Cosmetics & Toiletries & Household Products Marketing News in Japan articles from May 2008

Cosmetics & Toiletries & Household Products Marketing News in Japan archives from May 2008

Strong Competition to Sell Men's Hair Growth Products.
May 25, 2008... The competition to sell hair growth products for men has become energized, triggered by new product RiUP Plus (5,500 yen) released in January by Taisho Pharmaceutical. There are OTC products from other pharmaceutical companies such as Daiichi...

Strong Infrared Ray Cotton Heating Element.
May 25, 2008... Toabo's Corporation has announced the development of the world's first cotton material heating element for use in household heaters. Toa's independently developed carbonisation technology enables the element to generate heat despite being...

New Disposable Incontinence Diaper from Kao.
May 25, 2008... Kao has released "Relief Yawaraka Raku Nobi Pants" a pants style, disposable incontinence diaper designed to help stop the elderly from falling over when walking. A device designed to measure movements in the centre of gravity of the...

4-Colour Printing on Ultra Thin Paper.
May 25, 2008... Japanese printing technology giant Toppan Printing has announced the development of new technology that enables 4-colour printing to be performed on ultra thin paper such as that commonly used for dictionaries. According to Toppan, the...

Bio Plastic with Adjustable Decomposition Time.
May 25, 2008... Mitsui Chemicals Inc. has announced the development of 3 types of highly versatile biodegradable plastics for which, unlike conventional biodegradable plastics*, they are able to accurately adjust the required decomposition time in water or...

Easy Opening Sealant for Paper Cup Lids from Toppan.
May 25, 2008... Toppan Printing has announced the development of "ES (Easy-peel Sealant)" a sealant for the lids of paper cup type food containers (Including those used for yoghurt, lactic acid and milk beverages) with exceptional peel and sealing performance...

Baby Diaper with Reduced Thickness Absorbency Pad.
May 25, 2008... Uni Charm has developed a high function absorbency pad for use in baby diapers that is only half as thick as conventional pads. According to Uni Charm there is no discernible loss of absorbency despite the new pad measuring only 1.8mm in...

Removeable Address Labels.
May 25, 2008... Takara Pac Ltd. has released "Hagaseru Atena Labels" address labels that can be peeled from envelopes after delivery to help prevent private data or personal information falling into the wrong hands after the envelope is discarded while also...

2 in 1 Storage & Display Boxes.
May 25, 2008... Crown Package has released "Baritt Box" consisting of a sturdy transportation / storage outer encasing an attractive inner box that can be used for product display. The outer box, made typically of a low grade cardboard, is removed from...

Wine in a Can.
May 25, 2008... Nippon Shurui Hanbai has begun the Japanese marketing of "Barokes" the world's first premium wine product to be packaged in a can with a tab opening. The Australian produced wine is packaged in a 250ml size aluminium can featuring a...

Plum Wine with Elegant Vertical Strip Label.
May 25, 2008... Choya Umeshu has released its "Aki Ni Irosaku Umeshu Nouveau" Japanese Plum wine in a new elegantly shaped bottle with a unique narrow striplike label extending from the cap three-quarters of the way down the bottle. The combination of the...

Paper Cup Added to Chilled Coffee Lineup.
May 25, 2008... To accommodate changes in Japanese consumer lifestyles, Nippon Milk Community has added a 500ml chilled paper cup product to its popular "Snow Brand Coffee" available until now only in 500ml and 1 litre size paper cartons. The cup has been...

DyDo Use Simple White Label on Pet Bottle Coffee.
May 25, 2008... Japanese soft drink and coffee beverage producer DyDo Drinco Co., Ltd. is attributing the popularity particularly among young consumers of its PET bottle type coffee beverage "Simply Design Coffee Cafe au Lait" to the simple yet distinctive...

Environmentally Friendly Garden Pesticide.
May 25, 2008... Hokko Chemical Industry has released "Double Play AL" an environmentally friendly home garden pesticide and fungicide suitable for use on both flowers and vegetables. The liquid type product features an active ingredient extracted from...

Easy Opening Medicine Sachets.
May 25, 2008... Kracie Pharmaceutical has begun the use of "KB Stick" new easy open stick sachets for its traditional Japanese and Chinese granule and powder type medications. Features of the sachets include a system of colour coding to help the patient...

Anti Tamper Sealing Tape.
May 25, 2008... Sumitomo 3M Ltd. has released "Scotch Kaifukenchi Tape No. 620S" a tamper prevention tape for use on boxes containing medicinal, food and general luxury items. The tape consists of a printed pattern sandwiched between a polyester base...

Crape Paper Made from 100% Recycled Materials.
May 25, 2008... Osaka based paper product manufacturer Sanyo Seishi has released "Ume Zumi Crape Paper" an environmentally friendly crepe paper product made entirely from 100% natural materials including charcoal produced from discarded plum pits. The...

Industry First Paper Material Anti-Tamper Labels.
May 25, 2008... Matsuzaki has released "MF Utsurun Desu" a range of tamper proof labels including an industry first paper material type. The labels are suitable for use on a wide variety of items from pharmaceutical and food products to books and computer...

High Gas Barrier Standing Pouch from Itohiko.
May 25, 2008... Itohiko Co., Ltd. has begun sending samples of its new "BSPC" high gas barrier spec standing pouch to major domestic food product manufacturers. The standing pouch consists of a special OPP film base coated with a CCP film which in...

Multi Functional Non-Stick Paper for Cakes.
May 25, 2008... Fujika are reporting increased sales of its multifunctional non-stick wrapping paper used to wrap moist cakes, etc. The paper peels easily from all types of cakes including sponges and Swiss roll type cakes without damaging the delicate...

Packaging Film with Window from Sanai Pack.
May 25, 2008... Sanai Pack has announced the development of a patent pending packaging film and production process for cutting out a film window in packaging to allow the contents to be seen (Patent No. 3135531 pending on the film and the manufacturing...

Easy Opening Roll Type Plastic Bags.
May 25, 2008... "Eyelip Roll" developed by Ito Michiaki and Ikeda Takao is a roll type plastic bag commonly used in the produce departments of supermarkets with a patent pending easy opening feature consisting of a triangular tab. The tab which protrudes...

Green Tea Paper Bag.
May 25, 2008... Japanese Tea beverage producing giant Ito En Co., Ltd. has announced the release of "Ocha Ire Paper Bag" a paper bag made from pulp containing green tea lees left over following the tea extraction process. According to Ito En, until now,...

Lip Stick Shaped Mobile Phone Charger.
May 25, 2008... Topland has released "Jelly-Stick" a compact lipstick shaped charger for mobile phones. The charger contains a single AA battery that enables the phone to be used for up to 1 hour. Features a stylish aluminium casing available in 5 colours....

Easy Rinse Micro-Fibre Cleansing Cloth.
May 25, 2008... Tokyo based Top Talk has released "Fuki Fuki Cloth" a multipurpose micro-fibre cloth that rinses out easily and cleanly in water. The fibres in the cloth are provided with a multifaceted cross section that enables them to lift and hold all...

Propolis Antibacterial Toothpaste.
May 25, 2008... Kobayashi Pharmaceutical has released "Polis Guard" an antibacterial / anti-inflammatory toothpaste product formulated with natural propolis to help prevent common gum diseases such as pyorrhoea in addition to general irritation and bleeding....

Powerful Ion Type Room Deodoriser / Air Freshener.
May 25, 2008... Kobayashi Pharmaceutical has released a new and improved version of its "Cleair" ion type room deodoriser and air freshener now available in a new "Ion Purple" (Green apple, citrus and musk) fragrance. Other improvements include the...

Natural Cotton Scented Panty Liner.
May 25, 2008... Kobayashi Pharmaceutical has released "Sara Sarty Cotton 100 Natural Cotton Fragrance" a panty liner designed to minimise skin irritation and featuring a pleasant "Natural cotton" fragrance. To reduce the possibility of skin irritation,...

Body Fat Thickness Measuring Bathroom Scale.
May 25, 2008... Matsushita Electric Industrial has announced the release of "EW-FA-70" a multifunctional bathroom scale with an infrared scanner that when held against the body for one second provides an accurate measurement of the thickness of the fat layer...

Laptop with Auto Scratch Repair Function.
May 25, 2008... NEC has recently announced the release of "Lavie" a range of 3 lap top items featuring a glossy black lid surface with an auto matic scratch repair function. The lid surface is surface coated in a highly flexible combined silicon and...

Heat Reflecting Paint from Asahi Pen.
May 25, 2008... Asahi Pen has released 2 heat insulating water based paint products designed to reduce the surface temperature of roofs and balconies. Unlike conventional paints, which typically contain heat absorbing carbon black pigment, the new paints...

Self Adhering, Adhesive Free Bandage.
May 25, 2008... Osaka based non-woven material manufacturer Kurary Kuraflex has announced the development of a roll bandage product made of a soft textured non-woven polyester material that adheres to itself to keep it securely in place without the need of...

Virus Filtering Face & Mask Body Suit.
May 25, 2008... Metal fitting manufacturer Ihara in conjunction with Naka Engineering has developed "P, You" a face mask and air filtering pack for use when working in sites contaminated with bird flu and other virus based diseases. The mask can be used...

High Temperature Rice Cooker.
May 25, 2008... Matsushita Electric Industrial has released "SR-SW 102" a new automatic rice cooker designed to cook the rice at high temperatures to produce the optimum slightly burnt, sweet rice aroma preferred by the Japanese. The cooker features a...

Antiallergen Pantyhose.
May 25, 2008... Atusgi has released "Kokafun Stockings" pantyhose coated with a star-fruit leaf extract that neutralises allergens such as pollen adhering to their surface. Available in 4 colours. Price: 399 yen.

Fruit Fragrance Antiperspirant Spray.
May 25, 2008... Unilever Japan has announced the release of "Rexena" an antiperspirant deodorising powder spray featuring a pleasant fruity aroma. The nozzle is provided with 3 apertures to ensure the spray is applied evenly over the skin. Price: 45g = 400...

Plum Vinegar Oral Care Spray.
May 25, 2008... Osaka based Sueyoshi Consulting has released "Spatchu" a spray type oral care product containing "Plum vinegar" - a by-product of the "Ume boshi" [Pickled plum] production process. Two short sprays of the tart tasting product is sufficient...

High Tech Herb Planter.
May 25, 2008... Oakron Marketing has begun the Japan marketing of "Aero Garden" a US designed planter that utilises a special artificial light source to produce rain forest like growing conditions that enables herbs and small vegetables to be grown even in...

Decorative Stainless Steel Mugs.
May 25, 2008... Zojirushi Mahobin has released "Stainless Mug SM-BA35" an insulated stainless steel mug featuring a clear plastic outer covering behind which photos, etc. can be inserted as a decoration. Other features include a durable stain resistant...

Compact Ultrasonic Essential Oil Diffuser.
May 25, 2008... Alta Corporation has released "Aqua Breeze Vivi" a compact device that uses ultrasonic vibrations to diffuse aroma oils into the air. To use, 2-3 drops of the essential oil are mixed with a small quantity of water and added to the device....

Battery Operated Jar Lid Opener.
May 25, 2008... Daisaku Shoji has released "Bin Arc" a battery operated device designed to open jar lids. To use, the compact palm size device is simply placed over the lid of the jar and the ON button activated. Two stabilisers hold the jar from both...

Surfactant Free, Bamboo Charcoal Laundry Detergent.
May 25, 2008... Yamagishi Chikuzaiten has released "Taketan No Araimizu" an artificial surfactant and bleach free alkali type liquid laundry detergent formulated with a bamboo charcoal active ingredient. The bamboo charcoal active ingredient (Extracted...

Heart Shaped Nail Buffing Cloth.
May 25, 2008... Koyosha has released "Nail Heart" a double-sided heart shaped cloth for buffing the nails. The slightly coarse purple coloured side is impregnated with minute alumina and acrylic plastic particles that gently smooth out ridges on the nail...

Unbleached Cotton & PET Bottle Fibre Bag Range.
May 25, 2008... Nagoya based Sun Lid Kikaku has released "Pecot" a range of 5 bags including a shoulder tote bag and a small zip pouch made from environmentally friendly non-bleached cotton with straps and internal pockets made from fibres made from recycled...

Refreshing Perspiration Wipes.
May 25, 2008... Mandom has released "Refreshing Body Sheet" a refreshing fragranced body sheet product for wiping away sticky perspiration. The sheets are impregnated with a fine grain powder that remains on the skin long after wiping to help keep the skin...

Ceramic Pellets for Lining Fish Grill Trays.
May 25, 2008... Tokyo based Kankyo Soken has released "Echo Toku Kun" highly porous ceramic pellets designed to absorb odour and oil when grilling fish. The pellets, made from burned ash generated during the paper recycling process, are simply spread over...

Air Vibration Aroma Oil Dispenser.
May 25, 2008... Global Product Planning has released "Aroma Drop Dispenser" a unique essential oil dispenser that uses vibrating air instead of a naked flame or heat to diffuse the aroma. The mains electric powered device, consisting of a striking tear...

Fermented Soybean Bacteria Room Deodoriser.
May 25, 2008... Uplead has released "Shoshu Shokunin" an artificial additive free, solid type room deodorising product that utilises a so-called "BB bacteria" deodorising agent similar to that found in "Natto" (a popular rice topping made from fermented...

Pink Pig Room Humidifier.
May 25, 2008... SIS has released "Buta-Gata Mist Kashuki" a cute room humidifier in the shape of a pink pig. The upper part of the body of the pig consists of a water reservoir made from sturdy, transparent ABS plastic that enables the water level to be...

Tanning Cloth.
May 25, 2008... Model Co has released "Modelco Bronze Glow Cloth" a mitten type tanning cloth that produces an even artificial tan. The 20cm x 13cm size mitten design makes application easier to difficult to reach areas such as the neck and upper back. One...

Disposable Razor with Extra Hard Stay-sharp Blades.
May 25, 2008... Kaijirushi has released "K-4 Tetra Neo" a disposable head razor featuring 4 blades made from extra hard steel designed to keep them sharper for longer. The 70% increased hardness of the steel used in the blades enables them to be formed...

Air Tight Screw top Plastic Containers.
May 25, 2008... Asahi Kasei Home Products has released "Ziploc Screw Loc" a 473ml size plastic container featuring an air tight screw type lid. The containers are suitable for storing both liquid and powder type foods and are suitable for both freezing and...

Insect Repelling Wrist Band.
May 25, 2008... Osaka based Fujiwara Bussan has released "Mushi Yoke Doko Demo Kururing" a colourful band that clips easily to the wrist or ankle containing a replaceable insect repelling chip. Features of the band include the addition of a soft polyester...

In-Car Smoking Device.
May 25, 2008... Sky Shoji has released "Sky Pipe" a device designed to allow cigarettes to be enjoyed while in a car without inconveniencing other passengers. The device consists of a bifurcated tube attached to an enclosed casing into which the lit...

Environmentally Friendly Auto Dish Washing Detergent.
May 25, 2008... Saraya has released "Yashi No Mi Senzai Shokkiaraiki- Yoh Eco Wash" an environmentally friendly, biodegradable dish washing detergent for automatic dishwashers made primarily from sugar and palm oil. The low foaming product utilises 2...

Tooth Cleaning Toy Range for Dogs.
May 25, 2008... Sumisho Aguro International has begun the marketing of "Hartz Dental Toy" a range of 3 tooth cleaning toys for dogs produced by the US pet product manufacturer Hartz Mountain. Developed in conjunction with veterinary specialists, the toys...

Silicone Type Wood Preserving Stain.
May 25, 2008... Tokyo based ABC Shokai has released "YT Proof Double" the industry's first silicone based wood preserving stain. The product protects the wood from both water and UV rays while allowing the natural grain and texture of the wood to show...

Cistern Type Toilet Cleanser & Freshener with Bleach.
May 25, 2008... Kobayashi Pharmaceutical has released "Bluelet Hyohaku Dama Plus" a cistern* type toilet cleanser and bathroom freshening product now containing bleach capsules which work with the cleansing agent to keep the bowl clean and stain free. The...

Kobayashi Add New Fragrance to Cistern Toilet Cleanser.
May 25, 2008... Kobayashi Pharmaceutical has announced the addition of a new, refreshing "Natural Reef" scent to its popular and extensive toilet cleanser and bathroom freshening line-up. The concentrated liquid cleansing agent is released with each...

Inter-Dent Brush in Unique Clamshell Case.
May 25, 2008... Sato Shizai has released its "Clover Shikan Brush Sparkling Smile (Shell)" interdent brush product in a unique clamshell shaped case made of transparent plastic. The brushes themselves are available in 5 different thickness' ranging from...

Cooling Summer Fragrance Bath Additive.
May 25, 2008... Kao has added a new summer evoking "Hamakaze [Beach wind]" fragrance to its "Babu" tablet type carbonated bath additive range. The additive is formulated with a cooling agent to reduce the sticky sensation following bathing and carbon...

Sake Lees & Horse Fat Soap.
May 25, 2008... Narutaki Shuzo has released "Sayo Hime No Tamatebako" an artificial colouring, fragrance and preservative free facial soap formulated with moisturising agents in the form of sake lees (A nutrient rich residue left over from the sake [Rice wine]...

Lemon Grass Fragrance Bath Additive.
May 25, 2008... Takeo Kanko Bussan has released "Takeo Sodachi No Lemon Grass Iri Nyuyokuzai" a low irritant, granule type bath additive featuring a relaxing lemon grass fragrance. The product is designed to reproduce a milky coloured alkali spa water and...

Deep Sea Water Facial Soap.
May 25, 2008... Hokkaido based Well Being has released "Premium Honey Soap" a facial soap formulated with domestically produced horse fat, honey, mineral rich deep sea water and deep sea salt. In addition to helping the skin retain essential moisture, the...

Sparkling, High Gloss Lipstick.
May 25, 2008... Chiba Prefecture based Bourjois has released "Docteur Glamour Cosmic" a high lustre, long lasting lip gloss formulated with natural shea and mango oils and containing highly reflective pearl particles. Available in 4 pink and 1 orange shade....

Moisturising Tourmaline Bath Additive.
May 25, 2008... Miss Paris has released "Spa Bath Tourmaline" a fragrance and colouring free bath additive containing a wide range of moisturising agents including the naturally occurring mineral tourmaline in addition to seaweed, aloe and peach leaf...

FMJ Non-Transfer Lipstick from Avon.
May 25, 2008... Avon Products has announced the Japan release of "FMJ Stay On EX Lipstick" a new lip moisturising lipstick product produced using independently developed "Non-transfer" technology that prevents the lipstick from adhering to cup rims or...

Color Fiesta Range from Avon.
May 25, 2008... Avon Products has recently announced the Japan release of 2 new products to its summer "Color Fiesta" cosmetics range. The products are:"Icy Eye Colour" - A smooth spreading liquid type eye colour containing light reflecting pearl particle...

"Funori" Seaweed Shampoo.
May 25, 2008... Seaweed product specialist Kubota Shoten has released "Funori No Shampoo" a shampoo product containing a natural "Funori" (a.k.a. "Glue plant") seaweed moisturising extract. All the seaweed used in the product is extracted off the coast of...

Camellia Oil Hair Care Range.
May 25, 2008... Oshima Tsubaki has released "Tohada No Tame No Oil / Shampoo" 2 low irritant, artificial fragrance and colouring free dandruff and scalp irritation treatment hair care products formulated with natural camellia oil. Intended for use as part...

Kao to Extend Asian Market for Premium Hair Care Brand.
May 25, 2008... Kao has announced its plans to extend the marketing of its premium "Asience" hair care type shampoo, conditioner and treatment range to include Bangkok and Shanghai. Until now, outside of Japan, the products were only available in Taiwan, Hong...

Non-Rinse Hair Treatment Range from Kao.
May 25, 2008... Kao has announced the re-release of an improved version of their popular "Asience Beauty Collection" non-rinse hair care and treatment range formulated to boost the efficiency of the "18 MEA" protective membrane that coats the hair. ...

Rose Essential Oil Hair Care Range.
May 25, 2008... Of Cosmetics has released 2 rose scented hair care products both formulated with natural rose essential oils. Price: "Soap of Hair 1-RO" (Shampoo) 265ml = 3,990 yen, "Treatment of Hair 2-RO" 210g = 3,990 yen.

Treatment Type Hair Colouring Agent for Grey Hair.
May 25, 2008... Future Labo has released "Hair Beaute Marine Herb Hair Colour Treatment" an easy to apply treatment type hair colour for grey hair formulated with a seaweed moisturising agent that also helps enhance and prolong the colour. To apply, the...

Black Soybean Milk Skin Care Range.
May 25, 2008... Nagoya based Dariya has released "Kurotonyuu Skin Care Series" a range of 3 skin care products all formulated with a black soybean milk rich in anthocyanidin and isoflavon beauty agents. Also contains a marine collagen moisturising agent....

Blemish Lightening Facial Mask from Max Factor.
May 25, 2008... Max Factor has announced the release of "SK-II whitening Source Derm Revival Mask" a skin blemish whitening mask formulated with 3 blemish lightening agents (including independently developed complex Sk-II Pitera, a persistent form of vitamin C...

Facial Pore Care Range.
May 25, 2008... Osaka based Bison has released "Kyupore Keana Care Series" 2 facial pore care products. The products are: "Keana Mushi Pack" - A pore cleansing gel pack that utilises heat generated by a ginger root extract to open the pores to allow trapped...

2 IN 1 Cologne and Beauty Lotion.
May 25, 2008... Seiwa Kasei has released "Resurre Moist Revive Gel" a 2 in 1 gel type cologne and beauty lotion formulated with 8 different moisturising agents. The moisturising agents include a seaweed extract from a special seaweed variety harvested of...

Skin Re-Invigorating Massage Type Beauty Lotion.
May 25, 2008... Kao has released "Est Skin Alive Massage" a massage type beauty lotion that improves the blood flow to the skin and removes dead skin cells and other impurities from the pores to improve skin clarity and brightness. To use, simply massage...

Herbal Extract Blemish Lightening Skin Care Range.
May 25, 2008... Kose has re-released its "Sekisei Premium" range of blemish lightening skin care products first released in 1985 and now retailed in 12 countries throughout Asia. All of the 8 products (12 items) in the range are formulated with adlay and...

Sun Care Range from Gekkeikan.
May 25, 2008... Kyoto based Gekkeikan has added 2 blemish lightening and sun block products to its "Moist Moon Prime" line-up. "Yakuyo Whitening Essence" - A blemish whitening essence containing a vitamin C derivative whitening agent in addition to...

Vitamin C Derivative Blemish Lightening Water.
May 25, 2008... Kobayashi Pharmaceutical has released "Keshimin Eki" a blemish and freckle lightening liquid that both lightens existing blemishes and helps prevent the occurrence not only of new blemishes but also skin dryness and irritation due to over...

Skin Moisturising Serum for Sensitive Skin.
May 25, 2008... Pola has released "Cofu Sensitive Repair Serum N" a moisturising serum that produces a barrier type veil over the skin that helps protect the skin from dryness, irritation and allergic reactions. In addition to the protective veil made up...

Beauty Lotion with 3 Types of Hyaluronic Acid.
May 25, 2008... France based Institut Esthederm has released "Esthederm Intensif Hyaluronic" a revitalising concentrated beauty lotion formulated with 3 types of hyaluronic acid moisturising agents. The molecules making up each of the 3 hyaluronic acid...