BtoB articles from October 2007

BtoB archives from October 2007

New campaigns.(Advertising)
October 8, 2007... AT&T "Your Seamless World'' Agency: BBDO New York Target audience: Business users and consumers Campaign objective: Raise awareness of AT&T as a mobilitycentric company capable of meeting the needs of today's mobile lifestyle. Media:...

THE RETURN OF CRM; An infusion of new customer metrics brings the moribund marketing discipline back to life.(Special Report: Direct Marketing)(Customer relationship management)
October 8, 2007... Byline: Carol Krol It used to be that CRM was the favorite whipping boy of marketers. Back in the day, multimillion-dollar CRM systems were installed by corporations and then followed a high failure rate of many implementations, thus...

Survey says: B-to-b database marketers are all grown up.(Special Report: Direct Marketing)(Survey)
October 8, 2007... Byline: CAROL KROL B-to-b database marketers have long been considered laggards behind consumer database marketers, but that reputation has changed according to a survey set to come out next week at DMA07, the Direct Marketing...

Agenda.(Calendar)
October 8, 2007... Oct. 11 BtoB's NetMarketing Breakfast BtoB InterContinental Chicago www.btobonline.com/breakfasts Oct. 13-18 DMA07 Conference & Exhibition Direct Marketing Association McCormick Place West, Chicago ...

Economy drives down spending; Slumps in housing, automotive, telecom cited as factors in first-half decline.(Advertising)
October 8, 2007... Byline: KATE MADDOX The overall weakness in the economy, including significant downturns in major industries such as automotive and housing, drove U.S. ad spending down in the first half. Several research firms have recently issued...

Survey: Majority of b-to-b marketers lack crisis plan.(News)
October 8, 2007... Byline: MATTHEW SCHWARTZ The numbers are nearly parallel: About 53% of marketing executives responding to a recent survey said they have experienced a business crisis resulting in negative news coverage, declining sales or reduced...

Five tips for choosing the best lists for your campaign.(Special Report: Direct Marketing)
October 8, 2007... Byline: Mark Kolier The importance of a highly responsive mailing list in determining the success of a direct mail campaign cannot be overestimated. Before choosing a list for your campaign, it is important to understand industry...

Three keys to a new kind of measurement; Ask the expert.(NetMarketing)
October 8, 2007... Question: What measurements should I use for my online marketing campaign? Answer: The measurements traditionally used for online marketing-clicks and views-aren't really that relevant. Particularly for b-to-b marketers, what does a click...

Time Inc. yields to advertisers, gives the guarantees they want.(News)
October 8, 2007... Byline: NAT IVES MediaVest's Robin Steinberg gave the magazine industry an ultimatum six months ago. Last month, Alpha Media's Kent Brownridge called his fellow publishers wimpy and pathetic for not changing their ways. A week later,...

Tips for marketing to C-level execs.(Special Report: Marketing to the C-Suite)(Brief article)
October 8, 2007... 1. Make content relevant to their business objectives. 2. Don't use jargon or focus on product specs. 3. Show business results in ad campaigns and marketing messages. 4. Identify with their personal interests and leverage those...

Business Objects reaches C-suite with focused content, online tools.(Special Report: Marketing to the C-Suite)
October 8, 2007... Byline: KATE MADDOX Business Objects, a business intelligence software company, is reaching C-level executives by creating communities of interest that turn the spotlight on industry research, news and trends through online content and...

B-to-b focused sessions at the DMA07 Conference & Exhibition.(Special Report: Direct Marketing)
October 8, 2007... A New Generation of Demand Generation (B-to-B Focus) Track: Creative Strategies & Execution Summary: Introduces some of the world's best b-to-b creative work. Date: 10/15/2007 Time: 11:00 a.m.-12:15 p.m. Location: Room...

QuickHits.(News)
October 8, 2007... Direct marketing generates results Direct marketers, agencies and suppliers collectively experienced their 16th consecutive quarter of positive economic growth, according to the Direct Marketing Association's Quarterly Business Review for...

Ciena soft sells the 'arrival' of new Ethernet products.(Special Report: Direct Marketing)
October 8, 2007... Byline: MARY ELLEN PODMOLIK Ciena Corp.'s global customer base already included major communication service providers, corporations and governmental agencies that all rely on the network specialist's systems and software. But when the...

B-to-b ad networks make slow advance.(News)
October 8, 2007... Byline: KATE MADDOX Smaller industry-specific networks attract advertisers seeking targeted media buys While broad-based ad networks have taken center stage as the darlings of the media industry, vertical b-to-b networks are slowly...

Greasing the wheels of Web development; New channels.(Opinion)(use of free softwares)
October 8, 2007... Byline: Paul Gillin In a recent interview on NPR's "Tech Nation'' radio program, Silicon Valley icon Guy Kawasaki estimated that his latest Web venture, Truemors.com, was built in only eight weeks at a cost of less than $13,000. Three or...

Doremus study finds senior execs prefer print.(Special Report: Marketing to the C-Suite)(executives)(Survey)
October 8, 2007... Byline: KATE MADDOX While many senior executives are shifting their media habits to include increased use of online and other technologies, the majority prefer print, holding it as a trusted source of information and for in-depth analysis,...

Search engines key to connect; But having an interactive Web site featuring success stories is also vital.(Vertical Insight: Manufacturing)
October 8, 2007... Byline: MARY E. MORRISON Not long ago, manufacturing companies relied on phone books and industry directories to find suppliers. Today, that process has in large part moved online, and companies looking to market to any segment of the...

How I became an unwitting spammer.(Opinion)(Brief article)
October 8, 2007... Byline: Ellis Booker This is a very personal tale of e-mail, social networking and technology misused. Last month, hundreds and hundreds of my contacts-perhaps some of you reading this column-received an unusual, unexpected invitation...

OgilvyOne satisfies clients' needs for online innovation; Direct Agency of the Year.(Special Report: Direct Marketing)
October 8, 2007... Byline: KATE MADDOX OgilvyOne Worldwide, BtoB's 2007 Direct Agency of the Year, demonstrated success with significant business growth, new client wins, innovative campaigns and expanded service practices such as analytics and Web 2.0. ...

Educational sell best way to reach vertical; Industry outlook.(Vertical Insight: Manufacturing)(Telesian Technology's Shari Worthington)(Interview)
October 8, 2007... Byline: Mary E. Morrison As founder and president of Telesian Technology, Shari Worthington has been providing marketing, Web development and e-business services to the technology and manufacturing verticals for more than 20 years. Below,...

Dow Jones' revenue guru; Rooney sees big demand for more integrated marketing packages.(Business Media)(Dow Jones & Company Inc.)(Interview)
October 8, 2007... Byline: MATTHEW SCHWARTZ Dow Jones & Co. in May named Michael Rooney to the newly created position of chief revenue officer. The former exec VP-multimedia sales at ESPN has taken on the crucial role as Rupert Murdoch's News Corp. prepares...

Virtual events' success grows; Bigger attendance, longer time online and new leads have marketers excited.(Events)
October 8, 2007... Byline: ERIN BIBA Event marketers are increasingly turning to the virtual world for staging large- and small-scale events. A recent white paper released by FactPoint Group, a market research firm, studied events created by Unisfair, a...

Wunderman adapts and thrives in digital age; Runner-up.(Special Report: Direct Marketing)
October 8, 2007... Byline: CAROL KROL `Adapt and Thrive'' is the name of a campaign that direct marketing agency Wunderman cooked up for its client Hewlett-Packard Co. It is also a fitting mantra for companies like Wunderman that have adapted and succeeded...

Media notes.(Business Media)(CMP)(Dow Jones & Company Inc.)(Hanley-Wood Inc.)(MarketWatch Inc.)(Brief article)
October 8, 2007... New CMP site focuses on future of the Internet Technology publisher CMP last week rolled out a Web 2.0 site dedicated to investigating the future of the Internet. The site, called Internet Evolution (www.internetevolution.com), features...

Marketing measurement progress stalls, ANA finds.(News)(Association of National Advertisers)(Survey)
October 8, 2007... Byline: ELLIS BOOKER After three years of significant gains, marketers now report a drop in confidence about their ability to measure marketing ROI and collaborate with other departments to create common success metrics. "The industry...

Brand alignment a winning strategy for British Airways.(NetMarketing)
October 8, 2007... Byline: KAREN J. BANNAN Aligning your brand with another can be a risky proposition; if that brand fails in some way, your brand could, too. British Airways on Sept. 18 debuted a campaign that should safely help it piggyback on other...

Subject line: 'You're Fired!'.(Beyond the Biz)(Marlin Communications Company Inc.)
October 8, 2007... Be careful before you open up that next e-mail from your boss. According to a new survey, 10% of U.S. employees report their company has used e-mail to fire or lay off employees. Hey, it could be worse for those 10%-at least it wasn't voice...

Problem solved.(NetMarketing)
October 8, 2007... Web site Problem: I know I need a new Web site. What do I need to consider to make the process of a changeover smooth and timely? Solution: Consider the following steps in launching a new Web site: 1) Identify and engage all core...

Database uses.(Special Report: Direct Marketing)(Brief article)
October 8, 2007... Consultants Ruth Stevens, president, eMarketing Strategy, and Bernice Grossman, president, DMRS Group, polled 192 database marketers online between May and July. These are the results of the question "What do you use your database for?'' posed...

Tech marketing growth slows.(News)(Survey)
October 8, 2007... Byline: KATE MADDOX Many marketers `doing more with less,' taking more targeted focus Hit with the slowing economy and pressure to cut costs, technology companies are decreasing their rate of marketing spending this year, according to...

Corrections.(Correction notice)
October 8, 2007... In the chart Top B-to-B Advertisers in the Sept. 10 issue (pages 26-27), the heading of the column listing total spending should have been marked '06. Due to an error in editing, a case study on Rolls-Royce in the July 16 issue (page 14)...

Web globalization; Content translation is the starting point of any Web site localization effort.(Opinion)(CMS Software)
October 8, 2007... Byline: Stefanie Lightman Organizations of all sizes today are competing globally to win and maintain customers. Entering foreign markets offers many benefits but can also present a wide array of new challenges. In today's fast-growing...

Fox Business Network is ready for its close-up; Some media buyers plan to wait and see what type of audience the channel attracts.(News)
October 8, 2007... Byline: MATTHEW SCHWARTZ Shari Cohen, co-president of national broadcast at media buyer MindShare North America, has been quick to consider Fox Business Network, which following months of buildup will debut on cable TV Oct. 15. "We...

Shut up, listen and sell.(Opinion)
October 8, 2007... Byline: Mark Hunter Contrary to popular belief, to be a successful salesperson, it doesn't matter how much you know about your product or service. It also doesn't matter how much of an industry expert you are. It doesn't even matter how...

Second Life isn't the only option; Ask the expert.(Events)(Quest Software Inc.)(Myers, Eric)(Interview)
October 8, 2007... Byline: Erin Biba Eric Myers is the director of Internet marketing at Quest Software, a company that provides tools for application, database and Windows management. BtoB spoke with Myers about his company's latest virtual event, where...

FINDING C-LEVEL; Marketers float messages through a number of channels in an effort to catch elusive execs.(Special Report: Marketing to the C-Suite)(FedEx Corp.)
October 8, 2007... Byline: Kate Maddox Marketers trying to reach C-level executives are using a mix of off- and online channels, recognizing that while online is becoming increasingly important for this target audience, traditional channels are still...

Agencies seek creative ways to nurture online relationships; Roundtable.(Special Report: Direct Marketing)(Discussion)
October 8, 2007... BtoB Senior Reporter Carol Krol held a virtual roundtable with four top direct marketers to solicit their views on agency and industry trends. Participants in the discussion were: Carla Hendra, co-CEO of Ogilvy North America; Howard Draft,...

Effective re-engagement gives you more out of your investment; Ask the expert.(Tools & Metrics)
October 8, 2007... Brian Carroll is CEO of InTouch Inc., Arden Hills, Minn., and author of "Lead Generation for the Complex Sale'' (McGraw-Hill Cos., 2006). BtoB recently asked Carroll about trends in lead recycling. BtoB: How should marketing involve itself...

Omniture practices what it preaches; Case study.(Tools & Metrics)(Case study)
October 8, 2007... Byline: CHRISTOPHER HOSFORD Omniture Inc., the big Web analytics firm based in Orem, Utah, enables marketers to optimize their digital marketing, helping assure that Web sites are converting page views to leads, and then on to qualified...

Lead recycling means nothing wasted.(Tools & Metrics)
October 8, 2007... Byline: CHRISTOPHER HOSFORD The nurturing of leads is a classic marketing responsibility. In the process of uncovering and qualifying sales leads, some of the most potentially productive ones already are directly under marketing's nose in...

Google moves beyond text ads.(News)
October 8, 2007... Byline: RICH KARPINSKI Google, which built a multibillion-dollar empire on Web ads spanning four lines of simple text, is aggressively branching out in new areas of online advertising including interactive units, mobile ads and video...

'Sell-side advertising' redux.(News)(Google Inc.)(Brief article)
October 8, 2007... Byline: Rich Karpinski One of the intriguing side notes of Google's Gadget Ads is that users can opt to drag them onto their iGoogle home pages, a Google product that lets users custom-build their Web start pages. Users "choosing'' to...

Colle+McVoy captures Grand CEBA.(News)(Colle and McVoy Inc.)
October 8, 2007... Byline: MATTHEW SCHWARTZ Colle+McVoy won the Grand CEBA at American Business Media's 12th Annual Creative Excellence in Business Advertising Awards ceremony last Wednesday in New York. The ABM honored the agency for its "Innovation''...

Advertorials good tool to communicate value proposition.(Vertical Insight: Manufacturing)(Bosch Rexroth Corp.)
October 8, 2007... Byline: MARY E. MORRISON Bosch Rexroth Corp., a Hoffman Estates, Ill.-based provider of drive and control technologies used in industrial and factory automation, wanted to promote the new "safe motion'' technology built into its IndraDrive...

goat or gloat; A quick comparison of recent work by competing advertisers.(Chasers)
October 8, 2007... Company: Ingenix, Eden Prairie, Minn. Agency: In-house Market: Medical technology Quick chase: Ingenix promises to help customers break through medical records coding backlogs. That's a smart way to get the target audience's attention. But the...

cut to the chase.(Chasers)(Brief article)
October 8, 2007... Company: Lionbridge, Waltham, Mass. Agency: Cowboy, New York Market: CIOs Quick chase: Lionbridge, a provider of language, content and technology outsourcing services, flags down prospects and customers with a series of no-nonsense banners...

Sometimes `new' is not enough.(Chasers)
October 8, 2007... The phrase "new and improved'' is among the most cliched in advertising, a business notorious for overusing certain words and phrases. Cliches essentially say nothing as they wash past the audience. So how do you introduce a new product or an...

2007 CEBA winners.(News)(Creative Excellence in Business Advertising)
October 8, 2007... For advertising with an annual media budget of up to $100,000: CATEGORY 1: Single ad -- page or less: Agency: mcgarrybrown Advertiser: The Wall Street Journal Name of ad: "Every Journey Needs a Journal" Publication where ad appeared:...

Btobonline.com.(Opinion)
October 8, 2007... poll results: Do you currently provide RSS feeds for your Web content? Yes: 72% No: 28% New Poll question Vote now at btobonline.com Outside of search marketing, where are you spending the most budget online? a....

Bank of America.(Brands)
October 22, 2007... Byline: Mary Ellen Podmolik Bank of America grabbed a piece of the spotlight during February's Academy Awards telecast when it introduced its new brand positioning. After four years, the banking giant stepped away from its "Higher...

Cisco Systems.(Brands)
October 22, 2007... Byline: Matthew Schwartz Cisco continues to plug its brand by focusing on the human side of networking. "Instead of being a product player with the `Powered by Cisco' campaign, we're trying to position Cisco to be a platform for your...

Hewlett-Packard.(Brands)
October 22, 2007... Byline: Mary Ellen Podmolik Marketing campaigns for products like computers and printers have tended to focus on the basics of specs, speeds and prices. Hewlett-Packard Co. stepped away from that strategy last year with its "The...

Google.(Brands)
October 22, 2007... Byline: Matthew Schwartz Google Trends allows Google users to see how frequently topics they have entered have been searched by other users. Google Gadget Ads is a new format that lets marketers distribute ads that look and act like mini...

Jeffrey Hayzlett.(Marketers)(Eastman Kodak Co.)
October 22, 2007... Byline: Carol Krol Jeffrey Hayzlett, chief business development officer and VP-chairman's office at Eastman Kodak Co., is a big guy-he stands 6 feet 4 inches without his signature cowboy boots. He is also a big believer in print. In a...

Karen Jones.(Marketers)
October 22, 2007... Byline: Carol Krol Three years after she built a marketing operation from scratch and launched DHL Express USA's first U.S. ad campaign in 20 years to the tune of $150 million, Karen Jones, senior VP-corporate marketing and communications,...

Laurie Tucker.(Marketers)
October 22, 2007... Byline: Carol Krol As senior VP-corporate marketing, Laurie Tucker heads up the global marketing operation at FedEx Corp., overseeing branding, advertising, sponsorships, events and marketing communications. Tucker said this was the...

Scott Berg.(Marketers)(Hewlett-Packard Co.)
October 22, 2007... Byline: Beth Snyder Bulik This past year, Scott Berg set out to focus on the global digital marketing of Hewlett-Packard Co. With expanded media buys, international brainstorming meetings and an expanded digital presence worldwide, Berg's...

Mich Mathews.(Marketers)
October 22, 2007... Byline: Kate Maddox Although Microsoft Corp. had several notable product launches this year, including Vista, Office 2007 and Halo 3, marketing leader Mich Mathews said a big priority for the company was to tell a more integrated brand...

Larry Bloomenkranz.(Marketers)(United Parcel Service of America Inc.)
October 22, 2007... Byline: Carol Krol Larry Bloomenkranz, VP-brand management, advertising and sponsorships at United Parcel Service of America, says he is turning the word "whiteboard'' into a verb. "UPS helps you whiteboard an idea and whiteboard a...

Mike Paradiso.(Marketers)
October 22, 2007... Byline: Matthew Schwartz For Mike Paradiso, VP-global media director at CA, reaching his customers this year has been about the links-links of a more traditional variety. In March, CA became a title sponsor of the PGA World Golf...

Lauren Flaherty.(Marketers)
October 22, 2007... Byline: Kate Maddox Lauren Flaherty, who was named CMO of Nortel Networks in May 2006, has been focused on two major objectives over the past 18 months: rebuilding the Nortel brand and growing revenue at the telecommunications company. ...

Diane Brink.(Marketers)
October 22, 2007... Byline: Beth Snyder Bulik At IBM Corp., 360 degree marketing has long been core. The challenge for Diane Brink-especially over the last year-has been understanding, managing and innovating inside that traditional framework, even as...

Sarah Puls.(Marketers)
October 22, 2007... Byline: Mary E. Morrison It's no surprise that food equipment manufacturer Hobart Corp.'s most recent branding campaign, introduced in January, made an emotional appeal to the company's audience of decision-makers at foodservice companies....

Connie Weaver.(Marketers)
October 22, 2007... Byline: Mary E. Morrison Connie Weaver, exec VP-CMO at management and technology consulting company BearingPoint Inc., has spent this year overseeing the launch of a major branding campaign, the first since the company changed its name...

Teresa Poggenpohl.(Marketers)(Accenture Ltd.)
October 22, 2007... Byline: Mary Ellen Podmolik Teresa Poggenpohl admits she felt antsy. Accenture's "high performance'' ad campaign featuring Tiger Woods had been around since 2003, and Poggenpohl, executive director-global image, thought there was a...

Patti Temple Rocks.(Marketers)(marketing management)
October 22, 2007... Byline: Matthew Schwartz Patti Temple Rocks, VP-global communications and reputation, has played a key role in helping to redefine Dow Chemical Co.'s approach to marketing. "We had gotten a little lax with people connecting to the...

Anne Finucane.(Marketers)
October 22, 2007... Byline: Kate Maddox Anne Finucane, CMO of Bank of America, faced the challenge of repositioning the company's brand this year. "A lot has changed over the last several years in terms of our size, business capabilities and global...

Marketer of the year.(Marketers)
October 22, 2007... Byline: Kate Maddox Dan Henson, who was named CMO of General Electric Co. in January 2006, has led the company's charge to position itself as an environmentally conscious company that is working to solve some of the planet's most critical...

Return of good ol' fashioned call-to-action.(Editorial)(Editorial)
October 22, 2007... Byline: Ellis Booker Just a year ago in this space, I wrote about the "humanism, environmentalism and social networking'' that had emerged as themes in business marketing. I concluded the column by asking if this "welcomed, human-centered...

The winners.(Creative)
October 22, 2007... Integrated Campaign (more than $200,000) Winner: Panasonic Toughbook, "It's Not Just a Laptop'' Agency: Sigma Group Runner-up: FedEx Kinko's, "No More All-Nighters'' Agency: BBDO New York Honorable Mention: Playworld Systems,...

Marcy Shinder.(Marketers)
October 22, 2007... Byline: Matthew Schwartz Marcy Shinder, VP-brand marketing and strategy at American Express OPEN, which caters to the small and midsize business market, spends at least 25% of her work time huddling with small-business owners. Anything...

American Express OPEN.(Brands)(Plum Card for small and medium business owners)
October 22, 2007... Byline: Matthew Schwartz It may give new meaning to the term "plum deal.'' American Express OPEN, which specifically caters to small-business owners, introduced the Plum Card at the Inc. 500 Conference in September. The card, which...

UPS.(Brands)(marketing management)
October 22, 2007... Byline: Mary Ellen Podmolik Five years ago, United Parcel Service of America asked "What Can Brown Do for You?'' in what became a signature branding message for the package delivery company. UPS spent this year answering its own...

FedEx.(Brands)
October 22, 2007... Byline: Kate Maddox Global shipping company FedEx Corp. had two brand priorities this year: Better communicate its full bundle of shipping and communications services to business audiences and use fully integrated marketing to tell its...

BlackBerry.(Brands)(use of BlackBerry)
October 22, 2007... Byline: Matthew Schwartz In April, BlackBerry had an 11-hour lapse in service-an eternity for executives glued to their mobile e-mail. While The New York Times, for example, reported that one user of the handheld device was "freaking out''...

Microsoft.(Brands)
October 22, 2007... Byline: Kate Maddox Microsoft Corp., which was ranked No. 2 by Interbrand/BusinessWeek and No. 3 by CoreBrand on their annual lists of top global brands, concentrated its efforts this year on communicating a more comprehensive brand...

GE.(Brands)(environmental push of General Electric Co.)
October 22, 2007... Byline: Kate Maddox GE, a top global brand that was ranked No. 2 by CoreBrand and No. 4 by Interbrand/BusinessWeek in their annual brand rankings, made a big environmental push this year to raise awareness of its brand and what the company...

Donald MacDonald.(Marketers)(ad budget management)
October 22, 2007... Byline: Beth Snyder Bulik Donald MacDonald has spent much of this year beating the online marketing drum. From internal emphasis and partner mandates to major ad budget shifts and creative online-only initiatives, marketing at Intel Corp....

FedEx Kinko's; Runner-up: Integrated Campaign (more than $200,000).(Creative)(FedEx Kinko's Office and Print Services)(Brief article)
October 22, 2007... Agency: BBDO New York Campaign name: "No More All-Nighters'' Launch date: April 2007 Creative credits: David Lubars, chief creative officer; Bill Bruce, chief creative officer; Eric Silver, exec creative director; Craig Carl, senior VP/creative...

Cessna Aircraft Co. Runner-up: Integrated Campaign (less than $200,000).(Creative)(Brief article)
October 22, 2007... Agency: Sullivan Higdon & Sink, Wichita, Kan. Campaign name: "Adventure Capitalist'' Launch date: September 2006 Creative credits: P. Scott Flemming, creative director; Stephen Hobson, associate creative director; Ken Smith, art director; Allan...

Agilent Technologies; Honorable Mention: Video.(Creative)(Agilent Technologies Inc.)(Hawkeye Information Systems)(Brief article)
October 22, 2007... Agency: hawkeye, Dallas Campaign name: ''Heist'' Launch date: March 2007 Creative credits: John Hill, executive creative director; Paul Mouer, creative director; Robert Osano, art director; Adam Little, art director; Jennifer...

Optimum Lightpath; Runner-up: Single TV spot.(Creative)(Hawkeye Information Systems)(Brief article)
October 22, 2007... Agency: hawkeye, Dallas Campaign name: ''Not So Good Old Days'' Launch date: February 2007 Creative credits: John Hill, VP-executive creative director; John Meadows, senior art director; Brad Thomson, associate creative director; Kyle Finley,...

American Express Open; Runner-up: Direct Campaign (Less than $200,000).(Creative)(American Express Co.)(Ogilvy & Mather Worldwide Inc.)(Brief article)
October 22, 2007... Agency: Ogilvy & Mather, New York Campaign name: ''Blueprint'' Launch date: August 2006 Creative credits: Bill Bonomo, creative director; Aurelio Saz, creative director; Alexander Heil, art director; Jason Reilly, copywriter. Why we liked it:...