Marketing to Women: Addressing Women and Women's Sensibilities articles from September 2005

Marketing to Women: Addressing Women and Women's Sensibilities archives from September 2005

Brand marketers share their secrets for winning over internal skeptics and measuring results.
September 1, 2005... Marketing successfully to women is a challenging and often fascinating endeavor, but sometimes the biggest challenge lies in getting the company decision-makers to support a female-targeted program, both with money and with manpower. As a...

Women 18-24 spend $200 billion per year; movies and magazines are good spots to advertise.(YOUTHFUL ENTHUSIASM)
September 1, 2005... Women age 18-24 spend $211.8 billion annually, and their spending is projected to increase by almost 15% between 2004 and 2009. Total spending by 18-24-year-olds will top $500 billion by 2009, according to Packaged Facts. While young men...

How hot is the women's market?(Brief Article)
September 1, 2005... I've heard a lot of comments lately on how "hot" the women's market is right now, how much interest there is, suddenly, among previously indifferent companies. People have been asking if I have any theories as to why. To be honest, I...

Employee offers don't wow women.(STRATEGIC INFO)(Brief Article)
September 1, 2005... Automakers and others looking to lure female buyers with "employee-discount" offers might want to come up with another strategy, according to new Synovate research. Such offers have become popular tools for marketing cars and other vehicles,...

Internet is key resource for new moms.(marketing to moms)
September 1, 2005... Pregnant women's preferred sources of advice change after they give birth, finds a study of new moms by BSM Media. Nearly half (48%) of new moms say that while they were pregnant, they relied on their doctors for information about pregnancy and...

Most moms find out they're pregnant through home tests.(marketing to moms)(Brief Article)
September 1, 2005... More than two thirds (67%) of U.S. moms age 18-44 found out they were pregnant through home pregnancy tests, according to a recent survey by the March of Dimes and First Response (a home pregnancy test kit). More than half (55%) of these...

Advertising & promotions monitor.
September 1, 2005... advertising & promotions monitor CLOTHING/ACCESSORIES Nike Nike's new ad campaign addresses Nancy Monsarrat the issue of women's body image U.S. Advertising Director ...

New magazine targets professional women.(PRINT MEDIA)
September 1, 2005... Pink magazine, a publication geared to professional women, launched in June with articles such as "Get Fired Like A Man" (on negotiating "golden parachute" severance packages). The independently owned and -backed publication has struck...

American Greetings aims at women over 50.(MATURE MARKET)
September 1, 2005... American Greetings launches HatterChatter.com, a website for women over 50, offering eCards by subscription with tailored themes such as a humorous grandparenting quiz, "walking-buddy" invitations, and "happy retirement" messages. The service...

Poise Panty made just for women.(HEALTH/BEAUTY AIDS)
September 1, 2005... Kimberly-Clark introduces Poise Panty, a women-specific disposable underwear product that protects against light to moderate bladder weakness. The panty incorporates a fitted waist and feminine scalloped waistband, and is made from stretchy...

Nutrition bar includes prenatal vitamins.(FOOD/BEVERAGES)
September 1, 2005... PBM Pharmaceuticals offers New Bright Beginnings PreNatal Bars, a prescription nutrition product designed to provide all the nutrients of prenatal vitamins in an easier-to-take format. Each bar includes 100% of the recommended daily amounts of...

Fiber marketed for menopause relief.(CLOTHING/ACCESSORIES)
September 1, 2005... Dri-Release, a quick-drying, wicking fabric made of a blend of natural and synthetic fibers, is being used in sleep-wear and loungewear targeted to menopausal women who suffer from hot flashes and night sweats. The fabric is manufactured by...

Tuscan tour targets mature women.(TRAVEL/TOURISM)
September 1, 2005... Tour operator Toscana Mia offers a 12-day tour of Tuscany specifically designed for and marketed to menopausal women. The tour is limited to 16 participants and focuses on art, architecture, food, and wine. [TRAVEL/TOURISM, MATURE MARKET]...

Portable loo makes women comfortable.(PUBLIC SERVICE)
September 1, 2005... Porta-John Systems introduces the Comfort Station, a patented, portable, water-flushing toilet system designed to appeal particularly to women (who often avoid chemical toilets). The portable restroom includes ceramic fixtures with sink, soap,...

Skinny no longer the fashion in teen mags.(PRINT MEDIA)(Brief Article)
September 1, 2005... Teen magazines are beginning to show a wider range of female body sizes and types in their fashion layouts, reports the Associated Press. While the majority of editorial and ad pages still feature super-slender and uber-fit models and...

Employers appreciate moms' juggling skills.(WORKFORCE/EMPLOYMENT)(Brief Article)
September 1, 2005... Moms' multitasking skills and mature attitudes are becoming sought-after commodities in the workplace, reports the Chicago Tribune. While employers have often been reluctant to hire women with kids because of expectations that moms would be...

Pregnancy has become a photo op.(FAMILY)(Brief Article)
September 1, 2005... Pregnancy portraits--often nude or semi-nude--have become a popular way for women to preserve the experience of being pregnant, reports The Wall Street Journal. While the concept seems edgy, most customers are professionals over 35, many of...

NASCAR finds women to be big buyers.(SPORTS/FITNESS)(Brief Article)
September 1, 2005... Women are an increasingly important audience for NASCAR's merchandising operation, reports DM News. After being added three years ago to the organization's online and print catalogs, sales of women's fashion items grew 25% for two consecutive...

Booze is latest beauty treatment.(HEALTH/BEAUTY AIDS)(Brief Article)
September 1, 2005... Wine and spirits are being marketed to women not just as beverages but also as beauty treatments, reports the Los Angeles Times. Hair salons are mixing liqueurs into their conditioners, and spas are offering treatments from sparkling rose...

EPM conference to address on-demand marketing.(news on women)
September 1, 2005... "On-Demand Advertising and Marketing: The Impact of Digital Delivery On Entertainment, Media and Brands," will be the theme of the 17th Annual EPM Entertainment Marketing Conference, November 6-8, at the Hilton Los Angeles/Universal City. The...

Conference calendar.
September 1, 2005... Women in Games International Conference-Seattle, September 10, 2005, Microsoft headquarters, Redmond, WA. The free, half-day event is themed "Advancing Your Career in Game Development: The Women's Perspective." The schedule includes a keynote...

Moms like back-to-school shopping.(CONSUMER SPENDING & ATTITUDES)(Brief Article)
September 1, 2005... The majority (55%) of mothers with kids age 5-12 look forward to back-to-school shopping, and only 6% dread the experience, finds an online survey by Time Inc.'s Parenting Group, with partner Elmer's Products. Moms' positive attitudes toward...

Mass cosmetics are good value, say women.(OPINION)(Brief Article)
September 1, 2005... Value is a watchword among today's female consumers, and some product categories do a better job than others of providing it, according to WSL Strategic Retail. Seven in 10 women (70%) consider designer shoes too expensive for the value they...

Women do five loads of laundry a week.(HOME/HOUSING)(Brief Article)
September 1, 2005... Laundry is a major task for most women; the average woman over 25 does five loads a week, according to a survey by Leflein Associates for Woolite. Three in 10 say they spend more time doing laundry than making love. Laundry also absorbs more...

Women worry most about kids, debt.(HUMAN BEHAVIOR)(Brief Article)
September 1, 2005... Family comes first with women as a source of both enjoyment and worry, according to a survey of female readers age 25-54 by All You magazine. Seven in (71%) say their families give them the most pleasure, while their top worry is their...

Gender of doctor matters in colon tests.(HEALTHCARE/MEDICAL)(Brief Article)
September 1, 2005... More than four in 10 women (43%) age 40-70 prefer to have colon cancer screenings performed by female endoscopists, according to the University of Michigan. Only 1% prefer males, and the other 56% have no preference. However, among those who...