Hospice Management Advisor articles from February 2003

Hospice Management Advisor archives from February 2003

The success of your hospice may depend on your marketing plan: are you grasping for opportunities and lacking direction?
February 1, 2003... The word "marketing" is as broad a term as there is. Hospices apply a variety of marketing approaches--everything from cookie jars to television commercials--in illustration of that very point. The problem is that many hospices' marketing...

Mission statement is key to a good marketing plan: goals should be tied to statement.
February 1, 2003... You've decided to get serious about developing a market-based marketing plan. You've decided to adopt a strategic approach and are committed to collecting as much data as it takes to get a clear picture of your organization, your market, and...

Medicare changes range from benign to troublesome: more documentation may be required.
February 1, 2003... Hospices could have to develop and follow new procedures for certifying terminal illnesses, admissions, and discharges, if proposed rule amendments are finalized by the Centers for Medicare & Medicaid Services (CMS). The proposed rule,...

Doctor role doesn't end when hospice care begins; do's and don'ts of oversight codes.
February 1, 2003... When a patient is referred to hospice, that doesn't mean the physician no longer has a say in treatment, nor does it mean there are no more billing opportunities. There are several case management-related services that are billable by a...

Turn one-time gifts into long-term pledges: planned fundraising campaigns and support.
February 1, 2003... Your budget is shrinking. Reimbursement is dropping. Expenses are rising. How can you meet the growing need for funds? Fundraising campaigns are one way, but hospices typically don't run capital campaigns for one-time needs, says Charles R....