Marketing to Women: Addressing Women and Women's Sensibilities articles from October 2004

Marketing to Women: Addressing Women and Women's Sensibilities archives from October 2004

Women tell their girlfriends things they wouldn't tell anyone else.
October 1, 2004... Women's relationships with their friends are a key--and often overlooked--element in understanding female consumers and marketing to them effectively. Word-of-mouth is a vital tool for marketers, and female friendships are at the heart of it....

Women spend more time cleaning and less time playing than men do.(Juggling Act)
October 1, 2004... Marketers' discussions--and stories in these pages--often center around how to reach a population whose time and attention are ever-more fragmented. A new study by the U.S. Department of Labor points to why women always seem to be pressed for...

Whites more likely than Latinas to shop discounters for clothes.(Emerging Majorities)(Brief Article)
October 1, 2004... Non-Hispanic Whites (30%) are more likely than Hispanics (21%) to cite discount stores as the retail channel they shop most often for women's clothing, according to BIGresearch. [EMERGING MAJORITIES, CONSUMER SPENDING & ATTITUDES] Top 5...

Take the time to think it out.(Editor's Letter)(Brief Article)
October 1, 2004... In a recent conversation with my mom (abbreviated because she was trying to finish a proposal for work by 10 p.m. on a Sunday night), I suggested that what she really needed was a wife. There's ample evidence in this issue that my mom isn't...

Women want more time for sleeping, shopping.(Opinion)
October 1, 2004... Women's favorite weekend getaway is a romantic weekend with their husbands, according to a survey by Woman's Day and America Online. Nearly half (48%) would choose to spend a special weekend with their husbands or partners; 24% would most...

Women most likely to diet, and to give up.(Human Behavior)(Brief Article)
October 1, 2004... Women represent 56% of the consumers who consistently buy diet and weight-loss products, but also account for 64% of those who've stopped using weight-loss products, according to Ipsos-Insight. Women age 40 and older are most likely to have...

Advertising & promotions monitor.(http://www.girlfriendsinvitation.com)(http://www.komen.org/college)(http://www.womensderm.org)(http://www.tjmaxxgymnasticstour.com)
October 1, 2004... FOOD/BEVERAGES General Foods International (Kraft) Hilary Lane Brand Manager 800 Westchester Ave. Rye Brook, NY 10573 Phone: 914-335-4261 E-mail: hilary.lane@kraft.com Website:...

Gap Inc. aims new chain at boomers.(Retail/Service Sector)(Brief Article)
October 1, 2004... Gap Inc. is launching a new apparel chain aimed at women age 35-50. The company will begin testing 10 stores in the second half of 2005. Product will focus on moderately priced apparel for a wide range of occasions, from office wear to weekend...

Essence launches young women's magazine.(Print Media)(Brief Article)
October 1, 2004... Essence Communication Partners launches Suede, a fashion and beauty magazine for young, urban women of color (median age 28). Sections include Style (fashion news), The Roots (hair styles and products, with a focus on styling African American...

Magazine targets expecting moms over 35.(Print Media)(Brief Article)
October 1, 2004... The American College of Obstetricians and Gynecologists (ACOG) introduces Plum, a pregnancy magazine aimed at women age 35 and older. The magazine is the first such venture for ACOG; all articles will be reviewed and approved by the...

Tomboy Tools expands into Canada.(Home/Housing)(Brief Article)
October 1, 2004... Denver-based Tomboy Tools, which develops and markets tools for women via direct sales, expands into Canada. Tomboy Tools Canada premiered at the Home Expressions Show in Winnipeg in March 2004 and participated in the Calgary Home and Design...

Miller licenses for high-fashion home goods.(Home/Housing)(Brief Article)
October 1, 2004... Fashion designer Nicole Miller is licensing her name for a line of home decor products such as bed linens, picture frames, and shower curtains, sold exclusively at Bed Bath & Beyond. The first products in the line--bedding sets--have been...

Travel company offers women's horse tour.(Travel/Tourism)(Brief Article)
October 1, 2004... Adventure travel company Holiday on Horseback is offering a women-only wilderness trip through Banff National Park on horseback. The six-day tent-camping tour goes through the backcountry of Stoney Creek, Flints Park, and Mystic Valley, and...

Women's brains differ from men's.(Human Behavior)(Brief Article)
October 1, 2004... The following excerpts from articles and reports from other sources provide information relevant to marketers targeting female consumers. Some of the behavioral differences between women and men may be rooted in brain structure and...

Women celebrate pregnancy with belly casts.(Family)(Brief Article)
October 1, 2004... More and more women are paying for mementoes of their pregnancies, such as nude photographs (see MTW, July 2004) and belly masks or statues, reports the Chicago Tribune. The belly masking trend started on the West and East Coasts, but has...

Marketers tap into "girls' night" vacations.(Travel/Tourism)(Brief Article)
October 1, 2004... Women-only getaways--extensions of "girls' night out"--are becoming increasingly popular, and the tourism industry is taking note, reports USA Today. Hotels and even towns are catering to female travelers with special deals and events. The...

Christian chick lit is hot--but not racy.(Print Media)(Brief Article)
October 1, 2004... Christian "chick lit"--romance novels with overt religious content--is becoming a thriving industry, reports The New York Times. Sales of Christian romance fiction have grown 25% a year since 2001, according to Evangelical Christian Publishers...

B-schools strive to be gay/lesbian-friendly.(Gay/Lesbian)(Brief Article)
October 1, 2004... An increasing number of business schools are making efforts to ensure that their campuses and programs are gay- and lesbian-friendly, reports BusinessWeek. As corporations become more sensitive to the needs of homosexual employees, and more...

Individual styles challenge fashion industry.(Clothing/Accessories)(Brief Article)
October 1, 2004... The trend toward customization and individual style in women's fashion is creating headaches for fashion designers and retailers alike, reports The Wall Street Journal. Instead of buying high-status labels and looking to traditional fashion...

Single women are target for egg freezing.(Healthcare/Medical)(Brief Article)
October 1, 2004... Fertility clinics are beginning to market egg-freezing services to young women who don't yet have trouble conceiving but want to safeguard their ability to bear children later in life, report the Washington Post and The New York Times. The...

Women's Game Conference opens dialogue.(Entertainment)(Brief Article)
October 1, 2004... Participants at the first-ever Women's Game Conference, held last month in Austin, TX, identified a variety of issues in the gaming industry, from male-dominated game content to how to increase the female talent pool, to creating a better...

Japan's lenders reach out to female buyers.(Finance)(Brief Article)
October 1, 2004... Japanese banks--particularly small lenders--are beginning to market mortgage loans to women, reports Business-Week. As recently as 2000, few banks in Japan offered loans to single working women, but after several small lenders found that women...

Conference calendar.(Calendar)
October 1, 2004... Negotiation Plus for Women, October 4-14, various locations. This multi-city seminar offers female-specific negotiation training designed for professional women. Content is based on research from A Woman's Guide to Successful Negotiating, by...

Women decompress online at lunchtime.(Human Behavior)(Brief Article)
October 1, 2004... Half of women say they have less personal time today than they did just two years ago, according to an online survey of working women age 18-54 commissioned by The Body Shop. Women consider lunch to be their time to recharge and pamper...

More women than men sing in the shower.(Human Behavior)(Brief Article)
October 1, 2004... Seven in 10 women (70%) and 60% of men sing in the shower or bath, according to a survey of British homeowners by Baxi Potterton, a heating system manufacturer. Interestingly, both male and female shower crooners sing songs by music artists of...

Women have doubts about the economy.(Workforce/Employment)(Brief Article)
October 1, 2004... Women are less optimistic than men about the economy and their own career prospects, according to a survey of professionals by Accountemps. Women are half as likely as men to say they're very optimistic about the economy and job growth over the...

Female business owners are optimistic.(Business/Industry)(Brief Article)
October 1, 2004... Female presidents/business owners have positive views about the current economic outlook, according to the Women Presidents' Organization's annual Labor Day Survey. More than eight in 10 say they're optimistic about their economic results for...

Women hire home improvement pros.(Home/Housing)
October 1, 2004... Nearly eight in 10 women (78%) and 88% of men are home improvement decision makers in 2004, up from 72% and 84%, respectively, in 2000, according to Vertis. Women (40%) are more likely than men (30%) to pay a professional to do the work after...

Women like men who like animals.(Opinion)
October 1, 2004... Pet ownership makes men more attractive in women's eyes, according to a survey of UK women and men by the Cats Protection League. Nine in 10 single women (91%) and 88% of women in relationships agree with the statement "Men who like animals are...

Research notes.(Brief Article)
October 1, 2004... * Women (10%) are almost twice as likely as men (6%) to say they'd spend more than 10 minutes filling out questionnaires about their tastes and interests in order to receive personalized online content. Men (19%) are almost twice as likely as...