BtoB articles from September 2005

BtoB archives from September 2005

User event raises Macrovision awareness.(Vertical Insight: IT Managers)(Macrovision Corp.)
September 12, 2005... Byline: Roger Slavens Santa Clara, Calif.-based Macrovision Corp. is probably best known for its technologies that combat digital entertainment piracy. However, the company has a much broader footprint in the IT space, offering products in...

Case Study: How Macrovision uses conferences to connect.(Vertical Insight: IT Managers)(Macrovision Corp.)(Brief Article)
September 12, 2005... Objective: Increase awareness of Macrovision and establish the company as a thought leader in the tech industry. Strategy: Revamp the company's SoftSummit user forum to be less company-focused and more industry-focused, adding high-profile...

Methodology.(Special Report: Top 100 Advertisers)
September 12, 2005... Totals for the Top 100 B-to-B Advertisers in 2004 are based on analysis of data from New York-based TNS Media Intelligence. TNS tracks ad spending across a wide range of media, including b-to-b publications and consumer media such as TV,...

10 Great Web Sites; BtoB's annual behind-the-scenes look at some of the best Web sites out there.(Net Marketing: 10 Great Web Sites)(Editorial)
September 12, 2005... Byline: Karen J. Bannan The more great Web sites change, the more they stay the same. Companies may be designating a bigger chunk of the budget to their online presence, and they may be relying on more sophisticated technology, but the...

3com.com.(net marketing: 10 great web sites)
September 12, 2005... Company: 3Com Corp., Marlborough, Mass. Target audience: CIOs, IT purchasers, consumers Key Web executive: Karen Mason, Web producer No. of employees who work on the site: Five Web team members plus an IT support staff Last major redesign:...

Americanexpress.com; Open for Business.(net marketing: 10 great web sites)
September 12, 2005... Company: American Express Co., New York Target audience: Small businesses Key Web executive: John Caruso, director of Web site experience, Open small business Web site No. of employees who work on the site: Undisclosed Last major redesign:...

Avaya.com.(net marketing: 10 great web sites)
September 12, 2005... Company: Avaya Inc., Basking Ridge, N.J. Target audience: IT decision-makers Key Web executive: Renee Rodgers, VP, Avaya.com No. of employees who work on the site: 15 employees worldwide Last major redesign: December 2004 No. of pages on site:...

Boschtools.com.(net marketing: 10 great web sites)
September 12, 2005... Company: Bosch Power Tools and Accessories, Mount Prospect, Ill. Target audience: Professional power tool users; high-end, do-it-yourself consumers Key Web executive: Rich Holbach, business segment manager, e-commerce, Bosch Power Tools and...

Ibm.com.(net marketing: 10 great web sites)
September 12, 2005... Company: IBM Corp., Armonk, N.Y. Target audience: Business and technology decision-makers and influencers Key Web executive: Lee Dierdoff, VP-global Web strategy and enablement No. of employees who work on the site: 3,000 to 5,000 worldwide...

McAfee.com.(net marketing: 10 great web sites)
September 12, 2005... Company: McAfee Inc., Santa Clara, Calif. Target audience: CIOs and IT professionals; security professionals, consumers Key Web executive: Steven Shapiro, director of Web product management No. of employees who work on the site: Undisclosed...

Swagelok.com.(net marketing: 10 great web sites)
September 12, 2005... Company: Swagelok Co., Solon, Ohio Target audience: Design engineers Key Web executive: Tom Gubanc, director of e-business No. of employees who work on the site: 5 to 7 Last major redesign: 1999. The site went live in 2000 (additional work done...

Staples.com.(net marketing: 10 great web sites)
September 12, 2005... Company: Staples Inc., Framingham, Mass. Target audience: Small businesses and home offices Key Web executive: Colin Hynes, director of usability No. of employees who work on the site: 100 Last major redesign: Began 2003, completed July 2005...

Tapeinfo.com.(net marketing: 10 great web sites)
September 12, 2005... Company: Budnick Converting, Columbia, Ill. Target audience: Engineers and industrial buyers Key Web executive: Lance Schneider, e-business manager No. of employees who work on the site: Eight Last major redesign: The site officially launched...

Unisys.com.(n t marketing: 10 great web sites)
September 12, 2005... Company: Unisys, Blue Bell, Pa. Target audience: Business leaders and IT staff Key Web executive: David Wright, director of identity and Web programs No. of employees who work on the site: 12 Last major redesign: January 2003; smaller update in...

Using intellectual capital to build market capital.(Vertical Insight: IT Managers)(Authority Leadership Marketing)
September 12, 2005... Byline: Donovan Neale-May Why did Ernst & Young design a "Car Company of the Future''? What made A.T. Kearney Inc. conduct a Global Competitiveness Audit of tech and telco companies? Who would have expected Borland Software and Cognizant...

In Direct; DM industry shows strong Q2 growth.(Direct Marketing)(Equifax inc. acquired BeNow)(Pitney Bowes agrees acquires FirstLogic)(Experian to buy Baker Hill)
September 12, 2005... The direct marketing sector continues to grow, according to the Direct Marketing Association's Quarterly Business Review Index for the second quarter. The DMA reported a revenue index of 65 for the second quarter, which was the eighth...

Value of direct marketing M&A deals up 30% in first half.(Direct & Database)(direct marketing companies)
September 12, 2005... Byline: CAROL KROL Direct marketing industry mergers and acquisitions activity for the first half of this year totaled an estimated $18.3 billion, up 30% from the first half of 2004, according to Petsky Prunier Investment Bankers'...

Corporations put reputations online; Weblogs' benefits tempered by risk of negative feedback.(News)
September 12, 2005... Byline: BETH SNYDER BULIK When David Gee, VP-marketing for Hewlett-Packard Co.'s management software business, started a Weblog earlier this year and talked about customer satisfaction, a reader posted a critical comment about his...

Targeting small firms; Study finds sector accounts for two-thirds of direct purchases.(Direct & Database)
September 12, 2005... Byline: CAROL KROL Small businesses lead their larger counterparts by a long shot when it comes to making business purchases from direct marketers, according to a new study by Abacus. Small businesses accounted for 67%, or $2.7...

Top b-to-b advertisers; Ad spending up 2.2% among top 100; Internet continues to grow as piece of the marketing pie.(Special Report: Top 100 Advertisers)
September 12, 2005... Byline: Kate Maddox The top 100 advertisers spent an estimated $6.7 billion combined on b-to-b advertising in 2004, up 12.2% over 2003, according to a BtoB analysis of data from TNS Media Intelligence. The data include estimated b-to-b...

Industry Outlook: Use multiple media to reach IT pros in their channel of choice.(Vertical Insight: IT Managers)(Interview)
September 12, 2005... Byline: Roger Slavens Barry Kessel has more than 30 years of experience helping companies market to information technology professionals. He joined marketing communications giant Wunderman in 2001 as global account director for its IBM...

Nextel.com merges Sprint content into streamlined design.(Brief Article)
September 12, 2005... Byline: K.J.B. Last year, BtoB featured Nextel.com in its annual "10 great Web sites'' feature, highlighting the way the site helps its customers get right down to business. Since then, the company has completed its merger with Sprint and...

Quote/Unquote; What's the most fun part of your job?(Opinion)
September 12, 2005... "The fun part of my job is assembling a team with passion, talent and commitment, then inspiring them to develop the next level of software .'' Scott Dorsey, president and co-founder, ExactTarget "Marketing is the only field where...

Hurricane underscores fragile connections.(Opinion)(Column)
September 12, 2005... Byline: Ellis Booker As a reporter, I found myself hoping for assignments that would take me to New Orleans, a unique American city that was, until two weeks ago, a popular choice for trade shows and events. Our page 1 story in this issue...

Will the shows go on? Planners scramble to reschedule events as New Orleans convention market shuts down through March.(News)
September 12, 2005... Byline: CHRIS HEUN The morning after Hurricane Katrina hit New Orleans, Larry Brownell watched the devastation unfold on a television in his Rocky Hill, Conn., office. The city's streets were flooded, and thousands of victims were taking...

Zinio Systems merging with Blue Dolphin.(News)(software merged with magazine)(Brief Article)(Column)
September 12, 2005... Byline: SEAN CALLAHAN Zinio Systems, a San Francisco-based provider of digital replica software for magazine publishers, is set to make an announcement today that it says will bring the long-promised future of digital publishing closer to...

How one man's Weblog became Dell's nightmare.(News)
September 12, 2005... Byline: Beth Snyder Bulik What's worse than an unsatisfied customer? How about an unsatisfied customer who is one of the most popular bloggers on the Web? That's exactly what happened to Dell Computer this summer. What began as a...

Outsell study predicts bumpy ride for b-to-b publishers.(News)
September 12, 2005... Byline: KATE MADDOX In a new MarketView report released today, research company Outsell predicts a "bumpy ride'' for b-to-b publishers as they face competition from alternative information providers such as search companies and content...

Ad spending up in b-to-b; Gov't, financial categories lead ad revenue growth in first half.(Advertising)
September 12, 2005... Byline: KATE MADDOX Total ad spending in the U.S. was up 4.5% during the first half of 2005 over the first half of 2004, reaching $70.5 billion, according to a report issued last week by TNS Media Intelligence. "The first-half ad...

`BtoB' adds Web development manager.(Jeff Buddle as marketing development manager)(Brief Article)
September 12, 2005... BtoB has hired Jeff Buddle as online marketing development manager. Buddle will work in Crain Communications Inc.'s New York office. "Adding Jeff to our staff will be another step forward for the BtoB group,'' said Publisher Bob Felsenthal....

Learning compliance risks.(Opinion)
September 12, 2005... Byline: Chetan Saiya Compliance, corporate governance and recent legislation are nothing new to executives who run the risk of exorbitant fines and even jail time for failing to conform to recent mandates. However, this same accountability...

Tech marketing budgets rise, outpace spending; Research shows correlation between sustained marketing investment and revenue growth.(News)
September 12, 2005... Byline: KATE MADDOX Demonstrating that the tech recovery is well under way, technology companies will increase their marketing budgets by an average 6.4% in 2005 over 2004, according to new research from IDC's CMO Advisory Research...

Direct industry aids relief efforts.(mailing industry's services)(Brief Article)
September 12, 2005... Byline: Carol Krol The mailing industry has been doing its part to help direct marketers and victims alike in the wake of Hurricane Katrina. Last week, the Direct Marketing Association asked members to contribute goods, services and...

Internal branding becoming a hot topic for b-to-b; Companies, taking internal branding more seriously, implement long-term plans.(News)
September 12, 2005... Byline: JESSICA BOBULA Be sure to get support from top management before embarking upon an internal branding project. This tip was the one most frequently offered at the Advanced Learning Institute's (ALI) Internal Branding 2005 conference...

A message runs through it.(IBM's WebSphere Business Integration Server Express's advertising)
September 12, 2005... It starts with the color purple-as in the boxing gloves the businesswoman in this IBM ad has donned to duke it out with the barriers to efficiency. The reader's eye naturally gravitates to the gloves because of their unusual color and the...

Goat or Gloat.(BenQ America's marketing)(Samsung Electronics America hires Cheil Communications America for advertising)(Brief Article)
September 12, 2005... Company: BenQ America, Irvine, Calif. Agency: N/A Market: CIOs, computer resellers Quick chase: BenQ does a workmanlike job in pitching its 19-inch LCD. The product itself is the hero as it shows a diver coming into a field of clarity on the...

Cut to the Chase.(Chasers)(Matsushita Electric Corporation of America advertises its laptop through N/A Market)(Zantaz advertises its services through Thunder Factory)(Brief Article)
September 12, 2005... Company: Panasonic, Secaucus, N.J. Agency: N/A Market: Sales directors, sales reps Quick chase: Laptops take a licking, but they don't always keep on ticking. That is, until Panasonic's Toughbook came along. Built to be not only mobile but...

Beyond the Biz: Advertising woman of the year gets big picture.(News)(Yvonne Furth of Draft Chicago named Chicago's 2005 Advertising Woman of the Year)(Google Inc. plans to destroy all information it can't index)
September 12, 2005... NOW WE KNOW WHAT they mean when they say Draft Chicago President-COO Yvonne Furth is all about the big picture. Furth has been named Chicago's 2005 Advertising Woman of the Year by the Women's Advertising Club of Chicago and the Chicago...

AGENDA.(News)(Calendar)
September 12, 2005... Sept. 11-14 Seybold: Making Publishing Work Flow Work Magazine Publishers of America Hyatt Regency, Chicago www.seybold365.com/chicago Sept. 13 Law of Direct and Interactive Marketing Direct Marketing Association...

Conde Nast creates business publishing group; Consumer media company plans to launch business magazine in '07.(changing the structure of the business )
September 12, 2005... Byline: CAROL KROL Conde Nast Publications announced last month it has formed a new business publishing group that will produce a monthly magazine and corresponding Web site. The title and exact launch date have not been determined, but...

Breaking through to IT professionals; Small, midsize businesses a huge opportunity; message must target specialized segments.(Vertical Insight: IT Managers)
September 12, 2005... Byline: ROGER SLAVENS Dynamic changes are taking place in how companies spend their IT dollars. And that means marketers must make dynamic changes, too. Forrester Research predicts that U.S. spending on information technology will...

Quick Hits; Sprint Nextel launches rebranding campaign.(Sprint Nextel launched new advertising compaign )(Epsilon acquires Bigfoot Interactive )(Intel Corp. rated no. 1 company)
September 12, 2005... Sprint Nextel launched an integrated advertising campaign to introduce its new brand, following the merger of Sprint and Nextel on Aug. 15. The campaign has the tagline "Yes you can'' and is aimed at business and consumer users of...

Google experiments with placing print ads; So how powerful has Google become?(News)(Column)
September 12, 2005... Byline: SEAN CALLAHAN Well, every time the search engine giant whispers, the interpretation of that murmur becomes a roar. "Google makes news five times a day,'' said Chuck Richard, an analyst at research and consulting firm Outsell. ...

ANA survey: Client-agency relations strong.(News)(Association of National Advertisers)
September 12, 2005... Byline: KATE MADDOX A majority of marketers say their ad agencies are meeting or exceeding their expectations, although there is room for improvement in some areas, according to a survey that will be released Thursday at the Association of...