Marketing articles from April 2003

Marketing archives from April 2003

Bible Society to challenge beliefs of non-Christians.(appoints advertising agency Farm)(Brief Article)
April 3, 2003... The Bible Society has made an unlikely foray into adland, appointing agency Farm to provoke non-Christians to think again about the Bible's messages. The campaign marks the society's first significant marketing activity and is designed to...

Ex-Boots chief takes HBOS retail role.(Zoe Morgan to join savings provider)(Brief Article)
April 3, 2003... HBOS, the UK's biggest money-lender and savings provider, has hired former Boots marketing chief Zoe Morgan as head of marketing for the Halifax and Bank of Scotland retail brands. Morgan, who left her role as Boots' director of strategic...

Halfords culls 40 marketing posts.(car and bicycle accessories retailer)(Brief Article)
April 3, 2003... Halfords, the car and bicycle accessories retailer, is axing more than a quarter of the jobs in its marketing and merchandising department. It is blaming an expected downturn in consumer spending. The company, which was sold by Boots to...

WHO denounces McDonald's over 'joint initiatives'.(World Health Organisation)(fast food company has no formal relationship)(educate about nutrition and fitness)(Brief Article)
April 3, 2003... McDonald's has been rapped by the World Health Organisation (WHO) after it suggested it was working with the global lobbying body to educate consumers about nutrition and fitness. WHO said McDonald's now had healthier items on its menu and...

Tourism predicts pounds 2bn shortfall in revenue over war.(Brief Article)
April 3, 2003... The war in Iraq will cost Britain's inbound tourism industry between pounds 1.5bn and pounds 2bn this year, according to a forecast from the Tourism Industry Emergency Response Group (TIER). A predicted 15% slump in spend on 2002 is the...

Diet Coke gets glam in Kim Basinger TV work.(actress to endorse soft drink)(Brief Article)
April 3, 2003... Coca-Cola GB has signed Hollywood actress Kim Basinger as part of a three-year plan to link Diet Coke with movies and glamour. Basinger will appear in a Diet Coke TV commercial breaking next week to coincide with the brand's biggest ever...

STOP PRESS: Appointment at Golden Wonder.(chief executive Ed Jackson)(Brief Article)
April 3, 2003... Golden Wonder has hired Ed Jackson, managing director of McVitie's and a former Unilever vice-president of home and personal care, as its chief executive. He replaces Paul Monk, who left earlier this year.

STOP PRESS: Bates UK doesn't make shortlist for Royal Mail.(advertising)(Brief Article)
April 3, 2003... Royal Mail has dealt a blow to Bates UK by announcing that the agency has not made the shortlist for its pounds 50m integrated account. J Walter Thompson, Abbott Mead Vickers BBDO, Grey Worldwide London and M&C Saatchi will pitch with their...

STOP PRESS: CNBC Europe seeks judicial review.(breach of Independent Television Commission Code)(Brief Article)
April 3, 2003... Following a rejection of its appeal to the ITC, CNBC Europe is to seek a judicial review of the ITC ruling that a series of programmes promoting the euro, sponsored by the EU, breached the ITC Code preventing sponsorship of current affairs...

STOP PRESS: Winding-up order adjourned.
April 3, 2003... A winding-up order of the Standards for Promotions Inspectorate, due to have been heard this week in Cardiff (Marketing, March 20), has been adjourned for a week.

STOP PRESS: Man Utd deal with Nike boosts profits.(Manchester United)(Brief Article)
April 3, 2003... Manchester United's deal with Nike helped the club boost its profits to pounds 31.1m for the six months to April 1, up 32% from the same period last year. Separately, MU Finance, the financial services arm of Manchester United, is launching a...

STOP PRESS: Sale of alcopops in Europe grow.(low alcohol beverages)(Brief Article)
April 3, 2003... Sales of alcopops in Europe have grown by 21% each year since 1997, according to a study from Datamonitor. The report claims the sector has a market value of pounds 3.1bn, attributing innovative marketing and advertising to its success.

STOP PRESS: Kimberley-Clark in stand-off with Sainsbury's.(toilet tissue supplies stopped)(J Sainsbury PLC)(Brief Article)
April 3, 2003... Kimberly-Clark is reported to have halted supplies of its Andrex toilet tissue to Sainsbury's in a stand-off over pricing.

STOP PRESS: Whitbread relaunches Wadworth 6X.(Whitbread PLC ale brand)(campaign through Church)(Brief Article)
April 3, 2003... Whitbread is relaunching its Wadworth 6X real ale brand with a pounds 1m integrated campaign through Church, aimed at reaffirming its credentials to existing drinkers and attracting new consumers.

STOP PRESS: Appointment at Benetton.(clothing company hires Silvano Cassano)(Brief Article)
April 3, 2003... Benetton has hired Silvano Cassano, who previously headed Fiat's financial services operation, as its managing director.

STOP PRESS: Pepsi sponsors pop event.(Pepsi-Cola Co.)(proceeds to charity)(Brief Article)
April 3, 2003... Pepsi is sponsoring a pop event in Manchester, with the proceeds going to the Nordoff-Robbins Music Therapy charity. The Pepsi Silver Clef Concert on May 14 will feature Blue, Atomic Kitten and Craig David.

STOP PRESS: Appointment at Fat Face.(Louise Barnes joins clothing company)(Brief Article)
April 3, 2003... Clothing brand Fat Face has hired its first chief executive as it gears up for an IPO within three years. Louise Barnes joins from Monsoon.

STOP PRESS: Coca-Cola launches Vanilla Coke.(Brief Article)
April 3, 2003... Coca-Cola has confirmed that Vanilla Coke will be available through independent retailers from April 1 and supermarkets by May. It will be backed by a pounds 5m TV-led campaign through McCann-Erickson in June.

STOP PRESS: Reckitt Benckiser launches TV campaign.(marketing hair removal product)(Brief Article)
April 3, 2003... Reckitt Benckiser is launching a TV brand-building campaign on April 7, through J Walter Thompson, to promote its recently renamed hair removal product, Veet. The strapline is 'Veet: a feeling that lasts'.

STOP PRESS: KPMG gives Lida account.(professional services company chooses Lida Advertising Co.)(Brief Article)
April 3, 2003... KPMG, the professional services company, has given Lida its advertising, direct marketing and digital work for its graduate recruitment arm.

STOP PRESS: Mediaedge:cia Manchester retains Coldseal account.(Brief Article)
April 3, 2003... Mediaedge:cia Manchester has retained Coldseal's pounds 4m media planning and buying account following a pitch involving MediaVest Manchester, PHD Compass and AMS.

STOP PRESS: American Express sponsors expedition.(Arctic expedition)(Brief Article)
April 3, 2003... American Express is sponsoring an Arctic expedition taking place this month as part of its 'Long Live Dreams' brand campaign.

STOP PRESS: HSS unveils TV ad debut.(HSS Hire Shops)(contract to Bates UK)(Brief Article)
April 3, 2003... Hire shop chain HSS unveils its TV advertising debut this week with a campaign through Bates UK encouraging consumers to rent products for major home improvement projects.

STOP PRESS: Scottish Tourist Board re-appoints 1576 Advertising.(advertising account)(Brief Article)
April 3, 2003... The Scottish Tourist Board has re-appointed 1576 Advertising to its VisitScotland advertising account.

STOP PRESS: Sainsbury's signs deal with Children's Society.(supermarket to promote healthy eating)(Brief Article)
April 3, 2003... Sainsbury's has signed a deal with The Children's Society to promote healthy eating to youngsters across the UK. It follows the supermarket's decision to launch its own healthy eating logo.

Woolworths promotes lifestyle image.(retailer F.W. Woolworth PLC)(Brief Article)
April 3, 2003... Woolworths is launching a multi-million-pound Easter ad drive to cement its image as a lifestyle retailer. The company, which last week pleased the City by announcing full-year profits of more than pounds 50m, is making a clean break from...

BT adds CHI and Fallon to line-up.(British Telecommunications PLC)(advertising agencies Clemmow Hornby Inge and Fallon London)(Brief Article)
April 3, 2003... BT has beefed up its roster of ad agencies, adding Clemmow Hornby Inge and Fallon to work on 'critical new revenue programmes' and renewing the contracts of its existing agencies, Abbott Mead Vickers BBDO and St Luke's. The firm, one of...

T-Mobile backs t-zones launch.(picture messaging, gaming and data services)(Brief Article)
April 3, 2003... T-Mobile is to launch a pounds 4m UK campaign to promote the launch of t-zones, the network's package of picture messaging, gaming and data services that aims to rival Vodafone Live! The UK push forms part of a wider assault across...

Mirror Group trial targets customer mag at over-50s.(Mirror Group PLC)(Time To magazine)(Brief Article)
April 3, 2003... Mirror Group Newspapers (MGN) is embarking on a relationship marketing programme with a customer 'magalogue' called Time To. The company is mailing the debut pilot issue to thousands of consumers this week with a combination of editorial...

Morrison's gives pounds 8m awareness job to BDH TBWA.(William Morrison Supermarkets PLC)(advertising account)(Brief Article)
April 3, 2003... William Morrison has handed its pounds 8m creative advertising account to BDH/TBWA, with a brief to build the supermarket chain's profile in the South as it seeks to increase its market share through the acquisition of Safeway. Morrison's...

Wellbeing closure sees cuts at Boots.(Boots Company PLC)(Wellbeing Services operation)(Brief Article)
April 3, 2003... Boots is to axe about ten marketing jobs following last week's decision to close its Wellbeing Services operation and refocus on its core retail business. The struggling retailer is also preparing a major restructure of its marketing...

Universal Group backs club launch with pounds 10m.(music and video club)(brand name Channel)
April 3, 2003... Universal Group is to unveil Channel as the long-awaited brand name for its new entertainment venture in a bid to re-engineer the music and video club concept. The company will launch Channel in July with a pounds 10m marketing budget,...

Jazz FM marketing campaign breaks on April 7.(Brief Article)
April 3, 2003... Jazz FM's first marketing campaign under its new owner, Guardian Media Group, breaks on April 7 with activity in London and the North-West, using buses, taxis, six-sheets and local press. The regional campaign will support Jazz FM's two...

AA appoints AMP Banking chief to lead finance arm.(AA Financial Services appoints Stephen Lowe)(Brief Article)
April 3, 2003... The AA has hired AMP Banking marketing director Stephen Lowe to head marketing for its burgeoning financial services division as it looks to continue to develop the direct loans side of the business. Lowe will join the company as head of...

Barclays extends 'Fluent' strapline to Openplan ads.(personal banking services)(Brief Article)
April 3, 2003... Barclays is bringing advertising for its combined mortgage and current account product Openplan under its 'Fluent in Finance' strapline, in a new phase of ads starring actor Samuel L Jackson. Openplan, which was a Woolwich product prior to...

ASA reprimands newspapers over deceptive offers.(Advertising Standards Authority)(Brief Article)
April 3, 2003... Newspaper promotions came under fire from the Advertising Standards Authority (ASA) this week when three national titles were censured over misleading offers. Underlining the newspaper industry's intense battle for readers, The Daily...

Hachette selects publishing head for teenage titles.(publisher Hachette Filipacchi appoints Lysanne Currie)(Brief Article)
April 3, 2003... Hachette Filipacchi (UK) has appointed Lysanne Currie head of publishing for its teen magazines, Sugar, ELLEgirl and tvhits!. She will be responsible for all editorial, publishing and marketing activities. Ad director Helen Brocklebank,...

Virgin Cars hires RPM3 to promote first retail outlet.(Brief Article)
April 3, 2003... Virgin Cars has handed specialist retail agency RPM3 the brief to launch its first retail outlet with a pounds 500,000 marketing campaign that will distance the brand from the traditional image of the roguish car salesman. The company,...

Cosmos chief quits after nine months.(holiday company)(David Burdon)(Brief Article)
April 3, 2003... Cosmos' sales and marketing director, David Burdon, has left after only nine months with the holiday company. Burdon, who has held sales and marketing positions at Carlsberg and P&O, is understood not to have a job to go to. Managing...

LTB signs up marketer to avert tourism crisis.(London Tourist Board hires Lesley Saville)
April 3, 2003... The London Tourist Board (LTB) has hired Lesley Saville, the former Superdrug.com marketing chief, to combat an expected decline in international visitors by promoting the capital to its residents. Saville, whose career includes spells at...

More Th>n launches TV ad campaign.(insurance firm)(Brief Article)
April 3, 2003... More Th>n is launching a pounds 3m TV brand advertising campaign. 'Contrast', which launches on April 7 and runs initially for a month, comprises three executions. Each vignette illustrates the concept of 'Less Than' and a contrasting version...

F1 in struggle to sell pounds 70m worth of sponsorships.(Formula One)(car racing)(Brief Article)
April 3, 2003... More than pounds 70m worth of Formula One sponsorship deals remain unsold, despite the sport's buoyant start to the 2003 season and healthy increases in international TV audiences. Research by consultancy BusinessF1 shows that F1's ten...

Royal Doulton to build profile with young audience.(Royal Doulton Tableware Ltd.)(Brief Article)
April 3, 2003... Royal Doulton, the upmarket china company, is preparing a through-the-line marketing push for its brand portfolio, and has hired Explosive to oversee its pounds 7m account. Explosive will work on advertising, direct marketing and packaging...

What on Earth in brand campaign through Albion.(organic food manufacturer)(start-up agency Albion)(Brief Article)
April 3, 2003... Organic food manufacturer What on Earth has hired start-up agency Albion to work on brand strategy and roll out an integrated creative campaign this autumn. What on Earth was founded in 1999 in response to demand for organic ready meals....

Sony set to hand Aiwa relaunch task to W&K.(Sony Corp.'s consumer electronics brand)(Wieden and Kennedy Inc.)(Brief Article)
April 3, 2003... Sony is tipped to hand Wieden &Kennedy the pounds 30m global advertising account for Aiwa, which is preparing to relaunch as a youth-oriented consumer electronics brand. The Japanese company is to roll out fresh products under the Aiwa...

Holiday Autos maintains brand name.(Brief Article)
April 3, 2003... Lastminute.com has vowed to keep Holiday Autos as a separate brand, following its pounds 39.7m takeover of the car rental firm last week. But the deal has thrown into question the car rental brand's relationship with lastminute's rival, travel...

Yoplait Dairy Crest to return to TV.(Brief Article)
April 3, 2003... Yoplait Dairy Crest is returning to TV after ten years, with two TV ads promoting kids fromage frais brands Petits Filous and Petits Filous Frubes. The six-week pounds 3m national campaign will mark a return to the brand's French heritage. It...

Consumers show high awareness of 5 A Day advice.(Brief Article)
April 3, 2003... The majority of the UK is aware that five portions of fruit and vegetables are required for a healthy diet, according to an OMD Snapshots survey for Marketing. The findings are good news for the government, following last week's launch of...

NEWS BRIEFS: Air Miles and Gold Blend join forces.(Nescafe S.A.)
April 3, 2003... Air Miles and Nescafe Gold Blend have joined forces to launch an on-pack promotion that is expected to give away thousands of Tesco Clubcard points.

NEWS BRIEFS: MSN unveils marketing campaign.
April 3, 2003... MSN, which claims to be the UK's most-visited web destination, is unveiling a pounds 1m marketing campaign for its MSN Messenger service. The campaign, 'Instant Mischief', has been created by McCann-Erickson and AKQA.

NEWS BRIEFS: Promotion at Octagon Motorsports.
April 3, 2003... Octagon Motorsports UK has promoted sales and marketing chief Andrew Waller to managing director. Waller replaces Michael Browning, who will be retained as a consultant on the company's plans to overhaul Silverstone.

NEWS BRIEFS: Ada's launch into financial services to take place.
April 3, 2003... Asda's long-awaited launch into financial services takes place this week, with the unveiling of three insurance products, first tipped in Marketing last year (April 11, 2002). Credit card and loan products are set to follow.

NEWS BRIEFS: UFO hires Clownfish.
April 3, 2003... UFO, the New York fashion brand, has hired the London office of youth marketing agency Clownfish for a marketing and public relations programme to promote its range of combat trousers, boiler suits and cargo pants. Clownfish says it will target...

NEWS BRIEFS: Autoglass returns to TV in the spring.
April 3, 2003... Autoglass is returning to TV in the spring with a repeat of an ad campaign created by HHCL Red Cell. The pounds 8m activity will attempt to raise awareness of windscreens as a safety component in cars. The marketing team has also restructured...

NEWS BRIEFS: Justin Wilson hands brief to Mosaic.
April 3, 2003... Justin Wilson, the Formula One driver who is funding his debut season from private investors, has handed design agency Mosaic the brief to create his flotation prospectus.

NEWS BRIEFS: Superdrug and SpecSavers to sell comedy specs.
April 3, 2003... Superdrug and SpecSavers will be selling pounds 1 comedy spectacles in aid of Great Ormond Street Hospital during May. The initiative, which is part of the London Comedy Festival, is fronted by Celebrity Driving School's Nadia Sawalha, and was...

NEWS BRIEFS: Scope launches print ad campaign.
April 3, 2003... Scope, the disability organisation, is launching a national print ad campaign focusing on the difficulties faced by disabled people when seeking work. The ads will appear in tube stations and on buses across the capital, and on national poster...

NEWS BRIEFS: National Deaf Children's Society invites sponsors to pitch.
April 3, 2003... The National Deaf Children's Society is inviting potential corporate sponsors to pitch for a position on its roster of Diamond Partners, part of its 60th anniversary celebrations. It hopes to attract sponsors from the banking, insurance,...

NEWS BRIEFS: Guardian serialises cookbook.
April 3, 2003... The Guardian is serialising the River Cafe Cookbook Easy in two 20-page pull-out supplements on April 5 and 12. A TV and radio campaign will support the serialisation, backed by online, print and point-of-sale activity in Tesco and Borders...

NEWS BRIEFS: The Times to publish holiday guide.
April 3, 2003... The Times is to publish Experience France, a two-part holiday guide, in association with SeaFrance, to coincide with the second of its Eurostar promotions.

NEWS BRIEFS: Flora pro.activ links up with WI for promotion.
April 3, 2003... Flora pro.activ has linked up with the Women's Institute (WI) for a year-long programme promoting heart health among the organisation's 230,000 members in England and Wales. The programme includes sponsorship of the WI's AGM on June 11,...

NEWS BRIEFS: Volvo lauches direct marketing campaign.
April 3, 2003... Volvo is launching a direct marketing campaign to promote its all-aluminium diesel engine. The mailing, which will target diesel car owners, comprises a metal can embossed with the word 'Diesel' and the strapline 'Quench your engine's thirst,...

MEDIA: Skips to back 'Stars In Their Eyes: Kids' show.(Brief Article)
April 3, 2003... KP Snacks brand Skips is to sponsor Stars In Their Eyes: Kids 2003 in a pounds 500,000 deal as it seeks to target mums watching television with their kids. It is the first time the snack brand has sponsored a show on terrestrial TV. ...

MEDIA: Ford tests digital ink billboards in Clear Channel tie.(Brief Article)
April 3, 2003... Ford of Britain and media owner Clear Channel have signed up to a pilot programme of an outdoor format known as a digital ink billboard. The 3m by 6m billboard is manufactured by Mitsubishi Electric Corporation under the Magink brand, and...

MEDIA: Time names IPC Media chief executive.
April 3, 2003... Time Inc has announced that Sylvia Auton, managing director of IPC's Country & Leisure Group, is to be chief executive of IPC Media, the UK's biggest consumer publishing company. Auton, 53, an IPC Media lifer, replaces Sly Bailey, who quit...

MEDIA CHOICE: USA Today March Madness.(Brief Article)
April 3, 2003... Sport deprivation is a terrible thing. March Madness is one of the top three sporting events in the US. Sixty-four basketball teams compete in a highly emotional, three-week tournament. North American Sports Network's subscription drive...

MEDIA BRIEFS: JBCP redesigns customer magazine.(Brief Article)
April 3, 2003... John Brown Citrus Publishing (JBCP) has redesigned Orange's O customer magazine to place a greater emphasis on loyalty and help customers get more out of their mobile phone. The redesigned magazine will retain its square format, but will...

MEDIA BRIEFS: Eve Magazine joins forces with Principles.(Contest. )(Brief Article)
April 3, 2003... Eve Magazine has joined forces with fashion chain Principles and model agency Models 1 to launch a nationwide search aimed at finding the face of Eve. The June edition will invite entries from women aged over 30 for the competition. The winner...

MEDIA BRIEFS: Metropolitan Police launches campaign.(Brief Article)
April 3, 2003... The Metropolitan Police is launching an innovative interactive campaign developed by MediaCom, designed to drive home the message that 999 is for emergencies only. The campaign uses a combination of e-mail and SMS to target 250,000 Londoners,...

MEDIA BRIEFS: DTI gives green light to SMG.(Brief Article)
April 3, 2003... The Department of Trade and Industry has given the green light for Scottish Media Group (SMG) to sell Glasgow's Herald, Sunday Herald and Evening Times to US newspaper group Gannett. As part of the deal, which will net pounds 216m for SMG,...

MEDIA BRIEFS: UKTV to rebrand UK Gold.(Brief Article)
April 3, 2003... UKTV is to rebrand entertainment and comedy channel UK Gold as UK Ginger from 12pm on Saturday, April 5 and Sunday, April 6. The move comes as part of its weekend dedicated to the premiere of The Weakest Link on the channel and is a tribute to...

MEDIA BRIEFS: Viacom secures China deal.(Brief Article)
April 3, 2003... Viacom has secured a deal to distribute its Nickelodeon and MTV Networks programming in China. From April, MTV will broadcast a 24-hour service in the Guangdong Province of Southern China, while Nickelodeon will co-produce and distribute...

MEDIA BRIEFS: FXM International launches four quarterly brand extension.(Magazines)(Brief Article)
April 3, 2003... FXM International, a subsidiary of Future Publishing, is launching four quarterly brand extensions of The Official Xbox Magazine, called Official Xbox Magazine Special Editions. The first spin-off, The 100 Best Xbox Games, goes on sale from...

BRAND HEALTH CHECK: Smash hits! - Can Smash Hits! top the teen pop chart again?
April 3, 2003... As Smash Hits! marks its 25th birthday with a make-over, it faces a tough time. What can the seminal title do to regain the hearts and minds of young girls? Approaching its quarter-century as the chronicler of UK mainstream pop, Smash...

RAPID RESPONSE RETAIL: Trendy Euro chains are forcing the pace of fashion in the UK.
April 3, 2003... It is five years this week since Spanish fashion chain Mango signed a leasehold agreement for its first UK store, in Manchester, followed closely by its national rival, Zara. There has since been an explosion of overseas fashion brands entering...

Lifesavers goes to court to fight Polo objections.
April 10, 2003... Nestle and Kraft Foods are to take their nine-year dispute over whether Kraft can launch its Lifesavers sweets in the UK to the High Court later this year. Lifesavers, which are sold in various countries including the US, are hard, round...

P&G streamlines pounds 162m media work.
April 10, 2003... Procter & Gamble has consolidated its pounds 162m media planning business into two agencies - ZenithOptimedia and MediaVest - to streamline agency relationships. For its third roster agency, MediaCom, the decision marks the end of a...

Rover to cut costs with pounds 40m review.
April 10, 2003... Beleaguered British car-maker MG Rover is reviewing its pounds 40m advertising and promotional budget, has served notices to agencies and may take the work in-house to cut losses. The news could be a huge blow to the company's roster of...

Gulf Air presses on with relaunch despite Iraq war.
April 10, 2003... Gulf Air, the Middle Eastern airline, is proceeding with a brand relaunch this week, despite its proximity to the ongoing war in Iraq. The airline described the decision as 'a necessary survival tactic'. A spokeswoman stressed that the...

DTI calls for winding up of SPi 'in public interest'.(Department for Trade and Industry (DTI))
April 10, 2003... The Department for Trade and Industry has ordered the Standards for Promotions Inspectorate (SPi) to be wound up 'in the public interest', following an investigation into the company's activities. It has also applied for the appointment of...

McDonald's sets premium focus to lure back diners.(Brief Article)
April 10, 2003... McDonald's is to step up investment in its premium products as part of its global strategy to entice consumers back into its restaurants. The fast-food giant's UK arm is assessing opportunities for the launch of more products in its...

STOP PRESS: Sainsbury's planning to axe marketing jobs.(Brief Article)
April 10, 2003... Sainsbury's is understood to be planning to axe up to one-quarter of its head office marketing jobs as part of a business review. The supermarket declined to comment on figures.

STOP PRESS: ITC expresses concerns.(Declining advertising revenues )
April 10, 2003... The ITC has expressed concerns in its annual report about the ability of advertising-led TV channels to compete in programming investment, in the face of declining advertising revenues for ITV and robust funding for public service broadcasting....

STOP PRESS: Ford to cut costs in US.(Brief Article)
April 10, 2003... Ford has announced it is cutting one-fifth of its marketing and administrative costs in the US over the next two years. It spells bad news for WPP, as Ford accounts for about one-eighth of its revenues.