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Conference & Incentive Travel back issues
November 1, 2012... BP Shipping used its annual awards ceremony and conference to showcase its Games sponsorship to business partners. Event type: CEO awards & forum Brand: BP Shipping The Brief: BP was an official partner of the Olympic and Paralympic Games and its BP Shipping division wanted to...
Dressed for Success
November 1, 2012... Asics used its Home of True Sport hospitality venue to showcase the Olympic heritage of the brand. Event type: Brand showcase Brand: Asics The Brief: Asics briefed agency Imagination to build a unique hospitality space that would help it to create a strong brand presence during the...
BMW's English Affair
November 1, 2012... Event type: Dealer incentive trip Brand: BMW US Attendance at Olympic events and two days in the English countryside was BMW US' way of recognising its top-performing dealers' efforts The Brief: BMW US wanted to reward its top North American dealers with an opportunity to enjoy the...
A VIP Experience
November 1, 2012... ADO's programme for a party of senior executives, government ministers and members of the Spanish Royal family during the Games exceeded all expectations. Event type: VIP Programme Brand: ADO The Brief: The Association of Olympic Sports (ADO) is the institution that arranges...
London: What's Next?
November 1, 2012... The capital aims to build on the success of 2012, with a range of exciting events and developments in the pipeline. The Goals London & Partners has kicked off a new campaign, called 'London: Now see it for yourself' to capitalise on the momentum of the Games and aiming to bring pounds...