BtoB articles from June 2007

BtoB archives from June 2007

Small business suffering from 'inertia gap'; Warrillow study finds awareness of online applications doesn't always mean adopting them.(Warrillow & Co)
June 4, 2007... Byline: KATE MADDOX At the Warrillow Summit in Chicago last month, marketers discussed strategies for disrupting the inertia that often exists at small and midsize companies in order to influence the adoption of new products and services....

Autodesk's blueprint for integration.(Tools & Metrics)
June 4, 2007... Byline: Christopher Hosford Autodesk Inc. is familiar to most every architect and interior designer for its AutoCAD design software. The company also supplies software for such diverse industries as construction, manufacturing, mapping,...

With content the conduit to customers, marketers must keep up with user trends.(News)
June 4, 2007... Byline: RICHARD KARPINSKI B-to-b marketers need to be more sophisticated in their efforts to reach potential buyers with content and update their approaches to search marketing, content registration and syndication to keep up with recent...

Behavioral targeting; Targeting prospects based on previous actions can have significant impact on marketers' conversion rates.
June 4, 2007... Byline: Karen J. Bannan In the past, commercial realtors had to count on their prospects for answers when determining where leads originated. They had to ask those prospects if, for instance, they'd picked up the phone book and called the...

Corporate wikis offer close contact that could improve advertising.(News)
June 4, 2007... Byline: MATTHEW SCHWARTZ In the last few years, corporate wikis have become an online means for companies to keep track of what's going on internally. But can they help b-to-b companies improve their marketing communications? A growing...

Correction.(Corrections)(Correction notice)
June 4, 2007... Bob Bragdon's title was listed incorrectly in "`Media Business' names Top Innovators'' (May 7, page 15). He is publisher of CSO.

Consumer vision for b-to-b creative; Nicholson Kovac creative director says ads should address the human element.(Phil Gayter)(Interview)
June 4, 2007... Byline: KATE MADDOX Phil Gayter, who joined marketing communications agency Nicholson Kovac in February as director of creative services, brings broad expertise in b-to-b and consumer advertising to the Kansas City, Mo., agency. ...

QuickHits.(Acxiom Corp. and Silver Lake Partners and ValueAct Capital Paertners merger)(Clear Channel Communications shareholders approve merger with Thomas H. Lee Partners and Bain Capital)(NBC Universal reduces time for television ads)
June 4, 2007... IAB: U.S. Internet ad revenue up 35% in '06 Internet ad revenue in the U.S. reached $16.90 billion last year, up 35% over 2005, according to the Interactive Advertising Bureau. Internet advertising in the fourth quarter totaled $4.80...

Sense of urgency at ABM meeting; B-to-b media executives at annual gathering challenged to ramp up their online offerings.(American Business Media)
June 4, 2007... Byline: MATTHEW SCHWARTZ For b-to-b media executives who attended American Business Media's Spring Meeting in Naples, Fla., last month, the message was clear: Lose the old playbook and develop new marketing opportunities, particularly...

Online video promising for small marketers; Streaming content can help firms beat competitors, capitalize on local markets.
June 4, 2007... Byline: MATTHEW SCHWARTZ During a recent seminar at the Streaming Media East conference in New York, Steve Safran, a senior VP at new media consultancy AR&D, screened an episode of "Flush TV.'' The five-minute Internet reality series...

E-mail 'clown'-ing nets response from HR; Case study.(Zoom Information)(Case study)
June 4, 2007... Byline: ROGER SLAVENS Zoom Information is a Web-based service using a business information search engine to find information on industries, companies, people, products and services. About 70% of ZoomInfo's customers are recruiters that...

Thomson-Reuters deal would create largest provider of financial data.(Reuters Group PLC)
June 4, 2007... Byline: Matthew Schwartz The Thomson-Reuters deal is expected to significantly shake things up among the major media players in the financial news and information sector, analysts say. Toronto-based Thomson Corp. on May 15 agreed to...

AT&T phases out Cingular name faster than expected; Removes brand moniker from all in-store signage, scales it back in advertisements.(News)
June 4, 2007... Byline: ALICE Z. CUNEO The Cingular brand name will go away more quickly than first expected. AT&T announced May 21 that it will accelerate the elimination of its Cingular Wireless brand by removing the name from all in-store signage,...

New campaigns.(Advertising)
June 4, 2007... BearingPoint "Done. Differently.'' Agency: Renegade Marketing Group, New York Target audience: Government executives Campaign objective: Show how BearingPoint can help government organizations address key issues such as information...

Client-side marketer ready to lead BMA; Q&A.(Keith Pigues of Cemex U.S.)(Interview)
June 4, 2007... Byline: KATE MADDOX Reflecting the Business Marketing Association's goal of broadening its membership and activities into deeper marketing-driven functions, incoming chairman Keith Pigues is the first client-side marketer who has been...

ShowNotes.(International Association of Exhibitions and Events forms the IAEE Green Committee)(Canon Communications Inc. and Trident Exhibitions Ltd. merger)(International Data Group promotes Mary Dolaher )
June 4, 2007... IAEE creates committee to address environmental issues The International Association of Exhibitions and Events (IAEE, formerly IAEM) has formed the IAEE Green Committee, which will develop best practices to address how to minimize the...

Data debate; Our panel of database pros discusses the latest innovations and challenges that marketers looking to tap the full potential of their data need to know.(Special Report: Database Marketing)(Discussion)
June 4, 2007... Byline: Carol Krol Getting a complete view of the customer remains elusive for many b-to-b marketers. An ongoing goal-and challenge-is to have complete data integration across media channels so that marketers have a central view of those...

Sun hosts 'green' event; Company successfully integrates its environmental initiatives at JavaOne.(Sun Microsystems Inc.)
June 4, 2007... Byline: Erin Biba Sun Microsystems has a long history of environmentalism. The company uses reduced energy at its many data centers around the country and a global product returns program reclaims and recycles customers' products. For the...

Want to save the planet? Start by cleaning up your direct marketing.(News)
June 4, 2007... Byline: AMY SYRACUSE Marketers are realizing that by re-examining data hygiene, they can help their company reduce its environmental footprint Results of the 2007 ImagePower Green Brands Survey, released in May, demonstrate a shift in...

A new marketing vehicle (in more ways than one).(Beyond the Biz)
June 4, 2007... It's another example of how you can patch into a computer from virtually anywhere these days-or a sign of the apocalypse: a plan by the Taxi and Limousine Commission in New York to install touch-screen monitors in all 13,000 city cabs. The...

First step to aligning marketing and sales: Admit there's a problem; Ask the expert.(Interview)
June 4, 2007... Tim Riesterer is CEO of CMM Group and co-author of "Customer Message Management: Increasing Marketing's Impact on Selling.'' BtoB recently asked Riesterer about trends in ways to make marketing and sales work better together. BtoB: How can...

Internet influence felt at all levels.(Column)
June 4, 2007... Byline: Ellis Booker Last week, the Commerce Department revised down its estimate for first-quarter expansion in GDP to a 0.6% annual rate. A month earlier, it estimated the rate at 1.3%. It was the slowest quarterly growth since the...

Aiming to close a perpetual gap; Marketing, sales seek tools to gain true integration between the two disciplines.
June 4, 2007... Byline: CHRISTOPHER HOSFORD Sales-marketing alignment is one of those corporate considerations seemingly more honored in the breach than the observance. Sales managers and reps complain about what they see as low-quality leads and...

Seven fatal errors of video production.
June 4, 2007... Byline: Matt Solomon A business video can promote your organization, message and sales. It works best and maximizes the return on your corporate communications investment when you avoid these fatal errors. Fatal Error No. 1: Trying to...

Looking at the best-of-breed blogs; New channels.(Website overview)(Column)
June 4, 2007... Byline: Paul Gillin I typically use this column to look at future trends, but this month I want to recognize some businesses that are simply doing a great job leveraging corporate weblogs, which are the most mature social media tools....

'BtoB' launches 'Rollout' to cover b-to-b ad campaigns; new at btobonline.com.(Brief article)
June 4, 2007... "Rollout,'' BtoB's latest e-mail newsletter, will cover integrated b-to-b campaigns and the people who create them. The free, biweekly newsletter, which debuts this month, will include coverage of new campaigns and interviews with senior...

Don't believe Wall Street doesn't take into account the power of a positive image; brand building.
June 4, 2007... Byline: Howard Sherman Few companies realize the impact a solid corporate brand can have on Wall Street. While fund managers and equity analysts may say that brand is soft and emotional and doesn't fit with the hard, rational data they use...

Online ad specialists demanding top dollar; Microsoft's deal to buy aQuantive is one of many in the works as firms vie for Web advertising dominance.(News)
June 4, 2007... Byline: CAROL KROL When Microsoft Corp. last month said it would plunk down a cool $6 billion to acquire Seattle-based aQuantive, few industry watchers batted an eye at the hefty price tag. That's because the deal-the largest in...

Nortel campaign aims to redefine networking; CMO Flaherty hopes `Hyperconnectivity' ads bolster firm's image.(Nortel Networks, Lauren Flaherty)(Interview)
June 4, 2007... Byline: KATE MADDOX Nortel Networks last month introduced a global ad campaign, its first major advertising since Lauren Flaherty took over as CMO in May 2006. The effort aims to redefine the telecommunications company's role in an...

Relevancy, consistency key in effective behavioral targeting; Ask the expert.(Brief article)
June 4, 2007... What can b-to-b marketers do to get the most out of their behavioral marketing efforts? Answer: B-to-b marketers would be wise to first look before they leap and determine clearly defined objectives for why they are using any particular...

Problem solved.
June 4, 2007... E-mail: Problem: I don't have my own e-mail list but need to reach a sizable audience-soon. Solution: Which comes first, the e-mail newsletter or the list? It's a common chicken-and-egg scenario; after all, you typically don't start...

Agenda.(Brief article)(Calendar)
June 4, 2007... June 13-15 BMA Annual Conference 2007 Business Marketing Association The Venetian, Las Vegas www.bmaconference.com June 19-21 DM Days New York Direct Marketing Association Jacob Javits Convention Center, New...

Overselling can be kiss of death.
June 4, 2007... Looking and sounding like a leader in b-to-b advertising is a dicey proposition. On the one hand, you want to exhibit a certain confidence and create the impression that yours is the kind of business that will provide benefits to the customer....

USER FRIENDLIER; As database technology offers new and better visual interfaces and integration, marketers are collecting and analyzing huge amounts of information and making it work.
June 4, 2007... Byline: Carol Krol Database marketing has grown in popularity among marketers that continue to clamor for marketing methods they can track. But while database marketing technology has vastly improved-arming marketers with powerful and...

Cut to the chase.(Chasers)(Brief article)
June 4, 2007... Company: Citi, New York Agency: Publicis Groupe, Paris Market: Small businesses Quick chase: In this well-produced spot, financial services giant Citi demonstrates that it wants to do business with the entrepreneurial crowd by depicting members...

Goat or gloat.(Chasers)(Brief article)
June 4, 2007... Company: Kyocera Mita, Fairfield, N.J. Agency: N/A Market: IT management Quick chase: The dominant color in this ad for Kyocera's color printers is gray. Gray equipment, gray carpeting, gray skies over a gray skyline. There's a splash of color...

Honing in on human resources; From resume searching to applicant tracking, HR professionals are looking for turnkey, outsourced or self-service solutions to hiring.(Vertical Insight: Human Resources)
June 4, 2007... Human resources departments and organizations spent $44.6 billion on HR services in 2006, an 8% increase over 2005, according to a study published by IDC in April called "Worldwide and U.S. HR Management Services 2007-2011 Forecast.'' "HR...

How marketers can make the most of CRM data; Guest column.(BtoB Special Report: Database Marketing)(customer relationship management)(Column)
June 4, 2007... Byline: SAM BIARDO If workers don't use their data to meet the needs of the business, a new CRM system will undoubtedly be pegged as a failure. This can be avoided by keeping in mind a number of factors both before a system is implemented...

HR looking for ways to deal with looming worker shortage; Industry outlook.(HRmarketer.com)(Interview)
June 4, 2007... Byline: ROGER SLAVENS Mark Willaman founded HRmarketer.com in 2000 with a single focus in mind-to help human resource vendors generate publicity, Web site traffic, sales leads and improved search engine rankings. Seven years later, the...

Aethon finds success with good science and good data.(Aethon Inc.)(Landslide Technologies)
June 4, 2007... Byline: CAROL KROL Aethon Inc., a marketer of robotic transport systems, had the kind of "problem'' marketers dream about: a truly breakthrough high-tech product called TUG that automates the distribution of such things as meals,...

Customers' Web site behavior informs Sun's e-mail marketing.(NetMarketing)
June 4, 2007... Byline: KAREN J. BANNAN Three years ago, Sun Microsystems had a database of millions of e-mail addresses from all over the world. When the company's marketing staff wanted to send an offer out, it used segmenting: Most prospects in a...

BtoB online: Poll results.(Web site analytics)(Brief article)(Statistical data)
June 4, 2007... Are you measuring "user engagement" as part of your Web site analytics? Yes, but our analysis is limited today. - 44% Not really. We'd like to, but don't have the tools or internal skills to do so. - 45% No. We don't think this is...

How to market to attorneys; Consider firm's size, identify decision-makers when reaching out to law firms.(Legal)
June 25, 2007... Byline: ROGER SLAVENS For the more than 1.1 million practicing lawyers in the U.S., ramping up their business savvy is the No. 1 priority, according to leading legal publisher ALM. "Increasingly, law firms-particularly the larger...

LexisNexis makes case for its product at annual legal marketing conference.(Legal)(2005 Legal Marketing Association Annual Conference)
June 25, 2007... Byline: Roger Slavens Historically, trade shows have only been a small piece of the puzzle in marketing products and services to law firms. However, LexisNexis saw the 2005 Legal Marketing Association Annual Conference as a crucial part of...

What to watch in marketing to law; Ask the expert.(Legal)
June 25, 2007... Byline: Roger Slavens As director of business development for Boston-based international law firm Goulston & Storrs, Beth Marie Cuzzone has experience on both sides of the legal marketing equation. It's Cuzzone's job to market her firm's...

Hospitality industry welcomes innovation.(Hospitality)(American Hotel andLodging Association report)
June 25, 2007... Byline: ROGER SLAVENS According to the American Hotel & Lodging Association (AH&LA), the U.S. lodging industry recorded its best year ever in 2005. Smith Travel Research reports that in 2005, the U.S. lodging industry posted pretax profits...

Pegasus reaches hotel groups with multichannel campaign; Case study.(Hospitality)(Pegasus Solutions Inc.)
June 25, 2007... Byline: ROGER SLAVENS For more than 75 years, Pegasus Solutions has provided the hotel industry with a range of reservation and distribution services. Today, it's a global company with 17 offices in 12 countries that provides a universal...

Open new doors to reach lucrative IT; Marketers' messaging should stress business results rather than `bits, bytes, speeds, feeds'.(IT Managers)
June 25, 2007... Byline: ROGER SLAVENS Global IT and telecommunication spending is projected to reach $3.3 trillion annually by 2010, growing at a compound annual rate of 4.5% from the $2.7 trillion spent in 2005, according to Gartner Research. IT...

Tech marketers must seek broadest horizontal venues; Ask the expert.(IT Managers)(Ilan Paretsky of Ericom Software Inc.)(Interview)
June 25, 2007... Byline: ROGER SLAVENS There's a motto every software and tech vendor should follow, according to Ilan Paretsky, VP-marketing at Ericom Software: "Know thy IT crowd; they're tough, but always fair.'' Paretsky and his company do, indeed,...

Independents, demand for technology brings opportunities; Ask the expert.(Hospitality)(Clayton Reid of MMG Worldwide)(Interview)
June 25, 2007... Byline: R.S. Clayton Reid understands the hospitality industry like few others, having helped hotels and other hospitality businesses market to their target audiences-as well as help vendors win b-to-b contracts with hotels-for more than...

Reaching the elusive CXO; TV, thought leadership still key to reaching upper-level execs.(C-Suite)(C-level executives)(U.S. Business Elite Survey)
June 25, 2007... Byline: Roger Slavens It's no mystery why so many marketers want to get their messages in front of C-level decision-makers: Senior business executives-namely the C-suite-make or influence decisions to spend more than $1.2 trillion a year...

Creating awareness with 'top dog' will open doors; Ask the expert.(C-Suite)(Jeremy Porter of Reaction Marketing Group)(Interview)
June 25, 2007... Byline: ROGER SLAVENS Like many other savvy marketing experts, Jeremy Porter realizes how lucrative it can be to target C-level executives. But he also knows you can't break through to them by traditional means; extremely busy schedules...

Nucor ads forge bond with CEOs.(C-Suite)
June 25, 2007... Byline: ROGER SLAVENS Charlotte, N.C.-based Nucor Corp. is the largest steel manufacturer and steel recycler in the U.S. About two years ago, however, the company realized that it was known primarily for its size-not its strengths or...

Build it online, they will come; Online efforts key as contractors, labor move more business to the Internet.(Construction)
June 25, 2007... Byline: Roger Slavens The recent slowdown in residential construction-specifically new housing starts-has garnered a lot of press and has been seen as a key harbinger of a weak economy as 2006 closed. However, Warren Nesbitt, group...

Hilti's grassroots effort drives preference.(marketing)
June 25, 2007... Byline: Roger Slavens More than a year ago, the Hilti brand of professional construction tools had a whopping 98% customer awareness, as measured by its marketing communications agency, Kansas City, Mo.-based Nicholson Kovac. However, it...

How to market to insurance brokers; In changing industry, relationship-building more important than ever.(Insurance)
June 25, 2007... Byline: ROGER SLAVENS Perhaps more than any other industry, the U.S. insurance market sustained great losses from the natural disasters that beset the Gulf Coast in 2005. The hit the property/casualty insurance sector took totaled $61.2...

Build awareness to reach agents; Ask the expert.(Insurance)(Eric Hobbs of Technology Associates Inc.)(Interview)
June 25, 2007... Byline: Roger Slavens Marketing to the insurance industry can be difficult, but marketers can be successful if they take time to solidify their approach, said Eric Hobbs, president and founder of Cary, N.C.-based technology consulting firm...

Marketing to foodservice; Understanding diversity of restaurant industry important to reach key players.(Foodservice)
June 25, 2007... Byline: ROGER SLAVENS Marketers on the outside looking in can't watch popular TV reality shows such as "Top Chef'' and "Hell's Kitchen'' and expect to get a good understanding of how restaurants really operate. Entertaining as they may be,...

Creating emotional connections with target audience is vital to success.(Foodservice)(dialogue with Patricia Dailey)(Interview)
June 25, 2007... Byline: Roger Slavens Since 1998, Patricia Dailey has served as editor in chief of Reed Business Information's Restaurants & Institutions, the industry's largest magazine. But she's not just another journalist who has learned about the...

Specificity raises financial's interest; Recognizing differences in structure, size and influence will help reach investment sector.(Financial Services)
June 25, 2007... Byline: ROGER SLAVENS The U.S. financial services sector is expected to lend more than $39.4 trillion in 2007, according to the U.S. Financial Services Forecast published in February by the Economist Intelligence Unit. "Lending and...

The right people key to entering new markets.(Editor's Note)
June 25, 2007... Byline: Ellis Booker Even gigantic business marketers, those that have enjoyed market dominance for decades, are looking over their shoulders these days. Executives at these companies will tell you that their traditional markets are fast...

Deliver innovative, adaptable, fiscally justifiable solutions; Ask the expert.(Financial Services)(dialogue with Christine Crandell)(Interview)
June 25, 2007... Byline: ROGER SLAVENS Christine Crandell has marketed to major banks and other financial services institutions for more than 20 years. As VP-marketing at Ariba, a provider of enterprise-level sourcing, procurement and spending management...

New markets, new tactics; B-to-b marketers entering vertical segments through acquisitions or product introductions aim to reach customers with focused messages.(Vertical Insight)
June 25, 2007... Byline: KATE MADDOX As b-to-b marketers launch new products, make acquisitions and seek to reposition themselves in a highly competitive landscape, they are using a variety of marketing tools and strategies to reach vertical industry...

Rx: Demonstrate effectiveness of products and services for pharma; Ask the expert.(Pharmaceutical)(CRT/tanaka)(dialogue with Brian Ellis)(Interview)
June 25, 2007... Byline: ROGER SLAVENS As the leader of PR agency CRT/tanaka's health practice, Exec VP Brian Ellis has worked both with pharmaceutical companies and clients trying to target major pharmaceutical companies. It's a tricky but potentially...

Segmentation within vertical markets offers specificity; Ask the expert, Mike Hensley.(Vertical Insight)(Interview)
June 25, 2007... BtoB: How are vertical marketing strategies changing? Hensley: Our clients' vertical marketing programs used to be constructed around vertical industry marketing venues, where we delivered messages that reflected a broad-based, high-level,...

Programs reach small businesses; By reaching out to the SOHO market, marketers are creating new opportunities.(Small Business)(Single Office/Home Office)
June 25, 2007... Byline: KATE MADDOX Recognizing the buying power of the small-business audience, many b-to-b marketers are devoting more marketing resources to reaching this lucrative segment. From special promotions to raise brand awareness to...

Keep it short and simple when targeting small businesses online.(Small Business)
June 25, 2007... Byline: MATTHEW SCHWARTZ It may be chump change for a large firm, but a cash prize of $25,000 could go a long way for a small business. The pay-out is part of United Parcel Service of America's Out of the Box contest, an online...

Opening marketer- proof pharma door; Establishing credibility, garnering industry knowledge key in reaching pharmaceutical execs.(Pharmaceutical)
June 25, 2007... Byline: ROGER SLAVENS The global pharmaceutical industry recorded drug sales of $643.00 billion in 2006 and is expected to grow 5% to 6% this year, according to IMS Health, a market intelligence company. North America accounted for 45%...

Praxis uses qualitative research to launch CRO rebranding campaign; Case study.(Pharmaceutical)
June 25, 2007... Byline: ROGER SLAVENS Praxis Communications helps pharmaceutical companies recruit patients for clinical drug trials. It's considered a contract research organization (CRO) within the industry. "What we do for pharmaceutical companies is...

Connecting with engineers; Marketers must have an understanding of engineers' behavior to reach industry pros.(Electronics Engineering)
June 25, 2007... Byline: ROGER SLAVENS When marketers assume that most electronics engineers are geeky and love "Star Trek,'' they're right, said Kerry McClenahan, principal of McClenahan Bruer Communications, a marketing agency with a long-standing...

Prove you can pass muster; Show government buyers how to save money while meeting set standards.(Government)
June 25, 2007... Byline: ROGER SLAVENS The U.S. government-on all levels-is bigger than ever, spending an estimated $2.5 trillion on products and services last year. However, that doesn't mean that marketers can still count on government agencies to waste...

SGT creates buzz in bid for army contract.(Government)
June 25, 2007... Byline: Roger Slavens STG Inc. is a systems integrator that provides IT and engineering services and solutions to the government and military. When two major Army IT contracts went up for bid with a combined value of nearly $21 billion,...

Look to the mundane for government opportunity; Ask the expert.(Government)(Mark Amtower of Amtower and Co.)(Interview)
June 25, 2007... Byline: Roger Slavens Few people know as much about marketing to government as Mark Amtower. Since 1985, when he founded his consulting and event company, Amtower & Co., he has focused solely on helping companies market themselves to all...

INDUSTRY UPDATE.(Construction)(Brief article)
June 25, 2007... * While new residential building is expected to decline 16.3% from $478.7 billion in 2006 to $400.8 billion this year, overall construction spending-including residential improvements, nonresidential building and heavy construction-will...

INDUSTRY UPDATE.(Hospitality)(Brief article)
June 25, 2007... A joint study, released in April by the Travel Industry Association and American Express Co., profiled what U.S. citizens do on vacation-rather than what they fantasize about-and pointed to ways that industry marketers can capitalize on these...

industry update.(legal services)(Brief article)
June 25, 2007... The American Lawyer magazine's most recent Leaders Survey, which polls leaders at the nation's top 200 law firms, showed that lawyers are very optimistic about their business in 2007 and beyond even though they only expected the overall economy...

Analog Devices scores big with Blackfin product awareness.(Electronics Engineering)
June 25, 2007... Byline: Roger Slavens Analog Devices, a semiconductor manufacturer, has long scored high in brand and product awareness among its electronics engineering audience. In its most recent marketing research study, the company reported it scored...

5 things to consider when marketing to financial pros.(Financial Services)(Brief article)
June 25, 2007... Stacy DeWalt, VP-vertical market development and strategic marketing at Pitney Bowes Management Services, said that understanding the complexities of the financial services industry presents both opportunities and challenges. She and her...

Honing in on HR services; Sub: From resume searching to applicant tracking, HR pros are looking for various solutions to hiring woes.(Human Resources)
June 25, 2007... Human resources departments and organizations spent $44.6 billion on HR services in 2006, an 8% increase over 2005, according to a study published by IDC in April called "Worldwide and U.S. HR Management Services 2007-2011 Forecast." "HR...

E-mail 'clown'-ing nets response from HR; Case study.(Human Resources)(Zoom Information)
June 25, 2007... Byline: Roger Slavens Zoom Information is a Web-based service using a business information search engine to find data on industries, companies, people, products and services. About 70% of ZoomInfo's customers are recruiters that want to...

HR looking for ways to deal with looming worker shortage; Ask the expert.(Human Resources)(Mark Willaman of HRmarketer.com)(Interview)
June 25, 2007... Byline: Roger Slavens Mark Willaman founded HRmarketer.com in 2000 with a single focus in mind-to help human resource vendors generate publicity, Web site traffic, sales leads and improved search engine rankings. Seven years later, the...

Arbor deepens brand awareness using traditional, new media.(IT Managers)
June 25, 2007... Byline: Roger Slavens One of the biggest hot buttons for IT departments these days is network security-the ability to both safeguard corporate and customer information from prying eyes and maintain computer system operability against...

Xerox offers makeovers for smaller firms.(Small Business)
June 25, 2007... Byline: Kate Maddox Two years ago, Xerox Corp. launched a nationwide promotion called Office Makeover, offering small businesses a complete office redo, with new equipment, furniture and interior design consulting. The goal was to...