Marketing to Women: Addressing Women and Women's Sensibilities articles from September 2006

Marketing to Women: Addressing Women and Women's Sensibilities archives from September 2006

Personalities, participation, special events, and fashion are keys to sports groups' marketing strategies.
September 1, 2006... For the major professional sports leagues, marketing to women encompasses several approaches: * Positioning the sport as a family activity; * Targeting some advertising to women; * Developing fan interest through participation...

Trusted recommendations spur women's beauty purchases.
September 1, 2006... When women find a beauty product that works well for them, they want to share their find with others, according to a nationally representative survey of women age 18-64 for Allure magazine. Seven in 10 (70%) say they want to tell "a lot of...

Other women's shoes.(Brief article)
September 1, 2006... While compiling listings for this month's calendar of events, I was struck by a new (to me, at least) emphasis in two conferences devoted to the moms' market--the need to understand women in the heartland. It's a hidden--or at least rarely...

Women want to talk more about sex; men want to have more sex.(LA DIFFERENCE)(Survey)(Brief article)
September 1, 2006... Some stereotypes about relations between the sexes appear to be true, finds an Ipsos survey of women and men who are in committed romantic relationships, commissioned by K-Y Brand. Women (31%) are more than twice as likely as men (14%) to wish...

Couples who talk a lot are happier.(Brief article)
September 1, 2006... Couples talk more easily about work and money than about their feelings, according to a Harris Interactive survey of married/partnered adults for Ortho Women's Health & Urology. Relationship expectations (52%) and feelings (51%) are the...

Most parents have taken "babymoon" vacations.(marketing to moms)(Brief article)
September 1, 2006... For many couples, planning for a new baby includes getting in a last adults-only vacation before the child is born, according to a survey commissioned by Liberty Travel. Nearly six in 10 new parents (59%) have taken pre-baby vacations (termed...

Johnson's Baby launches mom blog directory.(marketing to moms)(Brief article)
September 1, 2006... Johnson's Baby introduces a directory of moms' blogs, designed to facilitate online interaction among moms and help mom bloggers gain a wider audience. Expected to go live in fall 2006, the directory will allow moms to search for mom blogs by...

Doctors urge longer breastfeeding.(American Academy of Pediatrics)(Brief article)
September 1, 2006... The American Academy of Pediatrics changes its guidelines to recommend that moms feed their babies exclusively breastmilk for the first six months of life, then continue to breastfeed for the next six months while adding solid foods. Babies...

Helping marketers connect with all kinds of moms.(marketing to moms)(Brief article)
September 1, 2006... Connecting with moms from all walks of life is at the heart of this year's M2Moms Conference, which includes research on African American moms from Burrell Communications; research on Middle America's moms from Publicis, research on moms around...

Online gaming community aims at women.(LEISURE)(Brief article)
September 1, 2006... Casual-gaming company Slingo Inc. launches an online social-networking community for women at Slingo.com. The community allows users to create online profiles with photos, leave messages for friends and family members, invite people to join...

BabyCenter offers family Travel Guide.(TRAVEL/TOURISM)(Brief article)
September 1, 2006... BabyCenter introduces the BabyCenter Readers' Hometown Travel Guide, an online guide to 50 family vacation destinations chosen by readers. BabyCenter surveyed moms, asking them to describe what makes their favorite destinations good places for...

Website supports empty-nester moms.(MOFchat.com)(Brief article)
September 1, 2006... Newly launched MOFchat.com (Mothers of Freshmen) offers advice and emotional support for mothers whose children are going off to college for the first time. The site includes discussion groups, advice from psychologists and other experts, and...

Health guides target college women, parents.
September 1, 2006... The National Women's Health Resource Center introduces online back-to-school health guides for college-bound women and parents of teens. The college women's guide covers topics such as "Get Active and Stay Active: Fit Fitness Into Your College...

SSL offers refillable pregnancy test.
September 1, 2006... SSL Americas launches Confirm Clearly, a refillable pregnancy test kit, aimed at women who are trying to get pregnant and may need to retest several times over a period of months. Print and online ads, instore promotions and point-of-sale...

Spanish-language fertility site launches.(Organon USA)(Brief article)
September 1, 2006... Pharmaceutical company Organon USA launches Fertilityjourneyspanish.com, a Spanish-language infertility support site, providing educational information and guides to medical providers and resources for Hispanic women and couples. The site also...

Self-defense pack marketed to women.
September 1, 2006... HotSecurity.com introduces a Self-Defense Fanny Pack, targeted to female college students and other women. The pack includes a stun gun, pepper spray, and a 130-decibel alarm, packaged in an adjustable fanny pack. It is available online or by...

Hispanic women's channel relaunches.(Brief article)
September 1, 2006... StarMedia relaunches its Spanish-language women's Web channel, StarMedia Mujer, with a more intuitive menu and a new section called Tu Espacio ("Your Space"), focusing on family, work, travel, and leisure. The Mujer area is located on...

Female-targeted marketing efforts of selected major sports organizations.(Table)
September 1, 2006... Female-Targeted Marketing Efforts Of Selected Major Sports Organizations Ladies Professional Golf * Women make up 45% of tournament Association (LPGA) attendees and 35% of TV viewers. Eric Albrecht ...

Tennis racquets get tailored for women.(SPORTS/FITNESS)(Brief article)
September 1, 2006... Sporting equipment manufacturers have recently begun to design tennis racquets that take into account women's physical structure and ergonomic needs, reports The Wall Street Journal. While women's racquets have been on the market for years,...

Irish women want to box in Olympics.(Brief article)
September 1, 2006... A group of Irish women boxers are campaigning to get the sport included in the 2012 Olympic Games, reports BBC News. The Irish Amateur Boxing Association is involved in the effort and plans to create national championships for women in Ireland....

Websites help women find clothes that fit.(ONLINE)(Brief article)
September 1, 2006... Several new websites are offering services that combine technology with personal shopping to help women find well-fitting clothes without having to set foot in stores, reports Reuters. Sites such as MyShape.com and Zafu.com allow women to enter...

Financial firms eye changes to retain women.(FINANCE)(Brief article)
September 1, 2006... Wall Street financial firms are finding it hard to recruit and retain female bankers, reports The New York Times. Gen X and Y women are willing to put the need for sane schedules and time with family ahead of reaching top corporate echelons,...

Executive moms juggle faster than ever.(Brief article)
September 1, 2006... Executive moms are struggling harder than ever to juggle work and family, thanks in part to technologies that blur the lines between work and home, reports the Arizona Republic. Some fit family time into a full-time work schedule by heading to...

Pregnant women's depression goes untreated.(HEALTHCARE/MEDICAL)(Brief article)
September 1, 2006... The majority of pregnant women who are depressed don't receive any treatment for it, reports Medical News Today. A University of Michigan study found that only 33% of those experiencing major depression and only 20% of those at high risk for...

Bilingual clinics bring Latinas for health tests.(HEALTHCARE/MEDICAL)(Brief article)
September 1, 2006... Offering bilingual clinics can help increase the number of Hispanic women who come in for healthcare screenings, reports Forbes.com. A study of a free cancer screening program in the Washington, DC, area found that more than half of the women...

Many gamers play opposite-sex characters.(LEISURE)(Brief article)
September 1, 2006... Enthusiasts of online role-playing games often choose to play as characters of the opposite sex, reports the Associated Press. While female players enjoy the opportunity to explore all their options and customize their characters, some men like...

Women-only trips more popular than ever.(TRAVEL/TOURISM)(Brief article)
September 1, 2006... Women-only vacations are gaining popularity among women and recognition in the travel industry for a variety of reasons, reports the Associated Press. Female-only tours often offer a wider range of activities than traditional tours. Many women...

Women outnumber, outshine men in college.(EDUCATION)(Brief article)
September 1, 2006... The gender gap in higher education is broadening, reports the Lawrence Journal-World. Female students outperform male students at colleges and universities nationwide, and female college applicants also outnumber male applicants. The gap holds...

Self-defense classes help women speak up.(PUBLIC SERVICE)(Brief article)
September 1, 2006... Self-defense classes can help women overcome an ingrained tendency to avoid outward signs of aggression, reports the Washington Post. Many women, especially those over 50, have been taught not to raise their voices, but creating a lot of noise...

Ann Taylor highlights its petites section.(news on women)(Brief article)
September 1, 2006... As some department stores close their women's petite departments, women's apparel specialty retailer Ann Taylor is actively promoting its petites section via PR efforts. The company offers the same styles to its petite clients as in its...

Conference calendar.
September 1, 2006... Marketing to Moms Coalition Summit: Total Immersion in Middle America, September 12-14, 2006, Des Moines Marriott Downtown, Des Moines, IA. Designed to give big-city marketers a deeper understanding of moms who live in the heartland, the event...

Moms do back-to-school shopping online.(CONSUMER SPENDING & ATTITUDES)(Brief article)
September 1, 2006... More than half of moms (55%) plan to do their back-to-school shopping online in 2006, up 25% over 2005, according to a national survey by MedeliaMonitor for PersonalShopper.com. Shopping online helps moms overcome their two biggest...

Women find beauty ideals hard to live up to.
September 1, 2006... Women worldwide find societal definitions of beauty to be constraining and difficult or impossible to attain, according to a study of global women commissioned by Dove. More than eight in 10 U.S. women age 18-64 (83%) believe that beauty is...

Women over 55 aren't aware of cancer risks.(HEALTHCARE/MEDICAL)(Brief article)
September 1, 2006... Age is a primary risk factor for breast cancer, but most women don't know that, finds a Harris Interactive study for the National Association for Nurse Practitioners in Women's Health (NPWH). Three quarters of women age 55+ are not aware that...

Women 40+ are major fans of casual games.
September 1, 2006... Women age 40 and older are the most avid players of casual games--defined as simple, intuitive games that are easy to learn and do not have complex story lines. Examples of casual games include digital puzzles, word and card games, and classic...