Marketing to Women: Addressing Women and Women's Sensibilities articles from November 2007

Marketing to Women: Addressing Women and Women's Sensibilities archives from November 2007

Claiming a place in cyberspace, mommy blogs emerge as a force for marketers and moms.
November 1, 2007... When tony children's shoe company Elefanten shuttered its business, one of its executives decided to develop his own shoe line, Umi, to fill the void in the marketplace. But how to let consumers know about his upstart brand? CEO Mark Kohlenberg...

Moms want toy standards.(FAST FACT)
November 1, 2007... News about toy recalls has moms worrying as they head into the holiday toy shopping season. An August survey by The Parenting Group suggests moms want more information from the toy industry--and more regulation to help them make smart choices....

Editor's note.
November 1, 2007... When I need a recommendation on a kid related product, I ask Suzy. She's a parent at my child's school and she's got high standards. I know if she likes something, it will pass my muster as well. But while I hang around on the schoolyard...

March of Dimes taps podcasts.(marketing to moms)
November 1, 2007... To reach moms on the go, The March of Dimes launches a series of podcasts designed to deliver information on pregnancy, baby health and nutrition. The podcasts feature news and information, as well as interviews with prominent moms such as...

DailyCandy.com goes local.(marketing to moms)(Brief article)
November 1, 2007... Building on the popularity of its weekly national email newsletter, DailyCandy now offers local editions for subscribers in key cities. While the regular DailyCandy arrives every Thursday, each Monday in New York, Los Angeles, Chicago, San...

Bush's Beans recruits moms and kids.(marketing to moms)
November 1, 2007... Experts say the best way to get kids to eat veggies is to involve them in the cooking. A panel of moms and kids, recruited by Bush's Beans, prepared and rated a series of bean and vegetable recipes. The results are part of Bush's campaign to...

Pampers markets in Stages.(marketing to moms)
November 1, 2007... Pampers broadened its diaper and wipes lineup to include products for every stage of baby's development from 0 to 24 months and older. The Pampers Stages line kicks off a marketing campaign designed to promote the company's full range of...

CMT taps alpha moms.(marketing to moms)(Country Music Television Inc.)(Brief article)
November 1, 2007... To promote its reality show "I Want To Look Like a High School Cheerleader Again," Country Music Television is enlisting street teams of "Alpha Moms" to participate in a grassroots ad campaign. The moms--chosen for their leadership roles and...

MobileMom boosts mom's cellphone.(marketing to moms)(Brief article)
November 1, 2007... Ever wish your cell phone held as much information as your PC? For moms on the go, two interactive companies combine efforts to create a new product, MobileMom. Formed by GoWare, which makes personalized home pages for mobile device users and...

Advertising and promotions monitor.
November 1, 2007... BUSINESS American Express Judy Tenzer VP World Financial Center 200 Vesey St. New York, NY 10285 212-640-2000 judy.g.tenzer@aexp.com OPEN from American Express signs on as founding sponsor of The...

L'Oreal promotes cancer awareness.(new campaigns and product alerts)
November 1, 2007... L'Oreal Paris launches a multifaceted campaign to promote awareness of ovarian cancer and to raise funds for research and education. As part of the program, L'Oreal introduces two new pieces of jewelry to its Color of Hope Jewelry Collection--a...

Women's health group launches microsite.(new campaigns and product alerts)
November 1, 2007... To reach women suffering from pelvic health issues, Women's Health Foundation creates a microsite to promote its fitness and education programs and materials. The site, www.totalcontrolprogram.com, features news and information regarding...

Betty Crocker starts a supper club.(new campaigns and product alerts)
November 1, 2007... Helping busy women to bring back the tradition of the supper club, in which friends and family gather to dine in, Betty Crocker launches a website designed to serve up soul. In partnership with celebrity chef B. Smith, the site, which targets...

Curves recruits Real Women.(new campaigns and product alerts)
November 1, 2007... Curves Foods is calling on women to share their weight management stories through its Real Change, Real Women contest. Winners earn a chance to appear on Curves Cereal boxes nationwide along with other prizes. To enter, women visit the Curves...

Cancer organization targets voters.(new campaigns and product alerts)
November 1, 2007... Susan G. Komen for the Cure unveils a public policy campaign aimed at mobilizing New Hampshire voters and presidential candidates to make breast cancer a priority in the 2008 election season. The organization has produced a radio message and...

Microgrant group attracts sponsors.(new campaigns and product alerts)
November 1, 2007... Creating Economic Opportunities for Women (C.E.O. Women) unveils The Women Connected Venture Fund, a micro-equity grant initiative. The Venture Fund awards comprehensive grants to immigrant and refugee women entrepreneurs. Recipients will be...

Parenting Group.(marketers on the move)
November 1, 2007... The Parenting Group promotes Greg Schumann to VP and Group Publisher, up from his previous position as VP and Publishing Director. Phone: 212-522-6408

The Huffington Post names Betsy Morgan Chief Executive to run the two-year-old news website.(marketers on the move)
November 1, 2007... The Huffington Post names Betsy Morgan Chief Executive to run the two-year-old news website. Morgan was previously GM at CBSNews.com. Phone: 212-245-7844

Nielsen Business Media names Susan Tremblay Director of Business Development for its marketing and media group.(marketers on the move)
November 1, 2007... Nielsen Business Media names Susan Tremblay Director of Business Development for its marketing and media group. Tremblay joins from Creative Circle Advertising Solutions, where she was President. Phone: 646-654-5000

Production company Jupiter Entertainment promotes Deborah Dawkins to VP Programming.(marketers on the move)
November 1, 2007... Production company Jupiter Entertainment promotes Deborah Dawkins to VP Programming. Dawkins manages the production of Oxygen's "Snapped." Phone: 865-588-2626

English-language Hispanic network Si TV hires Lisa Delligatti, formerly of Discovery Networks, as SVP Affiliate Sales.(marketers on the move)
November 1, 2007... English-language Hispanic network Si TV hires Lisa Delligatti, formerly of Discovery Networks, as SVP Affiliate Sales. Si TV also appoints Jody A. Rose Executive Director of east division affiliate sales, reporting to Delligatti. Phone:...

DZP Marketing Communications.(marketers on the move)
November 1, 2007... DZP Marketing Communications hires Jennifer Deppe as Art Director, where she will oversee print, advertising and branding. Phone: 212-226-7336

Lifetime Entertainment Services promotes Linda Rein to SVP--General Counsel.(marketers on the move)
November 1, 2007... Lifetime Entertainment Services promotes Linda Rein to SVP--General Counsel. She was previously VP Business and Legal Affairs. Phone: 212-424-7000

Lifetime names Tanya Lopez SVP Original Movies.(marketers on the move)
November 1, 2007... Lifetime names Tanya Lopez SVP Original Movies. Lopez will now supervise the development and deal-making of all original movies. Phone: 212-424-7000

Twentieth Century Fox promotes Lora Cohn and Virginia King to VP U.S. licensing.(marketers on the move)
November 1, 2007... Twentieth Century Fox promotes Lora Cohn and Virginia King to VP U.S. licensing. Cohn will work to increase the licensing and merchandising division's hard lines business, while King will focus on its apparel and other areas. Phone:...

Conference calendar.(Brief article)(Calendar)
November 1, 2007... 4 Annual Stevie Awards for Women in Business, November 12, Las Vegas, NV. Contact: The Stevie Awards, 703-547-8389, www.stevieawards.com/women Marketing to Women, Men & Boomers: The Power of Psychographics to Reach the New Majority in the...

Women board members boost bottom line.(research on women)
November 1, 2007... Why have gender diversity on corporate boards? The latest study by Catalyst shows it's more than good policy; it's good business. Companies with the highest percentage of women on their boards outperformed companies with the lowest percentage...

How new moms shop.(research on women)(Brief article)
November 1, 2007... Quality is top of mind when new moms shop for baby gear. Brand name and price follow, while loyalty programs are far down the list. The American Baby Group survey of new moms turned up the following trends: * Quality is key: 97% of...

Toy recalls: moms' point of view.(research on women)
November 1, 2007... Recalls of toys made in China are all over the news. And moms have noticed. August research by The Parenting Group finds some moms are planning changes to their holiday shopping--and they'd be open to more changes if toy companies would abide....

Women trump men in investing plans.(research on women)(Brief article)
November 1, 2007... More women than men plan to begin investing in the next year and women are more likely to seek advice and support as they do it. The 2007 American Investor Survey by Scott-trade finds 17% of women but only 11% of men say they plan to invest at...

What women know about breast cancer.(research on women)
November 1, 2007... While awareness of breast cancer is high, a study by the National Breast Cancer Coalition reveals gaps in knowledge. Among the results: * 76% of women in the survey say they consider themselves knowledgable about breast cancer. * 56%...

Survey finds wine gender gap.(research on women)
November 1, 2007... While men and women are equally as likely to enjoy wine, a new study by Robert Mondavi Private Selection finds there is a gender gap when it comes to ordering it in restaurants. Among the results: * Women are more likely to feel...

Mothers would stay on the job.(research on women)(Brief article)
November 1, 2007... An overwhelming majority of women say that if there were no obstacles, they would continue to work after having children. Those who are working moms say their work/family balance is working. The study by Accenture finds the following results:...

Moms start holiday shopping early.(research on women)
November 1, 2007... It's beginning to look a lot like Christmas. A survey by the Marketing to Moms Coalition finds moms start shopping early. Among the results: * 45% of moms start their holiday shopping in September or October. Only 13% wait until December....

Women embrace the natural look.(research on women)(Brief article)
November 1, 2007... A study of global beauty attitudes finds women are more at home with their wrinkles. The study by Allergan, maker of Botox, finds not everyone is looking for the fountain of youth. Among the results: * 80% of women in the U.S. and 82% of...

Workplaces support breastfeeding.(research on women)
November 1, 2007... As companies work to retain their best employees, many are noticing that support of breastfeeding in the workplace is a powerful retention tool. A study by Medela finds corporate lactation programs are helping companies keep their best female...