Marketing to Women: Addressing Women and Women's Sensibilities articles from October 2005

Marketing to Women: Addressing Women and Women's Sensibilities archives from October 2005

On-demand media give women flexibility and control; savvy marketers adapt by using multiple touchpoints.
October 1, 2005... A key--and increasing--issue in women's marketing is "breaking through" to capture female consumers' attention. Marketers have to contend not only with the long lists of daily priorities women keep in their heads, but also with their tendency...

Women and men have different tastes in Web and graphic design.(LOOKS COUNT)
October 1, 2005... Companies whose businesses depend on female consumers may want to rethink their website designs--and product packaging, print ads, and any other forms of visual communication, particularly if they were designed by men. A series of studies by...

Choosing quality over quantity.(advertising)(Brief Article)
October 1, 2005... Marketers are facing a host of changes right now--changes in the effectiveness of traditional advertising channels, changes in who's considered an effective spokesperson, and changes in how consumers receive and interact with media and...

Sir Bob Geldof, Nike's Kolsky to address "On-Demand" future at 17th Annual EPM Conference.
October 1, 2005... Humanitarian, pop star, broadcaster and businessman Sir Bob Geldof will be the featured keynote speaker at the 17th Annual EPM Entertainment Marketing Conference, Nov. 7-8, 2005, at the Hilton Los Angeles/Universal City. Other keynotes...

Moms make household purchases, do most chores.(marketing to moms)
October 1, 2005... Moms continue to handle the bulk of household chores as well as childcare, according to a study of online moms by iVillage. More than two thirds (67%) say they make 80% or more of their families' household purchases (see chart below). ...

Target is top retailer for baby items among Los Angeles Latinas.
October 1, 2005... Hispanic moms with new babies spend $7.3 billion annually--an average of $8,000 per family in baby's first year of life, according to Todobebe. A study of Latina moms in Los Angeles finds that Target (31%) and Wal-Mart (23%) are their top...

Advertising & promotions monitor.(Illustration)(Advertisement)
October 1, 2005... advertising & promotions monitor CLOTHING/ACCESSORIES BabyGap Teams with lifestyle experts Jeff Jones Michele Adams and Gia Russo EVP, Gap Marketing ...

Self magazine offers relaxation destination.(PRINT MEDIA)(Brief Article)
October 1, 2005... Self magazine offers women in New York City a place to relax and focus on wellness with The Self Center, a walk-in retail environment with sponsored areas for fashion, footwear, accessories, and home design; spa services at discounted rates...

Country Home festival spotlights creativity.(PRINT MEDIA)(Brief Article)
October 1, 2005... Country Home magazine hosts Be Creative! New York, a day-long outdoor festival on October 1 in New York City's Central Park, which includes a live concert by singer-song-writer Mary Chapin Carpenter and interactive seminars designed to inspire...

Essence unveils Showhouse in Harlem.(PRINT MEDIA)(Essence Communications Inc.)(Brief Article)
October 1, 2005... Essence magazine partners with community development organization Abyssinian Development Corp. (ADC) to create the magazine's first Designer Showhouse, titled Homecoming. The project--part of the magazine's 35th birthday celebration--is...

Health event targets women of color.(HEALTHCARE/MEDICAL)(Brief Article)
October 1, 2005... Highmark Blue Shield hosted Fun, Fit and Fabulous, a one-day health conference for women of color, held in Hershey, Pennsylvania on September 10. The event included workshops on disease risks and prevention (with information on specific risks...

Plus-size fashions get ... fashionable.(CLOTHING/ACCESSORIES)(Brief Article)
October 1, 2005... Fashions for full-figured women are changing: designers are tossing out the time-honored rules for camouflaging the figure and taking their cues from the styles popular in smaller sizes, reports The Wall Street Journal. Some of the latest...

Athletic skirts are taking off.(CLOTHING/ACCESSORIES)(Brief Article)
October 1, 2005... Skirts are making a comeback as athletic wear, reports the Chicago Tribune. Nike offers athletic skirts as part of its Fitness Dance Collection, and New Balance recently launched a running skirt. Independent clothier Skirt Sports--started by a...

Regular folk are new advertising stars.(ADVERTISING/MARKETING)(Brief Article)
October 1, 2005... It may be hard to believe, but reality and authenticity are the latest buzzwords in advertising, reports The Wall Street Journal. Many marketers believe consumers have grown resistant to seeing good-looking actors in advertising, so they're...

Guests are welcome in delivery rooms.(HEALTHCARE/MEDICAL)(Brief Article)
October 1, 2005... Hospitals are increasingly open to having a variety (and sometimes a host) of visitors at baby deliveries, reports The New York Times. Only a generation ago, fathers were sometimes denied admission to the delivery room. Now extended families...

Forth & Towne dresses up the fitting room.(RETAIL/SERVICE SECTOR)(Brief Article)
October 1, 2005... In developing store layouts for Forth & Towne--its new chain focusing on women over 35--Gap Inc. has made the dressing room the centerpiece, reports BusinessWeek. Rather than relegating it to the back corner, Forth & Towne's "fitting salon" is...

French Open gives women equal pay.(SPORTS/FITNESS)(Brief Article)
October 1, 2005... In 2006, for the first time ever, the French Open will offer equal prize money for male and female tennis players, reports the Associated Press. The tournament will also add an extra day of play at the beginning, to allow for additional TV...

Closets get super-sized and super-luxe.(HOME/HOUSING)(Brief Article)
October 1, 2005... Closets are the latest focus of home-decorating attention (and spending), reports the Los Angeles Times. Walk-in closets are being decked out with everything from mini-fridges to stereo systems to divans; some are even used as spots for...

Age brings sexual confidence, say women.(OPINION)(Brief Article)
October 1, 2005... Women gain confidence in their sexuality as they get older, according to a study by StrategyOne for Elexa, Trojan's new line of sexual health products for women. More than eight in 10 female Boomers (82%) and Gen Xers (81%) say they're very or...

Eating cereal keeps girls trim.(FOOD/BEVERAGES)(Brief Article)
October 1, 2005... Girls who eat breakfast cereal from childhood through adolescence weigh less, on average, than girls who don't eat cereal, according to The Maryland Medical Research Institute. The study followed girls over a 10-year period, and found that...

Women shave, but aren't happy about it.(HEALTH/BEAUTY AIDS)(Brief Article)
October 1, 2005... Half of women age 18-34 remove unwanted facial hair, according to VEET Depilatories. Of these, 20% use razors. Women shave their legs four times a week in the summer and twice a week in winter. More than a third (36%) get nicks, cuts, burns, or...

Conference calendar.(Calendar)
October 1, 2005... Celebrating Moms Expo 2005, October 8-9, 2005, Burnsville Center, Burnsville, MN (Twin Cities). This consumer expo and conference offers sponsorship and exhibition opportunities for companies targeting the moms' market. CONTACT: Moms...

Women are happy to travel and dine alone.(TRAVEL/TOURISM)(Brief Article)
October 1, 2005... Travel and hospitality marketers take note: nearly half (48%) of women say they'd be happy to go on vacation by themselves, according to a study of U.K. women over 18 for Perfectil nutritional supplement. More than six in 10 (64%) are...

Women own six handbags but use only one.(CLOTHING/ACCESSORIES)(Brief Article)
October 1, 2005... Women own an average of six handbags and bought an average of three bags in 2004, according to The NPD Group. Mature women are an especially good market for handbags; four in 10 women age 55 and older own seven or more bags, with seven being...

College women study harder than men.(EDUCATION)(Brief Article)
October 1, 2005... Female college students are more studious and earn better grades than their male counterparts, according to a Student Monitor study commissioned by the Association of American Publishers. Women are 35% more likely than men to study every day,...