Marketing to Women: Addressing Women and Women's Sensibilities articles from November 2003

Marketing to Women: Addressing Women and Women's Sensibilities archives from November 2003

Entertainment's mass appeal helps marketers connect with women.
November 1, 2003... Marketing through entertainment tie-ins or events can provide a way to reach a broad crosssection of women in a certain age group or a psychographic group of women of many ages. Marketers cite the "universal" appeal of music among young women...

Over half the e-mail women receive is spam.(Online)
November 1, 2003... Women say that over half (52%) of the e-mail they receive in their personal e-mail accounts is spam, according to InsightExpress. Over nine in 10 women (92%) have one or more personal e-mail accounts, in which they receive an average of 58...

Fun is the key to great ads.(tips for marketers on how to portray women)(Brief Article)(Editorial)
November 1, 2003... I have a confession to make: I enjoy watching TV commercials. I find them interesting, both because they're entertaining and because they tell us a great deal about how advertisers see us--or think we want to see ourselves. Lately I've had...

Women want special treatment for the holidays.(Opinion)(results of survey by marketing consultancy frank)
November 1, 2003... Women and men have different perspectives on the kinds of gifts they like to receive, according to a study by marketing consultancy frank about women. Women want to receive something special that they wouldn't buy for themselves, while men want...

Wal-Mart hosts Women's Health giveaway.(Promotions in Brief)(partners with health education organization Speaking of Women's Health to run event in stores)(Brief Article)
November 1, 2003... Health education group Speaking of Women's Health and Wal-Mart partnered for the Speaking of Women's Health Community Health Event, held at Wal-Mart stores nationwide on Sept. 19 and 20. The event included instore health and wellness...

Cartoon Network links with pediatricians.(Promotions in Brief)(sends activity kits as part of Parenting Magazine mailing)(Brief Article)
November 1, 2003... Cartoon Network targets moms (and dads) of preschool kids with activity kits distributed to more than 3,000 pediatricians' offices nationwide via Parenting Magazine's quarterly mailing of free product samples. The kits include a poster...

ABC Daytime Contest draws 2 million votes.(Promotions in Brief)(the "All My Children's Sexiest Man in America Contest")(American Broadcasting Companies Inc. partners with Telenor Mobile)(Brief Article)
November 1, 2003... ABC Daytime recently completed the "All My Children's Sexiest Man in America Contest," which invited fans of daytime drama "All My Children" to vote online or via text-messaging for their favorite candidate. In all, 2.5 million votes were cast...

Advertising & promotions monitor.(Illustration)
November 1, 2003... CLOTHING/ACCESSORIES Jones Apparel Group Expands its Jones New York Work stacy Lastrina Work/Life Speaker Series and SVP Marketing Wardrobe Seminars. The first 250...

Smith & Wesson launches decor catalog.(Home/Housing)(gunmaker's targets women with home decor products)(Brief Article)
November 1, 2003... Gunmaker Smith & Wesson launches a home decor catalog aimed at women age 30-60. The new catalog, titled Crossings, aims at consumers who haven't bought Smith & Wesson products before, and translates the brand's Western image into items for the...

iVillage launches women's game site.(Online)(partners with Game Universe)(Brief Article)
November 1, 2003... iVillage partners with Game Universe to create an online gaming platform specifically targeted to women. The new platform will be used at iVillage's new gaming channel, which includes subscription, pay-per-play, downloadable, and league games....

Website uses tests for matchmaking.(Online)(Emode.com Inc.)(Brief Article)
November 1, 2003... Social networking website Emode offers a new match-making service based in science and psychology, with a "think tank" of Ph.D.s. Users take a variety of personality tests to determine compatibility. The service offers tests for helping with...

Target unveils Mizrahi women's line.(Retail/Service Sector)(fashion designer Isaac Mizrahi designs clothing for discount retailer)(Brief Article)
November 1, 2003... A new Isaac Mizrahi for Target line of women's clothing by fashion designer Isaac Mizrahi recently hit the shelves. The line includes clothing, accessories, and outerwear, at price points in the $15 to $50 range. Items such as suede jackets and...

Lifetime partners for breast cancer dictionary.(Entertainment)(Breastcancer.org and Lifetime Cable Network launch online dictionary)(Brief Article)
November 1, 2003... Breastcancer.org and Lifetime TV introduce the "Celebrity Talking Dictionary," a tool designed for women who've been recently diagnosed with breast cancer. The online audio dictionary explains medical terms in straightforward language and gives...

Latina Style launches career site.(Emerging Majorities)(magazine partners with iHispano.com)(Brief Article)
November 1, 2003... Latina Style magazine is partnering with iHispano.com for a career section on LatinaStyle.com. The new section offers job postings, career advice and job hunting tips, an e-newsletter, and information on networking events for Hispanic women....

Conference calendar.(Calendar)
November 1, 2003... 15th Annual EPM Entertainment Marketing Conference, November 9-11, Hilton Universal City/Los Angeles, Los Angeles, CA. Keynote speakers are Betsy McLaughlin, President of teen clothing retailer Hot Topic, and Marc Shmuger, Co-Chairman of...

Wal-Mart is the store shopped most for women's clothing.(Retail/Service Sector)(Brief Article)
November 1, 2003... Wal-Mart is the retailer shopped most often for women's clothing, according to Bigresearch. However, the largest proportion of consumers indicate no preference for a specific store--an increasing trend since last year. [RETAIL/SERVICE SECTOR,...

Advertisers debate images of women.(Advertising)(Brief Article)
November 1, 2003... The portrayal of women in advertising may be backsliding, reports The Wall Street Journal. Some ad executives say the increasing acceptance of objectified images of women may come from the highly sexualized and nearly-nude images of women...

Teen girls' spiritual lives hit small screen.(Entertainment)(trend in new television programs)(Brief Article)
November 1, 2003... A spate of new fall TV shows focus on the spiritual adventures of young women, notes Salon.com. CBS's "Joan of Arcadia," Fox's "Tru Calling" and "Wonderfalls," and Showtime's "Dead Like Me" all feature unconventional young women with...

Women are crucial target for online retail.(Online)(Brief Article)(Industry Overview)
November 1, 2003... Women are the key to profitability for online retailers, reports Reuters in USA Today. Amazon's expansion of its clothing, shoes, and accessories store is part of a concerted effort among Internet retailers to lure female shoppers, who make 62%...

Women are influencing electronics' design.(Computers/Electronics)(Brief Article)
November 1, 2003... The designs of consumer electronics are being increasingly influenced by women's preferences, reports The New York Times. While some companies have come out with gender-specific lines or products, such as Sony's Liv line (with a portable radio...

Breast implants are gaining popularity.(Healthcare/Medical)(Food and Drug Administration considers ending ban on silicone implants)(Brief Article)
November 1, 2003... The popularity of breast augmentation surgery is growing among U.S. women, at the same time that the FDA is considering whether to end its ban on silicone implants, report the Chicago Tribune, Reuters (in The New York Times), and HealthDayNews....

Suiting women will be business imperative.(Business/Industry)(need for women executives may force change in corporate culture)(Brief Article)
November 1, 2003... While many women are struggling to get their needs met--or even considered--in corporate workplaces, it may only be a matter of time before the business imperative comes to their aid, reports the Financial Times. As women become the majority of...

Most Gen X, Y women will be moms.(Family)(childbirth forecasts)(mothers surveyed)
November 1, 2003... Three quarters of Gen X women either plan to have children (27%) or already are moms (48%), according to Packaged Facts. Over eight in 10 Gen Y women either plan to have kids (52%) or already have them (32%). Attitudinal indicators suggest that...

More follow women's tennis than men's.(Sports/Fitness)(Brief Article)
November 1, 2003... Although men's sports in general have more fans than women's sports, more U.S. adults follow women's tennis than men's, according to Harris Interactive. [SPORTS/FITNESS] Soccer Is Top Girls' Sport Soccer is the most popular sport...

Family, health are key concerns for women.(Human Behavior)(Brief Article)
November 1, 2003... Just over a third (36%) of women say their lives are balanced, according to a Harris Interactive poll for Viactiv Soft Calcium Chews. Working mothers have the hardest time achieving balance. Only 11% of working moms say they accomplish...

Pets, sex, finance all have roles in dating.(Human Behavior)(men and women surveyed)(Brief Article)
November 1, 2003... Finding a mate who shares the same preference in pets becomes increasingly important to women as they get older, according to a Matchmaker.com survey on dating preferences among women and men. While 17% of women age 30 or younger want to know...

Job opportunities still unequal, say women.(Opinion)
November 1, 2003... Although the majority of women are satisfied with their own jobs, education, and opportunities to succeed, most say women's job opportunities aren't yet equal to those of men, according to a Gallup poll. Over half of women (56%) believe women...

Women, men disagree on name changes.(Opinion)(on women chosing to take husband's name or not)(Brief Article)
November 1, 2003... The majority of young women (61%) and almost half of young men (47%) believe a woman should do whatever she's most comfortable with when deciding whether to change her name after marriage, according to a Look-Look poll of 13-35-year-olds....

Research notes.(Opinion)(Brief Article)
November 1, 2003... * Women (41%) are almost twice as likely as men (23%) to do "a lot of research" before seeing a doctor about a medical condition. (CIGNA HealthCare; phone: 860-226-3489; website: http://www.cigna.com) * Almost three in 10 women (29%) carry...