Marketing to Women: Addressing Women and Women's Sensibilities articles from October 2003

Marketing to Women: Addressing Women and Women's Sensibilities archives from October 2003

Women say bargains are more important than ever, unless they're reward-shopping.
October 1, 2003... Women's motivation to shop divides into two essential forms: finding a bargain and treating oneself well. The two styles of shopping lead to quite different purchasing habits, and marketers need to know how to cater to each kind of shopping...

It's the economy, smarty.(Editor's Letter)(Brief Article)
October 1, 2003... In times of economic trouble, corporations and marketers alike have to find ways to streamline their efforts, to do more with less. At these times, female consumers can be a godsend. With their hands at the wheel of virtually all family...

Women don't take spouses' advice when choosing cars.(Automotive)
October 1, 2003... When deciding which car to buy, women say they're more likely to be influenced by their children's opinions than those of their spouses/significant others, but neither have much influence on women's automotive decisions, according to a member...

Ortho-McNeil launches design contest.(Healthcare/Medical)(Brief Article)
October 1, 2003... Ortho Women's Health and Nicole Miller launch the Ortho Personal Pak Design-A-Pak Contest, coinciding with the introduction of Jewel, a special-edition Ortho Personal Pak created by fashion designer Nicole Miller. Personal Paks are...

Vanity fair and DKNY stage concerts.(Print Media)
October 1, 2003... Vanity Fair magazine and DKNY partner for Vanity Fair In Concert, a bicoastal music event to be held at the Hammerstein Ballroom in New York City on October 6 and at the Avalon Theater in Los Angeles on November 15. Performers for the New York...

Women's music magazine sponsors events.(Print Media)(Women Who Rock)(Brief Article)
October 1, 2003... A series of marketing efforts promote music magazine Women Who Rock, which launched as a quarterly in spring 2002 and is now bimonthly. The publication covers female musicians in all genres, and aims to fill a gap in coverage of female artists...

Hyundai builds on women's cup sponsorship.(Automotive)(Hyundai Motor Company Ltd.)(Brief Article)
October 1, 2003... Hyundai leveraged its sponsorship of the FIFA Women's World Cup by presenting 189 Hyundai vehicles to FIFA officials for their use throughout the tournament. Other marketing activities surrounding the event included interactive displays at...

Advertising & promotions monitor.(Illustration)
October 1, 2003... CLOTHING/ACCESSORIES Easy Spirit (Jones Apparel Group) Launches the Lycra SmartShoe Stacy Lastrina Challenge, a three-city promotion for SVP Marketing the brand's new Lycra SmartShoe, Nine West...

Nike rolls out women's golf line.(Sports/Fitness)(Brief Article)
October 1, 2003... On November 15, Nike Golf will introduce a full line of golf equipment designed specifically for women. Products include clubs, golf bag, accessory shoe tote bag, and cart bag. Clubs include the Women's Slingshot Irons set, the Women's 295cc...

New pregnancy book is just for Latinas.(Emerging Majorities)(Waiting for Bebe: A Pregnancy Guide for Latinas)(Book Review)
October 1, 2003... Waiting for Bebe: A Pregnancy Guide for Latinas is a new book by health reporter Lourdes Alcaniz designed to give culturally sensitive advice for expectant Latina mothers. The book addresses pregnancy complications that are especially prevalent...

Magazine targets female outdoor types.(Print Media)(Dandelion)(Brief Article)
October 1, 2003... Teal Mountain Media Group introduces Dandelion, an outdoor-adventure magazine for women. The publication focuses on women outdoor enthusiasts and athletes, reviews of women-specific gear and clothing, adventure destinations, health and...

Eleven targets women with diet slurpee.(Food/Beverages)(Brief Article)
October 1, 2003... 7-Eleven launches a no-calorie Diet Pepsi Slurpee, aimed to appeal to women (and diabetics). A new flavor, strawberry-kiwi, will also be added to the company's Crystal Light Slurpees (with a third fewer calories than traditional Slurpee...

Long Beach offers diet malternative drink.(Food/Beverages)(Long Beach Brewing Co.)(Brief Article)
October 1, 2003... Long Beach Brewing Co. recently introduced Thin Ice, a low-carbohydrate and low-calorie citrus malt beverage designed to appeal to women and those watching their weight. The product is made with Splenda no-calorie sweetener and includes one...

Extended-use birth control pill debuts.(Healthcare/Medical)(Brief Article)
October 1, 2003... Barr Laboratories introduces Seasonale, an extended-cycle birth control pill that reduces the number of menstrual periods women experience to four per year. The product is the first extended-cycle contraceptive pill to be approved by the Food...

Upper-middle-class women age 20-40 are fueling the growth of tattoos.(Research Notes)(Brief Article)
October 1, 2003... Upper-middle-class women age 20-40 are fueling the growth of tattoos. One in 10 Americans have tattoos, up from one in 100 in the 1970s. (Alliance of Professional Tattooists; phone: 520-514-5549, and "The Tattooed Executive," The Wall Street...

Almost half (47%) of White women age 18-19 have used indoor tanning booths three or more times, as have 11.2% of White girls age 13-14.(Research Notes)(Brief Article)
October 1, 2003... Almost half (47%) of White women age 18-19 have used indoor tanning booths three or more times, as have 11.2% of White girls age 13-14. Girls who exercise regularly are less likely to use indoor tanning facilities. (Comprehensive Cancer Center...

Eight in 10 women who have age spots are aware that they were caused by sun damage.(Research Notes)(Brief Article)
October 1, 2003... Eight in 10 women who have age spots are aware that they were caused by sun damage. Half say the spots make them feel older than they really are, and a quarter are embarrassed by them. Six in 10 are very or extremely interested in new...

Only 25% of women have been professionally fitted for a bra; 85% have a problem with the way their bra fits.(Research Notes)(Brief Article)
October 1, 2003... Only 25% of women have been professionally fitted for a bra; 85% have a problem with the way their bra fits. (Bali; phone: 336-519-6764; website: http://www.balicompany.com)

Asian women-owned businesses approaching $50 billion in sales.
October 1, 2003... U.S. companies owned by Asian and Pacific Islander women generated $49.1 billion in sales and employed over 370,000 people in 2002, according to the Center for Women's Business Research. The number of firms owned by Asian American women grew...

Women's sports have popular vote but leagues are endangered.(Focus on Women's sports)
October 1, 2003... The recent folding of the WUSA due to a lack of operating (read: sponsorship) funds has received extensive media attention, coming as it did on the eve of the Women's World Cup--the event that, arguably, made the league's creation possible in...

Women's action sports get a trade show.(Focus on Women's sports)(Brief Article)
October 1, 2003... Women's extreme sports are gaining attention these days, reports the Los Angeles Times. Action Girl--a trade show devoted to clothing and gear for women who surf, skate-board, kiteboard, and participate in other "action sports"--debuted in Long...

Women's wrestling gains clout.(Focus on Women's sports)(Brief Article)
October 1, 2003... Women's wrestling is gaining recognition and popularity, even though there are currently only six women's varsity teams in the U.S, reports The New York Times. Seven U.S. women completed in the World Championships of Freestyle Wrestling at New...

Women's influence on tool market grows.(Home/Housing)(Brief Article)
October 1, 2003... Power tools are an increasingly requested item on the holiday wish lists of women, reports the San Francisco Chronicle. Companies responding to the increased interest among female do-it-yourselfers range from large home improvement chains to...

"His-and-hers" is hot trend in home design.(Home/Housing)(Brief Article)
October 1, 2003... Gender-specific features are a hot trend in new-home construction and in remodeling of existing homes, reports The Wall Street Journal. Particularly in upscale homes, couples are asking for separate studies or offices, walk-in closets, dressing...

Women are flashing more skin to sell music.(Entertainment)(Brief Article)
October 1, 2003... Female musicians seem to be upping the ante when it comes to showing skin to attract attention and sell albums, reports the Boston Globe. Even singers such as Jewel, Ashanti, and Mya--whose wardrobes had been relatively modest before now--have...

Tween girls' clothes are getting racier.(Youth)(Brief Article)
October 1, 2003... Parents of preteen girls are now facing the same battles over overly-revealing clothing that have long been waged by parents of teens, reports The New York Times. The issue of young girls wanting to dress like their older pop-star idols has...

Fashion is a business issue for women.(Clothing/Accessories)(Brief Article)
October 1, 2003... While young professional women often resist the traditional confines of businesswear, female executives choose their working wardrobes to convey a specific message, reports The Wall Street Journal. Most executive women strive to steer between...

EPM conference spotlights word-of-mouth.(Clothing/Accessories)
October 1, 2003... Attendees of the 15th Annual EPM Entertainment Marketing Conference will hear case study presentations on a wide range of marketing topics, including how to build word-of-mouth buzz. What do the films X2: X-men United and T3: Rise of the...

Executive moms have flexibility at work.(Workforce/Employment)(Brief Article)
October 1, 2003... The majority of executive moms have some degree of flexibility in their work lives, according to an Executive Moms survey of New York metropolitan area professional women who have kids. More than half (56%) say they've either been offered...

Women own tools, know how to use them.(Home/Housing)
October 1, 2003... Most women (81%) own basic hand tools and a few power tools, and one in five own an extensive array of hand and power tools, according to a survey of homeowners by Ipsos Public Affairs for Lowe's Home Improvement Warehouse. Almost three in 10...

Young women drive faster than men.(Automotive)(Brief Article)
October 1, 2003... Contrary to popular perceptions, young women are more likely than young men to feel that it's okay to drive faster than the speed limit, according to an Opinionsite study for The Hartford Financial Services Group. More than half (56%) of...

Women's family firms are more productive.(Business/Industry)
October 1, 2003... The number of U.S. family business owned by women has increased 37% in the past five years, now accounting for 15.6% of all family businesses, according to a Babson College/MassMutual Financial Group report. Average annual revenues of...

Women care about health but don't exercise.(Sports/Fitness)(Brief Article)
October 1, 2003... Women's participation in sports and fitness activities still lags behind that of men, according to a survey for Philips Electronics. While 58% of women had participated in an activity for health benefits within the previous week, two thirds...

Women lack reproductive health savvy.(Healthcare/Medical)(survey)
October 1, 2003... Half of women (50%) are under the mistaken impression that it's equally easy for a woman to conceive and give birth to a healthy baby at any time during her reproductive years, according to a survey by PKS Research for the Vagisil Women's...

Conference calendar.(Calendar)
October 1, 2003... Mom Power, October 27-29, 2003, The Millenium Knickebocker Hotel, Chicago, IL. Keynote address by Maria Balley, author of Marketing To Moms; other speakers include C&R Research and Marti Barletta of the TrendSight Group. Contact: Kid Power...