Marketing to Women: Addressing Women and Women's Sensibilities articles from September 2007

Marketing to Women: Addressing Women and Women's Sensibilities archives from September 2007

Game on: marketers discover women of all ages are real players in the videogame world.
September 1, 2007... How male-oriented is the Championship Gaming Series? The newly minted international competition for professional players of PC and Xbox games held its inaugural draft at the Playboy Mansion. Its founding sponsor is Mountain Dew--preferred soft...

Mom, I'm hungry.(FAST FACTS)
September 1, 2007... As lawmakers pressure food manufacturers to change the way they produce and sell products to children, moms still consider themselves in charge. Even as they support the push to reduce the advertising of unhealthy foods to children, they are...

Editor's note.
September 1, 2007... I was this close to not writing this month's lead story on women in games. I had trouble embracing the topic. To be sure, facts supporting the trend had been piling up in my in-box for months. I had studies, I had examples, I even had a recent...

Family First launches iMom.(marketing to moms)(internet-based program)(Brief article)
September 1, 2007... Non-profit organization Family First launches iMom, an Internet-based program designed to help busy moms build meaningful relationships with their children. The site offers advice on childhood and parenting, daily email hints, CDs designed to...

Site for traveling kids takes off.(marketing to moms)(Little Jet Set)(Brief article)
September 1, 2007... For anyone who's had to endure an airplane flight with a restless toddler comes a new site stocked with diversionary products. Little Jet Set, a site founded by two moms, offers a host of books, games, puzzles, toys, arts and crafts and other...

Lunchables goes junior.(marketing to moms)(Kraft's Lunchables Jr.)(Brief article)
September 1, 2007... Snack time presents a challenge to most moms as they search for items that are healthy and easy for little fingers to manage. Building on the success of Lunchables full meal solutions, Kraft introduces Lunchables Jr., snack combinations...

Gerber taps actress for toddler nutrition push.(marketing to moms)(Alison Sweeny)(Brief article)
September 1, 2007... To communicate with moms about the importance of toddler nutrition, Gerber has teamed with actress Alison Sweeny to appear in advertising and promotional efforts for the Gerber Graduate line. Sweeny is best known as a regular on the soap opera...

Mom Coach launches website.(marketing to moms)(Shapeupmom.com)(Brief article)
September 1, 2007... Kathryn Sansone, mother of ten and author of Woman First, Family Always, launches a website devoted to maternal fitness. Shapeupmom.com offers advice about getting and staying fit, organizing a busy family schedule and handling stress. Sansone,...

Sears expands KidVantage.(marketing to moms)(guarantee program)(Brief article)
September 1, 2007... To lure moms during the back-to-school shopping season, Sears expands its KidVantage guarantee program. The free program, which had previously only been available in select stores, expands nationwide. The promise: if any item of clothing or...

Advertising & promotions monitor.
September 1, 2007... FAMILY Kaboose Jason DeZwirek CEO 505 University Ave. #1400 Toronto, ON M5G 1X3, Canada 416-593-3000 www.kaboose.com Joins with Nikon to create Kaboose Photo, a new content area for the Kaboose.com...

Vitamin for women 50+.(new products & campaigns)(Bayer Consumer Care's One-A-Day Women's 50+ Advantage)(Brief article)
September 1, 2007... Bayer Consumer Care, maker of the One-A-Day line of multivitamins, introduces a new product designed to target women over 50. the One-A-Day Women's 50+ Advantage provides the vitamins and minerals of a multivitamin such as high levels of B...

Pantene taps actress for campaign.(new products & campaigns)
September 1, 2007... Pantene signs actress Hilary Swank to a unique marketing and charity campaign. Over the coming year, Swank agrees to grow, cut and share her long hair with Pantene Beautiful Lengths, a charitable program which donates hair to wigmakers. The...

"How to Look Good Naked" jumps the pond.(new products & campaigns)(British television show)(Brief article)
September 1, 2007... Hit British reality series "How To Look Good Naked" comes to Lifetime television this winter, with "Queer Eye For The Straight Guy" star Carson Kressley as host. The show, which seeks to help women improve their self image without extreme...

Winery sponsors women's bike team.(new products & campaigns)(Sutter Home)(Brief article)
September 1, 2007... Continuing its marketing partnership with local cycling organizations, winery Sutter Home expands its efforts in the Recipe To Ride program, a promotional venture with Cooking Light magazine, Colavita Olive Oil and the Sutter Home Women's...

Mixer matches sitters with families.(new products & campaigns)(MommyMixers)(Brief article)
September 1, 2007... For parents who have scrambled to find a baby sitter, an Austin college grad has invented a new system. MommyMixers hosts meet ups for college-aged baby sitters and families looking to secure their services. The events allow parents to meet...

Nike expands Marathon promotion.(new products & campaigns)(Nike Women's Marathon)(Brief article)
September 1, 2007... The Nike Women's Marathon, a fundraiser for the Leukemia and Lymphoma Society, opens this year with new twists to its popular format. In addition to the San Francisco run, women can participate in the effort on the same day anywhere in the U.S....

P & G reaches out ot Black women.(new products & campaigns)(Procter & Gamble)(Brief article)
September 1, 2007... Procter & Gamble partners with Essence Communications to launch "My Black is Beautiful," a program designed to promote and support conversation around the way African American women are portrayed in popular culture. The program includes...

Conference calendar.
September 1, 2007... Women's Leadership Exchange Conference, September 27, Santa Clara, CA Contact: Women's Leadership Exchange, 212-209-1570, www.womensleadershipexchange.com Out & Equal Workplace Summit, September 27-29, Washington, D.C. Contact: Out & Equal...

Gen Art Los Angeles.(MARKETERS ON THE MOVE)(appointments)(Brief article)
September 1, 2007... Gen Art Los Angeles promotes Shana Glick to to Event Manager from Event Coordinator. Jennifer Egan rises to VP Business Development, from her previous position as Regional Director. Phone: 310-360-0141.

Independent Film Channel.(MARKETERS ON THE MOVE)
September 1, 2007... The Independent Film Channel hires Jennifer Caserta as EVP Marketing, Communications, Scheduling and Alternative Platforms. Caserta was previously EVP and GM of fuse. Phone: 917-542-6200.

Golf Digest and Golf World.(MARKETERS ON THE MOVE)(appointments)(Brief article)
September 1, 2007... Golf Digest and Golf World name Donia Vance Executive Director of Integrated Marketing. Vance was previously with Jane magazine as Associate Publisher of Marketing. Phone: 212-630-2700.

TNS Media Intelligence.(MARKETERS ON THE MOVE)(appointments)(Brief article)
September 1, 2007... Strategic advertising and marketing information provider TNS Media Intelligence hires Carolyn Kidd-Harper as VP Central Region Sales. Kidd-Harper was most recently VP of North American Sales for AdEx International at Nielsen Media Research....

TiVo.(MARKETERS ON THE MOVE)(appointments)(Brief article)
September 1, 2007... TiVo names Karen Bressner as SVP Advertising Sales. Bressner was SVP National Advertising Sales for Viacom International. Phone: 408-519-9100. MARKETING TO WOMEN welcomes news of marketing and advertising personnel changes. Please send...

Moms crave a "me" zone.(research on women)(personal time of mothers)(Brief article)
September 1, 2007... Between laundry, soccer and getting something resembling dinner on the table, most moms say they don't have a minute to call their own. A survey by Glade finds many moms crave a "me" zone--that is, a place in the house where they can find quiet...

Companies improve work/family image.(research on women)(Kenexa Research Institute study)(Brief article)
September 1, 2007... Women are impressed with the strides companies are taking to improve work/family balance. A study by Kenexa Research Institute finds employee retention is closely tied to work/family balance issues. Among the study results: * Women are...

Convenience is key for active women.(research on women)(Warner Chilcott survey)(Brief article)
September 1, 2007... Women on the go demand convenience in everything from their technology to their healthcare. Among results of a survey by Warner Chilcott, maker of a chewable birth control bill: * 78% of women say they lead active lifestyles; two-thirds...

Black women are frustrated at work.(research on women)(The League of Black Women study)(Brief article)
September 1, 2007... A study by The League of Black Women finds only 20% of Black women are "very satisfied" with their lives. Frustration over advancement at work is a key reason. Additional research seeks to uncover the reasons for the frustration and ways to...

Single women get census attention.(research on women)(Brief article)
September 1, 2007... In celebration of "National Singles Week" the U.S. Census Bureau compiles a list of statistics and trends related to single women in the U.S. Among the results: * Percentage of unmarried and single Americans 18 or older who are women:...

Men, women and dieting.(research on women)(Brief article)
September 1, 2007... How hard is it to stick to a diet? Men and women say it's easier to balance a checkbook than count calories. But when it comes to the day-to-day management of a diet, men and women have different tactics. A survey by ice cream maker...

Girlfriend getaways on the rise.(research on women)(Brief article)
September 1, 2007... Women are hitting the road without the whole family in tow. While family vacations are still popular, more women are opting to take a vacation just with female friends. AAA finds the Girlfriend Getaway is gaining prominence as a travel...

Moms weigh in on kid ad debate.(research on women)(BSM Media research)(Brief article)
September 1, 2007... Pressure is mounting on food companies to alter the way they advertise food to children. But moms say that alone will not improve eating habits among children. New research from BSM Media finds moms take seriously their role in choosing...

Women face challenges in leadership.(research on women)(Brief article)
September 1, 2007... Women often find themselves in a "damned if you do/damned if you don't" situation at work. Gender stereotyping leaves women open to criticism, no matter what leadership style they adopt. Catalyst releases its latest study on the topic,...