BtoB articles from November 2003

BtoB archives from November 2003

Federal IT market thriving; Increased spending means strong ad gains for PostNewsweek, 101 communications titles.(Business Media)(information technology)
November 10, 2003... Byline: SEAN CALLAHAN While most technology advertising continues its steady, three-year decline, at least one tech sector is looking up. U.S. federal government spending on information technology products and services is expected to...

The return of the CMO; High-profile CMO appointments--including Jocelyn Carter-Miller at Office Depot--point to a resurgence in marketing.(News)(chief marketing officer)
November 10, 2003... Byline: Sean Callahan The CMO may be back in style. In the past 18 months, companies in a wide range of industries have named new chief marketing officers or executives with equivalent titles-a trend that some industry observers...

Don't underestimate error of overprinting.(Chasers)
November 10, 2003... Typography is the least understood part of b-to-b advertising. Using readable type is a principle that shouldn't need to be stated, but the business press is loaded with ads in which the most essential part of the advertiser's message-the...

Goat or Gloat.(Chasers)(ad evaluation)(Brief Article)
November 10, 2003... Company: NEC Corp., New York Agency: Dentsu, New York Market: Corporate security Quick chase: This ad gets off on the wrong typographic foot with an all-cap headline, which is not easy on the eyes. The text, which runs from one edge of the ad...

Cut to the Chase: Print.(Chasers)(Autodesk Inc. advertisement criticism)(Brief Article)
November 10, 2003... Company: Autodesk, San Rafael, Calif. Agency: N/A Market: Graphic designers Quick chase: Autodesk mocks Adobe Acrobat with this sophomoric ad featuring klutzy circus performers. States the headline: "Design is not a circus. So don't let an...

Technology drives changes in media planning.(Special Report: Best & Brightest Media Strategists)
November 10, 2003... Byline: KATE MADDOX The media planning business has changed dramatically over the past 10 years, driven by advances in technology, pressure to measure campaigns and an emphasis on integration. Along with the tactical changes has come a...

Rich-media ads get easier to measure; DART Motif update includes expanded reporting capabilities for growing online format.(Advertising)
November 10, 2003... Byline: KATE MADDOX DoubleClick and Macromedia jointly released a product last week that provides reporting on multiple events within online ads, giving advertisers more in-depth information about how users are interacting with their ads....

Quote Unquote.(Opinion)(Brief Article)
November 10, 2003... "If the recent announcement of surging economic growth in the U.S. is sustained...we can look forward to a further uptick in IT spending expectations.'' IDC analyst Stephen Minton on the research company's estimate, released earlier this...

CMP bolsters medical group with purchase of SCP titles.(News)(Oncology Group)
November 10, 2003... Byline: SEAN CALLAHAN With two recent deals, United Business Media's CMP Media made it clear where it believes near-term growth will be: the health care market. On Nov. 3, United Business Media announced the acquisition of the Oncology...

Trade show audit council formed; Independent group to create, promote audit standards for IT event industry.(News)(information technology)
November 10, 2003... Byline: KATE MADDOX Answering the call for third-party verification of its trade show attendance numbers and demographics, MediaLive International last month announced that BPA International would audit this month's Comdex Las Vegas 2003....

As U.S. economy rebounds, will star employees depart?(Opinion)
November 10, 2003... Byline: Ellis Booker Last month, the Commerce Department reported a dramatic 7.2% annualized growth rate in the third quarter-the highest growth rate since the first quarter of 1984-so many people are convinced the U.S. economic recovery...

Identifying trigger events.(Opinion, trigger events)
November 10, 2003... Byline: Ron Cowan With marketing response rates continually declining, marketers must fully examine the reason why a prospect purchased a product or service in the first place. A closer look frequently will point to a specific trigger...

Doremus celebrates 100 years.(News)
November 10, 2003... Byline: KATE MADDOX Doremus & Co., which is celebrating its 100th birthday today with a big bash in New York, has thrived over the years by adapting to ever-changing market and economic conditions. The b-to-b agency has been through two...

Doremus milestones.(News)(Brief Article)
November 10, 2003... 1903: Founded as an in-house agency for The Wall Street Journal. 1914: First major campaign, promoting Liberty Bonds to raise money for World War I. 1930: Creates campaign for The Curtis Wright Corp. commemorating Charles and Anne...

Plastics, chemical groups may merge campaigns.(News)
November 10, 2003... Byline: STEVE TOLOKEN The plastics industry's advertising campaign could merge with a new effort on behalf of the chemical industry as soon as next year. Officials with the American Chemistry Council and its American Plastics Council...

BtoB Q&A: Rigler streamlines EDS global marketing group.(News)(Interview)
November 10, 2003... Byline: CAROL KROL Gail Rigler, corporate VP-global marketing for Electronic Data Systems Corp., is approaching her 23rd year with the $22 billion business services outsourcing giant. But there are so many new aspects of her work-and of...

Quick Hits; Martin/Williams wins ABM's Grand CEBA.(Briefs)
November 10, 2003... Martin/Williams won the Grand CEBA Award at the American Business Media's 8th Annual Creative Excellence in Business Advertising Awards, held Oct. 29 in New York. The Minneapolis-based ad agency won the best of show award for its print ad for...

Marketers address war concerns, successes.(News)
November 10, 2003... Byline: SEAN CALLAHAN While the war in Iraq hasn't had much short-term economic impact on most U.S. businesses, the conflict and subsequent reconstruction have created opportunities in some markets. A handful of b-to-b companies in...

E-Mail Marketing Best Practices.(NetMarketing)
November 10, 2003... Byline: KAREN J. BANNAN If you believe what's written in the media, e-mail marketers are the equivalent of public enemy No. 1, and what they send out should be promptly-and deservedly-placed in a virtual garbage can. Legislators are...

Business trumps fun in the sun.(Opinion)(Column)
November 10, 2003... Byline: John Obrecht The Direct Marketing Association took a fun-in-the-sun approach in marketing last month's Annual Conference & Exhibition in Orlando, with promotional materials featuring pictures of the Magic Kingdom and Sea World. But...

Best & Brightest Media Strategists.(Special Report: Best & Brightest Media Strategists)
November 10, 2003... Byline: KATE MADDOX The media strategists profiled in this special report collectively have more than 125 years of experience in media planning. Half of them-Doremus' Chris Philip, NKH&W's Sheree Johnson, McCann-Erickson's Rob Kabus, Carat...

Guest Column: Content-centered e-mail in 6 steps.(NetMarketing)
November 10, 2003... Byline: Andy Sernovitz It's time to face the music: Nobody wants another ad, coupon or press release in his or her in-box. Thanks to the glut of spam, plus a healthy dose of over-mailing by well-meaning marketers, average-quality e-mail...

Search firms move toward full service; Will consolidated search services help marketers?(News)
November 10, 2003... Byline: CAROL KROL Search engine marketing services are the latest darling of the online world-and everyone wants in on them. The industry currently consists of Web site optimizers, interactive agencies and affiliate marketers, and...

Defense contractors tout weapons.(News)(Brief Article)
November 10, 2003... Byline: Sean Callahan In the wake of the war in Iraq-a powerful display of U.S. martial technology-Jane's Defense Weekly and Aviation Week & Space Technology are carrying many ad pages from the creators of this advanced weaponry. ...

Profile: Advanstar's Uphoff sees big year in '04.(Business Media)(Tony Uphoff)(Brief Article)
November 10, 2003... Byline: SEAN CALLAHAN Tony Uphoff seems to have a knack for choosing his jobs well. He caught the technology wave in the 1980s when he went to work for Ziff Davis. Then he joined CMP Media in the mid-1990s and rose to president of the...

Cut to the Chase: Television.(Chasers)(Brief Article)
November 10, 2003... Company: Cisco Systems, San Jose, Calif. Agency: Ogilvy & Mather, Los Angeles Market: Chief information officers, corporate security Quick chase: In this TV spot, Cisco Systems captures the feelings of paranoia and terror of three bad guys who...

Case Study: Salesforce.com helps 24/7 Real Media get worldwide offices on same page.(CRM Strategies)
November 10, 2003... Byline: Karen J. Bannan Challenge: New York-based interactive marketing and technology firm 24/7 Real Media was formed during the fourth quarter of 2001 with the merger of 24/7 Media and Real Media. The resulting company, which has 250...

Beyond the Biz; 'Financial Times' wraps new campaign.(Briefs)(Oki Data launches color blitz)(Execs discuss marketing models at Folio: Show)(Andy Griffith's home town gets Wi-Fi services )
November 10, 2003... The Financial Times has created what may be the world's largest outdoor sign, part of an ad campaign that debuted last month in Hong Kong. The London-based newspaper wrapped its new Hong Kong building, IFC Two, with a 209,000-square-foot sign...

How to protect your company from spam.(NetMarketing)(Brief Article)
November 10, 2003... Byline: K.M. Unwanted e-mail is becoming an increasing headache at businesses, according to recent reports. According to a Yahoo! Small Business poll this month, 24% of those surveyed said they receive more than 100 spam e-mails a day...

Best practices for responding to customer service e-mails.(NetMarketing)
November 10, 2003... Byline: ROGER SLAVENS Surveys abound regarding which companies respond to customer e-mails-requests for information, complaints, etc.-in the most timely and helpful manner and which don't. Of course, the bottom line for these companies...

Fair Isaac in buying mode; Deals enhance data management company's marketing services, analytics capabilities.(Direct & Database)
November 10, 2003... Byline: CAROL KROL Data manager Fair Isaac Corp. has been on an acquisition tear in the past 12 months, at a time when most companies have been retrenching because of the poor economy. As a result, the San Rafael, Calif.-based company has...

Rebranding up next for Fleet/BofA after merger.(News)
November 10, 2003... Byline: CLAIRE ATKINSON Bank of America's $43 billion agreement to purchase FleetBoston Financial is likely to result in huge rebranding costs that consultants said could total in the "hundreds of millions.'' A spokeswoman for Bank of...

Vendors focus on simplifying CRM; Companies roll out new offerings as marketers begin to invest tactically.(Customer relationship management)
November 10, 2003... Byline: KAREN J. BANNAN Life may not be easy, but customer relationship management should be. At least that's the contention of CRM software marketers. This quarter, vendors such as Siebel Systems, PeopleSoft and SAP rolled out new...

LETTERS; Customer retention depends on providing relevant content.(Opinion)(Letter to the Editor)
November 10, 2003... I was very impressed with the concentration of valuable statistics and the forecasting logic of your recent article on customer retention ("Fallback position,'' Oct. 13, Page 24). I've recently interviewed several commercial banks that...

New Campaigns.(Advertising)(Brief Article)
November 10, 2003... Office Depot extends 'need to know' spots Office Depot on Sept. 19 launched four new TV spots aimed at small businesses. The campaign, developed by BBDO New York, is an extension of its 2-year-old "What you need. What you need to know''...

In Direct.(Direct & Database)(Brief Article)
November 10, 2003... DMA executive criticizes proposed registry Jerry Cerasale, Direct Marketing Association senior VP-government affairs, told a U.S. House of Representatives panel late last month that e-mail marketing is vital to small businesses and that "a...

Survey: CEOs viewed as valuing marketing more than CFOs do.(News)(Brief Article)
November 10, 2003... Byline: KATE MADDOX CEOs are perceived as valuing marketing more than CFOs at the same company, according to a new report from Mac McIntosh Inc. The report, based on responses from 185 subscribers to the company's "Sales Lead Report''...

Direct Personality: Reed adds privacy exec.(Direct & Database)(Denise Moser named privacy director)(Brief Article)
November 10, 2003... Byline: CAROL KROL Reed Business Information has joined the ranks of companies with full-time privacy executives to handle ever-increasing legislative issues that affect the list industry. Denise Moser, who has been with Reed for 19...

Print by Association; Trade groups are challenging traditional b-to-b publishers by printing their own publications that leverage credibility and relationships into paid advertising.(Feature)
November 10, 2003... Byline: Lee Hall Trade association publications are becoming a force to be reckoned with. By one count, there are more than 30,000 associations and societies scattered across the U.S. Most of them produce some kind of publication for their...

Highline Media buys NUCO; New firm, backed by Spire Capital Partners, looks for more acquisitions in insurance sector.(M&A)(National Underwriter Corp. deal could indicate tide is turning for private equity-backed mergers and acquisitions)
November 10, 2003... Byline: Roger Slavens In a deal that could indicate the tide is turning for private equity-backed mergers and acquisitions, Highline Media last month bought National Underwriter Corp. (NUCO). Highline, a New York-based company created by...

Circulating - Post-Newsweek's Maxine Minar: `Telephone works best'.(Circulation)(Interview)
November 10, 2003... Byline: Mary Ellen Podmolik While circulation executives routinely test new ways to reach their audiences more effectively, external forces at work right now are forcing them to rethink even the tried-and-true methods. Maxine Minar, chief...

The Big Questions; Peter Goldstone, President-magazine division, Hanley-Wood.(News)(Brief Article)
November 10, 2003... Q. Should b-to-b media companies continue cutting costs? A. Everything's been cut to the bone. We have to keep in mind we're playing with fire if we don't continue to make our media assets important and vital to the readers who receive them...

Show spotlight: Graph Expo and Converting Expo.(Events)(Brief Article)
November 10, 2003... Byline: Carol Krol Owner/Producer: Graphic Arts Show Co., Reston, Va. What: Graph Expo and Converting Expo is a trade show and conference for the graphic arts industry, including pre-press, printing, converting and digital equipment....

Motivation: Recruiting offers solid ad prospect.(Ad Sales)(Brief Article)
November 10, 2003... Byline: Christine Bunish Too often, classified recruitment advertising is merely an afterthought for b-to-b publishers, says consultant Martin S. Walker, chairman of New York-based Walker Communications. "It's not looked at as a profit...

Small business can be big business on the Internet.(Endnote)
November 10, 2003... Byline: Tim Bradbury Web publishers, especially those with b-to-b sites, are leaving a good deal of money on the table from small-budget advertisers. Why? Because it isn't cost-effective for their sales reps to call on, then administer,...

Benchmarks.(Brief Article)
November 10, 2003... See printed publication for the following: Notable numbers: Title is a show off Bin categories: Trade publication ad pages; Trade publication spending Tech publications: Ad pages; Ad revenue Business publications: Ad pages; Ad...

E-list revenue threatened; Circulation executives scramble to fix files before California's new spam law takes effect.(Circulation)
November 10, 2003... Byline: Carol Krol Just as e-mail list rental has begun to take off as a revenue source for some b-to-b publishers, California's new spam law is threatening to stunt that growth. "We're going to lose 11% of our [list rental] revenue...

AGENDA.(News)(Calendar)
November 10, 2003... Nov. 10-12 Integrating Event Marketing Conference Event Marketer Magazine New York The Hilton New York www.eventmarketermag.com Nov. 11 Big Bang IV: Mastering Magazine PR Magazine Publishers of America ...

Reed develops publishing institute to train leaders.(News)
November 10, 2003... Byline: Lee Hall Sophie Courault had developed what she thought was a pretty good idea for a new magazine for her company, Reed Business Information France, a division of Reed Elsevier. But it took a trip to a Chicago workshop to convince...

From the Publisher - B-to-b media: The place to be.(News)(Brief Article)
November 10, 2003... Byline: Bob Felsenthal Business-to-business publishing is a mega business that is gratifying to work in, with truly gifted professionals producing amazingly important news products every day. Our Top Media Powerhouses list in this...

More top media companies.(Directory)
November 10, 2003... The Top 10 Media Powerhouses are far from the only sources of business information. The following is a guide to other top b-to-b information companies. Company names were supplied by American Business Media. 101communications ...

Profile: Carrigan off and running; Computerworld CEO revamps sales strategy.(People)
November 10, 2003... Byline: SEAN CALLAHAN Most mornings at 5:15, Bob Carrigan, the new publisher-president-CEO of International Data Group's Computerworld unit, is on the streets training for the marathon he plans to run later this month. Once he's at the...

Ziff Davis unveils ROI service unit.(News)(new division leverages extensive return-on-investment research from Baseline magazine)(Brief Article)
November 10, 2003... Byline: JOSEPH E. MAGLITTA Ziff Davis Media expects its new services division-which leverages extensive return-on-investment research from Baseline magazine-to deliver "a strong revenue contribution'' to all the company's enterprise IT...

Contextual search heats up; A shrinking number of providers offers ad revenue sharing with publishers.(Online)
November 10, 2003... Byline: Roger Slavens Online advertisers and publishers have been lightning quick to embrace contextual advertising, a relatively new technology offered by search providers that serves up text-based ads on targeted Web site content pages....

Integrating operations; Advanstar looks for cost savings as it adds Thomson unit into its production process.(Printing)
November 10, 2003... Byline: SEAN CALLAHAN When Advanstar Communications Chairman-CEO Robert Krakoff pulled the trigger in August on his company's $135 million acquisition of Thomson's Medical Economics unit, he was confident Advanstar could cut costs from its...

#1 Reed Elsevier; Reed Elsevier takes top ranking.
November 10, 2003... Byline: Sean Callahan Location: London and Amsterdam URL: www.r-e.com Key properties: Reed Business Information, Reed Exhibitions, LexisNexis 2002 revenue: $8.1 billion Growth (1st half 2003 vs. 1st half 2002): flat (in...

Top 10 Media Powerhouses; When it comes to providing business information, these media companies stand out from the crowd. They have size, reach and influence. They're also looking to grow.
November 10, 2003... Byline: Sean Callahan In many ways, the companies on BtoB's Media Business' list of the Top 10 Business Information Powerhouses appear to have been shaped from the same corporate cookie cutter. First, even those companies that have...

Attendee vetting on the rise; Trade show organizers use pre-qualification to satisfy vendors' growing ROI demands.(Events)(return on investment)
November 10, 2003... Byline: Mary Ellen Podmolik More than 5,400 people wanted to attend TechTarget's Storage Decisions conference in Chicago this fall, but only 700 made it through the registration process. The other 4,700 people didn't make the cut because...

Selling across platforms; Media companies with multiple products look for ways to integrate their sales efforts.(Ad Sales)
November 10, 2003... Byline: Lee Hall Integrated marketing is hot, with many b-to-b media companies offering their customers programs that package print advertising with direct marketing or trade shows with print sponsorships. Internally, however, these media...

Pressing issues: New presses boost flexibility.(Printing)(Interview)
November 10, 2003... Headquartered in Shepherdsville, Ky., Publishers Press generated $161 million in revenue last year. About 75% of its revenue stemmed from printing trade publications. BtoB's Media Business asked Publishers Press Plant Manager Kelly Reezor two...

Analyst insight: Take micro view in weighing deals.(M&A)(Column)
November 10, 2003... Byline: Sean Callahan While the M&A pace for b-to-b media shows signs of picking up, the number and dollar value of deals are still falling well short of the heyday of 1999. Many owners remain reluctant to put their properties on the...

Conlin appointment signals new direction for Primedia.(Kelly P. Conlin hired to replace Tom Rogers)
November 10, 2003... Byline: SEAN CALLAHAN The resignation of Primedia Chairman-CEO Tom Rogers in April led to nearly seven months of speculation about the future direction of the company, whose properties include Registered Rep, Motor Trend and About.com. ...

TechTarget qualifies newsletter circ.(News)
November 10, 2003... Byline: SEAN CALLAHAN In what it said was a first, TechTarget last month began offering a qualified controlled circulation model for its e-mail newsletters. The move was motivated by b-to-b marketers' increasing demands for return on...

#2 McGraw-Hill Cos.(Brief Article)
November 10, 2003... Byline: S. C. Location: New York URL: www.mcgraw-hill.com Key properties: Standard & Poor's, BusinessWeek, McGraw-Hill Construction 2002 revenue: $4.8 billion Growth (1st half 2003 vs. 1st half 2002): 1.6% ...

#3 VNU.(Verenigde Nederlandse Uitgeversbedrijven B.V.)(Brief Article)
November 10, 2003... Byline: S. C. Location: Haarlem, the Netherlands URL: www.vnu.com Key properties: ACNielsen, Billboard, SRDS 2002 revenue: $4.9 billion Growth (1st half 2003 vs. 1st half 2002): 2% (in constant currencies) VNU may be...

#4 Thomson Corp.(Bulik, Beth Snyder)(Brief Article)
November 10, 2003... Byline: Beth Snyder Bulik Location: Toronto URL: www.thomson.com Key properties: Westlaw, FirstCall Analyst, ISI Web of Science 2002 revenue: $7.8 billion Growth (1st half 2003 vs. 1st half 2002): 0.8% Since Dick...

#5 Reuters.(Brief Article)
November 10, 2003... Byline: Beth Snyder Bulik Location: London URL: www.reuters.com Key properties: Reuters Media, Factiva, Lipper Analytical Services 2002 revenue: $5.8 billion Growth (1st half 2003 vs. 1st half 2002): -12.5% Reuters is...

#6 Bloomberg.(Brief Article)
November 10, 2003... Byline: Beth Snyder Bulik Location: New York URL: www.bloomberg.com Key properties: Bloomberg Professional, Bloomberg Radio 2002 revenue: $3.0 billion Growth (1st half 2003 vs. 1st half 2002): N/A Bloomberg built its...

#7 Dow Jones & Co.
November 10, 2003... Byline: Beth Snyder Bulik Location: New York URL: www.dowjones.com Key properties: The Wall Street Journal, Barron's, Dow Jones indexes 2002 revenue: $1.6 billion Growth (1st half 2003 vs. 1st half 2002): -7.2% While...

#8 Pearson.(Financial Times, Pearson Education, Penguin Books are key properties of Pearson)(Brief Article)
November 10, 2003... Byline: S.C. Location: London URL: www.pearson.com Key properties: Financial Times, Pearson Education, Penguin Books 2002 revenue: $7.0 billion Growth (1st half 2003 vs. 1st half 2002): -8% Pearson generates only...

#9 Wolters Kluwer.(Brief Article)
November 10, 2003... Byline: S.C. Location: Amsterdam URL: www.wolterskluwer.com Key properties: CCH Legal Information Services, Lippincott Williams & Wilkins 2002 revenue: $3.4 billion Growth (1st half 2003 vs. 1st half 2002): -16% If...

#10 International Data Group.(Brief Article)(Company Profile)
November 10, 2003... Byline: B.S.B. Location: Boston URL: www.idg.com Key properties: International Data Corp., PCWorld, Computerworld 2002 revenue: $2.6 billion Growth (1st half 2003 vs. 1st half 2002): n/a For IDG, the past year has...

Powering up: Advanstar Communications.(Brief Article)(Company Profile)
November 10, 2003... Byline: S.C. Location: Boston URL: www.advanstar.com Key properties: Medical Economics, MAGIC Apparel Shows, Travel Agent 2002 revenue: $307.2 million Growth (1st half 2003 vs. 1st half 2002): flat Advanstar...

November 1958: 'Wonderful' recession; Hindsight A b-to-b time capsule.(Opinion)(Brief Article)
November 10, 2003... Forty-five years ago, Marshall C. Lewis, VP of Marsteller, Rickard, Gebhardt & Reed, set out to answer the question: "What do we tell client management when they want to cut their budgets?" His response is still apt in 2003: "This year was...

E-mail marketing terms.(NetMarketing)(Brief Article)
November 10, 2003... Opt-in: Think of this as simply raising a hand. Customers opt in when they sign up to receive e-mail, telephone or printed communications. Confirmed opt-in: Your customer raises a hand and you acknowledge it. In the case of e-mail...

By Design: Sharp makes site user-friendly.(NetMarketing)(Column)
November 10, 2003... Byline: Kate Maddox Company: Sharp Systems of America, Huntington Beach, Calif. Web site: www.sharpsystems.com Relaunch date: Oct. 21, 2003 Agency: Red Door Interactive Design: Sharp Systems of America, which makes LCD...

Veteran: Chris Philip.(Special Report: Best & Brightest Media Strategists)
November 10, 2003... Byline: K.M. Title: Senior VP-media director Company: Doremus Location: New York Key b-to-b clients: United Technologies, ACE Insurance, Bank of America, ITT Industries Years in media business: 21 Trend for 2004:...

Rob Kabus.(Special Report: Best & Brightest Media Strategists)
November 10, 2003... Byline: K.M. Title: Exec VP-director of strategic planning Company: McCann-Erickson San Francisco Location: San Francisco Key b-to-b clients: Microsoft Corp., AMD, Applied Materials Years in media business: 21 Trend...

Sheree Johnson.(Special Report: Best & Brightest Media Strategists)
November 10, 2003... Byline: R.S. Title: Senior VP-media services Company: NKH&W Location: Kansas City, Mo. Key b-to-b clients: FMC Agricultural Products Group, 3M Health Care, Sprint Years in media business: 27 Trend for 2004:...

Carl Fremont.(Special Report: Best & Brightest Media Strategists)
November 10, 2003... Byline: Roger Slavens Title: Senior VP-global media director Company: Digitas Location: New York Key b-to-b clients: American Express, D&B, FedEx, GM Fleet, Morgan Stanley Years in media business: 23 Trend for 2004:...

Up-and-comer: Brian Pokorny.(Special Report: Best & Brightest Media Strategists)
November 10, 2003... Byline: K.M. Title: Senior media planner Company: Brokaw Location: Cleveland Key b-to-b clients: Parker-Hannifin Corp., MetroHealth System, Management Recruiters International Years in media business: 5 Trend for...

Jeff Lanctot.(Special Report: Best & Brightest Media Strategists)
November 10, 2003... Byline: R.S. Title: VP-media Company: Avenue A Location: San Francisco Key b-to-b clients: Microsoft Corp. (Front Page, MSN Advantage), AT&T Wireless Years in media business: 4 Trend for 2004: "For good or bad, we're...

Dervilla Kelly.(Special Report: Best & Brightest Media Strategists)
November 10, 2003... Byline: K.M. Title: Senior partner, group planning director Company: MindShare North America Location: New York Key b-to-b client: American Express Open Small Business Years in media business: 10 Trend for 2004:...

Stacey Nachtaler.(Special Report: Best & Brightest Media Strategists)
November 10, 2003... Byline: R.S. Title: Regional president, New York and Dallas Company: itraffic Location: New York Key b-to-b clients: British Airways, BrownCo, Staples.com Years in media business: 18 Trend for 2004: "Marketers are...