Marketing to Women: Addressing Women and Women's Sensibilities articles from November 2008

Marketing to Women: Addressing Women and Women's Sensibilities archives from November 2008

It's beginning to look a lot like a recession Christmas as marketers gear up for a tough holiday season.
November 1, 2008... Don't bother watching the Dow or crunching the economic indicators. As far as women are concerned, the recession is here. And it is impacting the way they shop and the way marketers are trying to reach them. As economic woes sweep through...

Crisis Christmas.(EDITOR'S NOTE)(Editorial)
November 1, 2008... Dear Marketers, Since you've decided to start the holiday season early (and I can't say I blame you since it does appear that the world as we know it is ending), here are a few pointers on how to get my share of wallet this holiday season....

Guide for women living with breast cancer makes debut.(new products and campaigns)
November 1, 2008... Many women with breast cancer know where to go for facts about the disease and treatment options. Now a new online guide deubts with information for the rest of their lives. HER-Move.com, an online guide for women with HER2-positive breast...

WomenCount, Tokoni partner on politically-oriented website.(new products and campaigns)
November 1, 2008... Non-profit WomenCount joins with social network Tokoni to encourage women to voice their opinions on political issues. On the dedicated site, women can post their stories, invite comments from community members, and engage in dialogue. The...

Women's Wellness Guide kiosks open in County Jail waiting rooms.(new products and campaigns)
November 1, 2008... To help women get access to health care information, the Pennsylvania Commission for Women placed the first bilingual, touch-activated Women's Wellness Guide kiosk in the waiting room of the Allegheny County Jail. It's the first of 13 kiosks to...

Jones New York adds e-commerce.(new products and campaigns)
November 1, 2008... Jones New York unveils its e-commerce site, an online destination featuring the full Jones New York line as well as advice and fashion tools. Visitors to the site can access "The Jones Report," a monthly guide to new Jones looks, video style...

SheKnows inks Hearst content deal.(new products and campaigns)(Brief article)
November 1, 2008... SheKnows.com, an online destination for women, reaches a content syndication partnership with Hearst Digital Media to feature the articles from websites such as Cosmopolitan.com and HouseBeautiful.com on its site. The content will be housed in...

Bargain hunters website adds feature for community interaction.(new products and campaigns)
November 1, 2008... RedFlagDeaIs.com, a website devoted to alerting shoppers to bargains, adds a community site--Scarlett Lounge. This section of the website is devoted to providing women a space to share with other women news of fashion and beauty, deals, travel...

MedicAlert joins Hot Moms Club.(MARKETING TO MOMS)(Brief article)
November 1, 2008... MedicAlert taps social networking site The Hot Moms Club to promote the emergency response service's Kid Smart program to moms. Kid Smart provides children with an identification and emergency wallet cards. By using the cards, emergency...

Beech-Nut rolls out 'no junk' food.(MARKETING TO MOMS)
November 1, 2008... Baby food maker Beech-Nut introduces a line of toddler foods designed to appeal to health-conscious moms. The Let's Grow line features 19 all-natural products and added vitamins and minerals. The products also steer clear of controversial...

General Mills signs Latina mom.(MARKETING TO MOMS)
November 1, 2008... As part of its ongoing outreach to Hispanic moms, General Mills has tapped Karla Martinez, the co-host of Univision's Despierta America, to film a series of cooking-related vingiettes featuring General Mills brands. General Mills also expands...

Around EPM.
November 1, 2008... Following is a sampling of stories about women running in other newsletters published by EPM Communications, parent of MARKETING TO WOMEN. BRATZ FACING CUTBACKS Showing signs that the toy fad has run its course, children's publisher...

What women know about cancer risk.(research on women)
November 1, 2008... While the vast majority of women agree cancer is the nation's greatest healthcare challenge, fewer than 25% feel they are very knowledgeable about cancers that strike women. A study by Woman's Day finds the following results: * 74% of...

Online attracts more women donors.(research on women)
November 1, 2008... Women are increasingly participating in the political process via new technology. A study by the Women's Campaign Forum Foundation shows women are tapping technology in new ways. Among the results: * Women online donors are largely new...

Moms' word-of-mouth is a force.(research on women)(Brief article)
November 1, 2008... Women have long shared information about products and services, but a study by BabyCenter and the Keller Fay Group finds new moms and moms-to-be are most engaged in the practice. Among the findings: * Pregnant women and new moms engage in...

What women know about flu shots.(research on women)
November 1, 2008... National health experts recommend pregnant women get flu shots, but a study by the National Women's Health Resource Center finds many moms-to-be avoid the shot due to misinformation surrounding vaccination. Among the results: * 56% of...

Boomer women face sexual challenges of aging.(search on women)
November 1, 2008... While men and women expect to have less sex as they age, the reasons vary by gender. A study by Duramed Pharmaceuticals finds older men avoid sex due to physical inability, while women cite discomfort or pain. Among the results: *...

Gender trends in college sports.(research on women)
November 1, 2008... Critics of Title IX often claim men's collegiate athletics has suffered over time. But a study by the Women's Sports Foundation suggests both men's and women's participation in college athletics has grown since the passage of the law in 1972....

Men, women, sex & marriage.(research on women)
November 1, 2008... According to a survey by Parade magazine, nearly half of Americans describe their marriage as "loving and joyful" while 30% say they enjoy "peaceful co-existence," 7% say they are unhappy. A look at the state of sex and fidelity may explain...

Moms want better advice as kids grow.(research on women)(Brief article)
November 1, 2008... While information abounds for mothers with infants, many moms say they have trouble finding relevant advice as their kids enter school. A survey of the Parenting magazine MomConnection panel finds moms are looking for additional information...

Women volunteer more and more reliably.(research on women)(Brief article)
November 1, 2008... Women are more likely to volunteer now and in the future. A study by AARP finds among Americans over 50, women are more likely to volunteer: * Currently, there are more women than men in the volunteer corps; 76% of women are currently...

Betty Wong.(marketers on the move)
November 1, 2008... Fitness magazine names Betty Wong Editor In Chief. Wong was previously executive editor at Family Circle. Phone: 515-284-3000.

Genetta Adams.(marketers on the move)
November 1, 2008... The Associated Press appoints Genetta Adams Entertainment Editor, putting her in charge of 20 writers based in New York, Los Angeles, and London. Adams was most recently Assistant Managing Editor of Features and Entertainment at Newsday. Phone:...

Jocelyn Levy and Candice Schaffer.(marketers on the move)
November 1, 2008... Jocelyn Levy and Candice Schaffer are promoted to Account Executives in charge of talent relations at Flying Television, a booking and brokering firm. Phone: 212-741-3066.

Kim Martin.(marketers on the move)
November 1, 2008... Rainbow Media promotes Kim Martin to President and General Manager of WE tv. Martin had been EVP and GM at the cable network. Phone: 212-324-8500.

Tanya Dukes.(marketers on the move)
November 1, 2008... Elite Traveler magazine promotes Tanya Dukes to Style Editor. Dukes had been an Associate Editor at the publication. Phone: 212-986-5100.

Nola Weinstein.(marketers on the move)
November 1, 2008... Nola Weinstein is named Fashion Editorial Director at Glam.com, the female-focused website. Weinstein had been Associate Fashion News Editor at FashionWeekDaily.com. Phone: 650-244-4000.

Vanessa Myers.(marketers on the move)
November 1, 2008... Vanessa Myers is named Merchandising Director at Food & Wine magazine. Myers had been Creative Services Director at Conde Nast Traveler. Phone: 800-333-6569.

Yolanda Woodlee.(marketers on the move)
November 1, 2008... Chase Communications hires Yolanda Woodlee as Director of Media Strategy. Woodlee had been a political reporter at The Washington Post. Phone: 202-955-4500.

Mary Paskell.(marketers on the move)
November 1, 2008... Mary Paskell is named VP of Strategy at Remedy, a Chicago-based agency. Paskell was most recently VP of Marketing at ComPsych. Phone: 312-377-3410.

Conference calendar.(Conference news)(Calendar)
November 1, 2008... FutureForum 2008: Race, Gender, and Age Take Center Stage, November 6-9, Alexandria, VA. Contact: National Multicultural Institute, 202-483-0700.www.nmci.org/leadership_institutes/index.html. Linkage Women in Leadership Summit, November...