up Simon Foster, one of the leading figures in direct media, to launch PHD Confidential--a second generation direct communications agency. The business will act as a gateway for new clients and will work closely with other PHD...

HHM. (Briefs).(Colin Clark)(Brief Article)
February 7, 2002... HHM has appointed Colin Clark as planning director. Clark was formerly planning director of Tullo Marshall Warren and worked mainly on accounts for BT Cellnet and Nissan. Previously he was a director for IMP where he headed the Orange,...

The Cannes Lion Archive. (Briefs).(Proximity London )(Brief Article)
February 7, 2002... The Cannes Lion Archive subscription service, which provides a comprehensive online archive of the best ads from the past decade, has appointed Proximity London to develop a campaign. The subscription service was updated with 20,000 ads last...

Tarantula Responsive Communications. (Briefs).(Siren)(Brief Article)
February 7, 2002... Tarantula Responsive Communications has added PR consultancy siren to its list of affiliated companies. Siren offers specialist advice to FMCG, food, travel and transport, and entertainment sector clients. Siren is run by ex-Hill & Knowlton and...

Tesco selects TMW for Clubcard lifestyle task. (Direct).(Tullo Marshall Warren )(Brief Article)
February 7, 2002... Tesco has awarded Tullo Marshall Warren a coveted place on its direct marketing roster, with a brief to develop lifestyle mailings for its ten million Clubcard members. TMW will work on a communications strategy designed to segment the...

Hasbro Inc. launches Action Man Kids' Club. (Direct).(Brief Article)
February 7, 2002... Toy manufacturer Hasbro is launching a relationship marketing programme for Action Man in a bid to build long-term ties with kids. Hasbro is joining forces with sales promotion and direct marketing agency PMA Marketing to create the...

Bhs in search for chief as Storecard marketer departs. (Direct).(Brief Article)
February 7, 2002... Bhs is to seek a new relationship marketing chief to replace Andrew Lake, who is leaving this month to pursue a career in photography. Lake, who has been responsible for running Bhs' Storecard programme, is the latest in a series of senior...

Littlewoods plans Direct Marketing campaign to cross-sell goods. (Direct).(Brief Article)
February 7, 2002... Littlewoods is planning a massive relationship marketing drive following the promotion of marketing chief Phil Anderson to the new post of special projects director. The high street retailer is to develop DM campaigns for customers in a...

What can McDonald's Corp. do to boost its brand? (Brand Health Check).(Brief Article)
February 7, 2002... The BSE crisis has been blamed for McDonald's profits fall, but has a weakening relationship with customers also played a part in the brand losing its way, asks Matthew Arnold McDonald's is a strange beast. The most democratic of fast food...