Marketing to Women: Addressing Women and Women's Sensibilities articles from October 2008

Marketing to Women: Addressing Women and Women's Sensibilities archives from October 2008

As more women embrace a mobile communications lifestyle, marketers step up a variety of M-pitches.
October 1, 2008... Last year, Hearst magazines put three of its venerable women's titles into an entirely new format: the third screen. Good Housekeeping, House Beautiful and Red-book all debuted in made-for-mobile formats, designed to deliver their...

Women insure themselves last.(FAST FACT)(Brief article)
October 1, 2008... Women are more likely to protect tangible assets before they assess the value of their own lives. In what other ways are women approaching their financial lives? See story, P. 6. WHAT DO WOMEN INSURE? Cars 86% Health 81%...

Embracing m-ads.(EDITOR'S NOTE)
October 1, 2008... Ordinarily, I'm no fan of having marketers follow me around wherever I go. But I'm starting to see the wisdom in mobile marketing to women. Here's an example of why it works. Last Monday, I took my daughter to her after school gymnastics...

Mag offers word of mom.(marketing to moms)
October 1, 2008... Modern Mom Inc., producer of online magazine ModernMom.com, now offers marketers a chance to test their products with their target customers--and generate a bit of mommy blog buzz. Modern Mom Tested allows marketers to distribute products to...

Phelps' mom inks Chico's deal.(Michael Phelps, Debbie Phelps, Chico's FAS Inc.)
October 1, 2008... Debbie Phelps, mom of swimming sensation Michael Phelps, signs an endorsement deal with Chico's. The deal came about when Chico's officials watched the Olympics and spotted Debbie Phelps in the stands during the swim competitions, decked out in...

Mommy calling cards debut.(Brief article)
October 1, 2008... Being a mom is serious business. Now a stationery company has developed the product to prove it: business cards for mommies. The Mommy Calling Cards allow moms on the go to make use of the stationery product they're used to in the business...

A more meaningful Birthday Party is the Quaker Purpose.(marketing to moms)
October 1, 2008... For moms hoping to make birthday parties a bit more meaningful, Quaker develops the Birthday Party With A Purpose Kit. The kit includes a how-to guide for volunteer-themed party ideas, a Kids Doing Good t-shirt for the birthday boy or girl,...

Disney empanels new moms group.(Walt Disney World Co.)(Brief article)
October 1, 2008... Disney Parks is recruiting a new set of parents for its second Walt Disney World Moms Panel. This follows on the heals of the company's successful moms panel last year. Applicants must answer a series of questions and pen three essays to be...

EPM report: what mom's think & do.(marketing to moms)
October 1, 2008... The hand that rocks the cradle is the hand that wields the credit card. Find out what moms are thinking in this latest report by EPM Communications, the publisher of MARKETING TO WOMEN. The 37-page executive briefing offers insight into how...

DailyCandy expands local editions.(DailyCandy Inc.)(Brief article)
October 1, 2008... DailyCandy Kids, a free email newsletter offering the latest information for young moms, expands with local editions in seven cities: Atlanta, Washington, DC, Dallas, London, Miami, Philadelphia and Seattle. Readers will receive weekly local...

Nestle debuts skin care beverage.(NEW PRODUCTS & CAMPAIGNS)
October 1, 2008... Nestle offers a new way to improve your skin, from the inside out. Glowelle is a dietary supplement designed to protect and hydrate the inner and outer layers of the skin. The ready-to-drink beverage is made from tea, high anti-oxidant...

Vidal line leverages TV time.(NEW PRODUCTS & CAMPAIGNS)
October 1, 2008... To promote its new line of styling tools, Vidal Sassoon is partnering with a wide variety of television shows in which hair care plays a prominent role. The Vidal Sassoon Answers line is visible as an advertiser or sponsor on shoes such as...

Girl Scouts seeks input from troops.(ALL AROUND EPM)
October 1, 2008... Following is a sampling of stories about women running in other newsletters published by EPM Communications, parent of MARKETING TO WOMEN. In an effort to bridge the gap between its history and its future, Girl Scouts of the USA has...

Dressing Room drama.(ALL AROUND EPM)(Brief article)
October 1, 2008... Nearly two-thirds of women say shopping negatively affects their self confidence. Only 22% are comfortable trying on clothes in a store. Most have never lied about their dress size but 14% have refused help from a sales person so that they...

The Women Behind The Women.(Brief article)
October 1, 2008... Tying in with its ongoing "Campaign for Real Beauty," Unilever's Dove brand had Diane English, director of the Warner/Picturehouse film The Women create an exclusive behind the scenes documentary. Dove hosts "The Women Behind The Women"--in...

Summer's gone, moms worry about food.(research on women)(Brief article)
October 1, 2008... The end of summer marks the return of food worries for many moms. After letting snack rules and label-reading slide during the vacation months, many moms say fall marks the return of the nutrition police. A survey by the CRA, a national trade...

Baby, you can drive my car. please?(research on women)
October 1, 2008... Forget the pink Cadillac. A study by Johnson Controls finds women have a range of intensely personal demands to make of their vehicles. How can a car serve today's woman? The survey reveals the following insights: * The vehicle must...

Financial advisors lack women's trust.(research on women)
October 1, 2008... Women are more likely to trust their doctors than their financial advisors. A survey by State Farm Insurance finds women say they feel secure in their financial management strategies, but many fail to seek advice unless a crisis presses them...

Gen X, Gen Y moms embrace new media.(research on women)
October 1, 2008... Want to reach young moms? Think hard about your media choices. A report by The Parenting Group shows young moms favor new media, but within the category their tastes vary. Among the results: * Gen X and Gen Y moms view the web as an...

Jen Duddy.(marketers on the move)
October 1, 2008... Jen Duddy is named VP Digital Advertising sales at Lifetime Networks. She was previously with iVillage. Phone: 212-424-7000.

Valerie Green.(marketers on the move)
October 1, 2008... Fuse names Valerie Green SVP Marketing. She was previously with Cablevision. Phone: 212-324-3400.

Elayne Fluker.(marketers on the move)
October 1, 2008... Elayne Fluker joins Brides.com as Managing Editor. She was previously with iVillage. Phone: 212-286-2860.

Jennifer Bartlett.(marketers on the move)
October 1, 2008... Sometrics hires Jennifer Bartlett as Co-Business Development Director. She was previously at One Eighteen Advertising. Phone: 213-814-1220.

Alexandra Anza.(marketers on the move)
October 1, 2008... Alexandra Anza joins BizBash Masterplanner as New York Editor. She was previously with R. Couri Hay Public Relations. Phone: 646-638-3600.

Erin Sullivan.(marketers on the move)
October 1, 2008... Gospel Music Channel names Erin Sullivan VP West Coast Advertising Sales. She joins from Ecast. Phone: 770-969-7936.

Pam Schechter and Crissy Thomas-Taylor.(marketers on the move)
October 1, 2008... Universal Television Group promotes Pam Schechter and Crissy Thomas-Taylor to VPs of Business Affairs. Phone: 818-777-1000.

Barbara Grobicki.(marketers on the move)
October 1, 2008... Scripps Networks names Barbara Grobicki Director of Ad Sales Marketing for HGTV. She joins from Brurnswick Boat Group. Scripps also adds Sandy Mossapour as Director of Ad Sales Marketing for DIY Network. She was previously at EastWest Marketing...

Jodi Kahn.(marketers on the move)
October 1, 2008... Global RDA Interactive, the digital arm of The Reader's Digest Association, names Jodi Kahn President. She was previously president of digital business for the company. Phone: 914-238-1000.

Alysse Soll.(marketers on the move)
October 1, 2008... DC Comics names Alysse Soll VP of Ad Sales and Custom Publishing. Phone: 212-636-5400.

Sarah Hemp.(marketers on the move)
October 1, 2008... Walker Marketing names Sarah Hemp Associate Art Director. Hemp was previously a designer at The Collaborative in Toledo, Ohio. Phone: 704-782-3244.

National CineMedia.(marketers on the move)
October 1, 2008... National CineMedia makes three staff changes: Pam Biederman rises to SVP of the Central Division; Beth Hoff becomes SVP of East Coast Sales; and Lauren Leff is named SVP Public Relations and Communications. Phone: 303-792-3600.

Nina Wass.(marketers on the move)
October 1, 2008... Nina Wass has joined OWN: The Oprah Winfrey Network as SVP of Creative Affairs. She was previously at Touchstone Television/ABC Studios. Phone: 312-633-1000.

Sally Preston.(marketers on the move)
October 1, 2008... Martha Stewart Living Omnimedia promotes Sally Preston to Group Publisher. She was previously SVP and Publisher of Martha Stewart Living. Phone: 212-827-8000.

Conference calendar.(Brief article)(Calendar)
October 1, 2008... The DMA08, October 11-16, Las Vegas, NV. Contact: Direct Marketing Association (DMA), 212-790-1500, www.the-dma.org/conferences/dma08/ Women and Technology Summit: Leadership, October 12-15, Santa Clara, CA. Contact: Women in Technology...

Women-owned firms shrug off downturn.(research on women)
October 1, 2008... Despite economic woes most women business owners are confident about their prospects for 2008. A survey by the Women President's Organization, conducted before September 15, shows few see the current economic turmoil threatening the trajectory...

The changing Face of Motherhood.(Brief article)
October 1, 2008... In its report on the fertility of American women, the Census Bureau uncovers many new trends relating to women and childbearing. Among the results: * 20% of women 40-to-44 were childless in 2006, twice as high as the level 30 years...

Why women lie.(research on women)
October 1, 2008... When it comes to truth telling, women have a lot of grey areas amid the black and white. A survey by BettyConfidential.com finds women concede they tell less than the whole truth to co-workers, employees, and even themselves. Among the...

Marketers just don't understand.(Brief article)
October 1, 2008... Women may be top spenders, but they still maintain that most marketers don't understand their needs. A report by the American Marketing Association illustrates the disconnect. Among the results: * Over 91 % of women feel that...

When it comes to info sources, age matters.(research on women)(Brief article)
October 1, 2008... Where women get their information depends upon their age and life stage. A study by Emily's List reveals the breakdown in communication trends: 48% of Gen Y women say the Internet is one of their most important sources of news about...