Marketing to Women: Addressing Women and Women's Sensibilities articles from October 2006

Marketing to Women: Addressing Women and Women's Sensibilities archives from October 2006

Marketing for menopause products puts fresh spin on "the change"--friendly tone, word-of-mouth are keys.
October 1, 2006... With so many Baby Boomers entering menopause, the past five years have seen tremendous growth in product introductions and marketing efforts geared to menopausal women. Products range from herbal and nutritional supplements to wicking-fabric...

Arts and crafts are big with women.(NO IDLE HANDS)
October 1, 2006... As technology becomes increasingly ingrained in women's lives, many are turning to arts and crafts as an "antidote" to the time they spend in the virtual world of computers. Needlearts enthusiasts (the vast majority of whom are women) spent...

Contradictions abound, but that's part of the process.
October 1, 2006... This month's issue contains several illustrations of the contradictory state of women's marketing these days: One study finds that marketing still categorizes women as either sexpots or plain-Jane moms (with little in between), while a New York...

Young women are feeling the pressure to succeed and look fab.(THE YOUNG AND THE STRESSED-OUT)(Brief article)
October 1, 2006... Young women age 16-25 feel severe pressure to both meet physical ideals and succeed professionally, according to Synovate YC. Half (50%) say they feel incredible anxiety about both body image and the future. Seven in 10 (70%) aren't happy...

Latinas' businesses and earnings are seeing major growth.(EMERGING MAJORITIES)(Brief article)
October 1, 2006... The number of businesses owned by Hispanic women grew 64% between 1997 and 2004, according to Hispanic Business Inc. Latinas' real median incomes grew 10% between 1979 and 2002. The wage gap between Hispanic women and men is smaller than that...

Kids get 411 on healthy habits from moms.(marketing to moms)
October 1, 2006... Moms are their kids' chief sources of information on healthy habits, according to a Harris Interactive study for the America On the Move Foundation. More than seven in 10 kids age 8-18 (71%) get their information on how to be healthy from their...

KFC forms moms' Advisory Board.(marketing to moms)(Brief article)
October 1, 2006... KFC has formed a "KFC Moms Matter! Advisory Board" to advise the company on how it can meet moms' needs. The board consists of moms recruited from across the country and KFC employees who are moms. The group will meet face-to-face twice a...

Moms want ads to address them as women.(marketing to moms)(Brief article)
October 1, 2006... Ads that speak to moms just as moms without addressing their broader lives run the risk of alienating them, finds a study by Draft Chicago. More than two thirds of moms (68%) want to be spoken to as more than just moms, and 34% are often...

Women's talk radio network launches.(RADIO)(GreenStone Media)(Brief article)
October 1, 2006... GreenStone Media launches a talk radio network just for women, featuring four weekday programs (12 hours total). Shows include a morning drive show called "the Radio Ritas," a show for working moms by author Lisa Birnbach, an afternoon show...

First women's sports talk show launches.(RADIO)(Greater Media Inc. launches radio show)(Brief article)
October 1, 2006... Greater Media's Sports Talk 950 WPEN radio station launches the first all-female sports talk radio show. Airing in the Philadelphia area, the "Fantoo Girls" show is based on a popular national Podcast, "Fantoo Girls: Where the Girls Talk...

Glam Media launches fashion week site.(ONLINE)(GlamCentral.com)(Brief article)
October 1, 2006... Glam Media launches GlamCentral, a website that highlights fashion blogs and fashion-related articles and offers blog hosting for fashion fans. The destination focuses on coverage of New York Fashion Week, and is designed to help bloggers and...

Podcast Network focuses on wedding plans.(ONLINE)(Wedding Podcast Network )(Brief article)
October 1, 2006... The newly launched Wedding Podcast Network provides wedding planning advice. Programming includes original radio shows such as Lovecast, a relationship advice show with Dr. Terri; Newlywedcast, personal stories from real couples; Wedding...

Magazine covers anti-aging treatments.(PRINT MEDIA)(Elixir magazine)(Brief article)
October 1, 2006... Elixir, a new consumer magazine, focuses on anti-aging topics and treatments, including nutraceuticals and cosmeceuticals, fitness, spas, cosmetic surgery, and hormone replacement therapy. The magazine, which launches this month, is...

Meredith debuts mag for cancer survivors.(PRINT MEDIA)(Beyond: Live and Thrive After Breast Cancer)(Brief article)
October 1, 2006... Meredith Corp.'s Special Interest Media Health Group debuts Beyond: Live & Thrive After Breast Cancer, the first magazine specifically geared to women who have had the disease. Coverage includes personal stories, up-to-date medical...

Website offers family pages and networking.(FAMILY)(MommyTalk.com)(Brief article)
October 1, 2006... MommyTalk.com is a new online social community offering a variety of family-oriented services, including blogs, forums, chat groups, and family homepages where members can post videos and photos. Security features include the ability to create...

Fashion sense dictates where women shop.(CONSUMER SPENDING & ATTITUDES)(Brief article)
October 1, 2006... Where women shop for clothes depends largely on their personal style, according to BIGresearch. While value-priced retailers such as Wal-Mart (14.7%), Kohl's (6.5%), JC Penney (5.2%), and Target (2.8%) are top choices among women overall,...

Marketers start getting it right for moms.(MARKETING/ADVERTISING)(Brief article)
October 1, 2006... Marketers are finally beginning to portray moms' lives more accurately, reports The New York Times. Some ad campaigns are addressing the push and pull many moms experience between taking care of the family and taking care of themselves....

Fashion show rejects super-skinny models.(CLOTHING/ACCESSORIES)(Pasarela Cibeles)(Brief article)
October 1, 2006... Spain's top fashion show, Pasarela Cibeles, has rejected five models deemed too skinny by its organizers, reports the Chicago Tribune. The show hired doctors to assess the models and barred those whose body mass indices were below a certain...

Boomer women need financial advisors.(FINANCE)(Brief article)
October 1, 2006... As financially successful as many Boomer women are, most don't have financial advisors--and they need them, reports The Wall Street Journal. Financial services firms are eager to reach them, as they tend to give many referrals. They're most...

Komen asks Americans to pledge in pink.(cause marketing efforts)(Susan G. Komen Breast Cancer Foundation )(Brief article)
October 1, 2006... On October 1, the Susan G. Komen Breast Cancer Foundation launches Passionately Pink for the Cure, a program encouraging companies, religious groups, and individuals to choose a day in October to wear pink and make a donation of $5 or more....

Simon Group offers cobranded Giftcard.(cause marketing efforts)(Simon Property Group Inc. offers debit card)(Brief article)
October 1, 2006... Simon Property Group partners with the Komen Foundation for a cobranded Simon Pink Ribbon Giftcard, a prepaid Visa debit card issued by MetaBank. The all-pink cards are sold at 159 Simon malls nationwide and online at Simon.com, in...

Rowenta introduces Pink Iron.(cause marketing efforts)(Brief article)
October 1, 2006... Garment-care company Rowenta USA introduces the Rowenta Pink Iron, a pink, professional-quality iron to be sold only during Breast Cancer Awareness Month. All profits from sales of the iron will be donated to the Breast Cancer Research...

Pink Beanie Babies support cause.(cause marketing efforts)(Brief article)
October 1, 2006... Ty Inc., maker of Beanie Babies, ties into Breast Cancer Awareness Month with Awareness the Beanie Baby, a pink plush bear with a pink ribbon on its chest. The bear's tag includes a poem about fighting breast cancer, and a portion of the...

Tanger outlets offer Pink Discount Cards.(cause marketing efforts)(Tanger Factory Outlet Centers Inc. supports the Stanley K. Tanger Breast Cancer Fund )(Brief article)
October 1, 2006... Tanger Outlet Centers is supporting breast cancer research through its Pink and Choose Discount Cards. Shoppers who donate $2 to the Stanley K. Tanger Breast Cancer Fund receive cards with three discounts (per card): 10%, 15%, and 25% off...

Tomboy Tools ties in with pink hammer.(cause marketing efforts)(Susan G. Komen Foundation)(Brief article)
October 1, 2006... Tomboy Tools--manufacturer of ergonomically designed tools for women--partners with the Komen Foundation for a "Pink for a Purpose" special-edition pink hammer. Tomboy is donating $6 for each hammer sold (list price: $14.95) to the foundation,...

Coalition asks PA residents to Paint map Pink.(cause marketing efforts)
October 1, 2006... The Pennsylvania Breast Cancer Coalition is encouraging donations to breast cancer research with the Paint Pennsylvania Pink campaign. Participants make donations on behalf of specific Pennsylvania counties; an interactive map at...

Lean Cuisine offers designer lunchbags.(cause marketing efforts)(Brief article)
October 1, 2006... Nestle's Lean Cuisine partners with the Komen Foundation for a promotion offering limited-edition insulated designer lunch bags; $5 from the $9.95 purchase price of each bag will be donated to the foundation. In addition, 10 cents from the...

Conference calendar.
October 1, 2006... Beyond the Boomers: The Transition Years--Marketing to Boomers After 60, October 20, 2006, Chicago Hilton & Towers, Chicago, IL. This event includes both marketing and market research sessions, as well as roundtable discussions. CONTACT:...

Moms are key bulk shoppers.(CONSUMER SPENDING & ATTITUDES)(Brief article)
October 1, 2006... Who buys those giant jars of peanut butter at Cosco? Moms, of course. Women (37%) are more likely than men (29%) to shop in bulk--and women with children in the house (42%) are more likely than those without kids at home (29%) to do so,...

40s are prime dating time for women.(HUMAN BEHAVIOR)(Brief article)
October 1, 2006... The 40s are becoming a new "prime time" for dating, finds a study for Unilever's Pond's brand. Six in 10 (60%) single women in their 40s say they're looking for "fun" rather than a committed relationship, while 57% of women in their 20s are...

More women than men have home offices.(WORKFORCE/EMPLOYMENT)(Brief article)
October 1, 2006... Women (84%) are more likely than men (77%) to have home offices, according to a survey of business professionals by Intellicontact. While both women and men check their e-mail frequently, they take different approaches to managing their...

Women's firms reach nearly $2 trillion in sales.(BUSINESS/INDUSTRY)(Brief article)
October 1, 2006... The 10.4 million privately held businesses in which women own a half or majority stake generate $1.9 trillion in annual sales, as of 2006, according to the Center for Women's Business Research. These businesses make up 40% of all U.S....

Moms and daughters bond over hair styling.(HEALTH/BEAUTY AIDS)(Brief article)
October 1, 2006... More than half of mothers and daughters (54%) use the same shampoo and conditioner, according to a survey of U.K. women for Timotei shampoo. Nearly three quarters of moms (73%) say they give their daughters advice about their hair or with...

Women favor discounters for back-to-school.(CONSUMER SPENDING & ATTITUDES)(Brief article)
October 1, 2006... Women are more likely than men to do their 2006 back-to-school shopping at discounters and drugstores, while men are more likely to shop at specialty stores and department stores, according to BIGresearch and the National Retail Federation. ...

Women suspect neighbors of odd behavior.(HUMAN BEHAVIOR)(Brief article)
October 1, 2006... Six in 10 U.S. women (60%) consider themselves "desperate housewives," according to Lifetime's Women's Pulse Poll. Two in 10 (20%) say they have a secret they wouldn't want their neighbors to know. A quarter suspect that one of their neighbors...