Marketing articles from December 2003

Marketing archives from December 2003

Which? selects Rapier for pounds 14m marketing task.(Brief Article)
December 4, 2003... The Consumers' Association (CA), owner of the Which? brand, has hired integrated agency Rapier to handle its pounds 14m marketing business as it rethinks the way it communicates its brands to consumers. CA, which advises consumers about...

Times offers ad costs 'olive branch'.(News International PLC drops auditing charges)(Brief Article)
December 4, 2003... News International has moved to defuse a row with advertisers about increased production charges for The Times tabloid edition, by announcing it is to drop auditing charges across all its titles from April. The charges, known as gatekeeper...

Cadbury to scrap Get Active tokens.(marketing campaign criticized)(Brief Article)
December 4, 2003... Cadbury is to overhaul its Get Active cause related marketing programme, dropping the controversial token-collection element, which was vilified in the national media at its launch earlier this year. The confectionery firm has vowed to...

BBCi signs up F1 star for biggest ever campaign.(Formula One racing driver Jenson Button)(Brief Article)
December 4, 2003... BBCi, the interactive arm of the BBC, is launching its biggest-ever advertising campaign in a move that is likely to further antagonise commercial operators critical of the scale of the BBC's online services. The Corporation has signed...

Shock as Carlton number two nets top ITV sales job.(merging of Independent Television and Granada Enterprises sales teams)(Brief Article)
December 4, 2003... ITV has taken the advertising community by surprise with the appointment of Gary Digby, the number two at Carlton Sales, to the key position of director of ITV Sales. There will be no room in the merged ITV sales operation for Steve Platt...

RAC attacks timing of mobile ban campaign.(Brief Article)
December 4, 2003... The RAC has slammed the timing of an ad campaign that alerts the public to a law banning mobile phone use while driving, as it emerged the police would delay its full enforcement by two months. The Department of Transport's (DfT) ad agency,...

STOP PRESS: Boots shortlists two agency teams.(Boots Company PLC)(Brief Article)
December 4, 2003... Boots has shortlisted two agency teams, Mother and Naked, and J Walter Thompson and MindShare, to handle its creative and media business.

STOP PRESS: ACAS appoints agencies.(government employment arbitration service)(Brief Article)
December 4, 2003... ACAS, the government's employment arbitration service, has appointed Mustoes, Mediaedge:cia and SMP to handle its pounds 1.4m advertising, media and below-the-line accounts respectively.

STOP PRESS: Yell launches first TV advertising.(Yell Group promotes directory enquiries service)(Brief Article)
December 4, 2003... Yell has launched the first TV advertising for its 118 247 directory enquiries service. The ads, part of a pounds 2m above-the-line campaign created by Abbott Mead Vickers BBDO, feature actor James Nesbitt and run until February.

STOP PRESS: EasyJet signs up as first advertiser.(EasyJet Airline PLC to run ads on streaming video media managed by Warner Howard Media)(Brief Article)
December 4, 2003... EasyJet has signed up as the first advertiser on a medium that streams video through hand dryers in bar toilets. The budget airline will run a campaign promoting Christmas flight offers through the 477 screens, which are managed by Warner...

STOP PRESS: New PowerHouse appoints former Seeboard director.(Nigel Samuels)(Brief Article)
December 4, 2003... New PowerHouse, the electrical retailer recently acquired by Pacific Retail Group, has appointed former sales and marketing director of Seeboard Energy Nigel Samuels as its first commercial director.

STOP PRESS: Shortlist for COI Communications account.(Central Office of Information)(Brief Article)
December 4, 2003... COI Communications has shortlisted BMP DDB and Walsh Trott Chick Smith for its Modern Apprenticeships creative account. Modern Apprenticeships is managed by the Learning and Skills Council.

STOP PRESS: Ryanair rapped by ASA.(Advertising Standards Authority)(Brief Article)
December 4, 2003... Ryanair has been rapped by the Advertising Standards Authority (ASA) for misleading customers. The airline was forced to stop running ads for flights to Lyon after a customer complained that St Etienne, to where the route actually flew, was not...

STOP PRESS: ASA upholds complaint against Daihatsu ad.(Advertising Standards Authority)(Brief Article)
December 4, 2003... Daihatsu's ad for its Terios 4x4 vehicle has had a complaint against it upheld by the ASA. The ad, which used the line 'One day all cars will be this green', was considered misleading, as the vehicles are heavier than other cars and require...

STOP PRESS: The Sun runs online promotion campaign.(promotion for Wilkinson Sword's Quattro razor)(Brief Article)
December 4, 2003... The Sun is running an online campaign to promote Wilkinson Sword's Quattro razor. The work, devised by digital agency Skyron, features Neil 'Razor' Ruddock and four Page 3 girls.

STOP PRESS: Bass Ale advertising for first time in ten years.(Brief Article)
December 4, 2003... Bass Ale is advertising for the first time in ten years with an outdoor campaign targeting 35- to 50-year-old men in London and the South-East. The campaign, created by Lowe and planned and bought by Starcom Motive, combines 48-sheets with...

STOP PRESS: Getronics signs up to Davis Cup tennis competition.(becomes tournaments official information technology solutions provider)(Brief Article)
December 4, 2003... Getronics has signed up to the Davis Cup tennis competition as official IT solutions and service provider. As part of the three-year deal negotiated by Redmandarin, Getronics will develop a system to track the velocity and trajectory of each...

STOP PRESS: Virgin Atlantic launches online ad campaign.(Brief Article)
December 4, 2003... Virgin Atlantic is launching an online ad campaign to support the launch of its Upper Class Suite. Created by glue London, the work will support ongoing TV activity by Rainey Kelly Campbell Roalfe/Y&R, running on travel, business and sports...

STOP PRESS: Philips first to sign up to low-cost advertising.(Brief Article)
December 4, 2003... Philips has become the first advertiser to sign up to low-cost interactive TV advertising through Sky. For the first time Sky is enabling advertisers to stream videos in small dedicated advertiser locations (DAL), which will increase the...

STOP PRESS: 3 launches Christmas promotion.(Brief Article)
December 4, 2003... 3, the UK's only 3G mobile network, is launching a '12 days of Christmas' promotion offering customers free local and international video from December 22 to January 2.

STOP PRESS: FA Premier League waiting to hear from European Commission.(regarding television rights agreement)(Brief Article)
December 4, 2003... The FA Premier League is expecting to hear shortly from the European Commission whether it will be able to maintain its pounds 1bn TV rights agreement with Sky. The EC has voiced objections that Sky will have a monopoly under the proposed...

STOP PRESS: Levi's to sponsor Elle Style Awards.(Levi-Strauss Ltd.)(Brief Article)
December 4, 2003... Levi's is sponsoring the seventh Elle Style Awards, to be held at the Natural History Museum during London Fashion Week in 2004.

STOP PRESS: Stella Artois launches press campaign.(Brief Article)
December 4, 2003... Stella Artois is launching a press campaign to promote its five-litre Draught Barrel. The campaign, created by Lowe and planned and bought by Starcom Motive, targets upmarket readers of Vogue, Esquire and Observer Food Monthly.

Kellogg rapped for 'pester power' job ad.(Kellogg Company of Great Britain president Tim Mobsby speaks at Health Select Committee Inquiry on Obesity)(Brief Article)
December 4, 2003... Kellogg Europe area president Tim Mobsby admitted at the Health Select Committee Inquiry on Obesity that a job ad placed by his company offering a market researcher the chance to 'tap into pester power' was 'an inappropriate phrase in that...

Food giants hold firm on labelling.(food industry executives appear at Health Select Committee's Inquiry into Obesity, United Kingdom)
December 4, 2003... Executives from PepsiCo, Cadbury-Schweppes, Kellogg and McDonald's presented a united front this week against MPs' calls for them to alter substantially the labelling of their products. A large audience at the Health Select Committee's...

Surf picks BBH for European task.(Lever Faberge's chooses Bartle Bogle Hegarty for marketing of product)(Brief Article)
December 4, 2003... Lever Faberge has handed its pounds 8m European ad account for Surf to Bartle Bogle Hegarty without a pitch. The business has been held by Lowe for the past eight years. The latest pounds 4m TV ads, which star comedians Adam and Joe,...

T-Mobile unveils content plans for Euro 2004 tie-up.(Brief Article)
December 4, 2003... T-Mobile is to launch a range of mobile content and data services to support its multi-million-pound sponsorship of Euro 2004. The services will be made available to nearly 70 million customers across Europe and the US next summer and will...

BT plans events to back wireless broadband offer.(British Telecommunications PLC)(Brief Article)
December 4, 2003... BT is planning to boost take-up of wireless broadband by creating a dedicated week of events, at which laptop users across the UK will be given free WiFi access in venues such as coffee shops and service stations. The week, called LIVE,...

Smirnoff in online clubber community.(Pierre Smirnoff Co. reorganizes dance events division)(Brief Article)
December 4, 2003... Smirnoff is planning an overhaul of its dance events division as it attempts to establish Smirnoff Experience as the leading interactive communications platform for clubbers across the UK. The Diageo-owned vodka brand is to turn its current...

Advertisers rail at joint TV airtime sales ruling.(regulations for television advertising airtime from Office of Communications, United Kingdom)(Brief Article)
December 4, 2003... Advertisers have issued a last-ditch condemnation of the lifting of rules preventing joint selling of TV airtime, as an Ofcom decision looked set to trigger a further round of sales house consolidation in 2004. The announcement by Ofcom...

Freeserve forms European online ad sales division.(Brief Article)
December 4, 2003... Freeserve, the UK's biggest ISP, has launched a pan-European online ad sales operation that will enable firms to reach more than 30 million internet users across Europe. The division will be based in London and is being run in partnership...

Tesco appoints Cedar to merge customer mags.(Brief Article)
December 4, 2003... Tesco is moving its customer publishing business out of Forward into Cedar following a strategy review that sees the supermarket's existing four magazines axed and replaced by a single title. The as-yet unnamed magazine will appear in...

Lloyds TSB shifts Goldfish head to wider cards role.(Katrina Cliffe)(Brief Article)
December 4, 2003... Lloyds TSB has moved the head of its Goldfish credit card brand, Katrina Cliffe, to oversee marketing for its card programmes division. Cliffe will take up the role as Lloyds TSB's head of card programmes at the end of this year. She will...

Carling Extra Cold launches first TV campaign.(Brief Article)
December 4, 2003... Carling Extra Cold, the Coors Brewers lager brand, is launching its first TV campaign, following on from its 'Emotionally cold' poster executions. The pounds 2m campaign dramatises the extra cold acts that drinkers commit in order to gain the...

Nestle cereals in link with Disney's Brother Bear film.(Brief Article)
December 4, 2003... Nestle has tied up with Disney's latest animated feature film, Brother Bear, to promote its cereals. The promotion will involve the Shreddies and Golden Grahams brands, as well as Golden Nuggets, Nesquik and Cookie Crisp cereals. It...

Samsung backs loyalty initiative in seasonal work.(Brief Article)
December 4, 2003... Samsung, the Korean electronics giant, is launching a pounds 3m Christmas promotion to boost seasonal sales of its high-end mobile phones and build membership of its Samsung Fun Club mobile customer loyalty scheme. The campaign will run in...

European ruling protects ad jingles.(Brief Article)
December 4, 2003... Advertising jingles and sonic branding can be registered and protected as trademarks, following a ruling by the European Court of Justice (ECJ). The decision will have a positive impact on brands that already use sound as part of their...

BBC extends coverage of digital radio network.
December 4, 2003... The BBC's national digital radio coverage expanded by 1.2 million listeners in November, following the addition of four new transmitters, taking its footprint to 70% coverage of the UK population. Since the BBC began its digital radio...

Virgin Mobile set to promote price cuts in roadshow.(Brief Article)
December 4, 2003... Virgin Mobile is to treat its customers like celebrities in a marketing campaign and nationwide roadshow which will support its main Christmas promotion. The activity, 'A-list phones at C-list prices', is intended to boost seasonal sales...

Co-op Travel on hunt for head of web commerce.(Brief Article)
December 4, 2003... The United Co-op Travel Group, one of the UK's leading independent travel agents, is creating an e-commerce division and seeking a marketer to lead it. The decision to separate marketing for the group's online sales channels follows an...

BBC caricatures stars to support comedy shows.(Brief Article)
December 4, 2003... BBC Broadcast is to use cartoon versions of famous characters including Del Boy, Rodney and the Kumars in an advertising campaign supporting its Christmas comedy programming. The campaign will air across BBC One, BBC Two, BBC Three and BBC...

Beechams runs series of humorous ads.(Brief Article)
December 4, 2003... Beechams is running a series of humorous vignettes to promote its Max Strength Sore Throat Relief Lozenges. The ten-second executions each demonstrate an extreme situation in which people could not afford to have a sore throat. The first...

AOL beats ISP rivals to offer faster broadband.(Brief Article)
December 4, 2003... AOL UK has become the first leading ISP to launch a super-fast broadband service for the mass market, beating archrivals BT and Freeserve. Until now, 1Mb broadband, which operates at faster speeds than linear broadband, enabling bigger...

Vodafone plans Man United content.(Manchester United sponsorship deal)(Brief Article)
December 4, 2003... Vodafone is to develop a series of worldwide branded content and data initiatives following the renewal of its multi-million-pound sponsorship deal with Manchester United. The mobile phone operator will receive normal sponsorship rights,...

McCain supports Home Roasts with ad campaign.(Brief Article)
December 4, 2003... McCain is supporting its Home Roasts potatoes brand in the run-up to Christmas, with a pounds 1.5m marketing campaign, including a nationwide TV execution. The TV ad continues McCain's 'Chin Up' theme and will be on-air for most of December....

'Shock' charity ads fail to move public to donate.(television advertising)(Brief Article)
December 4, 2003... A controversial campaign by Barnardo's, featuring newborn babies with cockroaches crawling out of their mouths, has become the most complained-about ad this year. The Advertising Standards Authority has received 437 complaints, leading the...

NEWS BRIEF: Nokia reveals more titles for N-Gage.(Brief Article)
December 4, 2003... Nokia has revealed more titles for its mobile games player, N-Gage, which launched in October. Titles including Sega Rally Championship and UbiSoft's Tom Clancy's Ghost Recon: Jungle Storm will be made available on the device, with some...

NEWS BRIEF: Piat D'Or replaces brand manager.(Alison Park is going to be replaced with Jenny Wallace)(Brief Article)
December 4, 2003... Piat D'Or, the French wine brand, sold more than one million cases in the year to August 2003. The company has also announced the replacement for brand manager Alison Park, who is going travelling. Jenny Wallace, who manages three brands within...

NEWS BRIEF: Yahoo! launches integrated marketing campaign.(Brief Article)
December 4, 2003... Yahoo! is launching an integrated marketing campaign to promote its personal finance channel. The print, online and guerilla activity will boost awareness of the channel and has been planned by Manning Gottlieb OMD. A viral game has also been...

NEWS BRIEF: Deep Heat to spend more than pounds 1.3m on campaign.(Deep Heat)(Brief Article)
December 4, 2003... Deep Heat, the muscle-pain relief company, is to spend more than pounds 1.3m on a campaign to appeal to younger consumers with an interest in sport. Activity includes backlit posters near gyms and leisure centres, and ads in sport and health...

NEWS BRIEF: MSN UK agrees deal with Fish4.(Brief Article)
December 4, 2003... MSN UK has agreed a deal with Fish4 for the online classified portal to become the principle content provider on its renamed MSN Property Channel. As part of the six-figure deal, MSN users will be able to access listings on homes for sale and...

NEWS BRIEF: Interbrew to promote Tennent's lager.(Brief Article)
December 4, 2003... Interbrew UK is promoting Tennent's lager in a pre-Christmas outdoor promotion in Edinburgh and Glasgow. The campaign, created by Edinburgh agency Newhaven and planned and bought by Starcom Motive, has an Icelandic theme. It follows recent work...

NEWS BRIEF: Tussauds Group revamps web presence.(Brief Article)
December 4, 2003... The Tussauds Group is revamping its web presence to boost online sales. It has appointed digital agency Liquorice Communications to develop a central platform for all of its brands, with www.madame-tussauds.com the first site to launch on it

NEWS BRIEF: T-Mobile to sponsor Record of the Year show.(Brief Article)
December 4, 2003... T-Mobile is to sponsor ITV's live Record of the Year show for the second consecutive year. The programme, hosted by Cat Deeley, airs on Saturday (December 6). The six-figure deal was negotiated between Granada Enterprises and Universal McCann,...

NEWS BRIEF: Dorling Kindersley runs viral online campaign.(Brief Article)
December 4, 2003... Dorling Kindersley, the book publisher, is running a viral online campaign to promote its range of gift books. Panlogic has created a game for the publisher based on a seasonal theme, which will feature on the publisher's web site...

NEWS BRIEF: Callaway Golf launches TV ad.(Brief Article)
December 4, 2003... Callaway Golf is launching a TV ad across Europe and the US, created by Claydon Heeley Jones Mason. It promotes the company's ERC Fusion Driver golf club.

NEWS BRIEF: Worldcard links with BRMB.(Brief Article)
December 4, 2003... Worldcard, the Birmingham-based reward card, is linking with local radio station BRMB to offer a card targeting 16- to 35-year-olds. The BRMB Worldcard will be promoted on-air.

NEWS BRIEF: Whyte & Mackay launches spoof campaign.(Brief Article)
December 4, 2003... Whyte & Mackay blended whisky is launching a viral campaign spoofing the David Beckham and Jonny Wilkinson executions for Adidas. The ads feature Ally McCoist and Kenny Logan.

NEWS BRIEF: Bacardi Rum uses in-bar screens for promotion.(Brief Article)
December 4, 2003... Bacardi Rum is promoting the Bacardi and Coke drink in a pre-Christmas campaign to party-goers using Brightspace Media's network of in-bar screens. The creative is an extension of recent TV work produced by McCann-Erickson. The media was...

NEWS BRIEF: Wilkinson Sword promotes Quattro on talkSPORT.(Brief Article)
December 4, 2003... Wilkinson Sword is promoting its Quattro razor with an eight-week, six-figure deal on talkSPORT. The station's breakfast presenter, Mike Parry, will shave off his beard on-air as part of the deal.

MEDIA: Times hit by advertiser rebellion over charges.
December 4, 2003... The Times' launch of a compact edition has turned into a PR disaster after the paper imposed additional production charges on advertisers to place their ads in the tabloid. The Incorporated Society of British Advertisers (ISBA) has urged...

MEDIA: UIP picks ZenithOptimedia for pounds 30m job.(Brief Article)
December 4, 2003... United International Pictures (UIP) has moved its pounds 30m media planning and buying account into ZenithOptimedia out of Mediaedge:cia, ending a 15-year relationship. The account has been with the same agency, in different incarnations,...

MEDIA: FMCG companies drive growth of commercial radio.(Brief Article)
December 4, 2003... Procter & Gamble and Lever Faberge are spearheading increased investment in commercial radio, which has recorded its highest growth in revenues since the start of the slowdown. The FMCG advertisers have doubled investment in radio over the...

MEDIA: Radio Times ties with cinemas for ticket giveaway.(Brief Article)
December 4, 2003... Radio Times has teamed up with cinemas across the UK to promote the biggest Christmas issue in its 80-year history and encourage reader loyalty throughout the year. Readers who collect coupons in the Christmas edition and the following...

MEDIA CHOICE: Bruce Springsteen Classic Tracks.(Brief Article)
December 4, 2003... A while back, when Kylie Minogue was a Ramsay Street mechanic and Coldplay were still in short trousers, media was a simpler affair. You had a product, you advertised on TV for stature, radio for frequency and life was good. Then it...

MEDIA BRIEF: Times Online to host Jonny Wilkinson web site.(Brief Article)
December 4, 2003... Times Online is hosting England rugby hero Jonny Wilkinson's personal web site. Wilkinson writes for The Times. Visitors to the site will be able to e-mail questions, access his World Cup columns and most popular articles and view a slideshow....

MEDIA BRIEF: Channel 4 confirms appointment.(Brief Article)
December 4, 2003... Channel 4 has confirmed the appointment of Five controller of entertainment Andrew Newman as its head of entertainment. The decision comes after Channel 4 resolved a row with Five over allegations that his hiring breached a non-poaching...

MEDIA BRIEF: Tesco shoppers vote for Cosmopolitan.(Brief Article)
December 4, 2003... Tesco shoppers have voted Cosmopolitan the best women's glossy for beauty coverage. The survey was conducted among 500,000 female Tesco shoppers, who were asked to name their favourite beauty media and products. Tesco's beauty business is worth...

MEDIA BRIEF: Future Publishing issues trading update.(Brief Article)
December 4, 2003... Future Publishing's revenue increased by 12% in the first ten months of this year, according to a trading update issued by the publisher. Circulation revenue, which accounts for 68% of total revenue, was up 14% on last year and ad revenue was...

MEDIA BRIEF: BBC to sell BBC Technology arm.(Brief Article)
December 4, 2003... The BBC is selling its BBC Technology arm to save pounds 20m to pounds 30m a year in operating costs. BBC Technology provides web site support and IT services to the BBC's operations, and has contracts with a number of third-party clients,...

MEDIA BRIEF: Nickelodeon launches magazine.(Brief Article)
December 4, 2003... Nickelodeon has launched Nickelodeon Magazine, targeting children aged seven- to 11-years-old. The monthly title, produced by John Brown Citrus Publishing,went on sale last week, with a print run of 120,000 and a cover price of pounds 1.75. It...

MEDIA BRIEF: 2004 NTL Commercial Radio Awards to take place on June 25.(Brief Article)
December 4, 2003... The 2004 NTL Commercial Radio Awards, organised by the Commercial Radio Companies Association, will take place on June 25 at the Hotel Intercontinental, Hyde Park Corner. The awards will celebrate the 30th anniversary of UK commercial radio.

MEDIA BRIEF: Marie Claire signs pan-European deal.(Brief Article)
December 4, 2003... Marie Claire has signed a pan-European deal with Vodafone Live! to promote the Sharp GX20 phone in its January issue. The deal takes the form of a double-page advertorial and will be included in issues in the UK, Italy, Spain, Greece and The...

MEDIA BRIEF: Dorchester Hotel group to relaunch customer title.(Brief Article)
December 4, 2003... The Dorchester Hotel Group is to relaunch its customer title The Dorchester Group Magazine through John Brown Citrus Publishing. The magazine will have an outsize format and be distributed in rooms at the group's hotels, which include The...

MEDIA BRIEF: Channel 4 to launch insert campaign.(Brief Article)
December 4, 2003... Channel 4 is to launch an insert campaign in The Times and The Guardian on December 8 to promote its Bodyshock series, which covers stories of extreme human science from around the world. The series includes a programme on a seven-year-old who...

MEDIA BRIEF: LBC moves Nick Ferrari to breakfast slot.(Brief Article)
December 4, 2003... LBC has moved its star presenter, Nick Ferrari, to the breakfast slot. It comes in anticipation of a battle for the London breakfast audience next year when Capital revamps under new presenter Johnny Vaughan and Radio 1 adds Chris Moyles to its...

MEDIA BRIEF: BSkyB to increase commitment to disabled.(Brief Article)
December 4, 2003... BSkyB is increasing its commitment to accessibility for deaf and hard-of-hearing viewers by launching a monthly film strand in which two films each month will carry sign language interpretation during peak time. The initiative begins this month...

DIRECT: Elanbach hires LIDA for digital brand campaign.(Brief Article)
December 4, 2003... Sir Bernard Ashley, the founder of Laura Ashley, has appointed direct and digital agency LIDA to handle the marketing for his family-run fabric and fashion venture. Elanbach was launched 12 months ago and Ashley is keen to grow the...

DIRECT: E-mail grows in popularity for CRM work.(Customer relationship management)(Brief Article)(Industry Overview)
December 4, 2003... E-mail marketing is fast establishing itself as the leading way for marketers to manage relationships with their existing customers, according to the latest research from the Direct Marketing Association (DMA). The DMA's annual E-mail...

DIRECT: Tesco develops Christmas 'wish list' online offer.(Brief Article)
December 4, 2003... Tesco has created an online promotion to build sales of its non-grocery products, which include mobile phones, DVDs and video games. The 'Christmas Wish List' campaign, by Profero, offers customers the chance to win pounds 1000 worth of...

DIRECT: Health publisher selects B'lowfish for youth activity.(Brief Article)
December 4, 2003... Rodale Books, the publisher of health and fitness titles, has briefed B'lowfish to create a mailing for its title The Herbal Drugstore. The pack contains a 20-page magazine, and includes offers and incentives aimed at a more youthful...

DIRECT CHOICE: The One Account.(Brief Article)
December 4, 2003... This was just up my street - or it would have, had I been living there. Instead, one of our account managers thrust it into my face, while asking 'Have you seen this?' It's personal and making a virtue of where you live - a...

DIRECT BRIEF: Ford teams up with Roger Hargreaves.(Brief Article)
December 4, 2003... Ford has teamed up with Roger Hargreaves, publisher of the Mr Men titles, to produce a booklet promoting the Ford Fusion. The 14-page piece, developed with below-the-line agency Wunderman, features Mr Rude and tells a story of how he is humbled...

DIRECT BRIEF: Virgin Wines appoints WDMP.(Brief Article)
December 4, 2003... Virgin Wines has appointed WDMP to develop a Christmas customer direct mail campaign. It is giving customers the opportunity to buy discounted cases of wine or specially packaged three-bottle gift packs. The campaign will build sales online and...