BtoB articles from May 2007

BtoB archives from May 2007

Google, Yahoo buy into ad exchanges.(News)
May 7, 2007

Ad exchange primer.(trends)(Brief article)
May 7, 2007

STG highlights core abilities to acquire Army contracts.(Vertical Insight: Government)
May 7, 2007

Giving Second Life a first chance.(online social network)(Column)
May 7, 2007

'Media Business' names Top Innovators.(Business Media)(Tad Smith, chief executive officer at Reed Business Information Ltd.)(Charles McCurdy, chief executive officer at Canon Communications Inc.)(Richard Zannino, chief executive officer at Dow Jones & Company Inc.)
May 7, 2007

No. 10 Yahoo; Popular site's personalized content attracts highly engaged audience.(BtoB Special Report: Media Power 50)
May 7, 2007

No. 7 USA Today; Gannett daily's C-level reach helps attract new advertisers such as Cargill, Boeing and Nucor.(BtoB Special Report: Media Power 50)
May 7, 2007

Determining 'CLV' can lead to making magical marketing decisions; Ask the expert.(Tools & Metrics)(Interview)
May 7, 2007

Measuring for the long haul; Customer lifetime value metrics give marketers a long view of how to spend.(Tools & Metrics)
May 7, 2007

No. 1 The Wall Street Journal; Dow Jones' redesigned flagship retains its top ranking.(BtoB Special Report: Media Power 50)
May 7, 2007

No. 4 The New York Times; Newspaper improves print-online alignment, expands number of business supplements.(BtoB Special Report: Media Power 50)
May 7, 2007

Up-and-comers.(BtoB Special Report: Media Power 50)(magazine advertising)
May 7, 2007

Set it on simmer; Take time with qualitative research when creating a recipe for marketing success.(Opinion)
May 7, 2007

Partnerships mean more than a logo for the Web site.(Opinion)
May 7, 2007

New media debate dominates ad:tech; Will broad acceptance of online platforms spell doom for TV's 30-second spot?(News)(Conference news)
May 7, 2007

CMOs under pressure to develop new skills; Increasing influence in corporate strategy brings new expectations, responsibilities.(chief marketing officer )
May 7, 2007

Measurement companies respond to audit request; Third-party review sought for comScore, Nielsen//NetRatings methodologies.(News)(Interactive Advertising Bureau)
May 7, 2007

News Corp.'s offer less than it seems.(Opinion)(The News Corporation Ltd.)(Report)
May 7, 2007

Dow Jones takeover bid elicits mixed reviews; Media buyers concerned over `Foxification' of brand, but some see integration opportunity.(News)
May 7, 2007

No. 9 ESPN "SportsCenter'; After 27 years, show still scores with advertisers.(BtoB Special Report: Media Power 50)
May 7, 2007

Methodology.(BtoB Special Report: Media Power 50)(ranking)(Brief article)
May 7, 2007

No. 6 Meet the Press; As it nears 60th birthday, longest-running program continues to draw top guests, blue-chip advertisers.(BtoB Special Report: Media Power 50)
May 7, 2007

No. 8 BusinessWeek; Media buyers tout magazine's staying power.(BtoB Special Report: Media Power 50)
May 7, 2007

Microsoft puts emphasis online; Company allocates 60% of marketing budget for Office 2007 to Internet.(Advertising)
May 7, 2007

New campaigns.(Advertising)
May 7, 2007

Advertising venues adapt as habits change.(BtoB Special Report: Media Power 50)
May 7, 2007

Goat or gloat; A quick comparison of recent work by competing advertisers.(Chasers)(SonicWall)(Internet Security Systems)(Brief article)
May 7, 2007

Cut to the chase.(Intel Corp.'s ad was created by McCann-Erickson Inc.)(Dell Inc.'s advertisement)(Brief article)
May 7, 2007

DMA: Direct response gets largest share of b-to-b marketing.(News)(Report)
May 7, 2007

iPass changes over to direct.(Direct & Database)
May 7, 2007

Look to the mundane for government opportunity.(Vertical Insight: Government)(Amtower and Co. founder Mark Amtower speaks)(Interview)
May 7, 2007

inDirect.(Direct & Database)
May 7, 2007

Debating face-to-face.(Events)(Center for Exhibition Industry Research)(Financial report)
May 7, 2007

Changing times lead to changing gimmicks.(Beyond the Biz)
May 7, 2007

Quick hits.(News)
May 7, 2007

Prove you can pass muster; Show government buyers how to save money while meeting set standards.(Vertical Insight: Government)
May 7, 2007

Ads should reflect diverse workplace.(Chasers)
May 7, 2007

Agenda.
May 7, 2007

Technology fosters continued growth; Ask the expert.(Events)(Ian McGonnigal speaks)(Interview)
May 7, 2007

Let them know who you are.(Vertical Insight: Government)(getting government contracts)(Brief article)
May 7, 2007

No. 2 Google; Industry leader accounts for nearly half of all searches conducted in the U.S.(BtoB Special Report: Media Power 50)
May 7, 2007

Don't shy away from using video in e-mails.(Net Marketing)
May 7, 2007

Citrix brings video production to in-person events to film customers.(Net Marketing)(Citrix Systems Inc.)
May 7, 2007

Show & tell; Web-based video has refreshed the venerable customer case study, making one of the most basic marketing tactics more effective than ever before.(Net Marketing)
May 7, 2007

No. 5 CNET Networks; Tech publisher bolsters already strong portfolio with the addition of general business site Bnet.com.(BtoB Special Report: Media Power 50)
May 7, 2007

Media firms' trade show revenue tops print for first time.(News)
May 7, 2007

Corrections.
May 7, 2007

MediaPower50.(Special Report)(periodicals ranking)
May 7, 2007