Cosmetics & Toiletries & Household Products Marketing News in Japan articles from July 2008

Cosmetics & Toiletries & Household Products Marketing News in Japan archives from July 2008

McDonald's Japan Upgrades its 100 Yen Coffee.
July 25, 2008... McDonald Japan has upgraded their 100 yen coffee. It has not been upgraded on a big scale since May 2002. The company has been using coffee beans from Brazil, Colombia and Guatemala. The new coffee uses beans from the same countries but it has...

Wig Manufacturer Propia Enters Cosmetics Market.
July 25, 2008... Propia, a wig manufacturer, has released a nighttime beauty lotion using its technology developed for scalp care. The newly developed CUR Night Essence (nighttime beauty lotion, 33 g, 9,975 yen) contains a substance that becomes ceramide....

S.T. Corporation Launches Dishwasher Detergent Product.
July 25, 2008... S.T. Corporation has launched its own dishwasher detergent brand Fresh-up. The detergent market is an oligopoly of three major companies. However, S.T. Corporation has decided there is still a chance to compete in dishwasher detergent products...

Mili-Meshi Military Rations Attract Women.
July 25, 2008... Military rations, referred to in Japan as Mili-meshi, have started drawing attention from consumers recently, especially women. World Photo Press published the magazine/book Sekai no Mili-meshi wo Jisshoku-suru ("Taste World Military Rations")...

Mitsubishi Electric Builds Home Refrigerator with Supercooling Technology.
July 25, 2008... Mitsubishi Electric has developed a home refrigerator with a freezer that uses supercooling technology. Supercooling is the process of chilling a liquid below its freezing point, without it becoming solid. Right before freezing, it creates seed...

Overview of Foodreams Technology and Products.
July 25, 2008... Foodreams has successfully developed a revolutionary ultra-fast freezing technology that is 20 times faster than speed-freezing and five times faster than nitrogen freezing. With its technology, the company has developed frozen foods that are...

Special Freezing Technology from Nara Coop Sangyo.
July 25, 2008... Nara Coop Sangyo produces and sells sushi and daily dishes. The company's product Reito Nigiri-zushi (frozen sushi) is sold at supermarkets and convenience stores and it is very popular for its good quality. The product is produced using a...

Plastic Dissolving Enzyme.
July 25, 2008... A research team at Tsukuba University lead by Professor Toshiaki Nakajima has announced the isolation of an enzyme that breaks down plastic. The enzyme was extracted from a newly discovered bacteria type that was found to only break down a...

Colour Changing Polyester from Toyobo.
July 25, 2008... Toyobo has announced the development of the industry's first temperature sensitive polyester material that changes from green to orange when heated and then returns to its original green colour when pressure is applied to alter its shape. ...

Bio Recognition Gym Equipment.
July 25, 2008... Hitachi Ltd., in conjunction with the CAD software development company Fukui Computer has developed a range of gym equipment featuring a bio-metric recognition system. The device features an integrated finger vein pattern type...

IC Tag Record Vehicle Entry / Exit.
July 25, 2008... Japanese railway signal system designer and producer Nippon Shingo has announced the development of a RFID (Radio Frequency ID) system that uses IC tags to monitor the entry / exit of vehicles from company parking lots, etc. The system...

Low Friction Gel Adhered to Plastic.
July 25, 2008... Hokkaido University venture capital company Gel Design has announced the development of technology enabling a high water retention, low friction gel to be adhered to plastic. The new technology will enable the gel to be used in bearings or as...

Low bleed plastic for medicinal use.
July 25, 2008... Toso has announced the development of a new, high quality ethylene plastic with low bleed characteristics for the manufacture of ampoules and other containers used for highly sensitive pharmaceutical solutions such as those used in medicinal...

Acid Resistant Aluminium Foil.
July 25, 2008... Japan's largest producer of aluminium Toyo Aluminium has announced the development of "Alnobel" an aluminium foil with superior acid resistant properties. The improved acid resistance was achieved by reducing the amount of metal additives...

Heat & Shock Resistant Bio Plastic.
July 25, 2008... Fujitsu has recently announced the development of a new bio plastic made from plant based raw material with superior heat and shock resistant properties. Developed using independently developed polymer alloy technology, polycarbonate and...

Finger vein recognition Unit for office equipment.
July 25, 2008... Hitachi Ltd. has released a bio-recognition security system for safes, cash registers, photocopiers and other types of digital office equipment containing a compact scanner unit with a high performance sensor designed to read the vein pattern...

Moisturising Hair Veil Producing Agent.
July 25, 2008... Japanese mayonnaise and egg product manufacturing giant Q.P. has released "Hyaloveil" a moisturising agent for use in hair care products consisting of a positively charged ammonium salt chemically combined with negatively charged hyaluronic...

Salt Resistant GA.
July 25, 2008... Toyobo has announced the development of a cosmetics grade moisturising agent containing a salt resistant glutamic acid (GA) with 30% higher moisturising effectiveness than that of conventional GA. Until now, while GA has essentially the...

Thermodynamic Systems Develops Rapid Freezer.
July 25, 2008... Venture business Thermodynamic Systems of Sapporo, Hokkaido has developed a rapid freezer that can freeze perishable foods such as meat and fish rapidly to preserve their taste. The new system can lower food temperature more than ten times...

Cells Alive System (CAS) Freezing System from ABI.
July 25, 2008... ABI has developed Cells Alive System (CAS) and designs and manufactures CAS freezer systems to meet customers' needs such as confectioneries, bread, cooked rice, processed foods, seafood and meat. CAS is a completely new freezing technology...

Edible Medicine Cups.
July 25, 2008... Yutaka has released "Cup Oblaat" a small edible cup for holding pills and tablets dispensed by doctors and nurses in hospitals. The free standing cups, similar in shape to paper baking cases, are made from fully digestible starch from...

Salad Leaf Protecting Bags.
July 25, 2008... Mito Saien has released "Patoras" a three dimensional sealed film bag that in addition to protecting and preserving the freshness of lettuce, rocket and other delicate salad leaves also doubles as a tray after opening. The upper seal of...

Straight Tearing Packaging Tape.
July 25, 2008... Sumitomo 3M has released "Scotch Hosoyo Nuno Nenchaku Tape" a packaging tape made from "Sufumos" a chemical fibre material specially designed to tear cleanly in the horizontal direction. As a result, strips of the tape can be torn from the...

High Impact Vacuum Moulded Mascara Packaging.
July 25, 2008... Naris Up Cosmetics has begun the use of a unique vacuum moulded package for its "Wink-UP" mascara featuring a raised area corresponding to the lettering to produce a three-dimensional effect. The package consists of a one material blister...

Toothpaste Tube with Non-Drip Silicone Valve.
July 25, 2008... Taisho Pharmaceutical have begun the use of a new toothpaste tube for its "Dent Well 3 VC" toothpaste product featuring a silicone valve designed to prevent excess toothpaste adhering to the nozzle. The dome shaped valve that covers the...

S.S. Pharm Renew Throat Lozenge Package.
July 25, 2008... S.S. Pharmaceuticals has released its "Estac Throat Lozenge" product in a new package specially designed for CVS (Convenience stores). The package now emphasises the double anti-inflammatory and antibacterial effectiveness of the product in...

Deep Sea Water Sports Drink.
July 25, 2008... DyDo Drinco has released "MiU Sports Water" a zero calorie hypo-tonic sports drink formulated with deep-sea water (2% by volume) to restore the electrolytic balance lost through perspiration. According to DyDo, the natural deep-sea water...

"Healthy" Vegetable Juice and Plum Wine Cocktail.
July 25, 2008... Choya has announced the release of "Vegetable Cocktail" a "Healthy" cocktail made from 7 different vegetables (carrots, celery, beets, parsley, spinach, lettuce, watercress) honey and plum wine. The artificial acidity, aroma and colouring...

Q.P. Change to Easy Opening Twist Top Lid.
July 25, 2008... Q.P. has announced that it will switch from its existing screw cap to a new easy opening twist cap for 4 of its "Aohata [Blue Flag]" sandwich spread products. The product concerned are: "Kinako [soybean flour] Cream" - A new easy spreading...

Long Life Konjak Noodles in a Can.
July 25, 2008... "Ramen Can" from Umai, a long life noodle product in a can was recently announced the winner of the prestigious Nikkei Superior Product Award. Since its release in April 2007 over 3,000,000 cans have been sold primarily via automatic...

Chilled Soup from Itoham Foods.
July 25, 2008... Itoham Foods has released "Hito Kokochi" a range of 4 single-serving size low calorie chilled soup products targeted at women. In addition to the soup, a separate pack containing small pieces of cube cut chicken and vegetables for adding to...

Lower Leg Slimming Socks.
July 25, 2008... S.T. Corp has released "Rittai Chaku Atsu Socks" specially woven knee length socks designed to apply a graduated pressure as they go up the leg to make the lower leg area appear slimmer. Highly porous deodorising charcoal particles have also...

Emergency T-shirts.
July 25, 2008... Hiroshima based Hikari has released "Hijoyo 10-ten Set" a set of 7 different clothing and washing items (total 10 pieces) for use following earthquakes and other natural disasters. All the items have been compressed into a compact, easy to...

Ceramic Noodle Bowl for Microwave Ovens.
July 25, 2008... Yamashita Toki has released "Ramen Ichidon" a ceramic bowl specially designed for the preparation of instant noodles. Features of the bowl include a ceramic lid, a line on the inside indicating the correct amount of water to use (140ml) and...

High Vapour Barrier Transparent Plastic Film.
July 25, 2008... Mitsubishi Plastics has released a range of transparent films for use in packaging medicines and sensitive electronic components with vapour barrier properties equivalent to that of aluminium foil. The items are: "Tech Barrier HX" - Vapour...

New Biomass That Breaksdown Rapidly When Heated.
July 25, 2008... A research team at the Osaka Municipal Industrial Research Institute in conjunction with Shinseishika Kogyo has announced the development of a new biomass material for use in the production of polylactic acid based film and plastic that rapidly...

2 IN 1 Mini Vacuum Cleaner and Mouse.
July 25, 2008... "USB Sojiki Mouse" from Sanko is a computer mouse which, at the touch of a button, also functions as a mini vacuum cleaner capable of sucking up dust and other debris from the desk top. The W: 62mm x L: 115mm x H: 40mm device plugs into a...

Large Size Antibacterial Cotton Baby Wipes.
July 25, 2008... "Okina Seijomen Nap Clean L" from Wakodo are large 13cm x 9.5cm size cotton pads impregnated with a safe, mild antibacterial agent suitable for use directly on baby skin and for cleaning items that come in close contact with the baby. Each...

Gel Type Hand Disinfectant.
July 25, 2008... New from Wakodo is "Shodoku-Yo Hand Gel Kirei Touch" a convenient alcohol gel type antibacterial hand wash that rapidly dries on the skin enabling it to be used anytime, anywhere. The product also contains a hyaluronic acid moisturising...

Ice Bag with Colour Temperature Sensor.
July 25, 2008... Asics has released "Colour Signal Ice Bag" an ice bag for chilling bruises and sprains, etc. featuring a sensor in the form of a label that changes colour to indicate the temperature. The label is printed with a special heat sensitive ink...

Multi-Purpose Car Interior Cleanser.
July 25, 2008... "Seat & Interior Cleaner" from Surluster is an antibacterial spray type cleanser suitable for cleaning all in-car surfaces including the seats and dashboard. The powerful non-smear cleansing agent rapidly loosens stubborn grime including...

Powful Car Body Cleanser.
July 25, 2008... New from Soft 99 Corporation is "Mizu Aka Shampoo Hassui Plus" a powerful car body shampoo capable of removing stubborn grime difficult to remove with conventional cleansers such as watermarks and tar. The product is also formulated with a...

Odourless Cat Repellent.
July 25, 2008... Hokkaido based Kankyo Daizen has released "Neko Damashi" an odourless and harmless cat repellent that utilises micro-organisms to keep away unwanted cats. The liquid contains a range of non-toxic micro-organisms including lactic acid...

New & Improved Deodorising Shoe Spray from Dr. Scholl.
July 25, 2008... Dr. Scholl has recently released "Dr. Scholl Shoshu Kokin Kutsu Spray" a new and improved antibacterial deodorising shoe spray. The product is formulated with the fast acting natural deodorising agent and now contains a new antibacterial...

Automatic Vacuum Cleaner.
July 25, 2008... Osaka based Three Up has released "Robo Clean" an automatic vacuum cleaner that moves about the room by itself at the touch of a remote control button. The compact device measuring L: 32cm x W: 32cm x H: 12cm features 4 movement modes...

Handy House Cleaning Brush Set.
July 25, 2008... Azuma Kogyo has released "Dekiru Coco" a range of 4 different size brushes designed for cleaning hard to reach places in the house. The brushes include one with a narrow head ideal for cleaning along thin gaps such as the groves of window...

Stylish Faucet Water Filter.
July 25, 2008... M.R.C. Home Products has released "Mono MD-102" a stylish cartridge type water filter that is attached directly to the end of the faucet. The device uses a highly effective triple filter system to remove impurities including lead and...

Fabric Cleansing Spray.
July 25, 2008... Osaka based Uyeki has released "Dryning Nunoseihin-yoh Cleaner" a spray type fabric cleanser specifically formulated for items difficult to wash in conventional washing machines such as drapes, soft toys, bedding and suits, etc. The spray...

Natto Bacteria Clothing Deodorising Sheet.
July 25, 2008... Up Reed has released "Sakura" a clothing dehumidifying, deodorising and anti-fungal sheet containing live BB natto (fermented soybean) bacteria. The BB natto bacteria effectively breaks down organic substances responsible for odour and...

Easily Adjustable Hearing Aid for Severe Hard of Hearing.
July 25, 2008... Rion has released "HB-17" a digital hearing aid for the severe hard of hearing featuring a trimmer device that enables both the volume and sound quality to be easily adjusted. The device allows the sound picked up by both the mike and the...

3 IN 1 Lamp, Humidifier and Aroma Diffuser.
July 25, 2008... "Aroma Mist Lamp" from Osaka based Sterling is a stylish 3 in 1 lamp, humidifier and aroma diffuser. Features of the product include a 300ml water reservoir, 3 humidifier settings and 2 lighting modes "Normal" and "Flickering". Comes with...

Delicious Dog Food for Small Dogs.
July 25, 2008... Nisshin Pet Food has released "Run 2-Dish Chokogataseiken-yoh Dry" a delicious dry type dog food for small / toy dog varieties that has been specially formulated to maintain a healthy appetite and wean the animal from unhealthy eating habits....

Dog Body Odour Deodoriser.
July 25, 2008... New from Osaka based Doggyman Hayashi is "Pet Shuin O Moto Kara" a dog body odour deodorising product that kills the actual bacteria responsible for the distinctive "doggy" odour. The contents of the small tube are applied in drops from the...

Silver Zeolite Antiperspirant Deodorant.
July 25, 2008... Shiseido has announced the addition of a deodorant stick to its "Ag+" antiperspirant deodorant range formulated with an independently developed silver zeolite deodorising agent. The antibacterial silver ions destroy bacteria in the...

Conception Thermometer.
July 25, 2008... Q.O.L. has released "Ran's Night" an egg shaped digital thermometer for women that takes and records body temperature every 10 minutes while the wearer is sleeping, enabling the optimum time for conception to be accurately calculated. The...

Environmentally Friendly Pressed Charcoal.
July 25, 2008... Logos Corporation has released "Eco Kokoro Gosround Stove 2" pressed charcoal briquettes for barbecuing or grilling made from discarded coconut shells. The 13cm diameter (Width 3.5cm) disc shaped briquettes light easily with a match, are...

New Powerful Sunscreen Range from Shiseido.
July 25, 2008... Shiseido has released "Anessa Perfect UV Sunscreen A" a 3 product (6 item) sunscreen range offering powerful protection from harmful UV rays. Characteristics common to all the products include a non-greasy / non-smear formulation and...

Enzyme Denture Cleanser.
July 25, 2008... "Tsuketoite" from Sueyoshi Consulting is an antibacterial and deodorising denture cleanser that uses special enzymes used to cleanse medical equipment, etc. to breakdown organic matter adhering to the plates. A 15-20 minute soak in a...

Anti Ageing Soap.
July 25, 2008... New from Yokohama based cosmetics company Attenir is "Facial Grey Soap" a rich lathering facial soap formulated to help slow the skin ageing process. Attenir has independently developed a new ingredient blending process to ensure a rich...

Men's & Women's Bath Additive.
July 25, 2008... Goodsman has released "La Parler Bath" 2 bath additive products one for men and the other for women developed in conjunction with the skin care and beauty giant La Parler. The products are:"Hot & Beauty" - A powder type additive for women...

2 New Refreshing Summer Bath Additives.
July 25, 2008... Hiroshima based Yamasaki has released 2 new refreshing powder type bath additives for the summer season. The products are:"AHA X Bath" - A refreshing grapefruit/citrus scented additive formulated with a soybean moisturising agent and AHA...

Non-Foaming Toothpaste for the Infirm and Elderly.
July 25, 2008... A.N. Otsuka Seiyaku has released "Refure Care H" a toothpaste product specifically formulated for the infirm and elderly. The toothpaste contains neither abrasives nor a foaming agent to help prevent damage to parts of the teeth exposed due...

Inter-Dent Electric Toothbrush.
July 25, 2008... Matsushita Electrics has released "Dortz Linear Onpa Ha-brush Ion" an electric toothbrush with a specially formed head designed to remove plaque and food debris from the narrow gaps between the teeth. According to Matsushita, plaque removal...

Tooth Whitening Toothpaste from Sangi.
July 25, 2008... "Apagard Premio" from Sangi is a new and improved tooth whitening toothpaste formulated with nano sized particles of the active ingredient hydroxyapatite. The hydroxyapatite, similar in composition to the tooth itself, repairs damage to...

Breath Freshening Mouth Spray for Smokers.
July 25, 2008... "Lark Mouth Spray" from Sunstar is a breath freshening oral spray specifically formulated for smokers. A single spray is sufficient for the active antibacterial agent L-menthol to rid the mouth of bacteria responsible for bad breath. Each...

Rich Moisturising Shampoo & Conditioner from Noevir.
July 25, 2008... Noevir has released "N's Series" a range of 3 apple and pear fragrance hair and skin care products formulated with collagen, hyaluronic acid and amino acid moisturising agents. Suitable for use on sensitive skin types. Price: Shampoo 600ml =...

Styling Wax for Long Hair.
July 25, 2008... Shiseido has released a foam and a milk type styling wax for longer hair styles under its "Ma Cherie" brand-name. The products are:"Gloss Milky Wax" - 2 types of milky type wax products, one for straight hair the other for creating and...

Hair Tonic Shampoo with 21 Natural Extracts.
July 25, 2008... North Point has released "K Plus Shampoo" a scalp and hair care tonic shampoo formulated with 21 different natural extracts including those from seaweed, garlic, rosemary, Japanese green gentian and burdock. The shampoo gently cleanses the...

Kao Sofina to Launch New Base Makeup Brand, SOFINA Primavista.
July 25, 2008... Kao Corporation (President and CEO: Motoki Ozaki) announces Kao Sofina's nationwide release of a new base makeup brand, SOFINA Primavista, for sale in Japan on September 1, 2008. This brand is designed to make expressions on female faces lively...

New Kesho Wakusei Product Range.
July 25, 2008... Shiseido has recently announced the addition of a number of new products to its popular "Kesho Wakusei" brand retailed exclusively via convenience stores. The 2 new cosmetic products (16 items) and 3 skin care products (3 items) are to be...

High Function Foundation, Etc. from Shiseido "Benefique".
July 25, 2008... Shiseido has announced the addition of 2 new foundation and base make up products to its extensive "Benefique NT" skin care and cosmetics range targeted primarily at women in the 30+ age bracket. The products are:"Dramatic Bright Powder Pact" -...

High Cover Foundation for Scar Tissue and Acne.
July 25, 2008... Shiseido has released 2 high cover foundation products under its "Perfect Cover" foundation range. The products are specifically formulated to effectively disguise a wide range of more serious imperfections including burn marks, scar tissue and...

Face Colour Palette Set.
July 25, 2008... Shiseido has released "Final Perfection" a palette containing 3 pressed powder colours that are designed to be applied over foundation to further reduce the appearance of blemishes and dark areas. The powder contains "Gold Magic Pearl" - a...

UV Ray Blocking Natural Extract Anti-Ageing Foundation.
July 25, 2008... Nagase Beauty Care has announced the release of "Dewpearl Make Up Base" a liquid type anti-ageing foundation formulated with a variety of natural herbal extracts. The foundation also contains microscopic pearl particle which helps both...

Moisturising Eye Shadow.
July 25, 2008... Utowa has released "ML Liquid Eye Colour" a liquid type eye shadow containing the moisturising agent oligo-collagen. Available in 2 colours: "Mist Blue" and "Beige Satin". Price: 2,940 yen.

Skin Protecting Anti-Ageing Base Makeup.
July 25, 2008... Yakult has released 3 anti-ageing base makeup products for the over 40s. The products are:"AC Make Up Base" - A non-greasy cream base offering high UV protection (Price: 30g = 7,350 yen) "AC Moisture Foundation" - A pressed powder...

Shimmering Skin Powder.
July 25, 2008... B&C Laboratories has released "Shimmery Decorate Powder" 5 light reflecting high function cosmetic powders designed to highlight the natural beauty of the skin. In addition to reflecting light, the petal shaped powders also contain 3...

Intensive Blemish Lightening Sheets.
July 25, 2008... Shiseido has released "Masque Blanc" a sheet type blemish whitening mask as part of its "Cle De Peau Beaute" skin care and cosmetics product range. The mask is divided into 2 parts, one specially formulated for the "T-zone" (nose and eye...

Shiseido Add to Benefique Lineup.
July 25, 2008... Shiseido has announced the addition of 2 new moisturising and blemish prevention / lightening products to its "Benefique" line-up. Both the "White Lotion n" and the "White Emulsion n" are formulated with a "Bright Conditioning" a...

2 IN 1 Adult Acne and Blemish Lightening Range.
July 25, 2008... Shiseido has released 3 new products under its "Aqualabel" blemish lightening range that are also effective in the prevention of adult acne. All of the fragrance free products in the range contain the anti acne agent glycyrrhizinate, a...

Moisturising Face Masks & Lotion from Shiseido "Elixir".
July 25, 2008... Shiseido has announced the re-release of "Elixir Medicated Recharge Mask" and "Medicated Toning Lotion" now containing a blemish lightening agent. The products, both first released in September 2006, are now formulated with "m-tranexamic...

Conception Thermometer.
July 25, 2008... Q.O.L. has released "Rans Night" an egg shaped digital thermometer for women that takes and records body temperature every 10 minutes while the wearer is sleeping, enabling the optimum time for conception to be accurately calculated. The...

Horse Placenta Extract Skin Care Range.
July 25, 2008... Osaka based Bimonte has added 3 skin care products all containing a high quality horse placenta extract to its "Eniel P2" product lineup. The nano size of the extract enables it to rapidly penetrate directly into the skin cells for...

CO2 Facial Massage Pack.
July 25, 2008... "Soda Salon Super Brightening Massage Pack" from Tokyo based PDC is a foam type massage pack for the face formulated with CO2 (Carbon Dioxide) to enliven the skins appearance. When lightly massaged onto the skin, the CO2 contained in the...