Marketing to Women: Addressing Women and Women's Sensibilities articles from November 2006

Marketing to Women: Addressing Women and Women's Sensibilities archives from November 2006

Word-of-mouth and cause marketing are key tools for bringing women (back) to destination spas.
November 1, 2006... As an industry whose customers have long been predominantly female, spas are experts at generating loyalty among women. Their approach to attracting and retaining female consumers can serve as a model for marketers in a variety of other...

Female gamers prefer playing games to watching TV.(EXERCISING THE BRAIN)(Statistical data)
November 1, 2006... Not only do women make up the majority (76%) of players of casual computer games (games that can be played in brief windows of time, such as word and puzzle games), but they choose gaming over most other forms of entertainment, including TV,...

What I've learned about women.(women marketing)(Editorial)(Brief article)
November 1, 2006... This is my last issue as Editor of MARKETING TO WOMEN. In the nearly eight years that I've been writing and editing this publication, the women's marketing landscape has changed a great deal. I see better messages in advertising, more creative...

Tapping the power of Boomers.(Boom: Marketing to the Ultimate Power Consumer--the Baby Boomer Woman)(Brief article)(Book review)
November 1, 2006... Imago Creative's Mary Brown and Carol Ors-born, authors of Boom: Marketing to the Ultimate Power Consumer--the Baby Boomer Woman, make their mission clear from the get-go: They are out to change the marketing landscape, or at least give the...

Nielsen Entertainment.(Research Note)
November 1, 2006... 64% of U.S. Internet gamers are female. (Nielsen Entertainment; phone: 646-654-8300; website: http://www.nielsenmedia.com)

Moms say missing their babies is hardest part of returning to work.(marketing to moms)(Survey)(Brief article)
November 1, 2006... It's not just young children who experience separation anxiety--moms who work outside the home describe it as the hardest part of going back to work after having a baby, according to a survey by mothers' group Modern Mom. They say it's...

Similac launches online moms' community.(marketing to moms)(Abbott Laboratories)(Brief article)
November 1, 2006... Abbott Laboratories, manufacturer of Similac baby formulas, launches the Similac Moms Alliance, a moms' panel that will lead an online community for moms. Panel members include Olympic swimmer and mom Summer Sanders, Pediatrician Julie Segal,...

Today's moms say it's hard to find time for themselves.(marketing to moms)(Survey)
November 1, 2006... Mothers of young children today find it much more challenging to find time to take care of themselves and time to spend with their spouses/partners than their predecessors did, finds an iVillage study commissioned by Johnson & Johnson. The...

Glamour.com launches street fashion gallery.(ONLINE)(Brief article)
November 1, 2006... Glamour magazine partners with Blip.tv, a distributor of Web-based TV shows and videoblogs, for a consumer-created fashion photo gallery on Glamour.com. Visitors to Glamourdosanddonts.com can upload photos of fashion "dos" and "don'ts" they've...

5W PR creates mom & baby division.(BUSINESS/INDUSTRY)(5W Public Relations )(Brief article)
November 1, 2006... 5W Public Relations launches a new division devoted to PR for maternity and baby products. Clients include Plum Organics Baby Food, Bella Mama, Bella Maternity, Baby IDesign, PaperMama, and others. (5W Public Relations, Katy Saeger, SVP and GM,...

Fragrance for You offers wedding favors.(HEALTH/BEAUTY AIDS)(Brief article)
November 1, 2006... UK-based Fragrance for You introduces a custom fragrance service in the U.S. The service is aimed at brides-to-be and offers custom-designed fragrances for use as wedding favors. The eau de parfum sprays are labeled with the bride's and groom's...

Chatom offers wines with cause tie-ins.(FOOD/BEVERAGES)(Chatom Vineyards )(Brief article)
November 1, 2006... Chatom Vineyards introduces She Wines, a line of wines marketed to women, benefiting heart disease research (She Wines Red) and breast cancer research (She Wines Semillon). The winery is women-owned and run, based in Calaveras County,...

Jewelry mixes fashion and healing energies.(CLOTHING/ACCESSORIES)(Body Rocks Jewelry )(Brief article)
November 1, 2006... Body Rocks Jewelry introduces Body Rocks, a line of jewelry and accessories that combine fashion with spirituality. The collection includes necklaces, rings, bracelets, earrings, and belts designed to harness the healing properties of specific...

Motherhood Maternity debuts Canadian site.(CLOTHING/ACCESSORIES)(Brief article)
November 1, 2006... Motherhood Maternity launches Motherhoodcanada.ca, a duty-free maternity retail website serving residents of all Canadian provinces except Quebec. The company also has 33 physical store locations in Canada. (Motherhood Maternity, Rebecca...

News blog highlights women's careers.(WORKFORCE/EMPLOYMENT)(NewsonWomen)(Brief article)
November 1, 2006... NewsonWomen, a news blog focusing on career achievements of business women, adds executive job postings to its content. The blog was established in June 2005 and includes reprints of articles by female writers and reporters, as well as stories...

Prepaid card benefits breast cancer research.(FINANCE)(NetSpend and ACE Cash Express makes donation)(Brief article)
November 1, 2006... Prepaid card marketer NetSpend and financial services company ACE Cash Express partner to launch the pink All-Access Visa Prepaid Card, a reloadable prepaid debit card that ties into breast cancer research. Ace and NetSpend will donate a...

Selected spa marketing programs that target women.(new & redirected products alert)
November 1, 2006... Canyon Ranch Cherie Stine VP of Marketing 8600 E. Rockcliff Rd. Tucson, AZ 85750 Phone: 520-749-9655, x4210 E-mail: cstine@canyonranch.com Website: http://www.canyonranch.com * 70-85% of clients are women;...

News on women.(sales increases for department stores, and JC Penney plans for new fashion trends)(Wal-Mart finds hard marketing for women)(successful women marry late)
November 1, 2006... The following excerpts from articles and reports from other sources provide information relevant to marketers targeting female consumers. RETAIL/SERVICE SECTOR Department Stores Are Becoming Hip Again Department stores' efforts to...

Conference calendar.(Calendar)
November 1, 2006... PINK Magazine Conferences, November 1, 2006, Omni Charlotte Hotel, Charlotte, NC, and November 7, 2006, Intercontinental Boston, Boston, MA. In Charlotte, Marti Barletta of the TrendSight Group moderates a luncheon panel discussing women in...

Women business owners get credit easily.(BUSINESS/INDUSTRY)(Survey)(Brief article)
November 1, 2006... Women business owners are often portrayed as having a harder time than male owners obtaining credit for their businesses. However, according to a Gallup study commissioned by Wells Fargo, they're more likely to say they've had an easy time...

Women over 60 feel healthiest.(HEALTHCARE/MEDICAL)(Survey)
November 1, 2006... Nearly two thirds (64%) of women are clinically overweight, and 38% are obese, according to the National Women's Health Resource Center, which bases its conclusions on body mass index measurements. A smaller percentage of women (58%) describe...

Most women make electronics buying choices.(COMPUTERS/ELECTRONICS)(Survey)(Brief article)
November 1, 2006... More than nine in 10 women age 35-49 (91%) say they're either the chief shoppers or equal decision-makers for home electronics, according to the Vertis 2006 Customer Focus Home Electronics study. Brand name is becoming less important to both...

Full-figured women are avid online shoppers.(ONLINE)
November 1, 2006... Full-figured women buy a wider range of items online than other online women do, according to a segmentation study by Anderson Analytics, commissioned by online lingerie retailer GiGi's Closet. The study examines five psychographic groups of...