Marketing to Women: Addressing Women and Women's Sensibilities articles from September 2008

Marketing to Women: Addressing Women and Women's Sensibilities archives from September 2008

As Millennials reach adulthood, marketers line up to pitch the next generation of grown ups.
September 1, 2008... Back-to-school shopping surveys are nothing unusual this time of year. But look closely at this season's crop and you'll notice something new: the Millennial moms. June Cleaver, they ain't. Frank About Women, a consulting firm focusing on...

Fast fact: retirement plans.(Brief article)
September 1, 2008... Retirement means different things to different people. A study by Robert Half Management Resources finds women have a variety of scenarios in mind when it comes to their own retirement. How are women planning for that stage of life? See story,...

Millennials rising.(Editorial)(Brief article)
September 1, 2008... When people ask me the ages of my children, I like to say they are four grades and light years apart. They are as different as two individuals could possibly be: one is blond, the other brunette, one likes chocolate, the other vanilla, one is...

Website targets aunties.(new products and campaigns)(Website overview)
September 1, 2008... Just because a woman is not a mom doesn't mean she has no children in her life. A new website called SavvyAuntie.com launches, providing information, advice and community for women who are what site organizers call "PANKS--professional aunts,...

Ad firm targets women.(new products and campaigns)
September 1, 2008... Taylormade Media group launches Femalead-vertising.com, a division devoted to leveraging technology to reach the "new super woman" demographic. The division creates customized advertising and marketing campaigns aimed at women using the latest...

Avon launches scent for men.(new Products and campaigns)
September 1, 2008... Actor Patrick Dempsey, leading man in TV's Grey's Anatomy, is the inspiration for Avon's newest fragrance Patrick Dempsey Unscripted. The scent for men was developed with the actor and is part of the company's high profile fragrance portfolio,...

Komen for the cure "Imagines".(Susan G. Komen For The Cure Foundation's campaign )(Brief article)
September 1, 2008... In an effort to stand out in what is now a sea of pink ribbons, the Susan G. Komen For The Cure Foundation rolls out a new promotional campaign featuring the organization's "running" pink ribbon logo. The logo, part of the campaign called...

Women's Soccer adds social network.(new products and campaigns)
September 1, 2008... Capitalizing on interest generated by the Olympic games, Women's Professional Soccer launches a social network designed to help women interested in soccer connect and share information. The site launches with a contest encouraging visitors to...

Score adds site for women.(new products and campaigns)(Website overview)
September 1, 2008... Score, which bills itself as "counselors to America's Small Business," unveils a new website designed to help female entrepreneurs. The site includes a chart feature, enabling users to keep track of monthly and annual sales, access to Score...

Advertising and joint ventures.
September 1, 2008... BEAUTY Laboratoires Lierac Sa Beatrice Joins with media organization Cascarino Director Mediabistro.com to launch Lierac 99, Rue Fbg St Honore 75008 Paris, products in U.S. pharmacy chains France +33 1 53 93 99...

Kellogg pushes healthy snacks.(MARKETING TO MOMS)
September 1, 2008... Tapping into concerns about obesity and healthy snacking, Kellogg develops a campaign called Snacktivate designed to help moms make smart choices about snack foods. The food company partners with Deb Geigis Berry, a contributor to Family Fun...

Site entertains nursing moms.(MARKETING TO MOMS)
September 1, 2008... Experts estimate a new mom may spend 800 to 1,000 hours breastfeeding her baby in its first year; a new site has evolved to provide entertainment and education during those hours. Breastfeeding.com features "While You're Breastfeeding Or...

Johnson's thanks Olympic moms.(MARKETING TO MOMS)
September 1, 2008... Baby skincare company Johnson & Johnson crafted its Olympic-related advertising into an extended promotional campaign honoring moms. The "Thanks, Mom" campaign features television spots showcasing Olympic athletes such as track and field...

Teen magazines struggle.(ALL AROUND EPM)
September 1, 2008... Teen Vogue is the only teen-girl targeted magazine to experience an increase in ad pages between January and June 2008, compared to the same time frame in 2007. CosmoGirl! saw the greatest decline in ad pages, followed by J-14 and Twist. (Youth...

Spas attract educated women.(ALL AROUND EPM)
September 1, 2008... The average female spa goer is between 25 and 54, married and has a college degree or better. She also has an income in the range of $50,000 to $149,000. The vast majority of women visit day spas. Most go two to three times per year and only 8%...

Green licensing offers challenges.(Brief article)
September 1, 2008... Lisensors hoping to cash in on consumer interest in all things eco-friendly are finding the green market offers opportunities and challenges. Many companies find that a green licensing program will attract attention to the corporation's overall...

How women play online games.(research on women)
September 1, 2008... Online games, once a male-dominated category, are attracting more women. Online social gaming company King released the results of its panel discussion and research to shed light on the female demographic of the global gaming industry. ...

Women say they still lag in pay.(research on women)
September 1, 2008... While some say the glass ceiling is shattering, others maintain discrimination in the workplace lingers. A study by CareerBuilder.com finds women feel they are being paid less than their male counterparts. Among the findings: *...

Gas prices have women cutting back.(research on women)
September 1, 2008... As filling the tank becomes a national obsession, women are responding to the higher price of gas by cutting back in other areas of spending. A survey by WSL Strategic Retail finds most women expect gas prices will continue to rise and they're...

What women want (in bed).(research on women)
September 1, 2008... What do women want from a relationship? Yahoo! Shine, a lifestyle site for women, surveyed its readership to find out. The results of this report, The Great Female Survey, were then compared to a similar poll conducted by AskMen.com of their...

Back to school spending inches up.(research on women)
September 1, 2008... Moms will spend slightly more than last year on back-to-school spending and discount stores can expect to pick up much of the budget. A study by the Marketing To Moms Coalition finds moms are picking their shopping destinations with lower...

What worries women.(research on women)
September 1, 2008... Women are well aware of the challenges that will face them in retirement. A study by the Hartford Financial Services Group finds women of retirement age and even those younger are more concerned than men about what their retirement years will...

The status of the American woman.(research on women)
September 1, 2008... Who is the American woman? What does she do? How does she live? The report from Research and Markets.com reveals the latest demographic data. Among the topics covered: * Education. Half of American women have college experience,...

Introducing the gamma woman.(Brief article)
September 1, 2008... Who makes the best brand advocate? A new report by Meredith suggests brands might want to bypass the "alpha" woman, who is likely to pass on information selectively, and instead focus on what the report dubs the "gamma" woman, who is more...

Marketers on the move.(Brief article)
September 1, 2008... MTV Networks promotes Rebecca Keszkowski to VP of Digital Integrated Marketing for its entertainment group. She was previously Senior Director of Spike digital entertainment group. Phone: 212-258-8000 Telemundo Communications Group names...

Conference calendar.(Calendar)
September 1, 2008... 4th Annual Executive Leadership Summit, September 10-12, Charlotte, NC. Contact: The National Organization for Diversity in Sales and Marketing, Inc. (NODSM), 888-689-8896, www.minoritymarketshare.com/els/els08.htm NAAIA 10th Anniversary...