BtoB articles from April 2007

BtoB archives from April 2007

'IEEE Spectrum' article on Iraq wins Grand Neal.(News)(Jesse H. Neal National Business Journalism Awards)
April 2, 2007

Interactive agencies offer help with increasingly complex online marketing.(Special Report: Top Agencies 2007)
April 2, 2007

Ask the expert: Sean Carton.(Web Sites)(Interview)
April 23, 2007

Ask the expert: Brent Arslaner.(Online Events)(Unisfair Inc.'s Brent Arslaner speaks)(Interview)
April 23, 2007

Marketers still keen on e-mail; Despite increase in e-mail campaigns, challenges include blogs, podcasts, filters.(E-Mail)
April 23, 2007

Advertisers speed for sophistication; Marketers can now reach customers with high-tech, consumer-quality messages.(Multimedia)
April 23, 2007

Need to know; 5 simple rules for effective e-mail marketing.(E-Mail)(Brief article)
April 23, 2007

Line blurs between offline and online; Traditional agencies going interactive; interactive agencies going traditional.(Interactive Agencies)
April 23, 2007

Resources.(Multimedia)(growth in online video advertising)(Brief article)
April 23, 2007

need to know; 5 simple rules for producing effective online events.(Online Events)(Brief article)
April 23, 2007

Resources.(Search)(search engines)(Brief article)(Statistical data)
April 23, 2007

Resources.(Web Analytics survey by JupiterResearch)(marketing tools)(Brief article)
April 23, 2007

Virtual events keep down costs; Online shows, meetings and conferences lead to new opportunities for marketers.(Online Events)(eComXpo)
April 23, 2007

Medium draws funds from other channels; Advertisers shifting budget dollars from TV, print, direct mail to search marketing.(Search)(Statistical data)
April 23, 2007

How much do you love me?(online marketing services)
April 23, 2007

Podcasting, blogs cause major boost; B-to-b joins consumer marketing sector, creating breakout year for social media.(Social Media)(business to business)
April 23, 2007

New rules of 'engagement'.
April 23, 2007

Resources.(E-Mail)(Brief article)(Statistical data)
April 23, 2007

Need to know; 5 simple rules for working with your interactive agency.(Interactive Agencies)(Brief article)
April 23, 2007

Resources.(Online Advertising)(Brief article)
April 23, 2007

Ask the expert: Michael Litchfield.(Interactive Agencies)(Doremus and Co. executive)(Interview)
April 23, 2007

New formats drive user engagement; B-to-b marketers see many advantages to producing online video advertising.(Online Advertising)
April 23, 2007

Need to know; 5 simple rules for buying effective online advertising.(Online Publishers)(Brief article)
April 23, 2007

Resources.(top interactive agencies)(Brief article)
April 23, 2007

Ask the expert: Martha Connors.(Online Publishers)(online advertising is the trend says Martha Connors)(Interview)
April 23, 2007

Ask the expert: Justin Curtis.(Multimedia)(Maiden Lane's Justin Curtis speaks)(Interview)
April 23, 2007

Need to know; 5 simple rules for buying effective online advertising.(Multimedia)(Brief article)
April 23, 2007

Resources.(Online Events)(second life)(Brief article)
April 23, 2007

Ask the expert: Jim Sterne.(Web Analytics)(president of the Web Analytics Association Jim Sterne speaks about web analytics and its future usage)(Interview)(Brief article)
April 23, 2007

Need to know; 5 simple rules for effective Web analysis.(Web Analytics)(Brief article)
April 23, 2007

Analytics find customer focus; Latest emphasis is on tracking visitors' actions over time and across channels.(Web Analytics)(Online Marketing Summit )(Discussion)
April 23, 2007

Ask the expert: Rob Bagot.(Online Advertising)(McCann Worldgroup executive)(Interview)
April 23, 2007

Resources.(Web Sites)(business to business market)(Brief article)
April 23, 2007

Resources.(Online Publishers)(Brief article)
April 23, 2007

Need to know; 5 simple rules for effective online advertising.(Online Advertising)(Brief article)
April 23, 2007

Need to know; 5 simple rules for creating a customer-friendly Web site.(Web Sites)(Brief article)
April 23, 2007

Usability problems plague b-to-b sites; Text legibility, functionality, task flow among Web sites' biggest failures.(Web Sites)
April 23, 2007

'Comfort zone' sets in for online publishers.(Online Publishers)
April 23, 2007

Ask the expert: Craig Spiezle.(E-Mail)(Microsoft Corp. employee)(Interview)
April 23, 2007

E-Mail Marketer Insight.(E-Mail)
April 23, 2007

E-MAIL MARKETER INSIGHT.(E-Mail)
April 23, 2007

Ask the expert: Gord Hotchkiss.(Search)(chief executive officer of Enquiro Search Solutions)(Interview)
April 23, 2007

Need to know.(Social Media)(online social networks, blogs)(Brief article)
April 23, 2007

Resources.(Social Media)(marketers use Web 2.0 and social media technologies )(Brief article)(Statistical data)
April 23, 2007

Taking it to the next level; BtoB's' panel of experts agrees that engaging customers online is no longer a value-added propostition but is essential for success.(Roundtable)(Discussion)(Company overview)
April 23, 2007