Cosmetics & Toiletries & Household Products Marketing News in Japan articles from October 2007

Cosmetics & Toiletries & Household Products Marketing News in Japan archives from October 2007

Professor Sankai of Tsukuba University Develops Robot Suit Named HAL.
October 25, 2007... At a medical equipment exposition held by the Japanese Association of Medical Sciences in Osaka at the beginning of April, a man easily lifting a 25 kg bag of rice with just one arm attracted great attention of those present. The man was...

Barrier Free Adaptation for Partial Color Blindness.
October 25, 2007... The nonprofit corporation Color Universal Design Organization (CUDO) promotes barrier free adaptation for partial color blindness. It is said that there are over three million people with partial color blindness. They see colors differently...

Food Service Industry Moves toward Reducing Waste.
October 25, 2007... Various companies are promoting waste reduction to cut costs while improving their brand images. HotLand, which operates Tsukiji Gindako, will switch its takeout containers from plastic to paper. Pepper Food Service and Jonathan will stop using...

Toppan Printing Develops Improved Stereo Printing.
October 25, 2007... Toppan Printing has developed a new product, Stereo Insatsu NT Type (stereo printing NT type) and has started sales of the product. The company developed a high precision lens that is 40% more precise than the current lens but it costs about...

Low Cost Water-Soluble Fullerene.
October 25, 2007... A research group based at the Osaka University has announced the development of technology enabling the production of a water-soluble fullerene* with a production cost estimated at one-fortieth that of conventional fullerene (Less than 10,000...

Intricate Laser Design Glass Bottles.
October 25, 2007... Wako Chemical Industry has announced the development of new technology in which a laser is used to produce intricate designs on specially coated glass bottles. The process involves focusing the beam of laser onto the surface of a bottle...

Tokyo University Develops Organic Material that Change Colors by Pressure.
October 25, 2007... Professor Koji Araki and others at the Institute of Industrial Science, Tokyo University have announced the development of a new organic material that changes colors when pressure is applied. The material shines blue when ultraviolet rays are...

Tsukuba University Technology to Create Nano Capsules Containing Water.
October 25, 2007... Tsukuba University has developed a technology to create nano size capsules that contain water with enzymes or other substances. This technology improved yield more than 10 times while creating uniform sizes. It used emulsion technology that...

Shiraishi Biomass Develops Biomass Plastic Material with Old Rice.
October 25, 2007... Shiraishi Biomass Kaihatsu Kenkyujo has developed the worldfs first biomass plastic material using old rice as its main raw material. The product, Agri-wood, has been developed by tie-up business Agri-Future Joetsu. It has already been used for...

New Technologies to Replace Hexavalent Chromium Plating.
October 25, 2007... Companies in Northern Kyushu have been developing new technologies to substitute for hexavalent chromium plating. Tech One (Kita Kyushu City) has developed low cost painting technology using silicon carbide nitride (SiCN). The companyfs new...

Unitika Develops Clear Static Electricity prevention Coating Agents.
October 25, 2007... Unitika has developed clear static electricity prevention coating agents, Elitel SAS series and Arobase SAS series. They use an originally developed tin oxide sol (AS series) and makes the base material have static electricity prevention...

International Personal Medical Cards.
October 25, 2007... Tokyo based Nippon ERM has announced the start of a data base containing health details of an individual which could be accessed by medical staff anywhere in the world in the case of emergency. Individuals signed up to the service are...

IC Tag Based Location Monitoring Safety System.
October 25, 2007... Hitachi Seisakujo has announced the development of a safety management system for use in hospitals and potentially dangerous or security sensitive work environments such as nuclear power sites, etc. that utilises a combination of IC tags and...

Eco Friendly Green Tea Cardboard.
October 25, 2007... Green tea beverage giant Itoen in conjunction with Japanfs largest cardboard manufacturer Rengo, has announced the development of "Ocha Iri Danboru" a cardboard for use in packaging containing green tea lees left over after the tea extraction...

Pet Bottle Lid with Integrated IC Tag.
October 25, 2007... NEC in conjunction with Toyo Seikan has announced the development of a PET beverage bottle lid containing an IC tag for use in marketing campaigns, etc. The caps, indistinguishable from conventional caps, contain a RFID type tag developed...

Environmentally Friendly Antibacterial Ice Packs.
October 25, 2007... Sugahara Reizo Seihyo has released "Mukinsui" small size ice packs for use with delicate, temperature sensitive confectionery containing a safe, antibacterial water. The water contained in the packs contains a pH adjusted hypochlorite type...

Horse Radish Antibacterial Sheets, Powder & Labels.
October 25, 2007... Lintec in conjunction with Mitsubishi Kagaku Foods has released "Wasaoro" an antibacterial agent made from natural "Wasabi" [Horse radish] which is placed inside boxes of sushi or other fresh food to prevent bacterial growth and maintain...

Shinyodo Promotes Special Paper That Becomes Transparent When Heated.
October 25, 2007... Shinyodo suggests use of developed and offered by Takeo, a fine paper that in parts where heated and pressed with a pattern becomes transparent. It is excellent for business cards, postcards, coasters, wrapping and packaging. Pachika can make a...

Flexible, High Gas Barrier Food Film.
October 25, 2007... Osaka based Gunze has announced the development of "HEPTAX HF Type" a multi layered film for use in packaging fast food and other take out items with high gas barrier, wear & abrasion, bend and pin hole resistance properties. According to...

Fever Cooling Pillow.
October 25, 2007... Kobayashi Pharmaceuticals has released "Hello Kitty Netsu Sama Makura" a fever cooling pillow for placing on the forehead containing a gel type cooling agent that remains soft even when chilled in the freezer down to temperatures as low as...

Multi Handle Mug.
October 25, 2007... Tokyo based Katachi has released "Nork Waietto Mug" a white porcelain mug available with a range of interchangeable handles. The handles, made of wood, aluminium or acrylic material are all hand crafted using a cutting laser or hand moulded...

Antibacterial Green Tea Extract Fabric Deodoriser.
October 25, 2007... Kao has added "Risesshu Jokin EX" containing a natural antibacterial green tea extract to its range of fabric deodorising sprays. The fine, micro size mist spray particles penetrate deep into the pile of the fabric to eliminate odour...

High Gloss Black Shoe Cream from Columbus.
October 25, 2007... Columbus has released "Cleopatra Black" a moisturising shoe cream that produces a rich, deep shine with a minimum of buffing. The cream is formulated with a blend of Mexican jojoba wax, high purity wool grease and silicone oil which combine to...

Gel Type Automatic Dishwasher Detergent.
October 25, 2007... Japanese cosmetics, toiletries and household product giant Kao has released "CuCutto Power Gel" a gel type dishwashing detergent for automatic dishwashers that rinses entirely from the plates without leaving a residue behind. Formulated...

Smart Hydroponic Pot.
October 25, 2007... Land Shin Shohin Kenkyujo has begun the marketing of "Smart Pot" a pot specially designed for growing pot plants hydroponically that almost eliminates the need for watering. The double layered pot consists of a conventional plastic outer...

V-Shape Body Support Tape.
October 25, 2007... Akuta has released "New Hare V Tape" a unique "V" shaped sports support tape ideal for use on shoulder, lower back, knee or calf areas. The 10 x 28cm size strip is designed to provide optimum support to muscles and ligaments to help...

Powerful Cordless Vacuum Cleaner.
October 25, 2007... Twin Bird has released "Cordless Handy Cleaner HC-4322BL" a lightweight rechargeable cordless vacuum cleaner with a handy narrow nozzle ideal for cleaning down the backs of sofas, etc. Colour: Royal Blue. Price: 3,675 yen.

"Lever" Spectacle Frames.
October 25, 2007... Fukui Prefecture based spectacle designers Team 291 has released "Teco [Lever]" a range of stylish spectacle frames where the lens frames and arms are attached to a lever like mechanism designed to prevent the arms from splaying apart over...

Chinese Herbal Incense.
October 25, 2007... Kobe based Kunshudo has released "Kankenko Jo" a stick incense containing a variety of plant extracts commonly used in traditional Chinese medicinal cures to help cleanse and purify the house. The initial idea for the product came from...

Leg Support Stockings.
October 25, 2007... Aru Care has released "Ansilk Bibanas " a range of support stockings and high socks specifically designed to reduce leg tiredness and swelling. The stockings apply a graduated pressure from the top of the leg to the bottom that aids blood...

Worm Poo Fertilizer.
October 25, 2007... Toyotoku has released 2 worm excrement soil-enhancing products naturally rich in nitrogen and phosphorous. "Mimizu Taro 100" - Containing 100% worm excrement with excellent air and water retention properties. (5-litre bag = Price: 455...

PC Air Duster.
October 25, 2007... Nakabayashi has released "Digio Non Fleon Air Duster" an environmentally friendly fleon gas free can product that uses a liquid gas propellant to blow a powerful jet of air to remove dust from the narrow gaps in keyboards and other electrical...

Adhesive Roller Lint Remover Range.
October 25, 2007... Niitoms has released "Koro Koro Mini" a range of 4 adhesive roller type lint removers. The products in the range are: "For Clothing" with a soft head specially designed to lift hair and stray thread without damaging delicate fabric, "For...

Portable Perfume Applicator.
October 25, 2007... Kaijirushi has released "Q.E.C Point Care Bottle" a small perfume and cologne applicator that fits neatly into even the smallest handbag. The small metallic roller ball at the mouth of the bottle ensures the exact required amount of...

Rechargeable PET Hair Cleaner.
October 25, 2007... Kelhier Japan has released "K55 Pet" a rechargeable non-suction type cleaner featuring revolving brushes designed to lift pet hair, etc from all floor surfaces including deep pile carpet and hard floors. The brushes can be removed for...

Tooth Cleaning Gum for Dogs.
October 25, 2007... Nisshin Pet Food has released "JP Style Iki Sawayaka Ha Migaki Gum" a chewing gum type snack food for pet dogs formulated to remove tartar build up from the teeth and freshen the breath. Made from domestically produced rice flour and...

Clear Wax Perfume.
October 25, 2007... Tokiwa Yakuhin Kogyo has released "Sana Maiko-han No Neri Kosui" a clear soft wax like perfume similar to that traditionally used by miko [trainee geisha]. The perfume is produced by dissolving the aroma into an essential oil and gently...

Grapefruit Scented Cologne.
October 25, 2007... Nippon Living has released "Aroma Bloom Well Being Fragrance PG" a perfume for both women and men featuring a natural refreshing grapefruit aroma base. Can also be used to freshen bathrooms and living rooms. Price: 50ml = 2,980 yen.

Essential Oil Cigarette Deodorising Spray.
October 25, 2007... Nippon Deodol has added a "Woody & Floral" fragrance to its essential oil type cigarette odour deodorising spray "Deodol Shoshu Dry Spray". Unlike conventional deodorising products that simply mask the odour, the essential oils in the...

Non-Change Filter Type Air Freshener.
October 25, 2007... Hokuei has released "Sawaya Kaze" a room air freshener containing a filter that never needs replacement due to the innovative use of light catalyst technology. The filter is coated with titanium dioxide which when subjected to natural...

Unique Hydrangea Room Air Freshener.
October 25, 2007... Earth Chemicals has released "Hanasaki Pot Ajisai [Hydrangea]" a unique hydrangea scented room and toilet deodoriser and air freshener in the form of a hydrangea flower. In addition to slowly changing colour over time, each of the...

Microbic Trash Deodorising Powder.
October 25, 2007... Azuma Kogyo has released "Kitchen Namagomi Bioshoshu CH 906" a 100% artificial chemical additive free powder type deodoriser specifically for kitchen waste. Living microbes present in the powder rapidly breakdown vegetable matter before...

New Room & Toilet Deodoriser Fragrance.
October 25, 2007... Kobayashi Pharmaceuticals has added a new summer limited edition "Morning Glory" fragrance to its popular "Shoshugen" room and toilet deodorising range. The fragrance is described as "Floral Fruity" in the liquid type room deodorising...

New & Improved Ariel Gel Laundry Detergent.
October 25, 2007... Kobe based P&G Japan has recently announced the release of "Ariel Ion Power Gel" a gel type laundry detergent containing an antibacterial agent that suppresses mould growth within the washing machine drum responsible for odour. Price: 1.1kg =...

Musty Odour Preventing Powder Laundry Detergent.
October 25, 2007... Japanese toiletry and home products giant Lion has released "Heyaboshi Top Water Lily No Kaori" a powder type laundry detergent formulated to prevent the occurrence of musty odours in clothing that has been hung indoors or out of direct...

Musty Odour Preventing Liquid Laundry Detergent.
October 25, 2007... Lion has released "Ekitai Heyaboshi Top" an improved version of its antibacterial laundry detergent formulated to prevent the occurrence of musty odours in clothing hung indoors. Improvements include the addition of a protein-dissolving...

Powerful High Penetration Laundry Detergent.
October 25, 2007... Lion has released "Liquid Top" a powerful laundry detergent that penetrates deep into the fibres to remove stubborn skin oils that can cause colour dullness. According to Lion, the detergent has 30% more fibre penetration ability compared...

Musty Odour Preventing Fabric Softener.
October 25, 2007... Lion has released an improved version of its "Heyaboshi Sofran" antibacterial fabric softener formulated to prevent musty odours of clothing hung indoors. The product now contains a fast drying additive that reduces the amount of water...

Laundry Detergent for Sensitive Skin.
October 25, 2007... Japanese cosmetics giant Pola has released "Suhada Omoiyari Senzai" a 100% biodegradable laundry detergent specially formulated for sensitive skin. The artificial fragrance and colouring free powder type detergent is formulated with a...

Laundry Detergent & Fabric Softener for Busy People.
October 25, 2007... In response to a survey indicating that 40% of households wash their clothes after 6pm after returning from work, Kao has released "Style Fit" a separate laundry detergent and fabric softener containing "Nano Veil" a fabric softening agent that...

4 Item Leg and Foot Care Set.
October 25, 2007... Tokyo based Closely has released "Ashi Kara Bijin A&A (Active Aroma) Trouble Kit" a mini size pack of 4 foot and leg care products. The products in the set are: moisturising "Foot Cream" (15ml) containing jojoba and amino acid hydration...

Sparkle Gel Insole from Dr. Scholl.
October 25, 2007... Dr. Scholl has released "Gel Half Insole Sparkle" a half-size gel filled pad designed to cushion the bottom of the foot and prevent the foot from slipping forward when wearing high heels. A sparkling glitter has also been added to the gel of...

Pressure Point Stimulating Insoles.
October 25, 2007... Hanchu Shoji has released "Wa Ha Ha Owarai Insoles" an insole featuring an array of raised nodules designed to stimulate the pressure points on the sole of the feet. According to reflexology experts each of the pressure points on the sole...

Sandal Thong Slip Preventing Pad.
October 25, 2007... Columbus has released "Thong Premium" a unique transparent pad that fits under the foot and clips to the thong part of sandals to prevent the thong from slipping out from between the toes. Price: 1,260 yen.

Antibacterial Foot Odour Spray.
October 25, 2007... Japanese shoe polish and shoe accessory manufacturer Columbus has released "Auto Clean Slim Sekken No Kaori" an antibacterial foot deodorising powder spray featuring a pleasant soap fragrance. The main features of the product include:...

Soft Textured Non-Scratching Car Bodywork Sponge.
October 25, 2007... Soft 99 Corporation has released "Suisha Sponge Rich & Soft" a soft textured sponge that gently removes dirt, etc from the car bodywork without damaging the gloss protecting paint coating. (When buying a new car, an increasing number of...

Spray Type High Gloss Coating Agent.
October 25, 2007... Japanese car cleaning product and accessory manufacturer Soft 99 Corporation has released "Triz" a paint coating agent with high gloss, grime repelling and scratch disguising properties. The product contains a silica resin - similar to that...

Car Interior Leather and Suede Cleansers.
October 25, 2007... Sur Luster has released 2 cleansing products specifically formulated for the car interior. "Leather Care Foam" - A fine foam type cleanser for leather seats that both removes oil and stains while nourishing the leather. Helps restore the...

Eye Makeup Repair Stick.
October 25, 2007... Kose has released "Remake Stick" a wax stick that quickly and accurately removes smeared mascara and eyeliner from areas of the eye where it shouldnft be so that it can be reapplied neatly again. The convenient 7cm long oil based wax stick...

Summer Liquid Eye Colour Range.
October 25, 2007... Kose has announced the release of "Esprique Precious" a liquid eye colour in a range of 8 vivid summer colours and containing light reflecting "Deep Graduation Pearl" particles. According to Kose, the reflective pearl particles are...

South Sea Island Nail Varnish Range.
October 25, 2007... Parado has released "Parado Fresh Nails" a new nail varnish range in 8 vivid colours typical of tropical south sea islands including coral and turquoise. Each of the colours is available with either a pure silver particle or a highly...

Pen-Brush Eyeliner.
October 25, 2007... Parado has announced the release of "Liquid Eye Liner S" a perspiration and tear resistant liquid eyeliner in a stylish champagne-gold pen-brush applicator. The flexible brush at the end is shaped into a point for improved application...

Lash Nourishing Mascara.
October 25, 2007... Dodo Japan has released "Palganton D-Cup Mascara Volume" a lash volume enhancing mascara containing a range of moisturising and nourishing agents designed to produce lush, black lashes. In addition to fibres that adhere to the lashes to...

Powder Puff on a Stick.
October 25, 2007... Dodo Japan has announced the release of "Sineora Actress Fantastic" a fluffy dandelion like powder puff on a stick. The fine fibres of the puff are coated with an ultra fine powder containing either silver or gold glitter that is released...

Lip Gloss on a Rope.
October 25, 2007... Tokyo based Dodo Japan has released "Strap Gloss" a 5cm (1.5ml) mini size moisturising lip gloss with a convenient short cord that allows it to be attached to a mobile phone enabling it to be carried anywhere . The gloss contains a variety of...

Lip Plumping Gloss.
October 25, 2007... Estee Lauder has recently announced the release of "High Gloss Plump" a range of 8 lip glosses formulated with natural moisturising agents to plump the lips and reduce the prominence of fine vertical lines. The gloss can be applied with the...

Water Resistant Nail Varnish.
October 25, 2007... Imyu has released "Deja Vue Aqua Trust" a fast drying water resistant nail varnish The high gloss varnish contains a water-resistant polymer that coats the surface of the varnish, preventing it from becoming soft following prolonged immersion...

Moisture Veil UV Protecting Foundation.
October 25, 2007... Osaka based Cover Mark has released "Moisture Veil" a pressed powder foundation product offering superior cover, hydration and UV protection. Formulated using an independently developed anti-caking technology, the powder spreads smoothly...

2 IN 1 Powder Eye Shadow and Liquid Eyeliner.
October 25, 2007... Kao has released "Aube Loose & Line Eyes" a 2-in-1 loose powder eye shadow and a felt tip pen type liquid eyeliner. One end of the applicator contains a loose powder eye shadow formulated with a silky powder to improve spread and natural...

Sunscreen from Yakult.
October 25, 2007... Lactic acid health drink producer Yakult has released "Posh Mama Sara Sara Sun Screen Super" a waterproof sunscreen containing lactic acid bacteria and special Okinawa seaweed extract moisturising agents. The artificial fragrance and...

Himalayan Rock Salt Bath Additive.
October 25, 2007... Shiran has released "Shiran Magma Buro" 2 mind and body invigorating scented bath additives containing a powerful antioxidant in the form of natural Himalayan rock salt. "Onago" - A naturally scented bath additive for women containing...

Artificial Pigment Free Grey Hair Dye.
October 25, 2007... Nippon Index has released "Telme Hair Black" a high gloss foam type grey hair dye 100% free of artificial pigment agents, enabling its use on most sensitive skin types. The odourless white coloured foam is simply brushed through the hair...

Hair Treatment Mask from Pola.
October 25, 2007... Pola has released "Idea Style Repair Mask" a concentrated hair treatment mask that claims to restore lost moisture and shine to create soft, smooth looking hair when used once per week for 2 months. The mask is formulated with ceramide that...

Prettia Foam Type Hair Colour.
October 25, 2007... Kao has recently announced the release of "Prettia Funwari Awa Colour" a range of 9 foam type full head hair colours. To use, the non-drip foam is simply massaged into the hair in the same way as a shampoo making it ideal for use on longer...

Scalp Cleansing Antidandruff Shampoo for Men.
October 25, 2007... Kao has released "Success Yakuyo Shampoo (Double Rinse)" a scalp cleansing antidandruff shampoo for men formulated with 2 treatment type rinse agents that act when the hair is both wet and dry. The first rinse agent coats each individual...

Natural Hair Dye & Shampoo Set.
October 25, 2007... Marner Cosmetics has released "Aian Kuro Hair Colour Pack Set" a low irritant natural ingredient grey hair dye set and shampoo set formulated for sensitive skin. The dye, containing iron and a natural logwood extract gradually and...

Blemish Whitening Lotion from Avon.
October 25, 2007... Avon Products has recently released "Mission White Melano Reducer Lotion" a lotion formulated to reduce the appearance of blemishes caused by over exposure to the sun. The lotion utilises independently developed "M-RD" technology that...

New Skin Moisturising Range from Max Factor.
October 25, 2007... Max Factor has announced the release of SK-II Aqua Physics Line" 2 new skin moisturising products specifically formulated for women in the late 20 year old age group. According to Max Factor, natural skin functions peak around the age of...

Refreshing Over Pantyhose Leg Spray.
October 25, 2007... Kose has released "Stylis Leg Refresh Mist" a skin tightening spray for tired legs containing refreshing menthol that can be applied directly over stockings. In addition to the instantly cooling menthol, the spray also contains natural...

Deep Pore Cleanser.
October 25, 2007... Vecua has released "Vecua Smooth Clear Cleansing Oil" a moisturising cleansing oil formulated with liquid enzymes. The enzymes penetrate deep into the pores to lift trapped dirt and excess skin oil while rapidly breaking down protein...

Natural South Sea Island Ingredient Hand Cream.
October 25, 2007... B&C Laboratories has released "Anuenue Chargefull Cream N" a moisturising hand cream containing 8 natural ingredients including a coconut oil based ceramide, marine collagen and aloe vera. The product features a delicate citrus-herb fragrance....

Underarm & Foot Antiperspirant & Deodorising Gel.
October 25, 2007... Goodsman has released "Double Deo" a smooth spreading colourless antiperspirant deodorising gel for the feet and underarms. Following application the gel dries quickly leaving the surface of the skin feeling pleasantly smooth and dry. Also...

Deep Sea Water & Marine Collagen Product Trial Set.
October 25, 2007... Eminet has released "Tenshi No Lala" a trial set of 3 moisturising facial products including a collagen soap. The collagen soap (10g) is formulated with mineral rich deep-sea water and a highly pure type of collagen derived from marine...

Body Blemish Whitening Essence.
October 25, 2007... CfBON has released "CfBON VC Body Essence MD" a blemish, freckle and age spot lightening essence formulated for use on the hand, arms and legs. The essence is formulated with a vitamin C derivative that suppresses the activity of...