Modern Tire Dealer articles from June 1993

Modern Tire Dealer archives from June 1993

Keeping customers contented. (tire dealers)
June 1, 1993... Some dealers have the knack, but others... My assignment is to look around for some tire dealers who do their job a little bit differently and as a result keep the customers coming back. The object was to gather this information and share...

Dealer's-eye view of truck tire market. (Cover Story)
June 1, 1993... Tread life tops price as customers' top priority Preliminary results are in from our 1993 Truck Tire Dealer Survey sent to 1,000 truck tire dealer and truck/tire service centers chosen at random. At press time, nearly 20% had responded,...

Fleet inspections: a potent sales tool.
June 1, 1993... Successful dealers are providing something extra There's probably no more potent sales tool in gaining new commercial customers or keeping old ones than the fleet tire inspection. It's a chance for dealers to demonstrate their expertise, but...

Safety is important, too. (avoiding accidents caused by tire wear or sidewall zippers)
June 1, 1993... The spotlight these days is on medium truck tires where achieving fuel economy and even wear are major factors in competition for trucking fleet business. No tire is tougher to build -- and none is more dangerous. As trucks -- and tires --...

OTR tire market: an in-depth look. (off-the-road)(includes related article)
June 1, 1993... A big market gets bigger Off-the-road tires have done more than help shape the American landscape. They have left their own unique footprint on twentieth century history. New and retreaded OTR tires helped build Hoover Dam as early as the...

What's this? Fleets now asking for ABS? (anti-lock braking systems)
June 1, 1993... Yes, but you have to read between the lines... Over the years truckers have resisted most forms of government intervention on behalf of "safety." I put the word in quotes because there's politically correct safety, and there's real safety....

Language niche only good for openers. (using customer dialects in business) (Profitably Speaking, part 3)
June 1, 1993... PROFITABLY SPEAKING PART III The sign outside the truck tire dealership in Miami, Southern California or in Texas along the Rio Grande might be, "Se habla espanol." But the deals on the inside are conducted in the worldwide language of...

Making Tracs with retreads. (TireTracs software)
June 1, 1993... Gaining a competitive edge is critical for today's commercial tire dealers. It's the reason Bob Sumerel, owner of Bob Sumerel Tire Co. in Erlanger, Ky., has invested more than $100,000 in a new bar coding system that can track the retreads and...

Running in circles. (controlling tire and wheel out-of-roundness)(includes related article)
June 1, 1993... Eliminating run-out can reduce vibration, halt irregular wear Most people don't often consider the impact that a fraction of an inch can have on their everyday lives. To a heart surgeon, it could mean the difference between life or death....

A labored labor of 'love.' (Wonderland Tire Co.'s South Holland, Illinois commercial building)
June 1, 1993... Wonderland Tire found out what it takes to put up a new building How appropriate that Wonderland Tire opened its South Holland, Ill., commercial tire dealership on Labor Day, 1992. Store manager Earl Kamps had closed on the property eight...

Wheel balancers: which one is for you?
June 1, 1993... Go bare bones or 'super deluxe' Buying a wheel balancer is like buying a hamburger. You can get one that's plain, bare bones and bite-sized or you can order the "super deluxe" with all the trimmings. Only you can determine what is best to...

On the road again. (General Tire Inc.'s tire inspections for orignal equipment customers)
June 1, 1993... Mobile Tire Lab revisits General's OE customers Housing sophisticated diagnostic equipment, as well as a three-man crew of engineers, General Tire's Mobile Tire Dynamics Lab is once again on the road to conduct quality assurance testing for...