Modern Tire Dealer articles from May 1990

Modern Tire Dealer archives from May 1990

Ownership's not the only thing that's 'global.' (globalization of the tire industry) (editorial)
May 1, 1990... Ownership's not the only thing that's `global' References to the "globalization" of the tire industry have become such a cliche that most people accept them without a second thought. Few speeches about conditions in the marketplace...

Tires play vital role in the world of racing. (includes article on dealer involvement in racing) (Motorsports special section)
May 1, 1990... Tires play vital role in the world of racing Each week at more than 1,600 oval tracks across the country, thousands of race vehicles vie for everything from trophies to purses totaling millions of dollars. Add to this the many road...

Racing wins media and customer attention. (Paul Lewis Tire Centers sponsors autocross in Florida) (Motorsports special section)
May 1, 1990... Racing wins media and customer attention The "Cannonball Fun Run -- Race of the Stars" autocross got off to great starts recently in Jacksonville, Fla. It was the highlight of a race weekend that also included live bands and a display...

What's in a name? Mears competes as a tire dealer. (off-road racer Roger Mears of Roger Mears Tire Co.) (Motorsports special section)
May 1, 1990... What's in a name? Mears competes as a tire dealer On the outside, the dealership doesn't appear to have much going for it. The 40-foot by 80-foot building is, amazingly, open on one side. Completely open. As Manager Larry McCrary puts...

How racing improves custom wheel performance. (Motorsports special section)
May 1, 1990... How racing improves custom wheel performance All those custom wheels that are so proudly displayed on enthusiasts' cars are directly descended from racing. Racing innovations consistently have found their way into production...

Taking private brands public: lesson one: study the market: lesson two: educate the customer: lesson three: learn from dealers. (marketing private-brand tires)
May 1, 1990... Taking private brands public Lesson one: Study the market Major brand tires have the marquee names established through national advertising and original equipment fitments. The added flash and name brand recognition helps give them...

Fitting drivers with winter wear. (performance test of all-season vs. mud-and-snow tires)
May 1, 1990... Performance all-season vs. M&S Fitting drivers with winter wear Wind blew across the frozen expanse, layers of black clouds loomed to the south, the temperature hovered at 20 degrees Fahrenheit as I drove the new Volkswagen Golf...

Examining three different perspectives. (Inventory Control)
May 1, 1990... Examining three different perspectives If you've ever stewed over the fact that you have enough money tied up in an 11-month-old stock of discontinued tires to make next month's payroll, you know from experience why controlling inventories...

Matching product to customer needs. (selling shocks and struts)
May 1, 1990... Matching product to customer needs Recently I had the opportunity to drive one of the late-model cars that feature a selective ride control. A little switch located on the dash electronically changes the valving in the shock absorbers....

'Customer orientation' can add to sales. (of springs)
May 1, 1990... `Customer orientation' can add to sales As a kid of 16 many years ago, I began in the automobile business as a service station attendant. Naturally, my first duties were to handle the service island. This meant that I pumped gas, wiped...

Convention focuses on scrap tire problems. (scrap tire symposium at the Louisville Retreaders' Conference and Trade Show)(Scrap Tire Solutions)
May 1, 1990... Convention focuses on scrap tire problems The scrap tire symposium was a major focal point of interest at the recent Louisville Retreaders' Conference and Trade Show. Crowds of more than 500 packed a large meeting room for each of the...

A taxing solution: one dealer's opinion. (John Lowry study leads to proposed Michigan law) (Scrap Tire Solutions)
May 1, 1990... A taxing solution: one dealer's opinion John Lowry, former president of the Michigan Tire Dealers and Retreaders Association, has played an active role in helping to mold tire recycling proposals in Michigan since the first scrap tire...

Controlling scrap tires takes energy. (Anne Evans' views) (Scrap Tire Solutions)
May 1, 1990... Controlling scrap tires takes energy Anne Evans, who runs Performance Services Corp. in Hebron, Conn., is a former tire dealer who now has her own consulting service. She is also a tire broker and importer and exporter of tires, tubes,...

Giving buyers their money's worth. (Service vs. Price )
May 1, 1990... Giving buyers their money's worth Increasing your market share is as simple as giving your customer more for his money than your competition does. That isn't easy, however, because your competitors are trying to do the same thing to...

Pumping up employees, sales.
May 1, 1990... Pumping up employees, sales It is of utmost importance to properly train and motivate employees. These knowledgeable and enthusiastic employees will give your customers the kind of service they deserve. They will also assure you of...

3 retreaders pass GSA's QPL tests. (General Service Administration's Qualified Products List; of products qualified for federal and state procurement)
May 1, 1990... 3 retreaders pass GSA's QPL tests After a rocky start in which retreaders obviously weren't prepared, three tread rubber manufacturers have qualified for the General Services Administration's (GSA) Qualified Products List (QPL) test to...

GSA restrictions grow tighter. (General Service Administration restrictions concerning procurement of retread tires outlined at the Federal Tire Program Workshop)
May 1, 1990... GSA restrictions grow tighter In theory retreaders now have the opportunity to bid for federal government tire contracts worth millions, but in practice only a handful of companies may even consider it. That became clear April 24-26...