Cosmetics & Toiletries & Household Products Marketing News in Japan articles from February 2004

Cosmetics & Toiletries & Household Products Marketing News in Japan archives from February 2004

Spring Lipsticks Give Shine and Moisture to Lips.
February 25, 2004... Lipstick products for spring 2004 include Kose's Luminous Rouge Renew (3,000 yen) with amino acids to maintain moisture and a light-reflecting oil that adds luster. Among other new products, Kanebo's T'estimo brand lipstick and eye shadow...

Functional Underwear Products from Gunze, Wacoal and Others.
February 25, 2004... Gunze's CFA 100 undershirt series absorbs moisture released from the body and converts it into heat. It is available in three types (sleeveless, short sleeves and three-quarter length sleeves) and five colors and sells for 1,400 to 1,800 yen....

Unique Body Warming Products Using Natural Materials.
February 25, 2004... Sony Plaza sells body warming products that use natural heat retaining materials. Hit Pit (4,800 yen) is a Dutch product that uses cherry seeds as the heat retention material. The product is a pillow to wrap around the neck. When the product is...

Hyperteck Japan Receives Award for Original Transportation Box.
February 25, 2004... Hyperteck Japan has received the Japan Star award of the Japan Packaging Contest for its reusable foldable transportation box PE Box. The product has an original structure and is durable and economical. It is also easy to clean. The product's...

Akatsuki BP Promotes Biodegradable Shopping Bags.
February 25, 2004... Akatsuki BP plans to supply major confectionery chain Chatoraise with 60 million biodegradable plastic shopping bags over the period of a year and also plans to sell the product to major supermarkets. The product is a polyethylene bag with 20%...

Shaving Rash Aroma Therapy.
February 25, 2004... Shiseido has announced research results showing that shaving rash can be alleviated by relieving stress through the continued use of aromatherapy. The trial was conducted among 60 men over a 4-week period. At the end of the period it was...

New Gelling Agent from Kose.
February 25, 2004... Kose has announced the development of a new gelling agent for the solidification of oils that utilises a sugar found in a plant of the chrysanthemum family. Oils, particularly silicone type oils, are commonly used in cosmetics to improve...

Healthy Hair Fat Analysis System.
February 25, 2004... The Japanese cosmetic and home product manufacturing giant Kao has announced the development of new technology utilising semi-conductors that enables the lipid content of the hair to be viewed. The company believes that this new research tool...

New Damaged Hair Treatment Agent from Lion.
February 25, 2004... Lion has announced the development of a new hair treatment agent synthesised from glucose and polyphenol that repairs the "F Layer" on the surface of the cuticle and realigns the fibres known as "Microfibril" which make up the much of the...

Muro Uses Ultrasound Process to Form Film Bags in Rolls.
February 25, 2004... Muro is now selling continuous rolls of preformed OPP, CPP and nonwoven bags that are joined side-to-side and separate easily with a little tug. In the past similar products could only be made by fusing multiple side-sealed bags, but Muro first...

Ojitac Packing Tape Uses Extract to Drive away Pests, Microorganisms.
February 25, 2004... Ojitac offers Bochu Bokin Kraft Tape, a tape that is meant to be put on cardboard containers and releases an order that suppresses vermin and microorganisms. The ink with which the tape is printed contains microcapsules that release natural...

Tokyo Institute of Technology Creates Plastic Film with Photo-Induced Curl.
February 25, 2004... Professor Tomiki Ikeda and a research group from the Chemical Resources Laboratory of the Tokyo Institute of Technology have developed a plastic film that curls in the presence of ultraviolet light and uncurls in ordinary light. Using a special...

Lintec Emulsion-Type Adhesive Overcomes Bleaching Fault.
February 25, 2004... Lintec Corporation has adopted emulsion-type adhesive for two transparent print label products after overcoming bleaching problems. The products include PA-T1 (hereafter to be known as PA-T1E), a label base, and PL Shin, a laminated film for...

Two Innovative Film Products from Toyobo.
February 25, 2004... Toyobo has developed two innovative film products. The newly developed OPP film Toyobo Pylene Film AD is for aqueous ink printing and its surface tension processing ability is under 40 dyne when using aqueous ink with less than 5% diluting...

Osaka Jushi Develops New PP Resin.
February 25, 2004... Osaka Jushi manufactures the resin material OPF-W, a polypropylene with fluoride resin, antibacterial agent and anti-static electricity agent. It has good specific gravity, strength and antibacterial properties and separates easily from molds....

New Oral Refrigerant from Kobayashi Pharmaceutical.
February 25, 2004... "Kaoru Breath Care," from Kobayashi Pharmaceutical, is a capsule-form oral refrigerant which dissolves in the mouth and freshens the breath with its fruit aroma. The price is 260 yen for a compact container of 30 pellets. There are two "Apple...

Anti-Inflammatory Toothpaste.
February 25, 2004... Responding to a recent study in Japan showing that 1 in every 2 children suffers from gum inflammation, Sato has released "Acess Junior" a medicated toothpaste specially formulated with a variety of natural extracts to reduce gum inflammation...

New Healthy Tea from Noevir.
February 25, 2004... "Noevir Kenkocha Rooibos SP," from Noevir, is a healthy tea drink which is blended with ten kinds of carefully selected ingredients such as rooios rich in minerals including iron and calcium, perilla abundant in beta-carotene, isodonis...

Nutritional Dog Treats.
February 25, 2004... Debifu Pet has released 3 new types of bite sized meat flavoured pet treats. "Sasami" - Protein rich treats ideal for dogs of all ages including puppies. "Sunagimo" - A crunchy iron enriched treat designed to both cleanse the teeth...

Pet Eating Habit Improvement Aid.
February 25, 2004... Taurus has released "Funpara" a granule type pet training aid designed to stop dogs from eating things they are not supposed to. The granules, containing a variety of bitter tasting herbal extracts including hot pepper, are simply sprinkled...

Foot Gel Cushion from Dr. Scholls.
February 25, 2004... Dr. Scholls has released "Clear Gel Cushion" 2 varieties of clear gel cushions for the feet. "Uo No Me Yoh" - A soft, clear gel cushion with high shock absorbency properties that fits around the toe to protect corns and blisters from...

Paraffin Hand and Foot Packs.
February 25, 2004... Tokyo based Hakugen has released "Viente Paraffin Pack" an aromatic moisturising paraffin wax hand and foot pack. The hands and feet are simply immersed into the solution of paraffin and natural vegetable essential oils dissolved in warm...

Portable Ultra Sonic Clothing Cleaner.
February 25, 2004... Yokohama based Kumasaki Aim has released "Whity Pika" a hand held device that generates ultrasonic waves to pulverise then blow away all types of dirt from clothing. The device produces an ultra sonic wave measuring 50,000 revolutions per...

Feeding Apron for Toddlers.
February 25, 2004... Baby product manufacturer Pigeon has released "Kantan Pocket Kobosanai Shokuji Apron" an apron for toddlers made of hard wearing polyester featuring an ingenious fold out pocket device to catch spilled food. The apron is simply tied around...

Silk Protein Body Sponge.
February 25, 2004... Nagoya based Tokuyasu has released a range of body cleansing sponges made of silk and containing the highly effective skin moisturising agent silk protein. "Silk Cleansing" - A soft silk puff ideally suited for the removal of oil based...

Dust Roller.
February 25, 2004... Nitoms has released "Hanshin Tigers Koro Koro S" a hand held paint roller type adhesive cleaner. The adhesive roller is simply run across carpet or flooring where it picks up lint, hair, etc. without leaving a sticky residue or pulling out...

Steam Relief for Blocked Sinuses.
February 25, 2004... Tokyo based Omron Health Care has released "Steam Sawa NE-S18" a compact device that emits steam to help relieve blocked breathing passages. The device produces a fine steam consisting of micro sized droplets measuring 13 microns in...

Ultra Thin Warming Pad.
February 25, 2004... Okamoto has released "Usukute Karui Kaion Kun" a discrete body warming pad containing the natural infrared light emitting mineral tourmaline. The compact sized pad is approximately 25% lighter and 20% thinner than conventional pads and is...

Scented Condoms.
February 25, 2004... Okamoto in response to the results of a survey conducted among women has produced an odourless and a rose scented condom coated in double the amount of lubricant jelly. According to the survey a significant number of respondents replied...

Powerful Fabric Adhesive.
February 25, 2004... Henkel Japan has released "Nunottchi Clear" a powerful clear type water based fabric adhesive capable of mending rips in trousers and holding up skirt hems, etc. The solvent free urethane resin paste type adhesive dries clear and is...

Antibacterial Scratch Spray.
February 25, 2004... Johnson & Johnson has released "Band Aid Sakkin Shodokuyaku Kimekomaka Na Awa Type" a fine foam type cut and graze antiseptic spray containing the fast acting active antibacterial agent benzalkonium chloride capable of eradicating 99.9% of...

3 Sided Air Filter.
February 25, 2004... Zojirushi Mahobin has released "Air Please PA-PS 14" a stylish thin-type air filter featuring a highly efficient HEPA filter located on 3 sides (Front and both sides). The compact size (L: 44cm x W: 13cm x H: 45cm) device features a...

Aquatic Garden Kit Set.
February 25, 2004... Tokyo based Nippon Naturock has released "Naturock Aqua Garden" a kit set for creating a miniature interior aquatic garden display. The kit set contains everything required to produce the ideal aquatic garden including a glass aquarium,...

Low Energy Electric Hot Water Jug.
February 25, 2004... Zojirushi Mahobin has released "VE Denki Mahobin CV-NX30" an energy efficient electric hot water jug capable of maintaining the water at 90 degrees Celsius yet consuming only 20% of the energy of conventional products. The 3 litre capacity...

4-5 Man Dome Tent.
February 25, 2004... Tokyo based Ever New has released "Yolaker Aurora Vintage" an easy to erect 4~5 man dome style tent with entrances at both ends and providing 190cm of head room in the middle. The three season rated tent features a thick and durable nylon...

Mobile Phone Intruder Alarm.
February 25, 2004... Tokyo based Kakurembo has released "Itsumo Mitel Ne!" an interior burglar alarm that can be programmed to ring a designated mobile phone number. On detecting an intruder, the device emits an audible alarm and automatically dials up to 5...

Magnetised Particle Message Board.
February 25, 2004... Pilot Corporation has released "Super Jikki Home Memo" a magnetised particle message board for use in the home that eliminates the need for smelly marker pens. The board consists of magnetised particles of different colours front and rear...

Magnetised Paper Rack.
February 25, 2004... Nagoya based Debika has released "Paper Rack Magnet Tsuki" a plastic file for holding paper documents with powerful magnets located on the rear enabling it to be attached to office metal wall divider frames, etc. Capable of holding up to 20 A4...

Toilet Water Saver.
February 25, 2004... Aanesto has released "Toilet Kakumeiji" an ingenious device designed to restrict the amount of water used per flush. The device consists of a 10cm diameter plastic ball with 2 rubber straps. The ball is attached to the ball-cock in the...

Standing Weeding Device.
February 25, 2004... Idea Group Izumikai has released "Nehori Hahori" an ingenious device that enables weeds to be pulled from the garden while standing up. The lightweight (230g) and 91cm long stainless steel rod like device features a "T" handle at one end...

Diet Spray.
February 25, 2004... Hyper Plants has released "Diet Aroma Spray" - an aromatic body spray developed in conjunction with doctors and formulated from natural essences that help with the weight loss process. The product contains; natural grapefruit extract...

Scent Emitting CD Player.
February 25, 2004... Nagoya based Alta Corporation has released "Aroma Breeze Duo" a compact CD player with an integrated aroma emitting function. Several drops of the desired essential oil are simply added to a special mat which is then inserted into the...

Iron-on T-Shirt Printing Sheets.
February 25, 2004... Tokyo based Too has released "Koi Iro Yoh Tensha Sheet A6" a sheet enabling original designs to be ironed onto dark coloured fabric. The desired design is first printed using an ink-jet printer onto the sheet. The sheet is then simply laid...

Flexible Magnifying Glass and Light.
February 25, 2004... Kinto has released "Ryote Ga Tsukaeru Hobilpe" an 11cm diameter magnifying glass and stand featuring a battery operated light and a pivoting neck enabling the lens to be moved freely. The 2x lens features a 4x spot for more detailed work...

Orange Oil Dissolving Agent.
February 25, 2004... Doichi has released "De-Solv-It Gold" a natural ingredient, highly versatile dissolving agent formulated with orange oil and capable of removing the residue from adhesive tape from walls and tiles, lifting ground-in chewing gum and even...

Outdoor Cafe Latte Maker.
February 25, 2004... Snow Peak has released "Snow Peak Chitan Cafe Latte Set - 3 Cup" a light weight titanium cafe latte maker set designed for use in the great outdoors. The set consists of a titanium cafe press pot and a milk foamer pot. The water is first...

Plant Fertiliser Concentrate.
February 25, 2004... Tokyo based ACM has released "Hatsuiku O" a mineral rich soil improvement concentrate. The artificial fertiliser and pesticide free concentrate is first diluted by 100-200 times in water and applied 1-2 times per week. The fertiliser...

Test Tube Plants.
February 25, 2004... Nikko Shubyo has released "Invitro Garden" consisting of a 15cm test tube and stylish bent wire stand containing a foliage plant and a jelly like growth medium. The plants require no troublesome maintenance and do not even need watering....

Glass Bottle Soil Enhance.
February 25, 2004... Kita Kyushu based Gardiner has released "Next Garden" a mineral rich soil enhancing agent made from glass recycled from bottles and sea shells. Made using a high temperature forming and foaming process, the rock like product has a natural...

Circle Cutting Cutter.
February 25, 2004... Orufa has released "Rotary Compass Cutter" a pair of simple to use cutters capable of cutting out perfectly round circles of paper, cloth, leather and plastic film. The device, operated in a similar way to a conventional technical drawing...

Low Odour Cigarettes.
February 25, 2004... Japan Tobacco (JT) has begun the nation-wide marketing of "Lucia Citrus Fresh Menthol" a cigarette that produces a low odour smoke. The cigarettes employ newly developed technology that includes the addition of a citrus type aroma agent that...

High Function Sun Hat.
February 25, 2004... Cool Bit has released "Cool Bit Cap" a highly functional sun hat that keeps the back of the neck cool for long periods. The back flap of the cap is made from a new highly absorbent material developed by Kanebo. The flap is first dampened in...

Cartoon Character Car Fresheners.
February 25, 2004... Soft 99 Corporation has released "Pikoro" a range of 5 car air fresheners in the shape of popular cartoon characters. All of the characters are drawn in fine detail. Available in 2 fragrances: fruity "Squash" and a luxuriant "Kosuicho Cologne"....

Highly Durable Windscreen Wiper.
February 25, 2004... Soft 99 Corporation has released "5 Bai Taikyuu Garako Wiper" a window wiper blade that is up to 5 times more durable than conventional natural rubber blades. Made from EPDM, a climate and friction resistant synthesised rubber, the blade...

Sun Protection Cream from Kao.
February 25, 2004... Kao has released "Curel UV Cream" a medicated moisturising UV protection cream for everyday use featuring a Sun Protection Factor (SPF) of 25/PA++ and a gentle weak acid formulation. The non-greasy, colouring, alcohol and perfume free...

New Gel Type Sunscreen product from Nivea-Kao.
February 25, 2004... Nivea-Kao has released a new gel-type anti-sunburn product "Nivea Sun Protect Water Gel." The water-based gel type product goes on the skin smoothly just like a skincare lotion as a result of the company's own new "Quick Break Emulsion...

Oven Foam Spray Cleanser.
February 25, 2004... Johnson has released "Clew Kankisen To Range No Kyoryoku Cleaner" a powerful foam type cleanser specially formulated to remove stubborn grease from ovens and extractor fan blades. The fine foam quickly penetrates then breaks down even the...

Vegetable Based Insect Repelling Soft Flooring Cleaner.
February 25, 2004... Asahi Pen has released "Ta Tami No Senzai Dani To Byebye" a safe and environmentally friendly spray type insect repellent 100% free of artificial additives, for use on soft flooring. Formulated with "Dokudami" extract a plant found widely...

Improved "8x4" Series from Nivea-Kao.
February 25, 2004... Nivea-Kao is announcing the re-launch of its "8x4" series of anti-perspiration deodorizing products. Products in the range include: 1) Powdery Spray - It contains a new ultrafine-grain powder "Sara Sara Keep Powder" which has a skin oil...

Kao Expands Biore Sara Sara Powder Sheet Series.
February 25, 2004... Kao has added two new items to its "Biore Sara Sara Powder Sheet" series of sheet-type anti-perspiration deodorizing products. The products are: 1) UV Cut - It wipes away sweat and at the same time forms a UV-defence membrane on the skin to...

Odour Eradicating Spray.
February 25, 2004... Toshiba Denchi has released "Airion Mist 270" a highly versatile deodorising spray that utilises a chemical reaction to neutralise the particles responsible for the odour. Unlike most conventional room deodorising products that simply mask...

Diaper Deodoriser.
February 25, 2004... Tokyo based Smith has released "Bio Cleaner Omutsu Ni Shusshu" a spray type deodoriser specifically designed to break down and eradicate diaper odours. The product is simply sprayed onto used diapers enabling the natural enzymes to...

Plant Extract Cosmetic Range for Men.
February 25, 2004... Clarins has released "Clarins Men" a range of 5 cosmetic products for men containing natural plant extracts. The products contain a variety of moisturising plant extracts including a yeast extract made from rice. In addition to their skin...

Improved Hair Growth Tonic from Kao.
February 25, 2004... Kao is announcing the re-launch of its medicated hair-growth stimulant for men "Success Yakuyo Ikumo Tonic." It contains Japanese green gentian (Swertia japonica) extract which improves blood circulation and prevents hair loss and a new...

New Gray Hair Dye for Men from Kao.
February 25, 2004... "Success Stylish Color," from Kao, is a cream-type gray hair coloring agent without the typical anunonia smell targeted at men in their 30s-40s. It has a refreshing mint scent and includes natural seaweed extracts (hair-protective agents). With...

New Skin Oil Absorbent Sheet for Men from Kao.
February 25, 2004... "Men's Biore Aburatori! Sheet," from Kao, is a wet-type skin oil absorbent sheet for men. Containing a porous oil-absorbent powder, the product continues to absorb sebum from the pores and keeps the skin feeling dry for many hours. A package of...

Microwave Hot Towel Body Wipes.
February 25, 2004... Kao has released "Relief Attaka Jinwari Karadafuki" thick type soft textured sheets designed for washing bed ridden patients or the elderly unable to bathe in water on a regular basis. The sheets can be heated to improve comfort and help...

Super Absorbent Sanitary Pad from Kao.
February 25, 2004... Kao has announced the release of "Laurier Super Guard Powerful Hiru Yoh" a new sanitary pad product for day use featuring the addition of a "High density W absorbent cushion" in the centre of the pad capable of absorbing up to 150% more than...

Chlorine Damage Protection Hair Care Range.
February 25, 2004... Saraya has released "Yashinomi" - two natural type hair care products and a body soap formulated from palm oil to protect the hair and skin from damage caused by residue chlorine in tap water. Studies have shown that the chlorine used to...

New Hairstyling Agent from Shiseido.
February 25, 2004... Fitit "Magical Marble Wax," from Shiseido Fitit, is a two-layer hairstyling product which has a marble pattern consisting of water-based gel and wax which are mixed just prior to use. There are two varieties ("Curly Nuance" and "Clear Move")...

Spray on Root Hair Dye.
February 25, 2004... Osaka based Henkel Lion Cosmetics has released "Purin Kaisho Mist Bleach" a mist type spray on hair bleach specially designed to lighten the roots to match the rest of the hair. Unlike cream type bleaches where it is difficult to match the...

Kao Expands Lavenus Color Appeal Motif Series.
February 25, 2004... Kao has added two new shades to its "Lavenus Color Appeal Motif" series of hair colors for black hair for teen-age girls. The products are "Bara [Rose] Pink Brown" and "Ryusei [Shooting Star] Honey Brown." They include a refreshing fruit...

Water Resistant Mascara.
February 25, 2004... Tokyo based Sana has released "Super Waterproof Mascara" a mascara which will not smear even when rubbed or subjected to extreme conditions such as swimming. The fast drying and clump resistant mascara flows onto the lashes smoothly...

3 Facial Foundations from Sony CP Laboratories.
February 25, 2004... Sony CP Laboratories has announced the release of "Love Clover Watosa Silicone Marshmallow Fit" a range of 3 new foundation products formulated to produce a perfect natural look. The products are: "Ultra Mat" a long lasting foundation that...

Mascara for Short Eyelashes.
February 25, 2004... Ipsa has released "Ipsa Mascara Kit" a four-item set consisting of a mascara, eyelash undercoat, eyebrow mascara and a cleanser specifically designed for those with short eyelashes. The undercoat extends the lash imparting curl enabling the...

Stick Type Skin Tone Lightening Foundation.
February 25, 2004... Ipsa has released "White Protect Liquid Stick Foundation" a stick type foundation designed to lighten the skin tone. The xylitol and glycerine contained in the stick enables the foundation to spread smoothly over the skin covering blemishes...

New Additive-Free Makeup Base from Fancl.
February 25, 2004... "Fancl Belmeil Skin Care Base ," from Fancl, is an additive-free green-colored cream-form makeup base which forms a moisturizing veil on the skin and protects the skin from external stress. It improves the coverage and extends the hold of the...

Easy to Remove Mascara.
February 25, 2004... CBB Paris has released "Agnes Base Mascara Flash" a new type mascara that washes off easily but is resistant to both water and perspiration. The fast drying formulation produces thick, elegant lashes with a deep gloss finish yet washes out...

Nail Art Nail Varnishes.
February 25, 2004... Imyu has released "Dejavu Enamel series" a range of 20 different coloured nail enamels specially designed for nail art. The range includes enamels with large size, heart and star shaped glitter as well as "Nuance Top Coat N" a clear top...

New Spring Product Line-up for Aube Cosmetic Range.
February 25, 2004... Japanese home product and cosmetics manufacturing giant Kao has announced the release of the spring product line-up for its medium priced Aube cosmetics range. New products include:"Aube Rouge Aqua Cristy" - 13 vibrant fragrance free easy...

New Moisturizing Foundation from Kanebo.
February 25, 2004... "DEW Melting Pact Dew," from Kanebo, is an emulsion-type powder foundation which contains moisturizers targeted at women in the 25+ age group. It incorporates the advantages of both liquid foundation and powder foundation and gives a natural...

New Make UP Brand from Shiseido.
February 25, 2004... Japanese cosmetic giant Shiseido has recently announced the release of "Majorica Majorica" a new cosmetics range comprising 27 product types and 95 different items. The concept of the brand is based on "Customised cosmetics for instant...

Bath Additive and CD Set.
February 25, 2004... Noritz has released "Pure Aroma Nemuri Series" an aromatic bath additive and CD set designed to indulge and relax all of the 5 senses during bath and bed time. Developed following an extensive survey carried out among 2000 young women and...

New Body Shampoo from Kao.
February 25, 2004... Kao has released a new body shampoo "Biore U." It contains a freshly picked raspberry fragrance (natural fruit pertume) which helps relax the user. It comes in a 580ml pump-action bottle and a 420ml refill and the price is left open.