European Retail Digest articles from December 2006

European Retail Digest archives from December 2006

Editorial.(Editorial)
December 22, 2006... The feature topic in this quarter's Digest is loyalty marketing--a subject which has, of course, commanded critical attention amongst retailers for some time. Indeed, the Oxford Institute of Retail Management has run an annual workshop on...

Softly, softly: rewarding customer loyalty.(Feature: Loyalty Marketing)
December 22, 2006... The customer information and insight gained from loyalty programmes, membership programmes, frequent purchase programmes, and their like, may be the ultimate prize for any retailer. Indeed, the reward element of any loyalty programme can easily...

Proving the point of loyalty programmes.(Feature: Loyalty Marketing)
December 22, 2006... Loyalty programmes are designed to affect customer behaviour--acquire new customers, increase sales to existing customers by selling more of the same (up-selling) or more different products or services (cross-selling) and to increase customer...

Customer lifetime value: the best measure of loyalty?(Feature: Loyalty Marketing)
December 22, 2006... Customer lifetime value (CLV) is increasingly being recognised as one of the most important measures of the worth of a customer, as it takes into account not only the customer's value now but the expected value over their projected lifetime...

New in-store media tools for developing micromarketing programmes.(Feature: Loyalty Marketing)
December 22, 2006... "The best time to influence consumers is as close to the checkout as possible. And you cannot get much closer than in the shop". A.Ray--Financial Times, March 2004 Trends in Advertising Ten years ago, all players in the retail industry...

Managing channels in traditional UK banks.(Feature: Loyalty Marketing)
December 22, 2006... Introduction "I think, in terms of trying to retain and attract customers, that the channel is actually becoming much, much more a tool with which you create stickiness or not". This study investigates the management of multiple...

Consumer satisfaction: can retailers offer more?(Feature: Loyalty Marketing)
December 22, 2006... Without a doubt we are living in a consumer-orientated era. No longer are retailers and manufacturers asking what they can supply to the consumer, but rather what consumer needs can they fulfil and how this can be accomplished. The consumer is...

Making loyalty work: interview with Eric Barray, CEO, Loyalty Partners Vostok, Malina Programme, Russia.(Feature: Loyalty Marketing)(Interview)(Company overview)
December 22, 2006... Launched in April 2006, Malina is the leading consumer loyalty programme in the Moscow retail market, with close to one million participating households. Malina is a multi-retailer customer management programme, with 380 participating...

Robust growth in strong economies: retailing in the Nordic countries.(Regional Review: The Nordic countries)
December 22, 2006... In this article Euromonitor International examines for The European Retail Digest the main retailing trends and developments in the Nordic countries. Retailing sales have been characterised by robust growth in all the Nordic countries, driven...

The times, they are a changing: what's new in the Swedish retail trade market?(Regional Review: The Nordic countries)
December 22, 2006... Time of Change In Sweden, as in other countries, retail trade markets are constantly adjusting to new circumstances. In recent years, for example, out-of-town shopping, big-box retailing, chain stores' market shares, and the numbers of...

Lidl settling into Finland.(Regional Review: The Nordic countries)
December 22, 2006... Globalisation has effects in every country and market. These effects have been extremely drastic in Finnish retailing during the last few years. Large global stores such as Ikea, H&M and Gigantti have been in Finland a long time. However, our...

Facilitating an efficient, transparent and neutral forum for EU actors: interview with Julian Oliver, EurActiv.com, Brussels.(European Political Issues)
December 22, 2006... EurActiv was the original concept of Christophe Leclercq who was working in the European Commission's Directorate General, Competition. He was getting increasingly frustrated with the decision-making process and the lack of reforms, and saw a...

The future of retail business models: evolve or die.(Retail News Analysis)(Company overview)
December 22, 2006... In 2006, the British Council of Shopping Centres (BCSC) conceived and funded a series of research studies under the title The Future of Retail Property. The Oxford Institute of Retail Management was commissioned to consider future business...

India.(Letter)
December 22, 2006... Dear Reader Opportunity India Retail Standing on the threshold of a retail revolution and witnessing a fast changing retail landscape, India is all set to experience the phenomenon of a global village. India presents a grand...

Tesco, the specialist's specialist ...(Viewpoint)
December 22, 2006... The survival of traditional retail specialists in many categories could depend upon their willingness to use Tesco as a reference-point for the category, their ability to incorporate 'Tesco' retail-principles within their own business models...

Conference: The Transformation of Retailing: Developments in Retail in the Asia--Pacific Region and their Implications: 4--6 September, 2007 Bangkok, Thailand.(Forthcoming Events)
December 22, 2006... The Oxford Institute of Retail Management, Said Business School, University of Oxford and The College of Management, Mahidol University (CMMU) will hold the Fourth Conference on Retailing in the Asia Pacific in Bangkok, 4--6 September, 2007 ...