Marketing articles from August 2003

Marketing archives from August 2003

Cynical 80s icon Garfield returns in licensing deal.(cartoon cat character)(Brief Article)
August 7, 2003... Garfield, the podgy orange cartoon cat that graced everything from car windscreens to duvet covers during the 80s, is poised for a comeback. Vivid Imaginations is on the verge of striking a deal to license the character for a range of soft...

Coke gives Minute Maid global role.(Brief Article)
August 7, 2003... The Coca-Cola Company is planning to establish Minute Maid as its global umbrella juice brand in a shake-up that could bring Five Alive and Oasis under its shadow in the UK. The soft drink giant has appointed Publicis Worldwide as its lead...

Adidas hit by exit of global ad chief.(Nicholas Baddour leaves)(180\TBWA creates global football ad campaign)(Brief Article)
August 7, 2003... Adidas global advertising chief Nicholas Baddour has left the company after less than a year in the job. His departure comes as Adidas steps up its efforts to overtake Nike as the world's leading sports brand. Baddour has left the firm by...

NWA discontinues Tike baby range after Nike threat.
August 7, 2003... Nike has forced Nippaz With Attitude (NWA), an urban clothing brand for babies and toddlers, to withdraw one of its best-selling ranges after threatening legal action. NWA is ceasing production of the range, which features the slogan 'Tike...

P&G pledges greater retailer collaboration.(Procter & Gamble)(Brief Article)
August 7, 2003... Procter & Gamble is allocating greater resources to its co-marketing efforts with retailers, as it calls on them to engage in 'collaboration, not competition' in the marketing of FMCG brands. Andrew Garden, P&G's general manager of...

Virgin Mobile in Times stand-off over Orange ads.(Orange PLC)(Brief Article)
August 7, 2003... Virgin Mobile is pressing ahead with ads attacking Orange's 'Fair' campaign as it attempts to settle a row with The Times over its refusal to run them. The Times turned down Virgin's ad, which was to run a day after Orange took all the ad...

STOP PRESS: Former Lloyds TSB director tipped to join RAC.(David Lewis)(Brief Article)
August 7, 2003... Former Lloyds TSB customer segmentation director David Lewis is tipped to become the RAC's commercial director. The RAC denied any appointment had been made as Marketing went to press.

STOP PRESS: Jim Henson Company closes European operation.(Brief Article)
August 7, 2003... The Jim Henson Company has closed its European operation and made its marketing and licensing department redundant after being bought by the Henson family from EM.TV. European brands and marketing manager Matthew Webb is among those to have...

STOP PRESS: Australian Tourist Commission to begin review.(Brief Article)
August 7, 2003... The Australian Tourist Commission is to begin a statutory review in October of its pounds 2m creative and media accounts. The business is currently held by Delaney Lund Knox Warren and BJK&E respectively.

STOP PRESS: Centrica savings accounts to close.(Goldfish Bank purchase by Lloyd's causes service changes)(Brief Article)
August 7, 2003... Lloyds TSB's purchase of the 70% remainder of Goldfish Bank will result in the closure of the Centrica joint-venture's savings accounts at the end of the year.

STOP PRESS: Sainsbury's ad misleading.(Brief Article)
August 7, 2003... A Sainsbury's radio ad offering shoppers free entry to Alton Towers if they spent pounds 25 in a single transaction has been deemed misleading and ordered to be taken off-air by the Radio Authority. Shoppers complained that the free offer was...

STOP PRESS: Lever Faberge puts pounds 7m into campaign.(Comfort Fast Dry is being promoted)(Brief Article)
August 7, 2003... Lever Faberge is putting pounds 7m into a through-the-line campaign for Comfort Fast Dry, its fabric conditioner that helps clothes dry faster. The launch was first revealed in Marketing (March 13).

STOP PRESS: Lunn Poly teams up with radio networks.(Brief Article)
August 7, 2003... Lunn Poly has teamed up with Capital Radio Group's FM and Century networks to run a two-week campaign encouraging consumers to book their 2004 summer holidays early. As part of the promotion, Lunn Poly is hiring the London Eye and turning it...

STOP PRESS: Prestige Beaute takes over licence.(Valentino licensed from Marzotto)(Brief Article)
August 7, 2003... Procter & Gamble Prestige Beaute has taken over the licence to design and market the Valentino brand, owned by Marzotto, from Unilever Cosmetics International.

STOP PRESS: Ferry companies link up for campaign.(fight discount airlines for passengers)(Brief Article)
August 7, 2003... Brittany Ferries, P&O Ferries and seven other ferry operators are linking up in a campaign to fight back against no-frills airlines. The activity argues that 'sail-drive' holidays to many European destinations are cheaper than 'fly-drive'...

STOP PRESS: Camelot denies reports.(Brief Article)
August 7, 2003... Camelot has denied reports it will hike the price of Lotto tickets from pounds 1 to pounds 2, despite sales across its games falling by 5.5% in the past year.

STOP PRESS: Former Clubcard head to join Reward.(Andrew Dixon appointed as commercial and marketing director)(Brief Article)
August 7, 2003... Andrew Dixon, the former head of Clubcard marketing at Tesco, is joining Reward, a loyalty programme aimed at football fans, as commercial and marketing director.

STOP PRESS: Thomas Cook signs sponsorship deal.(Manchester City Football Club sponsored)(Brief Article)
August 7, 2003... Thomas Cook has signed an eleventh-hour, three-year deal to sponsor Manchester City Football Club after The Accident Group, parent of the club's previous sponsor, First Advice, went bankrupt. Branding will appear immediately on the club's...

STOP PRESS: Unilever puts Ambrosia up for sale.(Brief Article)
August 7, 2003... Unilever has put its ambient desserts business, including the Ambrosia brand, up for sale as part of its strategy of focusing on core brands.

STOP PRESS: Silver Spoon relaunches Crusha.(milkshake ad links to interactive TV game )(Brief Article)
August 7, 2003... Silver Spoon is relaunching its Crusha milkshake brand with an inter-active TV game on Sky Digital created by 3rd Sense. It is the first iTV ad to link viewers directly to the start of the game.

STOP PRESS: MyTravelLite makes foray into TV ads.(Brief Article)
August 7, 2003... MyTravelLite, the low-cost airline, makes its first foray into TV advertising this week. The commercial, created by And Partners, will run on the Central South TV area until August 31.

STOP PRESS: Gillette records sales increase.(Brief Article)
August 7, 2003... Gillette has recorded an 11% sales increase in the second quarter over the same period last year to dollars 2.25bn (pounds 1.4bn), with profits up 12% to dollars 505m (pounds 314m).

STOP PRESS: Scottish Equitable appoints bond.(Brief Article)
August 7, 2003... Scottish Equitable has appointed Edinburgh agency bond to handle its pounds 300,000 ad account. The business was previously handled by CCHM.

STOP PRESS: Jack abandons pocket size format.(Brief Article)
August 7, 2003... Men's magazine Jack is abandoning its ground-breaking pocket size for a larger format, following its acquisition by Dennis Publishing from IFG.

Joe Bloggs unveils teen interiors range.(Joe Bloggs)(Brief Article)
August 7, 2003... Joe Bloggs, the clothing brand made popular by Manchester club culture, is to enter the homeware market with the launch of a bedding range for teenagers. The launch comes as part of a renewed marketing effort for the brand. The bedding...

BHF in pounds 7m work to curb smoking.(Brief Article)
August 7, 2003... The British Heart Foundation (BHF) has appointed Partners BDDH to create a hard-hitting campaign that will add to anti-smoking activity being developed by health charities and the government. The BHF, the UK's leading heart charity,...

ITC slams Virgin Mobile TV spot.(Brief Article)
August 7, 2003... A Virgin Mobile text messaging TV ad set in the fictional Sparta Hospital for the Bored has been deemed offensive by the Independent Television Commission after viewers complained it mocked people with mental health problems. The ad,...

BAA bans Virgin Atlantic posters from BA lounges.(Brief Article)
August 7, 2003... The British Airports Authority (BAA) has denied Virgin permission to run its Heathrow poster campaign, which attacks British Airways' decision to retire Concorde. BAA has told Virgin it cannot put posters outside BA's lounge using the...

Consumer body rails at marketing to kids at school.(Brief Article)
August 7, 2003... The Consumers' Association (CA) has demanded a meeting with the Incorporated Society of British Advertisers (ISBA) and the Department for Education and Skills to review the guidelines for commercial practices in schools. The call comes in the...

3 ad account stays with TBWA\ London.(Brief Article)
August 7, 2003... Mobile brand 3 has retained TBWA\London on its pounds 30m advertising account despite sluggish early sales, as it steps up its mission to acquire one million customers by the end of the year. The agency came up with a creative strategy that...

Jordan-Vodafone trial hits F1 sponsor appeal.(Eddie Jordan looking for sponsor after loss of court case)(Brief Article)
August 7, 2003... The Jordan Formula One team's failed attempt to sue Vodafone over a dollars 150m (pounds 93m) sponsorship deal will hinder its efforts to find big-money backers, according to sponsorship experts. That was the damning verdict this week after...

Buy and fly! goes digital to provide online accounts.(business-to-business travel voucher program)(Brief Article)
August 7, 2003... Buy and fly!, the business-to-business travel voucher scheme, is relaunching to offer account management online. Owner Landround believes the move will make buy and fly! a credible challenger to Nectar and Air Miles, the two leading...

FCUK rapped by ASA for condom giveaway e-mail.(French Connection (UK) cited by Advertising Standards Authority)
August 7, 2003... French Connection has fallen foul of the Advertising Standards Authority (ASA) once again over an e-mail promoting clothes and condoms. The condoms were given away free with T-shirts, and the e-mail contained slogans that appeared on the...

Avis to review all agencies in focus on web service.(marketing will be handled by head of retail sales Sarah Kadodwala in the interim)(Brief Article)
August 7, 2003... Avis is to review its agency roster above- and below-the-line as it changes the emphasis of its marketing to focus on the web. The review follows the resignation in June of director of sales and marketing Matt Andrews, who joined from...

BudgetHolidays.com claims world's largest ad.(Flightpath Media created field advertisement)(Brief Article)
August 7, 2003... BudgetHolidays.com, the online tour operator from TUI UK, claims to have created the world's largest advertisement in a field next to Gatwick Airport in Sussex. TUI says the 100,000sq ft logo - the size of a football pitch - will be seen by...

Starburst debuts sour flavours in pounds 3.4m relaunch.(masterfoods introduces new Starburst flavors and invigorates brand image)(Brief Article)
August 7, 2003... Masterfoods is putting pounds 3.4m behind a relaunch of its Starburst brand as well as unveiling sour flavours. The revamp encompasses packaging and a logo, as well as the Sour Chews product. It will be promoted with two TV ads from Grey...

Publishers in web link with finance comparison site.(Brief Article)
August 7, 2003... Associated Newspapers and the Telegraph Group have signed up to a service that enables readers to view all their finances online. The service is the first online account aggregation system launched by non-financial services brands. It also...

Hoseasons hires ex-MyTravel chief.(Richard Carrick appointed CEO of Hoseasons)(Brief Article)
August 7, 2003... MyTravel's former chief marketer, Richard Carrick, who left abruptly during the travel giant's financial crisis last December, has re-emerged as chief executive of Hoseasons Holidays. Carrick, out of a job for the past seven months,...

Post Office trains staff to cross-sell products.(Brief Article)
August 7, 2003... The Post Office is to put 18,000 frontline staff through a training programme to make them more customer-focused and proficient at cross-selling its growing portfolio of products. The 17,000-strong branch network will maximise customer...

Siemens Mobile selects head of global strategy.(Erbil Kurt appointed as head of global strategic marketing )(Brief Article)
August 7, 2003... Siemens Mobile has hired Deutsche Telekom executive Erbil Kurt as head of global strategic marketing. Based in Germany, he will be responsible for the worldwide strategy of the mobile communications business, including its ads, branding and...

Premium TV ties with NCIS to stem football violence.(Brief Article)
August 7, 2003... Thousands of football fans will be targeted this weekend with a campaign to stamp out crowd violence as the Nationwide League season kicks off at grounds around the country. The initiative, funded by Premium TV - which runs web sites for 70...

Travelex agrees pounds 3.5m ITV Rugby World Cup deal.(Brief Article)
August 7, 2003... Travelex is paying pounds 3.5m to sponsor ITV's coverage of this autumn's Rugby World Cup. The deal is the foreign exchange company's third major TV sponsorship in a year after last summer's FIFA World Cup in South Korea and Japan on ITV and...

Rebranding of Cadbury's Dairy Milk portfolio.(Brief Article)
August 7, 2003... The rebranding of Cadbury's Dairy Milk portfolio will move onto TV this week when the confectionery maker unveils a campaign for its Caramel bar. The product, which is being relaunched as Cadbury Dairy Milk with Caramel, emphasises that while...

American Express nets FT man for senior role.(Brief Article)
August 7, 2003... American Express has hired Barry Herstein, a senior Financial Times group marketer, to its top marketing role outside the US, as the company seeks to grow its business internationally. Herstein joins the firm in the new position of senior...

Cadbury brings back Bertie Bassett.(cartoon ad character)(Brief Article)
August 7, 2003... Bertie Bassett, the cartoon man who made Liquorice Allsorts the confectionery of choice for generations of kids, is to be revived, as Cadbury Trebor Bassett (CTB) unveils an advertising strategy for its Bassett's sweets portfolio. The...

Heinz promotes Bite Me range.(Brief Article)
August 7, 2003... Heinz is promoting its Bite Me range of frozen snack products to the teenage market with a pounds 3.5m campaign, including an animated 'mini soap opera' series of ads to run on Viacom channels MTV and Nickelodeon. The integrated campaign begins...

Sainsbury's falls behind its rivals in clothing battle.(Brief Article)
August 7, 2003... Sainsbury's is failing to cash in on consumers' awareness of supermarket clothing brands or the high proportion of shoppers who buy clothes along with their groceries. That is the finding of this week's OMD Snapshots survey conducted for...

NEWS BRIEF: Quaker launches Spudz.(Snack-a-jacks product line)(Brief Article)
August 7, 2003... Quaker is adding its first sub-brand to its Snack-a-jacks range, a selection of puffed rice and potato snacks called Spudz. It will be available in three flavours - oriental barbecue, smoked bacon & cheese and sour cream & sweet chilli - and in...

NEWS BRIEF: 3 UK offer for football fans.(VideoTalk service marketed)(Brief Article)
August 7, 2003... 3 UK is offering football fans the chance to follow three months of the new Barclaycard Premiership season for free on their video mobiles. The offer is available to customers who sign up before September 30 on the VideoTalk price plans.

NEWS BRIEF: Trading standards officers investigate complaint.(Brief Article)
August 7, 2003... Trading standards officers in Hackney are understood to be investigating whether Gallaher's involvement in several magazine sponsorships last month (Marketing, July 24) contravened the Tobacco Advertising and Promotion Act after a complaint by...

NEWS BRIEF: Phones4U launches campaign.(Brief Article)
August 7, 2003... Phones4U is launching a pounds 20m campaign called 'Phones4Less' to try to overtake The Carphone Warehouse and The Link and become the UK's market-leading mobile phone retailer.

NEWS BRIEF: The Tote shifts media account.(The Media Shop hired)(Brief Article)
August 7, 2003... The Tote has shifted its pounds 2m media account from PHD to The Media Shop as the government-owned bookmaker prepares for privatisation.

NEWS BRIEF: Co-operative Group hires former Tesco.com marketer.(Helen Bridgett )(Brief Article)
August 7, 2003... The Co-operative Group has hired former Tesco.com marketer and Greenfingers.com executive Helen Bridgett as head of advertising and promotions. Bridgett will report to Ged Carter, general manager of retail marketing.

NEWS BRIEF: Lambretta clothing to tie up with The Italian Job.(Looking good in a Mini campaign to be launched in September)(Brief Article)
August 7, 2003... Lambretta clothing is tying up with the forthcoming remake of classic film The Italian Job in a deal negotiated through M&C Saatchi Sponsorship. Consumers can enter a competition to win a ticket to private preview screenings and the brand will...

NEWS BRIEF: Walkers Crisps launches limited edition flavour.(new product celebrates Leicester City Football Club)(Brief Article)
August 7, 2003... Walkers Crisps is celebrating Leicester City Football Club's return to the Premiership by launching a limited edition flavour, Walkers Leicester's Cheese & Chive. They feature first-team players Muzzy Izzet and Jordan Stewart on the pack and...

NEWS BRIEF: Guess Watches teams up with Elle magazine.(search is on for new face for Guess? brand)
August 7, 2003... Guess Watches is teaming up with Elle magazine in a worldwide search to find the next global face of the brand, following in the footsteps of supermodels Claudia Schiffer and Eva Herzigova. The search will target women in 60 countries through...

NEWS BRIEF: Sony Super Audio CD to sponsor awards.(Capital Gold Legends Awards to be sponsored)(Brief Article)
August 7, 2003... Sony Super Audio CD is to sponsor the inaugural Capital Gold Legends Awards in a six-figure deal brokered by OMD Affinity. The deal encompasses two months of on-air promotion leading up to the Awards to be held on September 26 in London.

NEWS BRIEF: Burton Snowboards appoints Bryan Johnston.(Bryan Johnston vice-president of marketing)(Brief Article)
August 7, 2003... Burton Snowboards has appointed Bryan Johnston vice-president of marketing. He was formerly vice-president of North American brand management at Adidas-Solomon.

NEWS BRIEF: Sharwoods launches premium Indian cooking sauces.(Brief Article)
August 7, 2003... Sharwoods has launched a range of premium Indian cooking sauces under the sub-brand Bundh. The range of sauces is designed for slow oven-cooking. Packaging was designed by Brandhouse WTS.

NEWS BRIEF: National Express launches ad campaign.(Brief Article)
August 7, 2003... National Express is launching a pounds 620,000 advertising campaign to highlight a new pricing structure that offers one-way fares into London for pounds 1.

NEWS BRIEF: Yates's joins Bacardi Breezer for promotion.(18-30s Holidays part of promotion)(Brief Article)
August 7, 2003... Yates's, the wine bar chain, has linked with Bacardi Breezer and 18-30s Holidays for a pounds 500,000 summer promotion called 'Essential Ibiza'. Anyone who purchases a Bacardi Breezer will receive a scratchcard and the chance to win prizes...

MEDIA: Capital gains surprise market share increase.(Brief Article)
August 7, 2003... In the wake of Capital Radio's ousting of its managing director last week, latest Rajar figures showing an increase of 211,000 listeners for Capital 95.8 FM have surprised the industry and confounded all predictions. In a major...

MEDIA: Drinks brands sign up to Chrysalis deals.(Gordon's Gin and Martini sposor radio programs)(Brief Article)
August 7, 2003... Chrysalis Radio has agreed sponsorship deals with drinks brands Gordon's Gin and Martini for its LBC and Heart stations. Gordon's Gin will sponsor Rowland Rivron's Saturday show on LBC 97.3 FM for six months in its first ever use of radio....

MEDIA: Bailey plans to chop 550 posts at Trinity Mirror.(Brief Article)
August 7, 2003... Trinity Mirror is to axe a further 550 jobs and is seeking a buyer for its Northern Ireland newspapers. The news followed a six-month strategic review of operations. In announcing the news, chief executive Sly Bailey launched a devastating...

MEDIA: BBC Magazines creates titles for kids and parents.(My First Magazine to be launched)(Brief Article)
August 7, 2003... BBC Magazines is joining forces with book publisher Dorling Kindersley to launch a monthly title, My First Magazine, aimed at children aged two to five. The magazine will tie in with Dorling Kindersley's series of 'My First' book titles....

MEDIA CHOICE: Jaunt.(Periodical Review)
August 7, 2003... Are you a woman who loves to travel? A lot? Do you spend your lunch hour on the internet booking low-cost flights and every working day dreaming about what you'll pack for your next mini-break? Then Jaunt, the first title from Sibella...

MEDIA BRIEF: All Response Media wins account.(Cendant Vacation Rental Group UK awards contract)(Brief Article)
August 7, 2003... Cendant Vacation Rental Group UK, the self-catering holiday company, has appointed All Response Media to its pounds 6m media planning and buying account. Its brands include Country Holidays, Welcome Cottages, French Life, Chez Nous and Blakes....

MEDIA BRIEF: Media Audits revises forecast.(UK TV pricing to show deflation)(Brief Article)
August 7, 2003... Media Audits has revised its forecast for UK TV pricing inflation in 2003 from zero in February to an estimate of 2% deflation. Media Audits said there had been no evidence of increased advertising revenues in the first half of the year, but...

MEDIA BRIEF: Dennis Publishing hires ex-Hachette md.(Vivien Cotterill and Alistair Ramsey appointed)(Brief Article)
August 7, 2003... Dennis Publishing has hired ex-Hachette Filipacchi UK managing director Vivien Cotterill as managing director of its consumer magazine division. Cotterill left Hachette earlier this year. Separately, Alistair Ramsey has been promoted from...

MEDIA BRIEF: Classic FM ad revenue falls.(Brief Article)
August 7, 2003... Classic FM advertising revenue fell 16% in the first three months of 2003 compared with the same period last year. Revealing the results at the AGM of parent company GWR Group, chairman Ralph Bernard blamed the fall on the FIFA World Cup and...

MEDIA BRIEF: Glen Dimplex Cooking centralises media account.(MediaVest Leeds gets whole account)(Brief Article)
August 7, 2003... Glen Dimplex Cooking has centralised its pounds 1m media planning and buying into MediaVest Leeds following a competitive pitch involving PHD Rocket and Brilliant Media. The appointment consolidates work for the Stoves, Belling and New World...

MEDIA BRIEF: Dewynters wins event promotion account.(The Times bfi Film Festival and the bfi London IMAX Cinema marketed)(Brief Article)
August 7, 2003... Dewynters, the entertainment marketing agency, has won the event promotion account for two British Film Institute brands - The Times bfi Film Festival and the bfi London IMAX Cinema.

MEDIA BRIEF: Appointment at ESPN Classic Sport.(Mike McKibbin appointed director of promotions and marketing)(Brief Article)
August 7, 2003... ESPN Classic Sport, the pan-European sport channel, has appointed Mike McKibbin director of promotions and marketing, Europe. McKibbin was formerly marketing director of The Weather Channel in Australia.

MEDIA BRIEF: National Magazine Co signs sponsorship deal.(FreshLook to sponsor Company's High Streeet Awards 2003)(Brief Article)
August 7, 2003... The National Magazine Company has signed up FreshLook Color Contact Lenses to sponsor Company's High Street Awards 2003, to be held on September 23. The awards are voted for by readers through the magazine and in high-street shops. The deal...

MEDIA BRIEF: Cointreau to sponsor Classic FM.(Brief Article)
August 7, 2003... Cointreau is to sponsor Classic FM with a three-month multi-platform deal created by Starcom Motive. It takes in on-air promotion, the Classic FM Live! concert, Classic FM magazine and classicfm.com.

MEDIA BRIEF: Boomerang Media to launch postcard campaign.(Clairol Herbal Essences Colour marketed)(Brief Article)
August 7, 2003... Boomerang Media is to launch a postcard campaign for Clairol Herbal Essences Colour. It will feature money-off coupons being distributed in bars to women by 'flirty young men'.

MEDIA BRIEF: Turner Broadcasting launches new cartoon channel.(Brief Article)
August 7, 2003... Turner Broadcasting, producer of the Cartoon Network and Boomerang, is launching another cartoon channel, Toonami. The channel will debut on SkyDigital and cable on September 8.

MEDIA BRIEF: Sugar links with Connexions.(UK government's teen health service publishes with Sugar magazine)(Brief Article)
August 7, 2003... Sugar is linking with Connexions, the government's teen advice service, to produce a 22-page supplement, 'Let's talk about you', with the September issue. It will feature advice on teenage issues such as exams, bullying, sex and drugs.

MEDIA BRIEF: Wireless Group launches weekly magazine.(Football betting theme for magazine called SoccerBet)(Brief Article)
August 7, 2003... The Wireless Group, owner of talkSPORT, is launching a weekly magazine devoted to football betting. The 68-page SoccerBet debuts on August 15, priced pounds 1.20, with a print run of 70,000.

MEDIA BRIEF: Financial Times devotes daily page to series.(Brief Article)
August 7, 2003... The Financial Times is devoting a daily page to an FT Summer School series, covering developments in management issues. The series started this week and will run until August 29 in the paper and on FT.com.

POSTERWATCH: The monthly analysis of outdoor recall.
August 7, 2003... Q: Which of the following poster campaigns do you remember seeing recently? FRONT TWO WEEKS OF JULY Rk Format Brand Planning agency Specialist Recall ...

POSTERWATCH: Terminator 3 goes for urban image outdoors.(Brief Article)
August 7, 2003... Columbia TriStar promoted the movie with a dark and grainy look to appeal to its cult fan base. Arnie is back - in the latest installment of the Terminator films, Terminator 3: the Rise of the Machines. To attract consumers,...

DIRECT: DMA agrees targets to cut direct mail wastage.(Brief Article)
August 7, 2003... The Direct Marketing Association (DMA) has signed an agreement with the government to increase pressure on the marketing industry to improve recycling of what consumers commonly perceive as 'junk mail'. The news is a call to action for...

DIRECT: Tesco in mailing to grow take-up of finance range.(Brief Article)
August 7, 2003... Tesco Personal Finance is mailing about 200,000 new customers to encourage them to buy more from its product range. Direct agency Marketing Advantage DDB created the mailing, which welcomes new customers and offers them Clubcard points and...