Marketing to Women: Addressing Women and Women's Sensibilities articles from September 2004

Marketing to Women: Addressing Women and Women's Sensibilities archives from September 2004

Working women say the Internet is the best way to reach them.(Illustration)
September 1, 2004... Working women who use the Internet at work recommend online ads over TV ads, radio spots, direct mail, newspaper ads, and magazine ads as the best way to reach them, according to a survey by Washingtonpost.com, Newsweek.com, and...

Boomer women are into health and wellness.(Lifestyles of the 35-64 Crowd)(Illustration)
September 1, 2004... While both male and female Boomers are interested in health and wellness, women feel more strongly than men do about the importance of most day-to-day aspects of well-being, according to a survey of 35-64-year-olds by BuzzBack Market Research....

Advertising? That's entertainment.(Editor's Letter)(Column)
September 1, 2004... In MARKETING TO WOMEN's sister publication, ENTERTAINMENT MARKETING LETTER, there's a lot of discussion about the convergence between marketing and entertainment. Ad agencies are creating short films; product placement has blossomed into...

Female homebuyers rely on the Internet.(Home/Housing)
September 1, 2004... Women make 80% of the homebuying decisions for homes priced $180,000-$500,000, according to David Power Homes data cited by Real Living in a white paper on female homebuyers. Real Living's focus group research finds that women drive both buying...

Advertising & promotions monitor.
September 1, 2004... CLOTHING/ACCESSORIES Moving Comfort Audrey Kirkland Professor Bra 4500 Southgate Pl., #800 Chantilly, VA 20151 Phone: 800-763-6000 or 703-631-1000 E-mail: professorbra@movingcomfort.com Website:...

Harrah's launches women's Vegas resort.(Travel/Leisure)(Brief Article)
September 1, 2004... The Rio All-Suite Hotel & Casino in Las Vegas (owned by Harrah's Entertainment) has begun construction on a $7 million, 21,000-sq. ft. entertainment complex for women, titled the Ultimate Girls' Night Out. The complex will feature a 400-seat...

MassMutual creates Women's Advisory Board.(Financial Services)(Brief Article)
September 1, 2004... MassMutual Financial Group has created a Women's Advisory Board to promote financial literacy among women in the Delaware Valley and Greater Philadelphia area. The board's 20 members include female leaders from the business, government,...

Bottled water ties to women's causes.(Food/Beverages)(Woman on Top Inc. donates part of proceeds to assist abused women)(Brief Article)
September 1, 2004... Woman on Top Inc. introduces Venus Water for Women, a reverse-osmosis-purified bottled water with a cause tie-in. A portion of sales are donated to charities that assist abused women. The package label features a woman emerging from a clamshell...

Parenting website launches moms' clubs.(Online)(Brief Article)
September 1, 2004... Women's parenting and lifestyle site Modernmom.com launches a series of offline Modern Moms Clubs. The clubs are currently in more than 25 markets and offer weekly playgroups, monthly Moms Nights Out (sans kids), weekend family activities, 25%...

Site offers spiritual guidance for women.(Online)(Brief Article)
September 1, 2004... A newly-launched website, Thegoddessnetwork.net, aims to provide a forum for women's spiritual development and personal growth through connection with the concept of the goddess. The site offers affirmations that address challenges in women's...

Bali markets bras according to lifestyle.(Clothing/Accessories)(Brief Article)
September 1, 2004... Sara Lee Intimate Apparel's Bali brand introduces The Lifestyle Collection, a line of bras designed to suit various aspects of women's lives. The collection includes Downtime, a line providing maximum comfort under casual clothes; Benefits, a...

When it comes to cars, women choose substance over style.(Automotive)
September 1, 2004... Contrary to the stereotype about selling cars to women on the basis of appearance, the majority of women say they'll sacrifice styling for safety or functionality, according to a study by the Automotive Aftermarket Industry Association (AAIA)....

Pajama parties are trend among women.(Human Behavior)(Brief Article)
September 1, 2004... Pajama parties are the latest craze among (adult) women, reports the Chicago Tribune. The trend is being helped along by companies such as Karen Neuburger, which manufactures pajamas presentable enough to be considered day-wear, and Ultimate...

Transparent marketing is best with women.(Marketing)(Brief Article)
September 1, 2004... Transparent marketing (that which doesn't announce it's "for women only") is the way to go when marketing to women, writes Andrea Learned on Marketing Profs.com. Using this technique requires a thorough understanding of the target customer,...

Videogames begin to tap women's market.(Entertainment)(Brief Article)
September 1, 2004... Contrary to the popular perception of computer games and videogames as a solely male dominion, women and girls make up 39% of gamers, and two thirds of these are 18 or older, reports the Washington Post. While the gaming industry has begun to...

Women are "new" summer movie audience.(Entertainment)(Brief Article)
September 1, 2004... Adult moviegoers--particularly women--are the surprise box office darlings of summer 2004, reports USA Today. While big-budget action flicks have traditionally ruled the summer line-up, this year has seen smaller, more thoughtful films pay off...

Latina music stars venture beyond tradition.(Emerging Majorities)(Brief Article)
September 1, 2004... Latina musicians are breaking out of the glamour-girl mold that typifies many female rockers, reports the Associated Press. A new crop of female music artists are finding broader acceptance of their offbeat looks and performance styles in the...

Travel industry courts women.(Travel/Leisure)(Brief Article)
September 1, 2004... The travel industry is stepping up its efforts to cater to the needs and preferences of female business travelers, who make up 40% of the market, reports the Chicago Tribune. Typical requests include flights that arrive before dark, hotels...

These days, the bridesmaids may be men.(Family)(opposite gender wedding attendants)(Brief Article)
September 1, 2004... More and more couples are having opposite-gender wedding attendants--often called "best woman" or "dude of honor"--reports The Wall Street Journal. Wedding planning website TheKnot.com estimates that 9% of weddings include such attendants, up...

Women's gear turns heads at outdoor show.(Sports/Fitness)(Brief Article)
September 1, 2004... Outdoor gear designed specifically for women dominated the Outdoor Retailer trade show in Salt Lake City in August, reports the Los Angeles Times. Retail buyers responded very positively to new women-specific designs, which represented major...

Female athletes, fans are key to Olympics.(Sports/Fitness)(Brief Article)
September 1, 2004... Women are both the chief draw and the primary viewers of the Olympics, reports MSNBC. Female athletes have historically held a central place in viewers' memories of the Olympic Games, despite the low profiles and continuing struggles of many...

Most coaches in WNBA are men.(Sports/Fitness)(Womens National Basketball Association)(Brief Article)
September 1, 2004... Men still make up the majority of coaches in the WNBA, partly because of the league's tendency to hire former NBA players and coaches, reports USA Today. Differences in coaching style between college basketball and pro leagues account for the...

Women want more time with partners.(Human Behavior)(Brief Article)
September 1, 2004... Four in 10 women who are in committed relationships haven't been on a date in the past month, according to a K-Y Brand survey of women age 25-60. Although nearly nine in 10 women (89%) still find their mates sexually attractive, and three...

Kids influence women's back-to-school buys.(Consumer Spending & Attitudes)
September 1, 2004... Women are more likely than men to say most of their back-to-school spending is a direct result of their children's influence, according to a BIG research survey for the National Retail Federation. More than three in 10 women (31%) with kids age...

More women than men buy premium gas.(Automotive)(Brief Article)
September 1, 2004... When they want to treat their cars well, women are twice as likely as men to fill them up with premium fuel, while men are more likely than women to treat their cars to a wash and wax, according to a survey by Shell Oil Products. Both cite...

Most women would relocate for a job.(Workforce/Employment)(Brief Article)
September 1, 2004... More than six in 10 professional women (62%) say they'd be willing to relocate for a new job or a promotion, according to a poll by CareerWomen.com. Only 4% of these, however, say they'd be very willing, while 96% are somewhat willing but say...

Women business owners can handle risks.(Business/Industry)
September 1, 2004... Women business owners have a higher tolerance for financial risk-taking than women and men in the general population, according to the Center for Women's Business Research. More than half (57%) of female entrepreneurs will take above-average or...