Cosmetics & Toiletries & Household Products Marketing News in Japan articles from May 2005

Cosmetics & Toiletries & Household Products Marketing News in Japan archives from May 2005

Cosmetics Sales in 2004 by Sales Route.
May 25, 2005... Shukan Shyogyo, a major Japanese cosmetics and toiletries journal publisher, has announced that the estimated cosmetics sales in 2004 totaled 3,374,806 million yen on a retail basis, up 0.8% over 2003. As for sales by route, cosmetics...

Cosmetics Shipment Totals of 150 Firms by Distribution Channel in 2004.
May 25, 2005... According to a survey conducted by Shukan Shyogo, total cosmetics shipments of 150 companies by distribution channel in 2004 reached 2,030,218 million yen, down 1.5% over 2003. When one company sells its cosmetic products through three...

Japanese Cosmetics Distribution Channels.
May 25, 2005... The distribution channel of cosmetics in Japan is summarized as follows: 1) Franchised System = Maker - Its own Sales Company - Contract Retail Store (Chain Store) - Consumer 2) Door-to-Door Sales = Maker - (Sales Company and Dealer) - Sales...

Total Number of New Cosmetic Products Introduced in 2004.
May 25, 2005... Shukan Shogyo has announced the total number of new cosmetic products introduced in 2004. Compared to 2003, the total number fell 16.2% to 6,883 and the average retail price increased 13.7% to 3,300 yen. New products included new shades, new...

Japan's Cosmetics Sales in 2004 (January-December).
May 25, 2005... According to the statistics compiled by the Ministry of Economy, Trade and Industry, Japan's total cosmetics sales value decreased 1.2% to 1,420,537 million yen on a shipment basis and total sales volume fell 1.3% to 391,859,568 kilograms on a...

Sales of Soap & Detergents in 2004 (January-December).
May 25, 2005... According to the statistics compiled by the Ministry of Economy, Trade and Industry, the total sales volume of soap and detergents in 2004 rose 0.5% to 1,812,894 tons and the total sales value decreased 3.1% to 476,267 million yen from the...

Sealed Air Japan Starts Selling Special Shrink Film.
May 25, 2005... Sealed Air Japan has started selling a special shrink film known as Cor Tuff Shrink Film. The product is very strong, has excellent impact resistance and binds well. It is made of multiple layers of polyolefin and is processed for a stronger...

Showa Highpolymer develops two-meter wide zipper bag.
May 25, 2005... Showa Highpolymer has developed a large zipper bag with the maximum size of 1,120 x 2,000 mm. The opening has Double Exseal (two rows of the special zipper Exseal) for a stronger closure. The product comes with EX Slider, a tool to close the...

Pet Bottle Heat Resistant Cap.
May 25, 2005... Mitsuhisa sangyo has announced the development of "Re [Recycle] PET Tainetsu Hinge Cap" a heat resistant one piece type hinge cap specifically designed for PET bottles. The new design of the cap enables an air tight seal even when the...

New Type of "Spout Bag" with Separately Formed Spout.
May 25, 2005... Cow Pack has announced the release of "Separate Type" a new addition to its "Yume Pack" plastic packaging range. The new addition features a spout located in the upper centre of the pack. As the cap/spout and the bag aperture are of a...

Biodegradable Wireless Plastic Tape from Okamoto.
May 25, 2005... Okamoto Kasei has released "Eco Tie" a twist tie for use in sealing the tops of plastic bags, bundling vegetable produce or even tying wiring, etc. made from a new type of biodegradable plastic that unlike conventional products does not require...

Deep Draw Biodegradable Plastic Containers.
May 25, 2005... Osaka based Nax in conjunction with Yoshimura Seika have developed technology enabling the deep forming of thin gauge biodegradable plastic sheet material such as those made from polylactic acids. The companies used "Teramac Heat Resistant...

Self Adhesive Type Pet Film.
May 25, 2005... Nippon Denshi Seiki has released "Gel Polymer Sheet" a range of transparent self adhering sheets consisting of a new olefin elastomer coated with a polyester film. According to the manufacturer, the film is ideal for a wide variety of...

Easy Opening Adhesive Seal.
May 25, 2005... Tokyo based Takara has announced the release of "Raku Biraki Label" an adhesive label used for sealing envelopes or boxes that can be opened from either the left or the right. Until now, one of the problems with conventional label type...

Meiho Art Suggests Packaging Products with Insect Repellent.
May 25, 2005... Meiho Art is encouraging the packing of products with Bioprint, a material that repels insects but keeps the product safe for use. Bioprint has insect repellent in inorganic porous micro capsules and organic high polymer capsules. The repellent...

Fragrant Printing.
May 25, 2005... Tokyo based Green Vert has announced the development of "Furensu" scented printing technology that enables a wide variety of scents to be added to paper and film. According to the company, the scent lasts considerably longer than...

Kyoei Side-Seal Bag Maker with Versatile Thompson Blade.
May 25, 2005... Kyoei offers a side-seal bag maker that punches out material with a Thompson blade, offering inexpensive header punching as compared to earlier systems. The machine is designed for punching out synthetic paper headers for hanging bags. The...

Sumitomo Heavy Industries Releases Newest Hybrid Injection Molder.
May 25, 2005... Sumitomo Heavy Industries has released a new product in its Hybrid SE-HY Series of electric/hydraulic injection molding systems. The new SE260HY-C1600 can potentially save users millions of yen in raw material and energy costs annually. Its...

New Cognex Sensors for Wide Range of Industrial Uses.
May 25, 2005... Cognex has announced two new sensors that will find use in a variety of industrial settings. The models are built to withstand dust and moisture so no additional casing is necessary. The In-Sight 5100C uses color to distinguish components. A...

Technica Large-Scale Powder Filling Machines Building a Reputation.
May 25, 2005... Technica's line of machines for filling bags with powders is earning a strong reputation among corporate users, particularly its large-scale machine that makes and fills bags of up to 700mm long. Film is fed in as a roll, formed into bags,...

Ginkgo Leaf Extract Filter.
May 25, 2005... Mitsubishi Paper has released "Ale Sweep" a range of paper filters for use in air conditioners and vacuum cleaners containing a ginkgo leaf extract said to restrict the activity of allergens present in dust mites and pollen, etc.

Snack for Rabbit and Hamster.
May 25, 2005... "Minimal Choice Oyatsu (Snack) Series" - a biscuit type snack for rabbit and hamster from Marukan. Main ingredients are oleic acid to reduce bad cholesterol, lactoferrin to enhance immunity, champignon to control urine smell. 5 types:...

Mask for Medical Staff.
May 25, 2005... "3M N95 Corpuscle Mask Folding Type 1870F" - a professional N95 medicated mask from 3M Healthcare. It was used by medical staff to secure their health in the tuberculosis ward, but now it is sold publicly. It helps catch the virus of SARS and...

New Diet-Supplement Food from Avon Products.
May 25, 2005... "Avon Carolie DIET super ex" from Avon Products is a health food to support dieting. It contains patented Persimmon Fruit Extract (An essence extracted from persimmon fermented with yeast), L-carnitine which burns fat within the body and GABA...

Lion Improves Dental Rinse Product.
May 25, 2005... Lion has improved the dental rinse product Mushiba Risk wo Care Suru Clinica Dental Rinse. The company has released the product to reduce the risk of tooth decay during sleep by reducing and controlling the bacteria that cause cavities. Since...

New Antibacterial Mask from Toyo Ink Seizo.
May 25, 2005... "Toyo Sasa Mask" from Toyo Ink Seizo is an antibacterial non-woven cloth mask which uses natural "kumazasa" extract with antibacterial properties. Kumazasa is a low, stripped bamboo. The price is 350 yen per pack.

P&G Releases Room Spray Product for Caregivers.
May 25, 2005... P&G has released a room spray product for caregivers, Attento Oheya Sukkiri Spray. The product was developed jointly with the Febreze fabric freshener brand that makes rooms smell fresher. Attento brand has mainly been developing disposable...

CD and DVD Sorter.
May 25, 2005... "Smart CD File" - a CD and DVD sorter for 24 pieces from Cruise. 12 sheet can contain 24 CD or DVD by using both side. 2 Hole-Ring Style File is easy to put CD or DVD in and out and easy to re-file related papers as well. File tight. Cover is...

Quiet Vacuum Cleaner.
May 25, 2005... "Ultra Silencer" - a highly functional minimum noise control vacuum cleaner from Electrolax Japan. Apply "Super Silent" technology by shutting out the exhaust and motor noises. Motor noise is in the middle level (58-46 decibel) of human...

Best Catch for Dog's Droppings.
May 25, 2005... "Rakuraku Wan" ("Easy to Pick Up!") - a dog's droppings pan from Chunichi. It is made of 42cm aluminum stick, a water-proof pocket and replaceable polyethylene bag. When a dog wants to go to droppings in the walk, open the stick, put the pocket...

Soy Bean Milk Processor.
May 25, 2005... "Tonyu Kobo" ("Soy Bean Milk Processor") - a soy bean processor to make a healthy milk at home from J.C.S. International. Use either wet or dry soy beans. Put soy beans in processor and switch on. 130g soy beans and 800ml water make 500ml soy...

360 Rotation Cutter Mat.
May 25, 2005... "Kaiten (Rotation) Mat 30" - a cutter mat that can rotates 360 degrees from Orfa. Attach a cutter mat on the black base mat. The cutter mat rotates freely and positions to cut easily. Convenient to make scrap book, paper crafts and models. The...

Stress Meter Test Health Condition.
May 25, 2005... Stress Meter - a Stress Meter that indicates health condition by simply checking eyes from Eylitec System Development. It takes photo by an attached camera and prints out a check sheet after the test. Check list includes health condition such...

House Dust Cleaner.
May 25, 2005... Kao has launched (1) "Allerclean Seiketsu (Home Hygiene) Spray without leaving scent" and (2) "Allerclean Seiketsu (Home Hygiene) Spray with slight scent (Jasmine Bouquet)" - A daily-use cleaning spray for easy removal of minute dust particles...

Disinfectant Alcohol.
May 25, 2005... Kao has launched "Rubbing Alcohol" - a disinfectant for cleaning fingers and hands for doctors and nurses before and after the operation. Clean fingers and hands thoroughly and spread 3ml on the palms and rub it till dry and repeat it twice....

Refreshing Foot Wash Spray.
May 25, 2005... Kao has launched "8 x 4 Awa de Ashi Sukkiri Wash" ("Eight x Four Refreshing Foot Wash Spray with Foam" - a spray type medicated deodorant foam for foot wash. A delicate foam deodorizes uncomfortable smell and cleanses sticky and dirty stuff in...

Pre-Wash Stain Remover.
May 25, 2005... Kao has launched "Wide Haiter Shimi Sukkiri Awa Spray" ("Wide Haiter Stain Out Completely by Spray Foam") - a spray type pre-wash stain remover. One spray before wash cleans tough food stains like curry and ketchup. Handy spray type, non-splash...

Deodorant Spray.
May 25, 2005... Kao has launched "Men's Biore Shunkan (Instant) Dry Spray" from Men's Biore Body Series - a deodorant spray for men. Dry armpit and body instantly (Instant Dry Powder), controls smell by sterilizing power, prevents sweat, sebum and stickiness...

Men's Deodorant - Sheet Type.
May 25, 2005... Kao has launched "Men's Biore Sappari (Clean) Body Sheet" from Men's Biore Body Series - Men's Deodorant Body Sheet. Keeps natural skin dry for long hours after a single wipe by Continuing Dry Powder, prevents uncomfortable armpit's smell by...

New Facial Cleansing Sheet for Men from Kose Cosmeport.
May 25, 2005... "Men's Softimo Super Facial Sheet" from Kose Cosmeport is a mesh-form facial cleansing sheet for men in their teens-20s that can cleanse and remove even stickiness and shininess thoroughly simply by wiping the face. It contains menthol and...

Men's Hair Removal Pad.
May 25, 2005... "Men's Hair Removal Pad on Arms & Legs" from Lucky Cooperation. Scrub a pad on the skin and turn it left and right within a 3cm circle, and the pad removes all the unnecessary hair from the root. Old horniness is also removed and naturally the...

Drain Deodoring Spray for Catering Industry.
May 25, 2005... Osaka based Saran Wrap Hanbai has released "Kesmell Grease Trap " a fast acting deodorising spray specifically formulated to immediately eradicate unpleasant odours from drains, trash cans and even toilets. The fine mist ensures that the...

Anti-Bacteria Deodorant Pad for Pants.
May 25, 2005... Kao has launched "RELEIF Kokin Shoshu Pants Yo Pad - Chojikan Yoru Sarasara Anshin Kyushu" ("RELIEF Anti-bacteria Deodorant Pad for Pants - Long Hours Absorption for Good Night Sleep" - incontinence pad for pants. Features: (1) Has smooth...

Skin Stress-Free Sanitary Napkin.
May 25, 2005... Kao has launched "Laurier F Sanitary Napkins" (Quasi-drug product) Sanitary Napkins alleviate skin stress. Skin stress is a discomfort caused by menstrual discharge that remains on the skin and by friction between the skin and the sanitary...

Panty Liner.
May 25, 2005... Kao has launched "Laurie Kirei (Clean) Style" - Panty Liner with a new packaging design. Soft and comfortable. Absorbs discharge and sebum, keeps skin and sheet clean, breathable and inner cushion for liner. 3 items: (1) "Laurie Kirei (Clean)...

Incontinence Pad for Adults.
May 25, 2005... Kao has launched "RELEIF Ready Self Sara Sara (Dry) Deodorant Pad" - a incontinence pad for adults. Features: (1) Super absorbent polymer to lock leaks, (2) A breathable sheet to keep dry, (3) An activated carbon sheet to deodorize smell and...

P&G Launches Underpants Type Adult Diaper Product.
May 25, 2005... P&G has launched an underpants type thin diaper product for adults, Attento Sukkiri Pants Usugata ("underpants type thin"). The product is a thin type disposable underpants diaper that has a check pattern just like real underpants. It seems...

P&G Improves Disposable Diaper for Adults.
May 25, 2005... P&G has improved Attento Tape-shiki disposable diapers for adults. The absorbent material of the product is more even than current products, which are typically thicker in the center, so the new item is easier to use together with a pad. The...

P&G Improves Adult Diaper Pad for Nighttime Use.
May 25, 2005... P&G has improved the disposable diaper pad product for adults Attento Oshiri Suppori Pad, a fully protecting pad. The product absorbs urine twice as fast as current products and double layered gathers make it fit better around the crotch. The...

New Sunscreen Milky Lotion from Pola Cosmetics.
May 25, 2005... Pola Cosmetics has released "Pola Southern Call Body UV Sunscreen EX" a new waterproof anti-sunburn milky lotion for the body (SPF50/PA+++) which blocks out UV-A and UV-B and contains skin care ingredients (vital polymer, moist net polymer,...

New Epochal Sunscreen Lotion from Ajinomoto.
May 25, 2005... "Jino Amino Sunscreen" from Ajinomoto is a new epoch-making hyperallerginic waterproof anti-sunburn lotion (SPF48/PA++) that uses Ajinomoto's own new amino acid-based UV-blocking agent "Soft Shade DH" that gives no damage to the skin. It...

New Sunscreen Cream from Fancl.
May 25, 2005... "Fancl Sun Guard 12 Sensitive" from Fancl is an additive-free skincare type anti-sunburn cream (SPF12/PA+) which is gentle to the skin. It contains no UV absorbents and includes damage-prevention and moisture-retention agents to prevent the...

UV Rays Protection.
May 25, 2005... Kao has launched "Nivea Sun Protect Whitening Gel" - Milky gel that feels a beauty lotion. Daily use for UV Rays Protection factor of (SPF24.PA++) and whitening care. Controls excess melanin production (Whitening Active Ingredient Vitamin C...

Face Mask with Bacteria Killing Filter.
May 25, 2005... Meiji Seika has released "Isogen Protect Mask" a gauze type mask featuring a filter impregnated with an antibacterial agent commonly used in mouth washes. The antibacterial agent attracts and destroys bacteria which come in contact with it...

Fabric Softener plus Laundry Styling Care.
May 25, 2005... Kao has launched "Keeping Style Care" - a fabric softener plus laundry styling care after the washing in the machine. It is not a fabric softener. It contains softening agent and newly developed "Laundry Styling Agent" that prevents wrinkles...

Liquid Laundry Detergent.
May 25, 2005... Kao has launched a liquid "Attack" - a laundry detergent for greater cleaning power. Attack is already the most widely used laundry detergent in Japan. Efficiently releases dirty sebum resulting from sweat and smell, deodorizes uncomfortable...

Bright Eye and Cheek Coloring.
May 25, 2005... Sony CP Laboratories has launched "Juicy Up Liquid Color" - a coloring for eye and cheek to embellish facial expression from the cosmetic brand "Alba Rosa Anuenue". 2 creamy types: "For Eyes" (4 variations) to make a light shining touch around...

New Makeup Set.
May 25, 2005... Kao has launched "AUBE Spring 2005" - a new makeup set for 8 items (40 colors) from the total makeup brand "AUBE": (1) "AUBE Rouge Aqua Bloom" - Lipstick (13 colors): Spreads smoothly, creates plump looking lips from any angles, prevents rough...

Liquid Foundation.
May 25, 2005... Kao has launched 3 new products from "est" Department Store Brands. 3 types (10 items): (1) "est Liquid Makeup Please Me White" - Whitening Foundation (6 colors): Transforms all lights on skin into whitening beautiful skin with shiny...

New Foundation.
May 25, 2005... Kao has launched new Sofina Raycious Translucent skin products. The brands are known as Kao's Prestigious Cosmetics as to foundation, base cream and face powder, which create a translucent finish by a natural light and to enhance translucent...

Nail Glitter.
May 25, 2005... "Can Make Nail Glitter" - a manicure glitters nail with lame from Ida Laboratories. Lame glitters and embellishes nails. Smooth and easy to coat lame. 4 colors such as Crystal Silver" - a silver lame shining like a snow crystals and "Ohampagne...

Eye Makeup: Eyeliner, Eyebrow and Mascara.
May 25, 2005... "Eye Makeup Series - Professional Rnish for Eyes" of "Pouca" Cosmetlc Brand specialized in Simple, Convenient and High Function" from Future Lab. Main ingredients are soft vegetable agent and beauty skin agent. Comfort delicate eyes area and...

Mascara and Eyeliner.
May 25, 2005... Mascara and Eyeliner to embellish eye area like an attractive actress from Wakaba. "Cineora Actress Mascara" (1,575 yen) is to embellish eyes with black luster by thickening and curling the eyelashes and lasts long hours from morning to night....

Shining Lashes.
May 25, 2005... "Dejave Tiny Sniper - a coating eyelash brush from Imyu. Creates firm and shinny eyelashes like a film, lengthens thin and short eyelashes, makes large-looking eyes and brings a beautiful finish. No smudge on the lower lashes. Price: 1,260 yen....

Pack Care for Damaged Nail.
May 25, 2005... "DUCATO Peel Off Treatment Nail Pack" - a nail treatment pack care for nail damaged by nail coloring and polish remover from Chantilly. Easy to treat nail: Coat 2-3 times on nail, wait for 5-6 minutes to dry, peel off from the root of nail, and...

One Palette Makeup.
May 25, 2005... "Anastacia All in One Palette" - a makeup palette from Peas Shopwork. All necessary cosmetics for make-up such as eye shadow, Cheek Powder, Lips (3 variations) and brush (2 types) with a large mirror are in an attractive slim palette. Cosmetic...

Liquid Eyeliner.
May 25, 2005... Liquid Eyeliner from Emza. 3 items to choose for functional purpose: (1) "Fudel Magical Beauty Liner" (2,100 yen) - a knock style brush/pen type to control liquid ink; (2) "Fudel Magical Impact Liner" (1,575 yen) - a cream type liner fitting...

Hair Coloring, Bleaching and Turn Hair Coloring.
May 25, 2005... Kao has launched "PRETTIA Happy Fantagy Color" (Quasi-Drug Product) - a hair coloring, bleaching and turn hair coloring. Brings to a smooth moisturized finish. Enjoy shiny hair color changing delicately in the air by reflection of light. Aimed...

Hair Coloring Fashion.
May 25, 2005... Kao has launched "Blaune Shining Hair Color Stylish" (Quasi-Medical Product) from Blaune Hair Color Series - a luminescent hair coloring to enjoy supple shining hair fashion disguising gray hair. 11 variations from pinkish brown to ash brown to...

Hair Coloring Plus Gloss Coating.
May 25, 2005... Kao has launched "Blaune Nuance Up Gloss" - a glossy shine after hair coloring. Hair manicure type, not to disguising gray hair. 3 color variations: (1) Pink Nuance with remover - slightly pink sheer with soft and elegant impression, (2) Blue...

Hair Care Treatment.
May 25, 2005... Kao has launched 2 new hair care treatment from Asience: (1) "Asience Hair Beautifying Mist" - a mist-type hair treatment (180 ml) for hair styling or dryness in the morning, moisturizing hair with ease and providing a smooth feel and smooth...

Sea Kelp Shampoo and Conditioner.
May 25, 2005... "Konbu (Sea Kelp) Shampoo and Conditioner" from Tokyo Kikaku Hanbai. Main ingredients are minerals and moisturizing agent of Japanese sea kelp extract and French seaweed extract. Rich lather shampoo creates a rich and shiny hair finish and both...

Haircare Products.
May 25, 2005... "Bene Crystal Special Treatment Series" - a haircare on daytime, night and weekend from Maltobene. 3 items: (1) "Daytime Treatment" - a beauty lotion for daytime use to protect hair from UV Rays and dryness, (2) Night Force" - a night treatment...

New Shampoo Combined with Rinse from Lion.
May 25, 2005... The "Lion Soft in 1 Shampoo" series from Lion is a new line of combined shampoos-rinses that contains "Marine Gelling Agent" which has a moisturizing effect and gives a soft finish to the hair. Products in the range include: 1) Sara-Sara...

New Hair Colorant from Ivy Cosmetics.
May 25, 2005... Ivy Cosmetics has launched a new medicated hair coloring product "Ivy Color On Color Hair" (4 colors/2800 yen for 50g+50g). It contains three kinds of plant extracts (Rehmannia root extract, blind nettle extract and loquat leaf extract) and...

New Haircare Series from Oshima Tsubaki.
May 25, 2005... Oshima Tsubaki has released "Oshima Tsubaki Excellent" a new line of haircare products which uses the company's own newly developed refined odorless, colorless and clear camellia oil. Products in the range include: 1) Oil (2500 yen/40ml) -...

Whip Soap for Bath.
May 25, 2005... Kao has launched "Kao Pure Whip" - a whip soap, which was developed by Kao in the soap making process during superior foam and fine lather were formed. 4 items: (1) "Kao Pure Whip Bridal Bouquet Scent" for a pure mood, (2) "Kao Pure Whip...

Soap with Seaweed Extract.
May 25, 2005... "Umizukuri" ("Ocean Beauty Product") - a cosmetic soap with fucoidan (food fiber) extracted from mozuku (seaweed) from Okinawa, Japan from Adonis International. Seaweed including fucoidan contains plenty of mineral, vitamin, amino acid and...

Liquid Soap Soap.
May 25, 2005... Drop Shower Gel - a liquid soap to indulge in a delicate foam with refreshing scent to create a moisturized skin from Ohiso. 2 items: (1) "Energy Spa" gives a refreshing ocean scent. (2) "Relax Spa gives a relaxing lavender scent. Price: 250ml...

Medicated Bath Clean.
May 25, 2005... "Yakuyu Meguri" ("Medicated Hot Bath Clean") from Earth Seiyaku. Main ingredients are special minerals named after the popular spa in Japan. 4 items: (1) Iwate: Sugawa no Yu ("Sugawa Hot Spa") - Bluish White Hot water; (2) Ishikawa: Fukadani no...

New Facial Cleansing Soap from Ajinomoto.
May 25, 2005... "Jino Amino Moist Clear Soap" from Ajinomoto is a clear facial cleansing soap that makes the skin fresh, youthful, moist and supple. It has a special "Cubic Liquid Crystal" structure which can include high-concentration beauty lotions and...

New Beauty Lotion from Fancl.
May 25, 2005... "Fancl Essence Q10" from Fancl is an additive-free beauty lotion which makes the skin fresh, youthful and moist. It contains Coenzyme Q10 (ubiquinone) which repels active oxygen which causes wrinkles and sagging, Energy Peptide (Tripeptide-3)...

New Beauty Lotion from Fancl.
May 25, 2005... "Fancl T Zone Clear Essence" from Fancl is a beauty lotion which suppresses shininess and stickiness by controlling the secretion of sebum and tightens the pores. It contains HC Catechin to tighten the pores and three ingredients which prevent...

New Sheet-Form Facial Pack from Fancl.
May 25, 2005... "Fancl White Clear Mask" from Fancl is an additive-free sheet-type facial pack which contains plenty of skin-whitening beauty lotion and leads to fair skin by remedying already formed dark spots and freckles. It contains dipotassium...