Marketing articles from December 1995

Marketing archives from December 1995

Alcohol Faces Rap If It Goes over the Limit
December 14, 1995... For alcohol advertisers 1995 has been a watershed year, with the spirits industry lifting its self-imposed ban on television advertising for the first time in 40 years. But the alcohol sector may be in danger of a backlash, as fierce competition...

Can a Launch Do the Business on Sunday?
December 14, 1995... A new Sunday newspaper is being planned as a specialist business title - to sit alongside the likes of the Sunday Times and Observer as a weekend read. The new paper, provisionally titled Sunday Business, has already had around [pound]1m spent on...

What's the Beef at Burger King?
December 14, 1995... PR disasters over its part-time staff, media coverage of BSE health fears and now a major disagreement over creative strategy among Burger King's top executives. 1995 hasn't been too kind to the fast-food chain. "We've only just begun - there's a...

Golden Wonder's Boy Wonder
December 14, 1995... Running and owning a [pounds]150m turnover business which is centred on a great brand name has got to be top of many marketers' wish lists. The only problem is finding one for sale and the money to pay for it. Clive Sharpe, who now runs Golden...

Adwatch of the Year
December 14, 1995... [TABULAR DATA FOR TABLE 1 OMITTED] The National Lottery took the country - and Adwatch - by storm in 1995. With 35 appearances in the table, most of them in first place, it is by far the leading brand in both Adwatch of the Year leagues - the...

Better Christmas Presence
December 14, 1995... How do you make yuletide offerings more inspiring and keep the retailers happy too? Whitbread Leisure Vouchers general manager Bill Brown will be getting rather, hot under the collar this Christmas. "If there's one thing I hate, it's what is...

Will Sky's Strategic Shift Boost Returns?
December 7, 1995... See what you've been missing... enjoy Sky TV free for 30 days Christmas has arrived early at Sky Television with the announcement of a [pounds]1m promotion, designed to be an early celebration of the five millionth Sky customer, who should have...

Turtlewax Comes out of Its Shell
December 7, 1995... For years Turtlewax has kept a low marketing profile - now it needs to work bard buffing up its image. Can Kellogg's Rob Morgan make the lacklustre company shine? Rob Morgan's switch from cereal giant Kellogg to the car wax company Turtlewax may...

The Tide Turns for Seven Seas
December 7, 1995... In the past 13 years the Seven Seas range has enjoyed phenomenal growth. However, Lord Hanson's decision to sell off the brand that may indicate a wider malaise within the vitamins and minerals market. Lord Hanson decided that vitamins were no...

Chief Executives Survey
December 7, 1995... In the last of this three-part series Harriot Lane Fox looks into the boardroom, where strategic brand thinking is often weakest Wake up, Wake up! This week we add our voice to the clarion calls for a top-down reassessment of the marketing...

Bien Venue
December 7, 1995... Paris has always been a top incentive destination. Now Eurotunnel has increased the popularity of the French connection. Eurotunnel not only revolutionised the holiday market when it opened just over a year ago, it also made a significant impact...

Happy Returns
December 7, 1995... The cost of exhibiting is on the rise so getting it right and getting value for money has never been so crucial. Is money spent putting a small part of your company into a large building in order for people to wall, past it money well spent? No...