Marketing articles from April 2004

Marketing archives from April 2004

BT puts users at heart with 'more power' strategy.(British Telecommunications PLC's new slogan)(Brief Article)
April 1, 2004... BT has unveiled its long-awaited umbrella strapline, 'BT more power to you', which will run across all advertising. It will appear on existing BT press and poster ads until May, when a major campaign based on the strapline will be launched...

Retailers snub DoH teen sex activity.(Department of Health's outreach to teenage girls)(Brief Article)
April 1, 2004... The government's efforts to provide teenage girls with confidential advice on sexual health issues have been scuppered after teen fashion chains including Top Shop and Miss Selfridge refused to place advertising stickers in their changing...

PlayStation chief nets key Sony job.(David Patton, Sony Europe)(Brief Article)
April 1, 2004... Chris Deering, the recently appointed chief of Sony Europe, has begun a restructure of the company's pan-European marketing business by promoting David Patton, vice-president of marketing for Sony Computer Entertainment Europe (SCEE), to a top...

KFC prepares for 'healthy' grilled chicken outlets.(Kentucky Fried Chicken)(Brief Article)
April 1, 2004... KFC is considering introducing a grilled-chicken concept chain in the UK to capitalise on the trend for healthy eating. The restaurant, which will be called Grillz, is currently being tested in Japan. The Yum! Brands-owned fast-food chain...

AOL bucks trend with pounds 20m blitz to push narrowband.(Brief Article)
April 1, 2004... AOL's biggest ad campaign to date will focus solely on the benefits of narrowband internet access. The pounds 20m campaign flies in the face of marketing by rivals including BT, Tiscali and Freeserve, which are investing millions in...

Diet Coke to show UK's top movies in Film Fest.(Brief Article)
April 1, 2004... Diet Coke is making its biggest commitment to movies yet by creating a mini film festival. It will be supported by a multi-million-pound ad campaign and a substantial on-pack promotion. Diet Coke Film Fest will offer consumers the chance to...

Stop Press: Volkswagen Group seeks global head of marketing.(Brief Article)
April 1, 2004... Volkswagen Group is hunting a global head of marketing for its Audi brand to replace Michael Trautman, who is leaving the company to start his own advertising agency.

Stop Press: Appointment at SMA Nutrition.(Katerhine Brown, Wyeth Consumer Healthcare)(Brief Article)
April 1, 2004... Wyeth Consumer Healthcare has named Katherine Brown, category director at sister company SMA Nutrition, as its marketing director. She replaces Mark Cooper, who left the company last week.

Stop Press: Promotion at PZ Cussons.(Neil Craigie)(Brief Article)
April 1, 2004... PZ Cussons has promoted sales and logistics director Neil Craigie to the new role of commercial director following the exit of UK marketing director Dominic Box to Premier Foods earlier this month. Box has become general manager, replacing...

Stop Press: Persil introduces baking soda washing-up liquid.(Brief Article)
April 1, 2004... Persil is introducing a baking soda variant to its washing-up liquid range as part of a brand overhaul. It will be backed by a pounds 1m marketing programme through ad agency J Walter Thompson.

Stop Press: Mobile operators join forces to create FreeMove.(Brief Article)
April 1, 2004... T-Mobile, Orange, Telefonica and Telekom Italia have joined forces to create a pan-European mobile alliance that will be called FreeMove. The joint venture will offer a range of standardised mobile services, including international roaming and...

Stop Press: Sainsbury's top marketer to leave the company.(Sara Weller, J Sainsbury PLC)(Brief Article)
April 1, 2004... Sainsbury's top marketer Sara Weller is leaving the company in June to become managing director of Argos. Sainsbury's chief executive Justin King, who started this week, has yet to decide her replacement.

Stop Press: Mental Health Foundation launches below-the-line campaign.(created by the Uber agency)(Brief Article)
April 1, 2004... The Mental Health Foundation is launching a below-the-line campaign around Mental Health Action Week, which starts on April 11. Created by the Uber agency, direct mail will be backed with posters and postcards in the 1200 participating...

Stop Press: Scrumpy Jack renews sponsorship.(Bulmers sponsors England cricket team)(Brief Article)
April 1, 2004... Bulmers-owned premium English cider brand Scrumpy Jack has renewed its sponsorship as the 'official pint' of the England cricket team for another year. It will be Bulmers' fifth year as sponsor.

Stop Press: Benjys teams up with Rainbow Trust.(Brief Article)
April 1, 2004... Benjys sandwich chain has teamed up with children's charity Rainbow Trust to launch 12 celebrity-endorsed sandwiches, with Benjys donating 25p from each sale to the charity.

Stop Press: Penhaligons relaunches Douro.(Brief Article)
April 1, 2004... Penhaligons is relaunching its Douro scent. The range includes a cologne, aftershave, balm, shaving cream and candles, and will be sold through luxury retailers.

Stop Press: HFC Bank to hire marketing chief.(HFC Bank)(following exit of Mark Robinson)(Brief Article)
April 1, 2004... HFC Bank is to hire a marketing chief following the exit of director of group marketing Mark Robinson, who has joined credit-card firm SAV Credit as director of marketing and business development.

Stop Press: Kraft Foods reviews account.(Brief Article)
April 1, 2004... Kraft Foods is reviewing its pounds 17m UK and Ireland media planning and buying account out of ZenithOptimedia. Kraft is rationalising its global media business and wants to move UK media into one of its two global roster agencies, MindShare...

Stop Press: Newspaper Marketing Agency hires TBWA\GGT.(Brief Article)
April 1, 2004... The Newspaper Marketing Agency has hired TBWA\GGT as its first below-the-line agency, with a remit to promote newspapers to advertisers and agencies, particularly for brand-building campaigns.

Stop Press: Teletext Holdings runs branding campaign.(Teletext Holidays )(Brief Article)
April 1, 2004... Teletext Holidays is running a pounds 5m multimedia branding campaign, including national TV, which introduces a Dr Teletext character. The TV campaign, created by Delaney Lund Knox Warren and bought by Vizeum UK, breaks on April 1 and will be...

Stop Press: Manchester Utd reports pre-tax profits.(Brief Article)
April 1, 2004... Manchester United has reported pre-tax profits of pounds 26.8m for the six months ended January 31, an increase of 32% over the same period last year. Separately, US tycoon Malcolm Glazer, the second-biggest United shareholder, has ended months...

Stop Press: Orange breaks ad campaign.(Brief Article)
April 1, 2004... Orange is breaking a multi-million-pound advertising campaign to promote its Orange Wednesdays initiative, which launched this week. It offers Orange customers two-for-one cinema tickets every Wednesday across the country. Created by Mother,...

Top Nokia UK marketer takes global role.(Alison Brolls )(Brief Article)
April 1, 2004... Nokia UK head of marketing Alison Brolls is taking on a new global marketing role as part of a major reshuffle at the mobile handset giant. Brolls has been appointed marketing and media planning manager for Nokia's global mobile phone...

Nissan reshuffles marketing team.(Nissan Motor (GB) Ltd.)(Brief Article)
April 1, 2004... Nissan is restructuring its global management team in a bid to cope with the retirement of Jean-Jacques Le Goff, its top global marketer and a senior vice-president. Le Goff is retiring in June and will be replaced by Steven Wilhite,...

Yeo Valley boosts spend to pounds 3m.(appoints Banks Hoggins O'Shea)
April 1, 2004... Yeo Valley, the organic yoghurt brand, is planning to scale up its investment in marketing activity and has appointed its first advertising agency in two years. The brand, based in Somerset, is ploughing up to pounds 3m into advertising...

Egg urges public to 'take control' in pounds 10m activity.(Brief Article)
April 1, 2004... Egg is once again attempting to exploit UK consumers' mistrust of established banks with a pounds 10m ad campaign that encourages people to take control of their finances. The campaign, which will run for three months, will promote the Egg...

T-Mobile ties up with Sky's Euro 2004 coverage.(Brief Article)
April 1, 2004... T-Mobile has struck a seven-figure cross-platform deal with Sky to sponsor the broadcaster's coverage of this summer's Euro 2004 Football Championships. Although Sky is not an official Euro 2004 broadcaster, it is planning to offer...

Thomsonfly launches with seat sale.(Brief Article)
April 1, 2004... Thomsonfly, a low-cost airline brand, takes to the skies this week (March 31), backed by a sale of 10,000 seats for pounds 19.99. The airline, spawned by Europe's biggest holiday company TUI, is forging ahead with its launch from Coventry...

ISBA calls for BBC to be opened to advertisers.(Incorporated Society of British Advertisers )
April 1, 2004... The Incorporated Society of British Advertisers (ISBA) has refused to rule out a BBC funded through advertising, countering the views of many advertisers that it would wreak havoc on the UK advertising industry. In its recommendations on...

New ad for Travelocity.(Alan Whicker endorsement)(Brief Article)
April 1, 2004... Alan Whicker's unmistakable tones are transformed into a thick Welsh accent in the latest ad for online travel brand Travelocity. The execution, created by Miles Calcraft Briginshaw Duffy, opens with Whicker ironing a shirt. When he speaks, his...

Lyons uses own ethical branding in Fairtrade snub.(Lyons Original coffee)(Brief Article)
April 1, 2004... Lyons Original, the Gala-owned coffee brand, is shunning the Fairtrade logo in favour of its own ethical on-pack endorsement. It guarantees consumers that their purchase will directly benefit coffee farmers in El Salvador. From June, Lyons...

McDonald's man exits top UK job after two years.(McDonald's UK's Michael Scott )(Brief Article)
April 1, 2004... McDonald's UK head of national marketing Michael Scott is leaving the company for personal reasons to return to his native Australia. Scott joined McDonald's UK in 2002 from McDonald's Australia, where he worked for more than five years as...

King of Shaves in pounds 1m ads to back revamped range.(Brief Article)
April 1, 2004... King of Shaves is revamping its range and introducing new products as part of a pounds 1m marketing push to position itself as a complete skincare brand. New balm products will be launched under the BLM and ASC2 brands. New formulations...

Carling supports ITV's Euro 2004 Fantasy Football.(Brief Article)
April 1, 2004... Carling is to sponsor ITV's Fantasy Football show in a pounds 600,000 deal as it looks to strengthen its association with the UK's favourite sport. The programme, starring comedians David Baddiel and Frank Skinner, will air around Euro...

FCUK to back FM radio debut with first mobile work.(French Connection UK)(Brief Article)
April 1, 2004... FCUK is to use mobile marketing for the first time to back the launch of its digital radio station and to spearhead its expansion into the US. FCUK FM goes on-air from today (Thursday). The station will be available in shops, online,...

Fiat promotes UK chief to wider role.(Franck Ropert)(Brief Article)
April 1, 2004... Fiat Auto has restructured its marketing operations with the promotion of its top UK marketer, Franck Ropert, to a new role at the company's Italian headquarters. Ropert becomes product line director for medium-segment cars across Fiat's...

M&S teams up with RFU for branded boyswear.(Marks & Spencer, Rugby Football Union)
April 1, 2004... Marks & Spencer has struck a deal with the Rugby Football Union (RFU) to launch an England Rugby childrenswear range to cash in on the popularity of the game, following the team's World Cup victory last year. The deal, negotiated by...

Persil signs Michael Owen for ad campaign.(Brief Article)
April 1, 2004... Persil has signed up England football star Michael Owen for a pounds 15m advertising campaign that breaks today (Thursday). The 40-second ad by J Walter Thompson opens in the 80s with an 18-month-old boy being swung by his father so that his...

Cadbury solicits agency input on digital overhaul.(Cadbury Trebor Bassett )(Brief Article)
April 1, 2004... Cadbury Trebor Bassett is to bolster its digital marketing activity in a bid to drive consumers to its cadburys.co.uk portal. The confectionery firm has asked a number of digital agencies to submit ideas for the online activity, which will...

Post Office plans blitz for launch of financial offering.(Brief Article)
April 1, 2004... The Post Office's challenge to the UK's high-street banks with the launch of a range of financial services products is to be backed by a multimillion-pound advertising campaign. The company is making its first foray into the sector with the...

Cif to put pounds 1.5m behind link with 'cleaning' show.(Lever Faberge brand to sponsor How 'Clean Is Your House?')(Brief Article)
April 1, 2004... Lever Faberge's Cif is to sponsor the third series of Channel 4's How Clean Is Your House?, and is backing the deal with pounds 1.5m of marketing activity. The show, presented by Aggie MacKenzie and Kim Woodburn, returns on April 28 for a...

Carphone Warehouse in major free-call offer.(Brief Article)
April 1, 2004... Carphone Warehouse is challenging BT's stranglehold on the home phone market with the launch of a multi-million-pound ad campaign promoting its most aggressive voice-calls offer to date. The marketing assault highlights the fact that with...

Panasonic overhauls web presence.(pan-European web sites )(Brief Article)
April 1, 2004... Panasonic is realigning its marketing strategy to focus on the internet with the roll-out of a pan-European network of web sites across 30 countries. The repositioning, which has been developed by Panasonic Europe's digital agency...

Grolsch extends TV campaign.(Brief Article)
April 1, 2004... Grolsch is extending its TV campaign starring Ronald Top with a 60-second execution breaking tomorrow (April 2). It continues to position the beer as a premium lager to be savoured, not rushed. The ad opens in the swamplands of Louisiana with...

RAC supports full range of services with pounds 10m work.(Brief Article)
April 1, 2004... The RAC is launching its first advertising of 2004 with a pounds 10m integrated campaign, which will promote the company as more than just a breakdown recovery service. Three TV ads have been devised to help the RAC close the gap on market...

News Brief: ISBA names Woolworths head as chairman.(Incorporated Society of British Advertisers; Mark Trinder )(Brief Article)
April 1, 2004... The Incorporated Society of British Advertisers (ISBA) has named Woolworths head of marketing communications Mark Trinder as chairman, and Kraft Foods media manager Clive Austin as vice-chairman, of its TV Action Group. The group comprises 28...

News Brief: Stella Artois strikes deal with Lawn Tennis Association.(Stella Artois Tennis championships sponsorship)(Brief Article)
April 1, 2004... Stella Artois has struck a pounds 10m deal with the Lawn Tennis Association to continue its sponsorship of the Stella Artois Tennis championships for a further five years. The deal will see Stella's association with the event, the traditional...

News Brief: Victor Chandler to return to high street.(Brief Article)
April 1, 2004... Victor Chandler, the offshore bookmaker, is to return to the high street after more than a decade with a chain of 28 shops. The company has acquired the outlets from retail betting chain Sports Bookmakers, which operates under the Sports...

News Brief: Cuprinol to launch marketing assault.(Brief Article)
April 1, 2004... Cuprinol, the wood treatment brand, is to launch a pounds 2.5m marketing assault on rival Ronseal's 'It does exactly what it says on the tin' campaign. The TV and press activity, created by Sandom Group, uses a more brand-centric strategy and...

News Brief: Sainsbury's to install display freezers.(Fresh Daisy line)(Brief Article)
April 1, 2004... Sainsbury's is installing display freezers into its baby-food aisles for the first time to display gourmet organic product Fresh Daisy.

News Brief: FA and Betfair sign memo of understanding.(Football Association )(Brief Article)
April 1, 2004... The Football Association and online betting exchange Betfair have signed a memorandum of understanding aimed at halting illegal gambling. The agreement will give the FA greater access to the data Betfair holds on punters suspected of using the...

News Brief: Microsoft to aim ad campaign at business users.(Brief Article)
April 1, 2004... Microsoft is to aim a six-figure print advertising campaign at business users. The activity, which will focus on Microsoft hardware products such as mouses and keyboards, will appear in a range of key business titles, including Management Today...

News Brief: M&S creates first footwear ads.(Marks and Spencer PLC)(Brief Article)
April 1, 2004... Marks & Spencer has created its first footwear ads to promote its spring/summer collection. The print campaign, created by Rainey Kelly Campbell Roalfe/Y&R, uses the strapline 'Decisions, decisions, decisions', and focuses on the choice of...

News Brief: Hoverspeed promotes relaunch of cross-Channel Seacat.(Brief Article)
April 1, 2004... Hoverspeed is promoting its relaunched cross-Channel Seacat hydrofoil fleet with an integrated marketing campaign by WFCA Integrated. The activity marks the first time the company has used TV advertising and plays on the 'Britishness' of the...

News Brief: Vosene signs up Melinda Messenger.(Brief Article)
April 1, 2004... Vosene, the haircare brand, has signed up Melinda Messenger to front a pounds 1m press campaign across women's titles.

News Brief: Daily Telegraph runs TV campaign.(Brief Article)
April 1, 2004... The Daily Telegraph is running a TV campaign this week featuring Kill Bill star Michael Madsen and England rugby international Matt Dawson. The TV execution, created by Clemmow Hornby Inge, is being supported by an outdoor and London taxi...

News Brief: Yahoo! acquires Kelkoo.(Brief Article)
April 1, 2004... Yahoo! is acquiring European comparative shopping site Kelkoo for pounds 317.9m. Yahoo! says the deal will strengthen its European business, significantly adding to its global e-commerce business and search-related online marketing services...

News Brief: United Biscuits extends brands.(Brief Article)
April 1, 2004... United Biscuits is extending its McV a:m and Go Ahead! brands, backed by a pounds 6m marketing campaign. McV a:m Granola Bar will go on-shelf later this month in Apple & Almond and Raisin & Cranberry flavours. Go Ahead! Rice Crisp Crackers and...

Media: Schwarzkopf sponsors Sex and the City reruns.(Brief Article)
April 1, 2004... Schwarzkopf has signed a pounds 1.5m deal to sponsor the repeat of all six series of Sex and the City on Channel 4 with its Pro Styling haircare brand, replacing the show's original sponsor, Bailey's. The repeats is running in two-episode...

Media: Atrixo to back ITV home-building show.(Brief Article)
April 1, 2004... Atrixo, the Beiersdorf UK-owned hand cream, is moving into TV sponsorship for the first time. It has signed a pounds 650,000 deal to sponsor Building The Dream, a new ITV daytime programme presented by Linda Barker. The 13-week series...

Media Choice: Tesco TV.(Brief Article)
April 1, 2004... So Tesco TV is about to launch. Do we really need another TV channel in an already overly fragmented media landscape? Well, perhaps we do. Ad industry moguls are promising an upturn this year and this digital point-of-sale medium will...

Media: Buena Vista set to split film team into two groups.(Buena Vista Home Entertainment)(Brief Article)
April 1, 2004... Buena Vista Home Entertainment is to divide its marketing department into two film groups - Family and Feature - each headed by a new marketing director position. Brian Winsor is promoted from rental sales director to marketing director...

Media: Champneys aims customer title at affluent visitors.(quarterly magazine from Champneys Health Resorts)(Brief Article)
April 1, 2004... Champneys Health Resorts is launching a quarterly magazine that will be distributed among 50,000 affluent customers, including many celebrities. The Champneys Magazine debuts on May 13, published by CBC Media and National Press Publishers....

Media brief: OK! magazine promotes deputy editor.(Lisa Palta)(Brief Article)
April 1, 2004... OK! magazine has promoted deputy editor Lisa Palta to editor. She replaces Nic McCarthy, who is moving to New York as executive editor of celebrity magazine US Weekly. Palta joined OK! in 1999 as features editor. She has been deputy editor for...

Media brief: ITN wins contract.(Independent Television Network to provide news programming for rail commuter television service TNX TV)(Brief Article)
April 1, 2004... ITN has won the contract to provide a news service to TNX TV, the UK's first rail commuter TV channel. TNX TV will debut this summer with a service on Central Trains and will be rolled out across seven other train operators on short-commute...

Media brief: Appointment at IPC SouthBank.(Deborah Barker)(Brief Article)
April 1, 2004... IPC SouthBank has appointed Deborah Barker editor of Homes & Gardens, replacing former Ideal Home editor Isobel McKenzie-Price, who is relocating to the US to take up a position with IPC's parent company, Time Inc. Barker was formerly editor of...

Media brief: Emporio Armani to promote Night scent.(Brief Article)
April 1, 2004... Emporio Armani Fragrances is to promote its Emporio Armani Night scent through sponsorship of MTV's Baselounge events. The three-month deal, negotiated through Viacom Brand Solutions, includes TV sponsorship credits, branding and sampling at...

Media brief: Burst of TV activity for Sneak.(Brief Article)
April 1, 2004... Sneak, Emap Performance's teen gossip title, is reprising its 'Phone Booth' campaign with a three-week burst of TV activity in April. The promotion, created by Mother and bought by Starcom Motive, will run on ITV, Channel 4 and digital...

Media brief: NFU Countryside takes Countryside magazine in-house.(Brief Article)
April 1, 2004... NFU Countryside is moving its monthly Countryside magazine out of River Publishing to produce the title in-house. The account is believed to be worth more than pounds 1m.

Media brief: 4Interactive and Mersey TV launch Hollyoaks text service.(Brief Article)
April 1, 2004... 4Interactive and Mersey TV are launching a Hollyoaks text alert service for mobile phones. The service will provide news from the Channel 4 soap and text messages from the show's characters.

Media brief: Elle and American Express combine.(Brief Article)
April 1, 2004... Hachette Filipacchi's Elle magazine and American Express are combining to produce a 34-page miniature version of the publication, called Future Elle, produced by aspiring journalists. The editorial team won the opportunity to work on the...

Media brief: TRMG promotes relaunch of Used Car Buyer.(Brief Article)
April 1, 2004... TRMG, the publishing company, is promoting the relaunch of its Used Car Buyer title with a TV campaign through Arm Direct. The ads will appear on Five, Sky Sports 1 and Men & Motors. The activity will be supplemented with press advertising and...

Media brief: Highbury Leisure Publishing relaunches Classics magazine.(Brief Article)
April 1, 2004... Highbury Leisure Publishing is relaunching Classics magazine to provide more practical hands-on restoration advice and information to classic car aficionados. The relaunch, to be unveiled with the May issue, comes in the wake of customer...

Media brief: Top Up TV launched this week.(Brief Article)
April 1, 2004... Top Up TV, the pay-TV digital terrestrial platform, launched this week with a ten-channel offering, including E4, UK Gold and TCM. The service is being marketed for a monthly subscription of pounds 7.99 with a pounds 20 connection fee, but no...

Media brief: Future Publishing partners with BT Click&Buy.(Brief Article)
April 1, 2004... Future Publishing is partnering with BT Click&Buy to provide content from its magazines to BT's online services. Computer Arts is the first magazine to benefit from the arrangement. It will provide creative tutorials to BT Click&Buy, which...

Direct: John Lewis backs card with rewards scheme.(John Lewis/Waitrose-branded credit card)(Brief Article)
April 1, 2004... The John Lewis Partnership is backing this week's launch of its John Lewis/Waitrose-branded credit card with a heavyweight direct marketing campaign aimed at bolstering customer loyalty. The campaign will include the introduction of a...

Direct: Barnardo's focuses fundraising on web.(children's charity appoints Partners Andrews Aldridge)(Brief Article)
April 1, 2004... Children's charity Barnardo's is overhauling its fundraising strategy to reduce dependence on the highly criticised method of 'chugging' - or face-to-face recruitment. The charity has appointed Partners Andrews Aldridge, without a pitch,...

Direct: The Grove hotel eyes city golfers with inserts work.(Brief Article)
April 1, 2004... The Grove, the luxury property promoting itself as a London hotel in the country, is preparing its first direct marketing campaign. The activity will promote its amenities, with a focus on its golf facilities. The campaign, created by...

Direct Choice: NSPCC.(evaluation of direct mailing from children's charity)(Brief Article)
April 1, 2004... This NSPCC pack is not glossy, clever or shocking, but rather a neat example of rationality winning the day. It uses the simple conceit that kids' smiles can be deceptive when wrapped in the familiar. In this case, the emotionally resonant...

Direct: Cancer Research develops activity for Race for Life.(Brief Article)
April 1, 2004... Cancer Research UK is embarking on an integrated campaign to recruit runners for its flagship fundraising event Race for Life. Race for Life, which is sponsored by Tesco, is a series of 150 running events across the UK. Below-the-line...

Direct brief: Green Flag launches direct mail campaign.(Green Flag Motoring Assistance, British Touring Car Championships)(Brief Article)
April 1, 2004... Green Flag Motoring Assistance is launching a direct mail campaign to broaden awareness of the British Touring Car Championships, which it is sponsoring for the third year running. As part of their motoring assistance details, 500,000 customers...

Direct brief: Whyte & Mackay hires Liquid Communications.(Brief Article)
April 1, 2004... Whyte & Mackay, the whisky manufacturer, has hired Liquid Communications to develop a marketing strategy for its Isle of Jura brand. The agency is developing a relationship marketing approach, which will see the creation of a loyalty club for...

Direct brief: GNER compiles rail passenger data.(Brief Article)
April 1, 2004... GNER, the train operator, is compiling what it claims is the most extensive rail passenger data in the UK. GNER, which operates long-distance routes between London and the North of England, plans to use the data study, which has been conducted...

Direct brief: Dunnhumby sets up media services division.(Brief Article)
April 1, 2004... Dunnhumby, the direct marketing agency, is setting up a media services division, which will enable advertisers and their agency suppliers to evaluate the success of their campaigns. Paul Alexander, former chief executive of marketing agency...