Scholastic Update articles from May 1993

Scholastic Update archives from May 1993

Ads all around us: advertising both reflects and shapes our culture. (includes related information)
May 7, 1993... Advertising both reflects and shapes our culture, giving us insights into our shared values and ideals--and our private needs and desires. Here's an interesting game to play after school (we won't call it homework): From the time you're...

Hard facts on the hard sell. (advertising statistics)
May 7, 1993... The United States is the world leader when it comes to spending money on advertising. U.S. ad spending will reach an estimated $1 trillion by the year 2000--a figure comparable to the federal government's entire budget. Some people believe...

How to analyze an ad. (includes related information)
May 7, 1993... No one likes to be a sucker. If you don't pay attention, though, ads can make you one. You can protect yourself by learning how to analyze ads. Once you understand the strategies and techniques advertisers use--the buttons they're trying to...

Sells like teen spirit. (teenagers and advertising)
May 7, 1993... For a long time, a bunch of Seattle, Washington, kids who mostly played in or hung out with punk-metal bands had been buying their clothes in thrift shops. The wool ski caps, cracked leather coats, and threadbare flannel shirts helped ward off...

The pizza wars. (Domino's Pizza Inc. advertising and teenagers)
May 7, 1993... When Domino's lost its grip on the pizza market, it had to rethink its ads. Here's how it devised a new strategy to court teens and battle for a bigger slice of the pie. Pizza Hut. Domino's. Little Caesars. Pizza is pizza, right? Not when...

Teenagers rule! (history of advertising targeting teenagers)
May 7, 1993... That's been the slogan of American marketers and advertisers for nearly 40 years now. Ever since teenagers emerged as a distinct economic and social group in the 1950s, advertisers have tried to exploit their trends and capture their cash....

Class ads. (corporate advertising in the classroom)
May 7, 1993... Corporate advertisers are moving into the classroom in a big way. They say their goal is to improve education. But critics say earning--not learning--is the motive. There's a nutrition poster on the classroom wall from Burger King. On the...

At odds with the ads. (controversial advertising)
May 7, 1993... Advertising is a powerful way to get a message to the public. But sometimes the massage can be controversial. Here, UPDATE examines three current debates involving advertisers and consumers. Where do you stand on these issues? Should...

Nothing but the truth? (advertising claims)
May 7, 1993... For manufacturers and advertisers, the marketing of "eco-friendly " and "healthy, all-natural " products can mean big profits. But how can the consumer tell fact from fancy? Pick an aisle, any aisle, and roll your shopping cart along the...

This year's model. (teenage models)
May 7, 1993... Want to know what it takes to be a fashion model? To find out, UPDATE visited o top modeling agency on recruiting day and followed one o its hot 16-year-old newcomers. Hopes were high, but the picture wasn't always pretty. On a sunny...