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<a href="http://www.accessmylibrary.com/archive/409665-btob.html" title="Articles and back issues from BtoB">Articles and back issues from BtoB</a>

BtoB back issues

2009	January 2009 February 2009 March 2009 April 2009 May 2009 June 2009
2008	January 2008 February 2008 March 2008 April 2008 May 2008 June 2008 July 2008 August 2008 September 2008 October 2008 November 2008
2007	January 2007 February 2007 March 2007 April 2007 May 2007 June 2007 July 2007 August 2007 September 2007 October 2007 November 2007 December 2007
2006	January 2006 February 2006 March 2006 April 2006 May 2006 June 2006 July 2006 August 2006 September 2006 October 2006 November 2006 December 2006

2005	January 2005 February 2005 March 2005 April 2005 May 2005 June 2005 July 2005 August 2005 September 2005 October 2005 November 2005 December 2005
2004	January 2004 February 2004 March 2004 April 2004 May 2004 June 2004 July 2004 August 2004 September 2004 October 2004 November 2004 December 2004
2003	January 2003 February 2003 March 2003 April 2003 May 2003 June 2003 July 2003 August 2003 September 2003 October 2003 November 2003 December 2003
2002	January 2002 February 2002 March 2002 April 2002 May 2002 June 2002 July 2002

More back issues from BtoB: 1 | 2

Recent articles from BtoB

Getting in on the bailout.(government marketing)
June 22, 2009... Byline: CHARLOTTE WOOLARD Nothing defeats the myth that it is boring to market to government like a year in which $787 billion in stimulus spending is slated to augment a $3.53 trillion federal budget and help pull the nation from economic malaise. For one thing, the level of...

New federal funds stimulate competition; Ray Bjorklund, senior VP-chief knowledge officer, FedSources.(Washington Management Group Company)
June 22, 2009... Businesses historically look to the government marketplace when the economy weakens, and $787 billion in planned federal stimulus spending only sweetens the venue, said Ray Bjorklund, senior VP-chief knowledge officer at market research company FedSources. He spoke to BtoB about the...

Seeking reassurance.(business insurance buyers)
June 22, 2009... Byline: MARY E. MORRISON Like most other industries, the insurance vertical has taken a hit from the economic recession, with the struggles of high-profile players such as AIG serving as a sign of the times. Still, companies targeting business insurance buyers should look at these...

Integrated campaign helps Cigna reposition brand.(CIGNA Healthcare Group Inc.)
June 22, 2009... Byline: MARY E. MORRISON During the past two years, Philadelphia-based Cigna has been repositioning itself as a health service company, rather than a traditional insurer. To communicate that new brand platform to its audience of human resources professionals, C-level executives and...

Stable credit leads to steady demand from insurers; Robert Hartwig, president, Isurance Information Institute.
June 22, 2009... Robert Hartwig joined the Insurance Information Institute, an organization that compiles facts and statistics about the property/ casualty insurance industry, in 1998, and served in various roles before being named president. Before joining, he was director of economic research and senior...