Marketing to Women: Addressing Women and Women's Sensibilities articles from September 2003

Marketing to Women: Addressing Women and Women's Sensibilities archives from September 2003

Women say looks are important, but they primp for themselves.(global study from Avon)
September 1, 2003... Women's relationship to their appearance has long been a point of contact for marketers--and not just for beauty products. The assumption that women are preoccupied with how they look has forged the way for marketers to sell everything from...

Women's athletic gear takes a leap forward.(A Female Shopper Reports)(bike shop service to women)
September 1, 2003... Women's athletics are finally capturing the interest of the American public, and the attention of manufacturers and marketers. But how far has that attention trickled down? How do retailers and salespeople treat ordinary women looking for...

Women lavish attention and gifts on their pets.(Consumer Spending & Attitudes)
September 1, 2003... More than half of women own cats and/or dogs, according to Unity Marketing. Women (52%) are more likely than men (40%) to own cats, but men (72%) are more likely than women (61%) to own dogs (based on head-of-household). Pet owners will spend...

Advertising & promotions monitor.
September 1, 2003... CLOTHING/ACCESSORIES The Diamond Trading Company A new campaign from the marketing (De Beers) arm of De Beers Group promotes Stephen Lussier "right-hand rings" to women. Director...

Website for mothers-of-brides debuts.(Clothing/Accessories)(service from women's clothing retailer Barrie Pace)(Brief Article)
September 1, 2003... Women's apparel catalog retailer Barrie Pace (parent company: Hartmarx) launches a website devoted exclusively to the needs of mothers-of-brides. MotheroftheBride.com offers wedding-related tips and information, and links to a Mother of the...

Tiffany opens stores under different brand.(Retail/Service Sector)(Temple St. Clair stores will offer upscale jewelry)(Brief Article)
September 1, 2003... Tiffany & Co. is opening a pair of new jewelry boutiques under the name Temple St. Clair--an upscale jewelry line in which the company invested $4 million last year, as reported in The Wall Street Journal. The freestanding Temple St. Clair...

Phone seminars target businesswomen.(Business/Industry)(run by WomensBizAlliance)(Brief Article)
September 1, 2003... WomensBizAlliance launches "60-Minute Expert Briefs," a series of phone seminars aimed at businesswomen. Topics include traditional and online marketing, sales and client development, leadership and management training, and other subjects of...

Bally markets "women's activity glove".(Sports/Fitness)(Bally Total Fitness Corp.)(Brief Article)
September 1, 2003... Bally Total Fitness debuts the "Women's Activity Glove," a lightweight, stretchable nylon/lycra glove designed to offer protection and superior grip during all fitness activities. The gloves are also designed for a fashionable appearance and...

Mary-Kate and Ashley launch toothpaste.(Health/Beauty Aids)(Brief Article)
September 1, 2003... Dualstar Consumer Products partners with GlaxoSmithKline's Aquafresh brand for a co-branded mary-kateandashley toothpaste. The toothpaste features teen stars Mary-Kate and Ashley Olsen on the packaging, with the slogan "It's How You Smile." The...

Women's sports radio show debuts.(Entertainment)(RadioSTR Media launches DAMN ... Another Sportz Show?!)(Brief Article)
September 1, 2003... RadioSTR Media launches "DAMN... Another Sportz Show?!" an all-women's sports radio show on KLAS-FM in Los Angeles. The show features host Michelle Blackwell and eight female correspondents who address topics such as sports medicine, boxing,...

More Women than men are supportive, inspiring leaders.(Workforce/Employment)(research into leadership styles in business)
September 1, 2003... The paucity of women in leadership positions in corporate America is an ongoing problem, and a chief reason why many women are leaving the corporate sector altogether to start their own businesses. While entrenched corporate decision-makers may...

For many women--especially moms--sleep is elusive.(Human Behavior)
September 1, 2003... Women are more likely than men to say their sleep quality has deteriorated in the last 10 years, according to the National Sleep Foundation. Nearly a third of women (32%) say they're sleeping worse these days, compared with 24% of men who say...

Case study on tween girls' market at EPM conference.(EPM Entertainment Marketing Conference)(Brief Article)
September 1, 2003... Attendees of the 15th Annual EPM Entertainment Marketing Conference will hear case study presentations on a range of marketing topics, such as how to build word-of-mouth buzz, how to make the most of retail promotions, and how one prominent...

Color is an issue for contraceptive patch.(Healthcare/Medical)(African American women point out the racial bias in development of Ortho Evra patch)(Brief Article)
September 1, 2003... Ortho Evra, a new contraceptive patch that's been a hit for Ortho-McNeil Pharmaceuticals, is getting a lukewarm reception from African American women and others whose skintone is dark enough to make the patch overly visible, reports The Wall...

Women are new market for hot rods.(Automotive)(Brief Article)
September 1, 2003... Women are the up-and-coming customers in the automotive aftermarket, and they're not just interested in flashy hubcaps, reports The New York Times. A growing number of women are souping up their cars, adding turbochargers, spoilers, and other...

Are single women getting a bum rap?(Entertainment)(portrayal of single women diminishes them)(Brief Article)
September 1, 2003... The current image of the chic, single, 30-something woman presented by popular culture in shows such as "Sex and the City" and bestselling "chick-lit" books reflects American society's mixed feelings about unattached women, reports Salon.com....

Book covers sell women on legs.(Print Media)(Brief Article)
September 1, 2003... Images of women's legs are a growing--if odd--trend on the covers of books intended to appeal to women, reports the Chicago Tribune. "Chick-lit" titles started the trend, with an emphasis on stilettos and other upscale shoes tacked onto the...

Women's friendships keep them healthy.(Human Behavior)(Brief Article)
September 1, 2003... Women's friendships can save their lives, reports the Rocky Mountain News. Physicians say friendships speed recovery from trauma, improve immune response, and prolong life. Female cancer patients stress the importance of their friendships with...

iVillage buys gURL.com to tap teen girls.(Online)(Brief Article)
September 1, 2003... iVillage has acquired teen girl-targeted gURL.com from Seventeen publisher Primedia. Key gURL.com staff members will stay on with iVillage, and the site will continue to offer infomation, advice, and community-building services geared to young...

Tobacco marketers woo women overseas.(Marketing/Advertising)(Brief Article)
September 1, 2003... Tobacco companies are marketing cigarettes to women in developing countries, with advertising that depicts smoking as part of an independent, Western lifestyle, reports Women's eNews. In regions such as Cambodia and Thailand, women are...

Women MBAs' goals differ from men's.(Business/Industry)(women with a masters in business administration)
September 1, 2003... Women's reasons for pursuing MBA degrees differ from men's reasons, as do their ultimate career goals, according to MBACareers.com. Women's number-one reason for pursuing an MBA, cited by 31% of participants, is to gain greater credibility....

Most women would date single dads.(Opinion)(Brief Article)
September 1, 2003... Nearly three quarters of single women (74%) are open to dating a single father, according to a poll of online daters by Match.com. Women in Arkansas (82%), Oklahoma (81%), and Maine (81%) are the most open to the idea, while those in...

Home improvement is fun, say women.(Home/Housing)(Brief Article)
September 1, 2003... Almost three quarters (73%) of women age 25-49 consider working on home improvement projects to be fun, according to a Roper ASW survey for Home Depot. Eight in 10 (80%) say they prefer completing home improvement projects by themselves because...

Conference calendar.(Calendar)
September 1, 2003... Mom Power, October 27-29, 2003, The Millenium Knickebocker Hotel, Chicago, IL. Keynote address by Maria Bailey, author of Marketing To Moms; other speakers Include C&R Research and Marti Barletta of the TrendSight Group. Contact: Kid power...

Most women (and men) wear fragrance.(Health/Beauty Aids)
September 1, 2003... Three quarters of women (75%) currently wear perfume or cologne, up from 61% just a year ago, according to Vertis. More than six in 10 men (64%) wear fragrance as well, up from 55% in 2002. Younger women are most likely to wear fragrance:...