Cosmetics & Toiletries & Household Products Marketing News in Japan articles from February 2002

Cosmetics & Toiletries & Household Products Marketing News in Japan archives from February 2002

Kanebo Strengthens Overseas Perfume Business.
February 25, 2002... Kanebo is strengthening its overseas perfume business in cooperation with a young, influential Italian fashion designer. The company plans to sell jointly developed perfume products in seven Western countries and six Middle East ones starting...

Men's Cosmetics from L'Oreal.
February 25, 2002... Nihon L'Oreal is entering the men's cosmetics market. In February 2002, the company will add seven men's skincare products to the brand Biotherm and target these at businessmen in their twenties and thirties since young men have become more...

Shiseido Eliminating Use of Most Animal-Derived Components.
February 25, 2002... Because of consumer fears of mad cow disease, Shiseido has decided not to use any animal-derived materials except those from fish in their products. The company's fairness cosmetics have until now used materials from cattle, pigs and chickens....

Packaging Contest Entries, Winners Reflect New Environmental Paradigm.
February 25, 2002... The Japan Packaging Contest for 2001 put a special emphasis on the environment when selecting winners. Kao took home the Economy, Trade and Industry Minister's award for a new bleach bottle made of paper. Meanwhile, Noritz garnered the prize...

New Kanebo Gloves, Cap Earn Popularity.
February 25, 2002... Kanebo Chemical Industries is pouring much of its marketing energy into Nitrile Tebukuro ("Nitrile Gloves") and Espansione Inner Cap. The former are gloves made with nitrile butadiene rubber and used in food-handling and medical applications,...

Shrink Printing Beginning to Distinguish Clear Cases.
February 25, 2002... Yutaka Package is marketing the use of its new "shrink printing" technology to help manufacturers of clear case products set their products apart from the rest. One major music company has already adopted the use of the technique for its CD...

Pharmaceutical Maker Switches to Safer Plastic Packaging.
February 25, 2002... Kissei Pharmaceutical will gradually switch from vinyl chloride to polypropylene in its foil-and-film packages for tablets and capsules. Concerns about the dioxin released from the former material prompted the move. The company's Shiojiri...

Biodegradable Plastic Picks up Big Customers in DoCoMo, Sony.
February 25, 2002... Mitsubishi Plastics says that NTT DoCoMo and Sony are now purchasing the company's Ecoloju biodegradable plastic, a material that can be disposed of like paper or wood. The communications service provider NTT DoCoMo uses Ecoloju on the windows...

Vacuum-Packed Bedclothes Headed to Convenience Store Shelves.
February 25, 2002... City Boy, whose services include vacuum packing bulky clothing and bedding for customers needing to save space, has said its will start selling vacuum-packed bedclothes through convenience stores. The final package takes only a tenth the space...

Perm Treatment Pouch Overcomes Film Deficiencies.
February 25, 2002... Iwakura-based Cow Pack says that the Type DPY of its Yume Pack is earning strong sales. Yume Pack is a film pouch with attached spout. The cap is formed together with the spout. Type DPY is clear and specifically designed to hold liquid...

Soap-Free Wipes Effective with Micro-Fibers.
February 25, 2002... Saran Wrap sells Senzai Iyakosan, a wiping cloth made with super-fine fibers but no soap. Targeting primarily female users, the product is useful for cleaning up without the need for soap. Saran Wrap estimates that a potential market...

Text, Graphic Messages Warn Consumers from Swallowing Hyacinth.
February 25, 2002... Hyacinth, a cooling product from Taihei Sansho, uses a cautionary graphic and special printing color to warn children away from ingesting the product. The warning text is written in English and Japanese to remind users to not try to consume...

Non-Solvent Label Adhesive Stands the Heat.
February 25, 2002... No-Tape Kogyo is stepping up its marketing of Acrymelt UV, an acrylic hot-melt adhesive that hardens in UV radiation and needs no solvents. The campaign seeks to capture the growing interest in environmentally friendly products. The result of...

Coating Gives Highly Recyclable Paper Protection from Liquids.
February 25, 2002... Taking advantage of a special aqueous coating, Kishu Paper has brought to market a new type of water- and oil-tolerant paper with improved recyclability. The coating goes on either one or both sides of the paper, in the latter case virtually...

New Type Surface-Active Agent for Cosmetics.
February 25, 2002... Showa Denko has developed a low-stimulation surface-active agent for cosmetics. This can serve in cleansing agents and emulsions that are gentle to skin. It is also biodegradable. Showa Denko expects to have sales of 1 billion yen after...

Sharkskin Provides Collagen for Cosmetics and Food.
February 25, 2002... Taisei Setsubi Kogyo has developed a method to extract collagen effectively from sharkskin. With this method, it is possible to peel off the epidermis of sharkskin by dipping it in a special solution. Shark corium has good quality collagen...

New Insecticide Works without Heating.
February 25, 2002... Sumitomo Chemical has developed an insecticide component that does not need heating by flame or electricity. It spreads insecticide through the air at room temperature unlike mosquito-repelling incense, so it does not create the risk of fire...

Improved Cloth Diaper for Elders.
February 25, 2002... Nikkai-NS has developed Thermodia NS, a cloth diaper product for elders. It has improved absorbency during wearing and water drains well for washing. The product is available for sale to individuals, and Nikkai-NS plans institutional sales to...

Agar for Moist and Clear Lipstick That Stays.
February 25, 2002... Kanebo has developed pigment processing technology with agar for lipsticks. The company noticed the property of agar that helps create a three-dimensional net-like gel when it absorbs water. By incorporating this property, lipstick can stay...

Plant Substance Solves Dry Skin Problem.
February 25, 2002... Shiseido has developed a new moisture-retaining agent to solve the problem of dry skin. It has discovered a plant substance that increases amino acids within the skin. Earlier moisture-retaining agents work by supplementing amino acid...

Blood Circulation Enhancer for Lipstick.
February 25, 2002... Shiseido has announced a substance to improve blood circulation in the lips and make subdued colors less noticeable. This substance is found in the peels of mikan mandarin oranges and yuzu citrons and the company has improved it for use in...

Seaweed Extract to Improve Rough Skin.
February 25, 2002... Lion has discovered a seaweed extract that is effective for skin damaged by dryness and ultraviolet rays. Kirinsai seaweed found in Southeast Asia promotes formation of protein film structures and improves the protective function of the skin....

Polyester Fibers Coated with Silver Soon Commercially Available.
February 25, 2002... Mitsubishi Materials has succeeded in coating polyester fibers with silver, a process that should lead to clothing that resists germs and insulates the body from electromagnetic radiation. Other applications to be developed include electronics...

Process Boosts Wool's Odor-Eliminating Function.
February 25, 2002... Mazel, a product planning and development company from Yamanashi Prefecture, has created Kaishu Wool, a fabric specially treated to extinguish odors. Through the preparation process, natural wool can be converted into materials for area...

New Product Range from Braun Gillette Japan.
February 25, 2002... Braun Gillette Japan has recently unveiled its new product range for 2002. 1) Gillette Machsyn 3 Turbo - A triple blade razor for men that glides along the surface of the skin to ensure a close, smooth shave thanks to an anti-friction...

Grease Dissolving Cleanser.
February 25, 2002... Settsu Seiyu has released "Paron Koge Otoshi [Grease Remover]" a non- drip, jelly type synthetic cleanser that dissolves kitchen grease adhering to pots and fry-pans, etc. The jelly is simply spread onto the affected surface with the...

Microwave Cooking Bags.
February 25, 2002... Meiwa Pack has released "Range De Yasai" a vegetable cooking bag specially designed for microwave ovens consisting of a layer of polyethylene sandwiched between 2 layers of polyester. This unique triple construction enables vegetables to be...

Wire Mesh Screen Cleanser.
February 25, 2002... Osaka based Mantensha has released Kantan Amido [Simple Wire Mesh Screen] Cleanser" a wire mesh cleansing product that does not require water. The product consists of a "T" shaped brush part with a removable nylon cloth attached to the...

New Cotton Puffs from Daisan.
February 25, 2002... Daisan has released a new range of 100% natural cotton cosmetic puffs each designed specifically for a special function. "Fuwari" - Designed for patting on eau de toilet and lotions, the puff will not leave cotton strands on the face. Price:...

Menthol Nasal Tape.
February 25, 2002... Eizai has released "Breathe Right Cool Type" a menthol nasal passage expansion tape that relieves blocked passages when attached to the bridge of the nose. This the latest product in the series contains micro sized particles of menthol...

Minus Ion Body Warmer from Hakugen.
February 25, 2002... Hakugen has released "Minus Ion Hokka Kairo" a small size portable hand and body warming product that contains a ceramic powder that releases a constant stream of minus ions The minus ions - also known as "Air Vitamins" - released by the...

Back Stress Relieving Broom.
February 25, 2002... Murase Brush Kogyo has released "Pinpoint Hoki [Broom]" a brush featuring a 75cm long handle designed to relieve pressure on the lower back. The actual brush part is available in two varieties: natural stiff reed bristles perfect for general...

Protective Glove.
February 25, 2002... Hamani has released "Bojin Tebukuro [Crime Prevention Glove]" a glove made from a special form of nylon fibre that allows the wearer to grasp the blade of a knife if attacked. Developed by a security firm, the gloves are intended to provide...

New Health Food from Fancl.
February 25, 2002... Hatsugamai Kirimochi, from Fancl, is a wholesome rice cake made from 100% germinated brown rice rich in GABA (gamma-aminobutylic acid) which functions to reduce blood pressure. The product further contains vitamins, minerals and dietary fiber...

Vegetable Based Laundry Detergent.
February 25, 2002... Osaka based Saraya has released "Yashinomi Senzai [Coconut Laundry Detergent]" an environmentally friendly laundry detergent made primarily from palm oil that is also suitable for sensitive skin. As the product does not use a surfactant...

Minus Ion Insect Eliminator.
February 25, 2002... Takion has released "Takion Yukashita Power Kankisen Type" a device designed to emit minus ions into under floor spaces as a means of eradicating white ants and other nuisance insects. The product features a filter containing particles from...

Vegetable Based Deodoriser & Antibacterial Spray.
February 25, 2002... Tokyo based NCM has released "Natural Clear Kesty" a safe deodorising and antibacterial household spray product made from pine, fir tree, lemon, camellia, mugwort and other vegetable based extracts. The product eliminates a wide variety of...

Automatic Dishwasher Cleaner.
February 25, 2002... King Chemicals has released "Shokki Araiki Cleaner" a cleansing agent formulated to remove general water scum in addition to the white deposits formed by calcium, magnesium and iron. The product is formulated from organic acids, all of which...

Ceramic Humidity Controller.
February 25, 2002... Nagai has released "Ceramic Oshiire Sunoko" a closet humidity regulating product consisting of a set of ceramic boards designed to be placed on the closet floor. The ceramic boards contain millions of minute pores that absorb moisture at...

Natural Cork Mat.
February 25, 2002... Amorim Japan has released "Cork Mat" a fast drying, non-slip bathroom and kitchen mat made from natural pressed cork. The natural insulation properties of the cork enables the mat to feel cool during summer yet warm during winter. The soft,...

Non-Slip Serving Tray.
February 25, 2002... The daily necessity manufacturer Jarei has released "Kirara Suberan Tray" a serving tray product that prevents plates, glasses and cups, etc., from slipping even if tilted at a 30-degree angle. The tray surface is fitted with a durable film...

Highly Absorbent Kitchen Towel from Nepia.
February 25, 2002... Paper product manufacturing giant nepia has released "Nepia Geki Kyushu Kitchen Towel" a thick type, highly absorbent kitchen towel product with a 30% increased absorbency rate. According to the company, the strength of the individual sheets...

Vegetable Based Antibacterial Deodorising Spray.
February 25, 2002... Freemamu has released "Aquamist" a safe and long lasting deodorising and antibacterial spray product made from vegetable ingredients including wheat, green tea and soy bean extracts. Unlike conventional deodorising products that use a range...

Deodorising Toilet Seat.
February 25, 2002... Matsushita Denki Kogyo has released "Beauty Toilet DL-GT99" a toilet seat product capable of eliminating up to 99% of bathroom odours. The high tech electronic seat incorporating a washing and drying system is able to absorb sulphur and as...

Photo Frame Car Air Deodoriser.
February 25, 2002... Tokyo based Tajimaya has released "Photo Joka" a car air deodorising product in the guise of a photo frame. The frame is attached to the air conditioner outlet unit with a clip and uses natural phytoncide to produce a refreshing and...

Odour Eating Bucket.
February 25, 2002... Namiki has released "Fushigi Na Bucket [Miraculous Bucket]" a bucket that utilises enzymes to deodorise, maintain freshness and repel damage causing insects, etc. The raw material used to produce the bucket contains a fermentative type...

Blood Circulation Improving Magnets.
February 25, 2002... The magnetic health product manufacturer Fukuda Corporation has released "Mechaiiya" a blood circulation improvement product consisting of a set of strong yet lightweight magnets that are attached to the arms of glasses so that they come in...

Non Metal Spice Mill.
February 25, 2002... Kyo Cera has released "Ceramic Mill" a handheld kitchen spice grinding mill available in three types for crystal salt, sesame seeds and general spices. Unlike conventional products that use metal, the grinding edge of this new product is...

Electrolytic Water Cleaning Product Range.
February 25, 2002... Hattori Seishi has released "Denkaisui Cleaner Chikyu No Oosama" a range of cleansing products that use electrolytic water to remove dirt, etc., by negatively charging the dirt and the cleaning surface so that they repel each other. As...

Environmentally Friendly Wood Protector.
February 25, 2002... Eco Max has released "Kimamoru" an environmentally friendly, odourless and longlasting household wood preservative that does not contain harmful organic solvents. The easy to spread water-based product rapidly penetrates into the wood...

Dissolved Lead Water Purifier.
February 25, 2002... Torei has released "Torei Cassetty Lead Removal Cartridge" a water purification cartridge for use with the Cassetty range of water purification devices and designed specifically to remove dissolved lead from drinking water. The purifier is...

Fingernail Art Stones.
February 25, 2002... Aneckks Japan has released "Nail Stone" a range of brightly coloured 1mm size sparkling rhinestones for fingernail decoration. Each set contains 20 x 6 different coloured stones in addition to a special adhesive. The set also comes...

Utena Offers Men's Proqualite Series For Unruly Hair.
February 25, 2002... The Men's Proqualite series from Utena is a line of haircare products to control unwanted kinks and curls mainly targeted at men in the 25-30 age group. Products in the range include: 1) Multi Water (270ml/700 yen) - A water-based hair...

Utena Offers Wecker Series of Men's Haircare Products.
February 25, 2002... The Wecker series from Utena is a line of haircare products for men that can swiftly correct kinks and flatness caused during sleep and allows the user to achieve his desired natural hair style. The series is mainly targeted at men in the 24-28...

Mirror Cleanser.
February 25, 2002... Kenchiku No Tomo has released "Kagami Bijin" a bathroom mirror cleansing set that prevents the mirror from clouding over. Separate product also available for mirrors of other rooms. The set comprises a cleanser, special sponge type...

Hard to Reach Corner Cleaning Set.
February 25, 2002... Inoue Shokai has released "Sukima Kirei" a cleaning device designed to enable the swift and easy cleaning of hard to reach places such as between the slats of Venetian blinds and air conditioner grills or the gap between the wall and wardrobes,...

Minus Ion Facial Wash Sponge.
February 25, 2002... Kikuboshi has released "O-hada Tsurutsuru Sengan Puff" a facial wash sponge product that utilises the minus ions produced from 2 different metals. Two small metal plates contained inside the sponge creates a small 1.5 volt electric current...

Salicylic Acid Callus Remover from J & J.
February 25, 2002... Johnson & Johnson has released "Tako Uonome Jokyo Yo" as part of their popular "Band Aid Cushion Feet" range. The product is a new band-aid type product designed to remove corns and calluses from the feet. The product is available in two...

Toe Warmer from Dr. Scholl.
February 25, 2002... Dr. Scholl Japan has released "Tsuma Saki Warmer" a toe-warming product that not only keeps the toes warm but also maintains the feet in a comfortable dry condition. The product contains "X" fibres that absorb perspiration re-releasing it...

Magnetic Footware Products from Amway Japan.
February 25, 2002... Amway Japan has released "Magna Block Insole" their first foot care product that uses magnets to improve blood flow to the feet. The product consists of so-called "Magna blocks" consisting of 4 ceramic magnets mutually arranged in a N and S...

Walking Enough to Clean Floors.
February 25, 2002... Minasu has released Seiketsu Nikki, a flooring wiper that is applied to slippers so one can clean the floor by just walking. The product is a nonwoven pad with micro fibers that clean the floor. It works on not only wood flooring but also...

"Cleaning Eraser" Makes Cleaning Porcelain Easy.
February 25, 2002... Wada Shoten has released Osoji Keshigomu ("cleaning eraser"), a silicon rubber cleaner to clean bathroom stains. One wets the product and rubs away dirt just as if using an eraser. The product can easily remove stains that cannot be removed...

Digestive Aid Pet Food.
February 25, 2002... Tokyo based pet food manufacturer Hills-Colgate (Japan) has released "Science Diet Sensitive Stomach Maintenance Seikenyo" a dog food specially formulated to aid the digestive process in growing dogs. According to a survey conducted by the...

Fish Dog Food.
February 25, 2002... The natural dog food manufacturer Vanguard International Foods has released "Fitness Lite" a dry type dog food that uses only low calorie and low allergen catfish fish meal mixed with organically engineered rice and wheat. The product is...

Fur Ball Removing Cat Food.
February 25, 2002... Tokyo based pet food manufacturer Nichido has released "Sen'i Monogatari" a cat food rich in fibre that helps in the removal of fur-balls from the stomach and intestines. In addition to the fibre, the product contains seaweed and enzymes...

Male Incontinence Pads.
February 25, 2002... Crecia has released "Poise Pad" a highly absorbent, highly discrete incontinence pad for men. The product is specifically designed for men with light incontinence typical of that occurring among men suffering prostate problems. The pads...

Slim Type Fully Ventilated Baby Diapers.
February 25, 2002... Uni-Charm has released "Mamypoko Pants Extra Ventilated Slim" a new version of their popular baby diaper range featuring a colourful design and increased leak prevention functions. Available in a variety of pack sizes: L 5, 30 and 70 diaper...

Adult Urine Pads.
February 25, 2002... Yokohama based Koyo has released "New Ultra" disposable paper incontinent pads for adults. Available in male and female types. The easy to put on and change urine pads manage to prevent leakage with a minimum of contact with the skin, and...

Waterless "Hot Water Bottle".
February 25, 2002... The Tokyo based Hakugen has released "Bokuyutapon" a bed warmer that provides 5 hours of warmth when heated in a microwave oven. The product is also suitable for use in draughty offices, etc. The product is simply heated in a microwave oven...

Neck Warmer from Hakugen.
February 25, 2002... Hakugen has released "Range De Yutanpo Kubi Kata Yo" a gel type "Hot water bottle" designed specifically to warm the neck and shoulders to prevent and soothe stiff necks. The product consists of 3 pre-formed pads that fit snugly around the...

Nihon L'Oreal Gives Colored Hair More Shine.
February 25, 2002... Nihon L'Oreal is offering three new haircare products. Shiny Care is part of the L'Oreal Paris Elseve Color Luster Series. This product, featuring proprietary color-filtering ingredients, wraps each strand of hair in buoyant shine. The...

Utena Expands Proqualite Straight Perm Series.
February 25, 2002... Utena has launched 2 new items as part of its Proqualite Straight Perm series of haircare products to control unwanted kinks and curls. The products are EX Straight Perm For Long Hair (1100 yen for 100g+100g+15g PPT After Treatment) and EX...

Utena Launches Glosse Series of Haircare Products for Heavily Damaged Hair.
February 25, 2002... The Glosse series from Utena is a line of haircare products which turns heavily damaged hair such as split or broken hair into easy-to-style smooth and brilliant hair. The series is mainly targeted at women in the 18-24 age group. Products...

New Hair Conditioner from Nihon L'Oreal.
February 25, 2002... L'Oreal Excellence Straightening Milk, from Nihon L'Oreal, is a hair conditioner which contains amino acids and Ceramide R and gives a smooth satin-like brilliance to the hair. It covers the hair with the milky veil and keeps non-sticky...

New Beaumax Series for Damaged Hair from Nippon Menard Cosmetic.
February 25, 2002... The Beaumax series from Nippon Menard Cosmetic is a line of two haircare products to repair damaged hair. The series consists of Treatment Shampoo (300ml/3000 yen) and Treatment Conditioner (300ml/3000 yen). The products contain the newly...

New Scentless Hair Spray from Nippon Menard Cosmetic.
February 25, 2002... Menard Wave Maid (Non-fragrance) , from Nippon Menard Cosmetic, is a non-fragrance hair spray which enables the hair to be styled as desired with its powerful hair-setting power. The product contains jojoba oil, collagen derivative and...

Capillary Strengthening Shampoo.
February 25, 2002... Tokyo based Chioda has released "Kohatsu Shikko Ha" a shampoo containing a wide variety of Chinese herbal ingredients developed by a research team at the Chinese Shanghai Transportation University's Traditional Chinese Medicine Department. The...

New Scalp Shampoo from Sunstar.
February 25, 2002... Sunstar Tonic Scalp Shampoo, from Sunstar, is a scalp shampoo for the winter season when the scalp is apt to become dry and hard. The product contains a cleansing agent with a high sebum removal faculty, natural menthol which leaves the scalp...

Tiers Holds Information Meetings for Aesthetic Hair Color.
February 25, 2002... Tiers, with ties to U.K.-based Jingles International, organized information meetings in seven Japanese cities - Sendai, Mito, Tokyo, Nagoya, Osaka, Hiroshima and Fukuoka - for the company to explain Aesthetic Hair Color. The events, which...

Mushroom Hair Growth Spray.
February 25, 2002... The Tokyo based company Natural Science has released "Maitakesen Freezing Spray for the Scalp" a scalp freezing hair growth spray containing a mushroom extract moisturising agent. The spray freezes the scalp, temporarily shrinking the blood...

Maybelline Enhances Mascara Products with Haircare Technology.
February 25, 2002... Maybelline is marketing two new mascara products, Full N' Soft and Maximum Lash. Full N' Soft boasts a moisturizer delivery system previously used only for haircare products. The mascara also features an exclusive SoftWax formula for...

New Products in Kose's Sports Beauty: Fasio Line.
February 25, 2002... Kose enhanced the Sports Beauty: Fasio line with 14 products under four category headings. Beam On Eyes is a glittery, shiny four-color set of long-wearing eye color in two color sets: bronze-green (E-4) and purple (E-5). Each set features...

Kiss Me Cosmetics Adds Lip and Eye Colors to Aurora Kiss Line.
February 25, 2002... The Aurora Kiss series, from Kiss Me Cosmetics, carries some dazzling new colors. Luminette Lip Gloss comes in seven new colors - Snow Frost, Honey Pink, Sunny Orange, Hibiscus Red, Passion Pink, Flamingo Pink and Shell Pink - that...

Prescriptives' New Powder Foundation.
February 25, 2002... Prescriptives is offering several new products. Liquid Powder is an ultra-lucent water powder that works like a cooling mist to refresh the skin. The multifaceted structure of its magic particles create a three-dimensional effect that...