Marketing to Women: Addressing Women and Women's Sensibilities articles from October 2007

Marketing to Women: Addressing Women and Women's Sensibilities archives from October 2007

Marketers find direct mail connects with women--just don't call it junk mail!
October 1, 2007... When Jones New York and the Women's Leadership Exchange wanted women to attend their after-work fashion show/networking event at a San Francisco department store, they set out to craft a marketing campaign. No television. No radio. No...

Editor's note.(snail mail)(Brief article)
October 1, 2007... When we came back from a family vacation recently, I was faced with the task of sorting through the pile of unopened mail that had accumulated during our trip while my 8-year-old hopped up and down beside me chanting "Any mail for me? Any mail...

Formula maker strikes a pose.(marketing to moms)(Abbott)(Brief article)
October 1, 2007... Tapping into the maternal desire to teach healthy habits from an early age, infant formula maker Abbott has partnered with Itsy Bitsy Yoga to produce and distribute a mom-and-baby yoga DVD. "Play n' Flourish" is the latest effort by Abbott to...

Searcher moms buy online.(marketing to moms)(Brief article)
October 1, 2007... Marketers hoping to connect with moms should explore the value of search engines. A new study by DoubleClick finds the vast majority of moms are online every day and 86% say search engines are the best ways to find information. Moms are using...

Branson courts smart moms.(marketing to moms)(Missouri)(Brief article)
October 1, 2007... To attract more families to its vacation options, Branson, MO pitches to the primary vacation decision-maker: Mom. The "Smart Mom" campaign features a dedicated Web page on which visitors can find information on affordable getaways, hourly...

Suave celebrates back-to-school.(marketing to moms)
October 1, 2007... As the kids go back to school, Suave is reaching out to moms with a back-to-school sweepstakes. Promoting its line of haircare products to mothers, Suave is offering a Moms-Only Field Trip--a day of pampering at a Beverly Hills salon. The day...

Disney seeking a few good moms.(marketing to moms)(Walt Disney World)
October 1, 2007... To appeal to more moms planning family vacations, Walt Disney World is recruiting moms to act as brand ambassadors. Disney launches a nationwide search to find 12 moms who have a passion for Walt Disney World. These 12 panelists will then be...

Kimberly-Clark promotes GoodNites.(marketing to moms)
October 1, 2007... The maker of absorbent underpants begins a new marketing program designed to encourage moms to try the product. The launch of GoodNites Sleep Boxers and SleepShorts is promoted in part through an innovative trial-sized package design. The...

Joint ventures & promotions.
October 1, 2007... HEALTHCARE/BEAUTY Dove Kathy O'Brien Marketing Director 920 Sylvan Avenue Englewood Cliffs, NJ 07632 www.campaignforrealbeauty.com Joins with the Girl Scouts of the USA to promote "real" hair care for girls and...

Womensphere rolls out its services.(new products & campaigns)(Brief article)
October 1, 2007... A media and events company focused on promoting aspiring women launches in New York. Women sphere offers a variety of programs designed to promote and celebrate female business and non-profit leaders. Among its offerings: Women sphere...

Women's pro soccer league forms.(new products & campaigns)
October 1, 2007... With kickoff scheduled for 2009, a new North American women's professional soccer league forms. Women's Soccer LLC--a name investors call temporary--will begin play in spring 2009. Initial teams will be based in Boston, Chicago, Dallas, Los...

Nike campaign touts female athletes.(new products & campaigns)
October 1, 2007... Targeting female athletes, Nike launches a multimedia ad campaign titled "Athlete," featuring female sports stars such as Serena Williams, Mia Hamm and Picabo Street. The ad campaign will roll out in television, billboard, print and digital...

Products for women who do too much.(new products & campaigns)
October 1, 2007... The "I Love Me" fashion collection debuts in boutique retailers and online. The line of clothing, accessories, novelties and personal development products is aimed at women who nurture the needs of those around them and need products to help...

Women & Co launches new ad campaign.(new products & campaigns)
October 1, 2007... The CitiGroup division devoted to marketing financial services products and information to women launches a new ad campaign to promote the brand and reach out to new customers. Women & Co.'s new ad campaign runs in print publications and...

Playtex taps Girl talk for new ad series.(new products & campaigns)(Brief article)
October 1, 2007... Playtex intimate apparel launches an integrated campaign called "Girl Talk" which features women talking about bras and breasts. The ads, designed to be irreverent and candid, highlight realistic woman-to-woman dialogue about bras. TV ads will...

Conference calendar.(Conference news)(Calendar)
October 1, 2007... Asian Women In Business Leadership Awards Dinner, 12th Anniversary Gala, October 16, New York, NY. Contact: AWIB, 212-868-1368, www.awib.org/content_frames/events.html Women's Business Conference & Expo--Business & You, October 17-18,...

AmericanLife TV Network.(MARKETERS ON THE MOVE)
October 1, 2007... AmericanLife TV Network promotes Darlene Chapman-Holmes to SVP Marketing. Phone: 202-289-6633

Marie Claire names Abigail Pesta Deputy Editor.(MARKETERS ON THE MOVE)
October 1, 2007... Marie Claire names Abigail Pesta Deputy Editor. Previously, Pesta had been Articles Editor at Glamour. Phone: 212-649-2000

Bravo hires Johanna Fuentes as VP Communications.(MARKETERS ON THE MOVE)
October 1, 2007... Bravo hires Johanna Fuentes as VP Communications. Fuentes is a former Director of Entertainment Communications at CBS. Phone: 212-664-4444

Automobile Magazine.(MARKETERS ON THE MOVE)
October 1, 2007... Automobile Magazine names Jean Jennings Editor In Chief. Phone: 734-994-3500

O, The Oprah Magazine, hires Deena Greenberg as Fashion and Jewelry Advertising Director.(MARKETERS ON THE MOVE)
October 1, 2007... O, The Oprah Magazine, hires Deena Greenberg as Fashion and Jewelry Advertising Director. Greenberg joins from Vogue, where she had been Accessories Director. Phone: 212-649-2000

Alpha Media Group hires Vildia Samaniego as Executive Director of Integrated Marketing.(MARKETERS ON THE MOVE)
October 1, 2007... Alpha Media Group hires Vildia Samaniego as Executive Director of Integrated Marketing. Samaniego joins Alpha Media from Wenner Media, where she had been Integrated Marketing Director. Phone: 212-302-2626

Cablevision's Rainbow Media Holdings names Olivia Dupuis Director of Corporate Communications.(MARKETERS ON THE MOVE)
October 1, 2007... Cablevision's Rainbow Media Holdings names Olivia Dupuis Director of Corporate Communications. Dupuis had been an Account Director with Goodman Media International. Phone: 516-803-3000

Omnicom's interactive services firm Critical Mass hires Celia Jones as Director of Marketing.(MARKETERS ON THE MOVE)
October 1, 2007... Omnicom's interactive services firm Critical Mass hires Celia Jones as Director of Marketing. Jones joins from Designkitchen, where she had been Director of Content. Phone: 212-801-8350

Childcare costs delays motherhood.(research on women)
October 1, 2007... The high cost of childcare is a core issue for women today, affecting all aspects of their lives from consumer behavior to voting to planning a family. A new study by Fight Crime: Invest In Kids finds many women delay having children or even...

Most women think they are too big.(research on women)
October 1, 2007... Although the average dress size in the U.S. is size 12, more than half of women believe they should be a size 8 or smaller. A new study by Slim-Fast finds most women are unhappy with their current size and that attitude affects their daily...

Women lack cholesterol knowledge.(research on women)
October 1, 2007... Women are more likely to recall their high school body weight than their current cholesterol number. A study by the Society for Women's Health Research finds that while many women understand the dangers of high cholesterol, it is not an area of...

Breast cancer survivors form community.(research on women)
October 1, 2007... Survivors of breast cancer find community in other survivors that trumps ethnic and religious ties. A study by AstraZeneca finds survivorship is a powerful force, coloring life choices and personal outlook. Among the results: * Who do...

What women want (in a candidate).(research on women)
October 1, 2007... Women are optimistic they will soon see one of their own in the White House. A poll by AOL News and Woman's Day finds 76% of women believe it is somewhat or very likely that a woman could win the presidential election in 2008. Other...

Back-to-school bills.(research on women)(Marketing to Moms Coalition study)(Brief article)
October 1, 2007... September brings with it a family spending spree that rivals the winter holidays. A study by the Marketing to Moms Coalition finds moms with school-age children spend big in the back-to-school season. Among the results: * Moms with one...

Women in business guide updated.(research on women)
October 1, 2007... The financial impact of women-owned businesses is detailed in the latest pocket guide distributed by the Center for Women's Business Research. The pocket guide offers 10 pages of data from the Center for Women's Business Research and other...

What women want (in life).(research on women)
October 1, 2007... Many of today's young women are career-oriented, but a nearly equal proportion list marriage and housewife status as their top goals. A new survey from Cosmopolitan magazine finds the split between "Go For It Girls" and "Housewife Hopefuls."...