Cosmetics & Toiletries & Household Products Marketing News in Japan articles from March 2002

Cosmetics & Toiletries & Household Products Marketing News in Japan archives from March 2002

Results for Imported Cosmetics in Calendar 2001.
March 25, 2002... The value of imported cosmetics first surpassed the 100 billion yen mark in 1999. This achievement was mirrored in 2001 with a value of 116.5 billion yen. The YOY increase - 9.0% - did not reach double-digit heights, but considering the...

Coenzyme Product Boom.
March 25, 2002... Pharmaceutical companies are continuing to launch a plethora of products containing the enzyme Coenzyme Q10 (CoQ 10). The enzyme has been shown to aid in the release of energy stored within the body's cells, slow cellular ageing in as well as...

Yoshimura Kasei Has Experience, Equipment for New Container Generation.
March 25, 2002... Yoshimura Kasei seeks to create a new generation of container products, building on its experience of more than 30 years. The company offers the Taso Yoki ("multilayer container") Series in such sheet constructions as PP/EVOH/PP to provide...

P&G Spins into the Electric Toothbrush Market.
March 25, 2002... Marking its debut in Japan's oral care market, P&G is offering the Crest SpinBrush, an electric toothbrush in seven models: five for adults and two for children. This product combines fixed and moving bristles to remove plaque about 37% more...

Tsumura Target Baby Care Market.
March 25, 2002... Tsumura has announced its intention to release 6 baby skin care items under the brand name "Suku Suku Baby". This represents the company's first venture into this particular market worth an estimated 1.2 billion yen annually. The...

Low Irritant Skin Care Range from Nippon Menard.
March 25, 2002... Nippon Menard has released "Meliease" a range of low irritant cosmetic products targeted at women in the 20-30 year old age group. Studies have shown that 80% of women in this age group first experience a reduction in natural protective skin...

Plastics Manufacturer Tokyo Proto to Target Oral Care Market.
March 25, 2002... The industrial plastic container manufacturer Tokyo Proto has announced its intention to begin the manufacture of "Ohayosan" a toothbrush cleaning device that utilises ozone. The ozone generated by the small size device breaks down into...

Surfactant Free Foundation.
March 25, 2002... Daily necessity and cosmetics manufacturing giant Kao has released "Raycious Stick Makeup" a stick type foundation product that does not contain a surfactant. Kao has utilised independently developed emulsification technology that has...

Fine Fit Face Powder from Kao.
March 25, 2002... Kao has released "Sofina Fine Fit Face Powder" a face powder product that utilises independently developed light refraction technology to disguise blemishes and pores to produce soft, translucent looking skin. The "Live Create Powder"...

Glasses and Eye Care Retailer to Enter Cosmetics Market.
March 25, 2002... The glasses and eye care specialist retail store "Megane [Glasses]" Superstore has announced its intention to retail its own brand of cosmetics products. The company with over 360 outlets nation-wide has decided to expand its product line...

New Beijing R&D Laboratory for Shiseido.
March 25, 2002... Shiseido has recently announced plans for the construction of a R&D laboratory in the Chinese capital Beijing. The complex, costing an estimated 260 million-yen and initially employing a total of 5 staff, is set to be up and running by April of...

Tube Spout Assures One-Way Flow.
March 25, 2002... Kitano Manufacturing makes the Backless Tube, the name implying that the spout does not let outside substances enter. The silicon nozzle is more effective than the typical plastic valve at preventing penetration. As a result, the quality of...

New Toyobo Film Has Superior Airtightness.
March 25, 2002... Ecosyar from Toyobo is a new film with 10 times the air-sealing performance of regular polyester film. The new film starts with a nylon or polyester base, simultaneously vapor-coating it with alumina and silica. The alumina blocks gas...

Polyurethane Styling Agent from Shiseido.
March 25, 2002... Shiseido has become the world's first company to produce a hair styling product that uses polyurethane. The company now intends to utilise the technology in the manufacture of mascara and skin care products. The company has successfully...

UV Blocking Cosmetic Raw Material.
March 25, 2002... Showa Denko has used nano technology to develop a material for use in cosmetics with UV blocking characteristics. The new material essentially forms a thin silicone membrane over existing UV blocking agents such as titanium oxide, reducing...

Hair Loss Mechanism Discovered.
March 25, 2002... A research team at Shiseido's R&D laboratory has discovered that the hair loss process among males and females is considerably different. As a result of extensive research on 160 women aged between 60 and 65, the team discovered that hair...

Nippon Polychem Creates Next-Generation Polypropylene.
March 25, 2002... Nippon Polychem plans to have a new breed of polypropylene in mass production by the end of the year. The plastic, known as Chotei Yuten Random Kyojugotai ("super-low melting point random copolymer") uses a new type of metallocene catalyst...

Chip Tracks Temperature of Food in Transit.
March 25, 2002... To help businesses more closely monitor the temperature conditions around their food products, Tokyo Gas has created a system that tracks temperatures through a thermometer that sticks onto the products and relays its readings to a handheld...

New Fiber Regulates Apparel Temperature.
March 25, 2002... Komatsu Seiren is the creator, along with Idemitsu Technofine, of Air Techno, a fiber that helps the wearer maintain a comfortable temperature. Sales have begun nationwide. Special protein micro-particles are worked into a thin film and...

All Parts of Tohcello Bag Biodegradable.
March 25, 2002... Tohcello has created a bag that is 100% biodegradable, including the tape and adhesive used to seal it. The company seeks sales of 100 million yen the first year, especially from applications like packaging for fresh vegetables. A...

Special Lamination Preps Sheets to Hold Fasteners.
March 25, 2002... Yamagata Gravure is stepping up its efforts to market polyolefin and nonwoven cases with fasteners (with brand names like Magic Tape) attached by hot-melting. Fasteners are more typically attached with adhesives or sewing, but adhesives are...

Drain Grime Cleanser and Deodoriser.
March 25, 2002... Kao has released "Kitchen Wonder Haisuiko Yo Numeri Tori [Grime Remover]" a filter like drain and pipe cleanser that is simply placed over the drain hole in the kitchen sink. Each time water is released from the sink the active ingredients...

Ultrasonic Wave Room Deodoriser.
March 25, 2002... Ecotec has released "Ultrasonic Wave Mister UD-200" a household perfume and deodorising device that produces a fine mist using ultrasonic waves instead of the more conventional fire. The minus ions produced by the ultrasonic waves keep the...

Antistatic Clothing Tape.
March 25, 2002... Osaka based Captain has released "Seidenki Jokyo [Antistatic Eliminating] Tape" a tape containing silver coated thread that when attached to the inside of clothing prevents the build up of static electricity. The silver plated thread in...

Natural Bio Bath Water Cleanser.
March 25, 2002... Hirose has released "Kaiteki Bath Maru Kun" a natural bath water cleansing and purifying product. The ball shaped outer housing contains organic clay bacteria and natural enzymes that dissolve chlorine and other chemicals present in the bath...

CD Lens Cleanser.
March 25, 2002... Acties Okamoto has released "Lens Refresher" a lens cleansing device for the pickup lens of CD, DVD and MD players. Unlike conventional products that use a brush system, the new cleanser uses a strong wind pressure to remove accumulated...

Grime & Skin Oil Absorbent Cloth.
March 25, 2002... Tokyo based Tokyo Ladies has released "Super Lady 21 Crystal Towel" a towel featuring micro fine polyester fibers capable of absorbing grime and excess skin oils from within the skin. Grease or dirt is trapped between the minute gaps formed...

Liquid Bandaids.
March 25, 2002... Kobayashi Pharmaceuticals has recently released "Sakamu Care" a liquid spray bandaid product that rapidly solidifies on contact with small cuts and grazes, etc. The transparent spray is applied to small cuts, grazes, hang nails, etc., and...

Aloe Shaving Gel.
March 25, 2002... Schick has released "Schick Quick Gel Mild Green" a shaving gel product containing the moisturiser aloe extract. The gel can be applied without water for a quick and convenient shave and is transparent, enabling the user to monitor the...

Non Soap Facial Towel.
March 25, 2002... Aichi Prefecture based Kinugawa Company has released "Tsuruko" a facial towel woven of micro fine fibers capable of removing dirt and grime build ups from deep within the skin's pores without the use of soap. The towel is simply dampened...

Waste Pipe Grime Cleanser.
March 25, 2002... Obji has released "Yasashii Numeri Tori" a silver ion antibacterial agent formulated to remove grime build ups from bathroom and kitchen waste pipes, eliminating potential blockages and unpleasant odours. Unlike similar products that use...

Pot Plant Pot Cover.
March 25, 2002... M. S. Engineering has released "Fururu" a decorative indoor pot plant cover made of 100% cotton. The cover is designed to cover the entire pot including the saucer that contains water overflow preventing the cover from becoming wet. The...

Foot Deodorising Spray.
March 25, 2002... Nikken Ceramics Hanbai has released "Fioless" a deodorising foot spray that utilises micro size particle technology to create a liquid ceramic. The company has also succeeded in trapping the antibacterial agent copper within the myriad of tiny...

Tourmaline Deodorising Spray.
March 25, 2002... Tokyo based Group Aki has released "Torumariko" a fast acting, all purpose deodorising spray containing the natural mineral tourmaline. The minus ions naturally present in the tourmaline rapidly dissolve odor producing agents, instantly...

Toe Straightener from Dr. Scholl.
March 25, 2002... Dr. Scholl has released "Clear Gel Cushion Toe Straighter" a cushion like product made from a polymer gel that is placed between the big toe and adjacent toe in order to help straighten misshapen feet deformed through wearing tight fitting...

Germ Resistant Cleaning Cloth.
March 25, 2002... Tokyo based Daiya Corporation has recently released "Junkin No Ito Fukin [Pure Silver Thread Cleansing Cloth]" a cleansing cloth that utilises silver ions to prevent the growth of bacteria. A pure silver thread that releases silver ions has...

Mould Resistant Coating Agent.
March 25, 2002... Earth Wing has recently released "Numeri Shirazu" a long lasting coating agent that prevents the build up and growth of mould, slime and bacteria within the home. The colourless agent that lasts up to 2-3 years is simply painted onto areas...

Bath Bubble Massager.
March 25, 2002... Twinbard Kogyo has released "Bubble Stream II" a high-power bubble making device designed for conventional household bathtubs. The product produces a powerful water jet stream, processing up to 100 litres of water per minute. The resultant...

Ion Emitting Air Purifier.
March 25, 2002... Osaka based MHC has released "Hotaru Chan" a small size (measuring 28cm x 18cm) air purifier that releases minus ions to produce a relaxing effect. The device also features a special filter that catches nitrogen oxides, formaldehyde and...

Glass Insulating Spray.
March 25, 2002... Sekuto Chemicals has released "Samui No Heruheru" a spray type product formulated to improve the insulating characteristics of window glass. The product is simply sprayed onto the internal surface of the glass and wiped over. An insulating...

New Laurier Products from Kao.
March 25, 2002... Kao has added four styles of Laurier Active Guard shorts to its product line. These new styles ensure that a sanitary napkin stays firmly in place, without slipping or twisting, thanks to a stretchy crotch area that matches body movement. The...

No-Leak Adult Diapers from Kao Great for Night-Time Use.
March 25, 2002... Kao is marketing Relief Leak-Free Diapers, a new type of adult diapers with adhesive tape closures for a comfortable and reliable fit even when the user lies on the side. Innovative absorbent materials around the legs ensure a good fit and...

Kose Uses Cabbage Enzyme Extract in Nutritional Supplement.
March 25, 2002... BeBalance U, from Kose, is a yogurt-flavored nutritional supplement that supports a healthy body and beautiful skin. The product features cabbage enzyme extract, which contains polyphenols, essential amino acids and vitamin U, as well as...

New Food Supplement from Noevir.
March 25, 2002... Noevir YZ Formula Plus, from Noevir, is a nutritional supplement. The product is made from brown rice, soybeans and green tea with anti-oxidizing properties and further is added with minerals, brine and rutin (vitamin P) and has the excellent...

New Health Food from Nippon Menard Cosmetic.
March 25, 2002... Menard Sutto Sukkiri Tablet, from Nippon Menard Cosmetic, is a health food which prevents hay fever. The product contains an oolong tea stalk extract which contains catechin and proanthocyanidin B-1 and grapestone extract. The patent-pending...

Moisturising Facial Soap.
March 25, 2002... Sophia World has released "Hada Peen" a facial soap suitable for use in removing makeup and containing a wide range of natural moisturising agents including vitamin B12, collagen, royal queen bee jelly, plant extract liquids as well as seaweed...

New Body Shampoo from Kao.
March 25, 2002... Biore u Lavender no Kaori, from Kao, is a liquid body shampoo which is gentle on the skin and has a lavender fragrance to help relaxation. The lavender scent is very similar to that of the natural fresh lavender as a result of company's own...

Kanebo Cosmette Enhances Jake Brand.
March 25, 2002... Jake!, a brand of cosmetics from Kanebo Cosmette for men in their 20s and 30s, has been revamped. The company offers five products for hair and skin and one fragrance, all with a subtle sea-breeze scent. Volume Water is a styling liquid...

New Men's Hair Coloring Products from Hoyu.
March 25, 2002... The Men's Bigen One Push series from Hoyu is a line of three fast-acting (5 minutes) hair dyes in cream form to conceal gray hair for men. The series consists of three shades - Natural Brown, Dark Brown and Natural Black - which come in a...

New Men's Hair Dyes from Hoyu.
March 25, 2002... The Men's Beauteen series from Hoyu is a line of three milky lotion style hair-coloring products for men. Products in the range include: 1) Clear Color (Five shades: Silver Ash, Gray Ash, Natural Ash, Basic Brown and Gold Brown) - It...

Dishwasher-Use Powder from Kao.
March 25, 2002... Shokkiaraiki-yo Family, from Kao, is a powdered soap for dishwasher use. This formula utilizes amylase and protease to effectively break down stuck-on rice and proteins. It also contains a deodorizing ingredient and herbal scent that eliminates...

Natural Surfactant Dish Washing Detergent.
March 25, 2002... Osaka based Saraya has released "Sohoron" a dish washing detergent for automatic dish washers containing a 100% natural surfactant. Unlike conventional products that tend to use a surfactant or cleansing agent derived from petroleum the...

New Aquafresh Twist Catch from Glaxo SmithKline.
March 25, 2002... Glaxo SmithKline K.K. has launched its Aquafresh Twist Catch across the country. Plaque that builds up in the area between the teeth and gums is a major cause of gum disease (gingivitis, periodontitis). The prevalence of gum disease is...

New Aquafresh Fluoride Gel Toothpaste from Glaxa SmithKline.
March 25, 2002... Glaxo SmithKline K.K has launched its Aquafresh Fluoride Gel Toothpaste across the country. It is said that people who brush their teeth three times a day are increasing year by year and now reach about 20% (Survey on dental diseases,...

Gum Massaging Toothbrush.
March 25, 2002... Osaka based Naniwa has released "Korokoro Brush" a unique toothbrush and gum massaging product featuring a roller type revolving brush at one end. The roller brush is lightly placed against the teeth while the brush cleanses the teeth and...

Kao Markets Aromatherapy Face Pack Under WiLL Brand.
March 25, 2002... WiLL One Week Aroma - Ninki no Kaori wo Tanoshimu Pack is a set of four air fresheners available from Kao for a limited time only. The set features two units of the two most popular fragrances - Kokoyashi Yurasu Kaze no Kaori (scent of a...

Cherry Blossom Fragrance from Kanebo Cosmetics.
March 25, 2002... Kanebo Cosmetics has added two ornamental cherry-fragranced products to its Twany line: Parfum Nioi Sakura and Fragrance Water Nioi Sakura. The gentle bouquet of cherry blossoms, as if on a natural breeze, surrounds the user to soften...

Toilet for Dogs from Kao.
March 25, 2002... Kao Pet Care - Wonderful Seiketsu Toire, for small dogs under 7kg, is an innovative toilet system for dogs that supports clean living for pets and their owners. It features a mat that instantaneously absorbs urine and eliminates the odor. This...

Pet Diapers.
March 25, 2002... Tokyo based Uni-Hartos has released "Uni-Hartos Paper Diapers for Pets" a diaper product specially designed for incontinent cats and dogs. The diapers feature a flexible waistband that enables the diapers to fit snugly to pets of almost...

Antistatic Pet Collar.
March 25, 2002... NK Keep Products has released "Seidenki Gekitai Ring for Cats and Dogs" a collar designed primarily for pets kept in doors that prevents the build up of potentially harmful static electricity. Pets, particularly those kept indoors are prone...

Pet Stomach Medicine.
March 25, 2002... Taurus has released "Zendama Choshi Kaizen Drink" a medicine for cats and dogs specially formulated to improve bowel and stomach functions and help in the absorption of nutrients. The liquid type product which is taken daily is simply...

Chicken Dog Food.
March 25, 2002... Tokyo based Triangle has released "Kenko Shugi" an additive, preservative and colouring agent free dog food made from chicken. The product contains Mongolian reared chicken reared on an organic diet. The vegetables used in the product are...

Dog Food for Inactive Dogs.
March 25, 2002... E-Dog has released "e-dog" a nutritionally balanced dog food product for inactive dogs. The product features a beef hide base with added tochu leaf, collagen and ginseng extract. The ingredients help activate cells within the animal's...

Utena Offers Product to Fi Unwanted Kinks in Hair.
March 25, 2002... Choi Care, from Utena, is a series of products for 16-to-22 year old women that fixes unwanted kinks and flyaway hair. The fruit-scented series comprises Kuse Nobashi Pack, a hair treatment, and Kuse Nobashi Sheet, a styling aid. Kuse...

Hoyu Expands Beauteen Hair Color Taiken Series of Hair Colorants.
March 25, 2002... Hoyu has enlarged its "Beauteen Hair Color Taiken" series of hair dye products for teen-age girls with three new shades - pretty "Creamy Gold," happy "Creamy Orange" and romantic "Creamy Chocolat." The range of milky lotion type products...

Lapis Markets Hair Color Made from Indian Herb.
March 25, 2002... Sunab Brown Treatment, from Lapis, is a hair-coloring powder made from six Indian herbs, including henna and sage. The product was developed with Radico, a natural science research facility in India, and is free of such ingredients as oxidants,...

New Salon Style Haircare Series from Kose Cosmeport.
March 25, 2002... Kose Cosmeport has released a new "Salon Style" haircare series. Products in the range include: 1) Shampoo (2 varieties/100 yen each for 60ml, 350 yen each for 200ml and 900 yen each for 700ml) - Contains a natural pearl component which...

Kao Introduces Hair Lighteners, Bleaches, Original Color Products.
March 25, 2002... Kao is offering several new hair coloring products for teenagers under the Lavenus Color Appeal label. Lavenus Color Appeal Hair Color (Character Series) is a collection of five hair-lighteners for black hair. The series features Pink...

Lissage Expands f/f Series.
March 25, 2002... Lissage added four foundation products to its f/f series: Protectionary, Liquid Foundation, Powdery Veil (Shittori) and Powdery Veil Case Y. Protectionary is a pre-foundation product available in two varieties. O&OD Protectionary is for...

Kanebo Cosmetics' New Foundation Uses Light to Create Beautiful Skin.
March 25, 2002... The Revue Clear Tone Foundation series, from Kanebo Cosmetics, features a lustrous powder developed in-house that captures light and generates the transparent colors of a rainbow over the face. Of the colors thus produced, pink and yellow are...

Kanebo Teams up with Olive Des Olive for Clothing-Brand Cosmetics.
March 25, 2002... In a milestone for Kanebo's cosmetics division, the company has created a cosmetics series linked to an apparel brand. The new series - Olive des Olive - comprises 134 products under 20 category headings and has been developed with the...

Kose Expands Visee Series of Makeup Products.
March 25, 2002... Kose has extended its "Visee" series of makeup products with new items and colors. "Good Curl Mascara EX " (3 shades/2500 yen each) is a mascara which contains the newly developed "Super Volume Agent" which increases volume, "Curl Keep Wax"...

Kose's Luminous Shines in Glossy Colors.
March 25, 2002... Kose has enhanced its Luminous line with 30 items in six product categories. Super Gloss Rouge is a collection of new-performance lipsticks in 10 luscious shades. This lipstick is perfect for women who seek really shiny lip color. The high...

Maybelene Super Glossy Lipstick.
March 25, 2002... Nihon L'Oreal has released "Maybelline Water Shiny Diamond" a new line in their successful "Water Shiny" lipstick range released in September of last year. The secret to the product lies in the independently developed microfine particles that...

Utena Expands Tiens! Line.
March 25, 2002... Tiens!, a popular line of lash and brow cosmetics from Utena, has been expanded with Damage Care Essence, a treatment for lashes damaged by mascara, curlers and other lash-related products and processes. The target market is students and young...

New Raycious Products from Kao.
March 25, 2002... Kao is marketing a new Raycious series. Powder Makeup S incorporates a spectrum powder, a prismatic powder and a multi-light powder to maximize the properties of light rather than pigment in creating beautiful skin tone. Eight shades are...

Kao Revamps Aube Line.
March 25, 2002... Kao highlighted a combination of technology and the senses to enhance the Aube lineup for spring. The company added 32 products in six categories, all evoking the color and glimmer of a glowing dawn. Rouge Transpure, a selection of...

Shiseido Gives Elixir Lipstick a Polished Effect.
March 25, 2002... Shiseido has revamped the colors in Magical Veil Rouge, a line of lipsticks in the Elixir series. The company is offering five new colors for spring and summer. The elegantly luxurious shades reflect the colors of the most popular gemstones -...

Shiseido Colors are Bloomin'.
March 25, 2002... Shiseido coined the word Bloomin', derived from "bloom," for new spring-summer products in the Pieds Nus line that create a well groomed yet sexy aura. The company latched on to Bloomin' because the colors are fresh and bright against the...

E'quip Offer Base Makeup, Skincare in Sets.
March 25, 2002... E'quip is offering two portable sets of popular base makeup and skincare products, each set highlighting a different liquid foundation (15g). Both RMK Base Make Kit A and RMK Base Make Kit B contain mini-sized SkinTuner 4 (30ml), Creamy...

Ipsa Revamps Point Makeup on Skin Color Theme.
March 25, 2002... Ipsa is offering 25 newly designed products under three categories - Lip Color S, Lip Creator and Face Color S - in the Point Makeup collection. The company has taken a skin color approach, defining products into two color groups: human...

Coloring Ingredients in Acseine Foundation do not Actually Touch Skin.
March 25, 2002... Perfect Veil, from Acseine, is a makeup brand featuring a coating technology developed in-house to prevent color pigments in the cosmetics from directly touching the skin, which, according to a survey conducted by the company, caused 57% of...

Sony CP Laboratories Offers Glitter Paper, Cleaning Sheets and Solutions.
March 25, 2002... Rise 'N Shine 3D Glitter Paper, from Sony CP Laboratories, is a pearly paper-based face powder that can also be applied to the body. It can be used for touch-ups, as well as for making up a face. It prevents oils from surfacing, while adding...

Eye Color from Flouveil Glitters with Pearly Appeal.
March 25, 2002... Flouveil Furinderu Multi Eye Color, from Flouveil, is a three-color set of cream eye colors. These creams can also be used elsewhere on the body, including the lips and cheeks. The company used a moisture lipid to ensure that the...