Marketing to Women: Addressing Women and Women's Sensibilities articles from November 2004

Marketing to Women: Addressing Women and Women's Sensibilities archives from November 2004

Women handle most travel arrangements; Their top tool is the Internet.
November 1, 2004... Hotels, airlines, bed-and-breakfasts, resorts, shopping destinations, restaurants, and other businesses whose livelihoods depend on travel and tourism can get more bang for their marketing budgets by focusing their efforts on women. Two studies...

Women want more control over their healthcare.(Key Decision Makers)
November 1, 2004... Two thirds of women say they're solely responsible for making healthcare decisions for their families, according to an Ipsos Public Affairs survey of insured women age 24-44 for Aetna. Overall, women drive an estimated 75% of healthcare...

Understanding the variations.(Editor's Letter)(Brief Article)(Editorial)
November 1, 2004... I'm often struck by what I learn about women while working on this newsletter, but once in a while a piece of information reverberates a little more strongly than usual. The story at right contains just such an item, and it should be food for...

Time is different for moms than for other women.(Family)
November 1, 2004... Time is a different commodity for moms than it is for women without children, according to a Parenting magazine study of women with at least one child at home under age six. Where a single, childless woman might conceive of time for herself...

Women seek information on alternative menopause remedies.(Mature Market)(Brief Article)
November 1, 2004... More than four in 10 menopausal women (43%) consider herbal and soy products to be helpful remedies for menopause symptoms, or are increasingly curious about them, according to a Stanford University survey of women age 40 to 60. Data from the...

Advertising & promotions monitor.
November 1, 2004... ENTERTAINMENT Lifetime Television Geralyn Lucas Director of Corporate Communications 309 W. 49th St., 17th Fl. New York, NY 10019 Phone: 212-424-7066 E-mail: lucas@lifetimetv.com Airs a series of public...

Best Buy opens wellness store.(Retail/Service Sector)(Brief Article)
November 1, 2004... Electronics and appliances retailer Best Buy is testing a new store concept expected to appeal primarily to women age 35 and older. The health, wellness, and beauty store will be called EQ-Life, and will open in early 2005 in Richfield, Minn....

Target.com offers custom-made jeans.(Retail/Service Sector)(Brief Article)
November 1, 2004... Target.com introduces Target to a 'T,' a custom clothing service. Products include women's Mossimo jeans, men's Cherokee pants, and men's Merona dress shirts, at prices ranging from $34.99 to $44.99. Custom clothing is delivered in 3-4 weeks,...

Rodale launches Women's Health magazine.(Print Media)(Brief Article)
November 1, 2004... Rodale Press is testing Women's Health, a spinoff of its successful Men's Health magazine. The premiere issue launched in October, and will be followed by a second test-issue in January. Content is similar to other women's health and...

Marketer relaunches to focus on women.(Marketing)(Imago Creative)(Brief Article)
November 1, 2004... Marketing and design firm Brown Design & Co. repositions itself as Imago Creative, specializing in developing marketing programs targeting women age 35-55 and older. The company has developed Gendervision, a proprietary tool for exploring...

New York firm offers "all-girl" marketing.(Marketing)(3iYING)(Brief Article)
November 1, 2004... 3iYING, an "all-girl" media and marketing firm, launches in New York City, offering marketing and promotional strategy from a young woman's perspective. The company is made up of women age 16-24, guided by Heidi Dangelmaier, a marketing...

The Body Shop offers online lounge.(Health/Beauty Aids)(Brief Article)
November 1, 2004... Health and beauty products maker The Body Shop recently launched The Body Shop Lunch Lounge, an online area of Thebodyshop.com open exclusively during lunchtime (noon to 5 p.m. Eastern time). The site offers lunchtime-only deals on beauty...

Customer service at fashion retailers differs by age.(Retail/Service Sector)(Brief Article)
November 1, 2004... Sales associates in stores selling "young women's" clothes are more likely than those in stores selling "women's" to offer fashion advice, according to retail customer service firm ICC/Decision Services. While more than seven in 10 salespeople...

Senior women are hitting the road in RVs.(Mature Market)(recreational vehicles)(Brief Article)
November 1, 2004... The following excerpts from articles and reports from other sources provide information relevant to marketers targeting female consumers. A growing number of single women over 55 own recreational vehicles, and many of them live in their RVs...

Female rappers strive for respect.(Entertainment)(Brief Article)
November 1, 2004... Some female rap artists are trying to break out of hip-hop's stereotyped, highly sexuality image of women, reports Newsday. Artists such as Jean Grae are writing songs that are markedly devoid of violence and explicit sexual language, and...

Women gamers seek better story lines.(Entertainment)(Brief Article)
November 1, 2004... What women want from videogames has become a hot topic, especially following the first-ever Women's Gaming Conference in September, reports The New York Times. Women who work in the industry suggest that most women prefer games without a lot of...

More women getting "lunchtime facelifts".(Healthcare/Medical)(Brief Article)
November 1, 2004... An increasing number of wellness centers and "medical spas" are marketing non-invasive cosmetic procedures to women, reports the Chicago Tribune. The trend has become so widespread it's acquired a nickname, the "lunchtime facelift." The term...

Growing number of truckers are women.(Workforce/Employment)(Brief Article)
November 1, 2004... Women are the fastest-growing group of truck drivers, reports USA Today. Trucking companies and schools have begun actively recruiting them, along with retirees and husband-and-wife driving teams, as the demand for drivers increases. At some...

Technology expands women's horizons.(Workforce/Employment)(Brief Article)
November 1, 2004... The past century's meteoric rise in the proportion of women who work has been in large part thanks to technological advances, reports BusinessWeek. While working women still spend more time on housework than working men do, the amount of time...

Catherines offers pink ribbon pin.(Retail/Service Sector)(Brief Article)
November 1, 2004... Clothing retailer Catherines Plus Sizes offered a Breast Cancer Awareness pin for sale October 6-31, with proceeds benefiting the Breast Cancer Research Foundation. The pink-enameled Angel Ribbon Pin (topped by a silver angel) was available in...

T-shirt aids in breast self-exams.(Healthcare/Medical)(Brief Article)
November 1, 2004... Mark for Life introduces the Mark for Life breast self-exam kit, featuring a form-fitting T-shirt with printed diagrams to guide the wearer in performing a self-exam. The shirt is made from stretch cotton/lycra fabric and is sold according to...

Curvation launches limited-edition bra line.(Clothing/Accessories)(Brief Article)
November 1, 2004... VF Corporation's Curvation brand launches a limited-edition Queen Latifah Signature Series line of intimate apparel to support the fight against breast cancer. Bras in the line incorporate a pink ribbon in their design, along with Queen...

Pennsylvania dyes capitol fountain pink.(Government/Politics)(Brief Article)
November 1, 2004... The Pennsylvania Commission for Women observed Breast Cancer Awareness month by coloring the water of the state capitol's Harrisburg East Wing Fountain pink, in a public ceremony presided over by the Lieutenant Governor. House Resolution No....

Panera offers nutrition info and pink bagels.(Food/Beverages)(Brief Article)
November 1, 2004... Panera Bread hosted a Wellness and Nutrition workshop led by nutritionist Pat Baird at its Princeton, NJ, bakery-cafe on October 12. The event included information on the special dietary needs of women living with breast cancer. Attendees...

Advocacy group screens documentary.(Public Service/Philanthropy)(Brief Article)
November 1, 2004... Throughout October, the Young Survival Coalition (YSC) hosted screenings of "Breast Cancer Legacy," a documentary on the roles of genetics and family history in breast cancer, in Houston, Denver, Chicago, and Miami Beach. The film also aired on...

Latinas are especially active do-it-yourselfers.(Home/Housing)
November 1, 2004... Hispanic women (79%) are more likely than women overall (67%) to say they feel prepared to be solely responsible for home improvement, including maintenance, repairs, and improvement, according to an Ipsos Public Affairs survey of female...

Women want well-organized cars.(Automotive)(Brief Article)
November 1, 2004... More than six in 10 women (62%) say their cars are like "another living space" for them, according to a Harris Interactive survey of female car owners or leasers commissioned by Ford's Lincoln Mercury division. As such, women want their cars to...

Women buy multiple shampoos.(Health/Beauty Aids)
November 1, 2004... Women are big spenders when it comes to grooming products--25% spend more than $50 a month on hair care products, according to a Kelton Research survey of adults age 18 and older for Unilever's ThermaSilk brand. Nearly one third (31%) of women...

Women keep hands cleaner than men do.(Human Behavior)(Brief Article)
November 1, 2004... Women wash their hands more often than men do, according to The Soap and Detergent Association (SDA)'s 2004 Clean Hands Report Card. Women wash an average of nine times per day, while men wash an average of six times. Nearly half of women (48%)...

Women say restaurant meals are too big.(Food/Beverages)(Brief Article)
November 1, 2004... Six in 10 women (60%) believe the typical portion sizes in restaurants are too large, while fewer than half (44%) of men think so, according to Opinion Dynamics Corporation. Only 4% of Americans think restaurant portions are too small. Nearly a...

Moms see pediatricians as partners.(Family)(Brief Article)
November 1, 2004... Mothers view their pediatricians more as parenting partners than as mere healthcare providers, according to a Harris Interactive survey conducted for iVillage. Moms today expect to receive advice and counsel from their children's doctors and...

Conference calendar.(Calendar)
November 1, 2004... Professional BusinessWomen of California (PBWC) Conference, November 3, 2004, Sacramento Convention Center, Sacramento, CA. The theme of the event is Take Charge! Unleashing Your Potential. Topics include career advancement and skill building,...