Marketing to Women: Addressing Women and Women's Sensibilities articles from November 2005

Marketing to Women: Addressing Women and Women's Sensibilities archives from November 2005

Healthy menu options, relevant messages, and nicer environments make women comfortable with fast food.
November 1, 2005... In many ways, smart fast-food marketing to women centers on giving them a wider array of choices. While many women are attracted to the "comfort food" aspects of traditional sandwiches, most also want to have healthier options when they're in a...

Women are most open to trying new cleaning products, cosmetics, and Breakfast cereals.(SHOPPING AROUND)(Brief Article)
November 1, 2005... While both women and men are open to trying new products, their willingness to experiment with products that are new to the market varies by product category, according to WSL Strategic Retail. Women are more receptive than men are to...

Listening to women we know.(Brief Article)
November 1, 2005... In the midst of all the strategizing, focus testing, ROI tracking, and plain ol' planning that marketing requires, it can be easy to forget that the women we know can provide a great reality check. While a focus group of one or two isn't...

Most leisure shoppers are female.(Brief Article)
November 1, 2005... Women make up the majority of frequent leisure-time shoppers--consumers who make one or more shopping trips for leisure each month, according to BIGresearch and MARS Advertising. Shoppers in this segment find shopping relaxing and are receptive...

Moms who quit work find it a challenge to return.(marketing to moms)
November 1, 2005... Moving in and out of the workforce is a widespread pattern among women, who still bear the bulk of responsibility when it comes to child-rearing. A study of professional women conducted under the advisement of the Wharton Center for Leadership...

Advertising & promotions monitor.(Illustration)
November 1, 2005... advertising & promotions monitor FOOD/BEVERAGES Stonyfield Farm Partners with women's health Gary Hirshberg organization Lluminari for a series CE-Yo of Strong...

Edmunds launches women's car-buying site.(AUTOMOTIVE)(Brief Article)
November 1, 2005... Automotive information site Edmunds.com introduces a Women's Car Guide (Edmunds.com/women), offering comprehensive car-buying advice and special features on automotive topics that are of particular interest to women, such as safety features and...

Wal-Mart creates new fashion brand.(CLOTHING/ACCESSORIES)
November 1, 2005... Wal-Mart launches Metro 7, a new women's apparel brand focused on fashion trends. The line will be refreshed more often than the company's typical clothing, and will include high-quality fabrics and versatile, day-to-evening styles. The...

TrueMeasure offers custom-made swimsuits.(CLOTHING/ACCESSORIES)(Brief Article)
November 1, 2005... Lori Coulter TrueMeasure offers custom-made women's swimsuits using a 10-second in-store digital measurement system. After the customer is measured, she's given a series of swimsuit-style recommendations, and can design her own suit, including...

Red Hat Society relaunches online store.(Brief Article)
November 1, 2005... The Red Hat Society, a social group for women over 50, relaunches its online store at Redhatsocietystore.com. New features include more-streamlined search functions, enhanced product display, e-mail confirmation of orders and shipping,...

Software suite helps women get capital.(Brief Article)
November 1, 2005... Commonwealth Capital Advisors (CCA International) introduces Financial Architect System, a software suite designed to help women entrepreneurs raise business capital through limited public securities offerings or private placement. The system...

Hyundai taps word-of-mouth through iVillage test-drive promo.
November 1, 2005... A recent promotion by automaker Hyundai in partnership with iVillage incorporates several elements of effective marketing to women that are important for marketers in a range of industries. The promotion combined a hands-on experience with the...

Striking the right note with women helps make the sale.(Brief Article)
November 1, 2005... One of the ongoing challenges for automotive marketers--and their counterparts in industries from consumer electronics to financial services--is ensuring that regional dealers and salespeople are attuned to selling strategies that appeal to...

New Xbox marketing targets moms, families.(ENTERTAINMENT)
November 1, 2005... Marketing for Microsoft's new Xbox 360 videogame console is aimed not at the traditional 17-24 male core gamer but at his mom, wife, or sister, reports The New York Times. Microsoft hopes to lure market share from Sony's family-friendly...

Firms use humor to pitch annuities to women.(Brief Article)
November 1, 2005... Financial services firms are adopting unusual strategies to market annuities to women, reports The Wall Street Journal. One company has encouraged its advisers to invite potential clients to their homes for small, informal workshops discussing...

Plastic surgery has psychological effects, too.(HEALTHCARE/MEDICAL)(Brief Article)
November 1, 2005... While plastic surgery is usually promoted as a self-esteem booster, it can have unforeseen psychological and emotional effects, reports the Los Angeles Times. Patients who undergo facial surgery and breast augmentation are particularly likely...

Young pros lead trend toward chic golfwear.(SPORTS/FITNESS)(Brief Article)
November 1, 2005... Young female pro golfers such as Michelle Wie and Paula Creamer are contributing to a change in women's golf wear, reports the Chicago Tribune. Trendy items such as capri pants and skorts in chic retro prints are appearing at public and private...

Most female vets have been harassed.(GOVERNMENT)(Brief Article)
November 1, 2005... Six in 10 women who have served in the National Guard and Reserves say they've been sexually harassed or assaulted while in the service, according to a Veterans Affairs Department survey reported in the Associated Press. Fewer than a quarter of...

Female-targeted advertising plays on vanity.(Brief Article)
November 1, 2005... Advertisers for everything from cars to financial services are tapping into the notion of women's concern with their appearance as a humorous way to sell non-beauty-related products, reports The Wall Street Journal. Citigroup's Women & Co. has...

Conference calendar.
November 1, 2005... 17th Annual EPM Entertainment Marketing Conference: On-Demand Advertising & Marketing: The Impact of Digital Delivery On Entertainment, Media & Brands, November 7-8, Hilton Los Angeles/Universal City, Universal City, CA. The event features case...

Correction.(Correction Notice)
November 1, 2005... The study "Choices and Preferences: Experiments on Gender Differences," by Gloria Moss and Andrew Colman, cited in the October 1 issue of MARKETING TO WOMEN, was conducted while Moss was an independent consultant and employed by Open...

Black women use Internet as utilitarian tool.(Brief Article)
November 1, 2005... Black women behave differently than their White counterparts when using the Internet, finds a study of 1,700 online women by NiaOnline. African American women are more likely to treat the Internet as a utilitarian tool for gathering information...

Menopause symptoms interfere with work.(MATURE MARKET)
November 1, 2005... Nearly three quarters (74%) of menopausal women experience at least one symptom that disrupts their lives, according to a survey of business women over 35 who are members of the National Association for Female Executives. More than nine in...

Women are becoming key movie audience.
November 1, 2005... A new study from OTX Research suggests that movie studios are right to be looking at women as a growth audience. Males under 25--traditionally thought of as Hollywood's sweet spot--are turning away from movie theaters at a precipitous rate,...

Dads interact more with sons than daughters.(FAMILY)
November 1, 2005... A new study on fathers from Packaged Facts and Silver Stork offers insights on the roles of both mothers and fathers--how they're changing and how some traditional roles persist. Half of fathers say they're full-time parents; a growing number...