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Recent articles from Marketing

Kenrick leads talks on green marketing terms.(Green Alliance)(Jo Kenrick)(Brief article)
June 24, 2009... Industry leaders from the UK's top advertisers and their agencies are convening today (Wednesday) to develop a common language for the marketing of green credentials to consumers. The first meeting of the Green Alliance aims to establish guidelines that could pre-empt rulings currently...

Magnum pounds 1m prize hold-up.(Brief article)
June 24, 2009... A pounds 1m summer promotion for Magnum ice cream has run into problems after being oversubscribed, resulting in delays to winners receiving prizes. The promotion offers consumers the chance to win a MasterCard loaded with values between pounds 10 and pounds 1000. To enter, participants...

Nugent resurfaces in London 2012 role.(Greg Nugent)(London Organising Committee of the Olympic Games)(Brief article)
June 24, 2009... Former Eurostar marketing chief Greg Nugent has joined London 2012 as interim marketing director. Nugent, who is on a six-month contract, is taking over from Amanda Jennings, who has gone on maternity leave. Nugent stepped down from his role at Eurostar in November. Last year he was...

Formula One row puts sponsor brands on alert.
June 24, 2009... What would a new motor-racing series mean for sponsors? The threat of a breakaway race series to Formula One has a significance that reaches beyond the narrow confines of motor racing, posing questions about the value of sport sponsorship. Ahead of last weekend's Santander British...

Davies quits Molson Coors.(Simon Davies)(Molson Coors Brewing Co.)(Brief article)
June 24, 2009... Simon Davies, marketing director at Molson Coors Brewers, is leaving the company after 13 years to set up a marketing services agency. Davies, who oversaw Carling's recent '100% British Barley' campaign, was one of the strategists behind the industry-wide Project 10 responsible-drinking...

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