Marketing to Women: Addressing Women and Women's Sensibilities articles from May 2009

Marketing to Women: Addressing Women and Women's Sensibilities archives from May 2009

A closer look at what is--and isn't--going into grocery shopping carts during the economic downturn.
May 1, 2009... At first glance, it appears as if the grocery store is the one place unaffected by this recession. It's still impossible to find a parking spot, shopping baskets are in short supply, and the checkout lines remain frustratingly long. ...

Women's favorite segments on morning talk shows.(FAST FACT)
May 1, 2009... Nearly three in four women (72%) watch a morning show of some kind, according to MedeliaMonitor. Mothers are slightly more likely than those without kids to watch these shows, but whether a woman works does not affect her morning TV habits....

SunnyD introduces fruit smoothie.(new products and campaigns)
May 1, 2009... Heeding requests by mothers searching for easier ways to get their children to incorporate fresh fruit into their diets, Sunny Delight Beverages is rolling out FruitSimple, a 100% all-natural fruit smoothie, with no added sugar. The...

Ireland, Crawford build furniture lines.(new products and campaigns)
May 1, 2009... Brand-savvy supermodel Kathy Ireland, who founded Kathy Ireland Worldwide in 1993 and is known for her long-term relationship with Kmart for apparel, is partnering with Vaughan Furniture on a new line for fall 2009. Targeted to independent...

Lane Bryant overhauls catalog.(new products and campaigns)
May 1, 2009... Retailer Lane Bryant is revamping its mailed catalog by eliminating mail-in orders and instead directing readers to its website or retail stores. The 34-page Lane Bryant Women catalog showcases new fashions and shifts from sizes 0-4X to...

Payless trots out Siriano line.(new products and campaigns)
May 1, 2009... Payless ShoeSource is licensing designer Christian Siriano, the season four winner of the Project Runway reality show, for a footwear and handbag collection. The line, inspired by ancient Egypt, rolls out September 2009, and mirrors his runway...

Advertising and promotion tie-ins.
May 1, 2009... CLOTHING/ACCESSORIES VF Jeanswear The branded lifestyle apparel company signs Kevin Spencer Stacy London, co-host of TLC series What Brand Communications Not To Wear, as spokesperson for its Riders...

Online game site tiers its targets.(news and perspectives)
May 1, 2009... Online free gaming portal Spil Games believes the best way to retain gamers is to micro-target its offerings. The ad-supported game publisher divides its games into three portals: GamesGames.com aimed at mothers aged 18-35 with children under...

Coupon usage up; Cereal, yogurt lead redemption hit parade.(news and perspectives)
May 1, 2009... Consumers downloaded $39 million in coupons in February 2009, up from $21 million in February 2008, according to Coupons.com. Cereal brands and yogurt are the most popular grocery categories purchased using a coupon. [FOOD] MOST POPULAR...

Around EPM.(news and perspectives)
May 1, 2009... Following is a sampling of stories about women published in other newsletters from EPM Communications, parent of MARKETING TO WOMEN. ONLINE GAMES Mothers remain vital components in all aspects of kid-targeted virtual worlds. Notably,...

The chattering class: 'today' show tops as women's favorite morning TV show.(research on women)
May 1, 2009... Nearly three in four women (72%) watch a morning show of some kind, according to MedeliaMonitor. Some 26% begin watching at 7 a.m., and 22% first turn it on an hour earlier. The Today Show is preferred by the largest number of women (36%),...

Who teens drag to the mall for shopping.(research on women)
May 1, 2009... Both teen girls (75%) and boys (73%) most often hit the mall with friends, but girls are more than twice as likely as boys to shop with family members (23% vs. 10%), according to media mall operator Eye and Arbitron. Girls are also nearly...

Women split on sex Ed according to age.(research on women)
May 1, 2009... While the majority of American adults (80%) say that children should be taught about sex by their parents rather than the schools, women under age 40 are slightly less receptive than older women to say parents are responsible for teaching their...

Women tend to flock to Christian religions.(research on women)
May 1, 2009... Pentecostals, Baptists, and Mainline Christians are the religious group having a higher proportion of women followers than men, according to the American Religious Identification Survey conducted by Trinity College. The most gender...

Younger women are more accepting of their bodies than are older women.(research on women)
May 1, 2009... Women aged 18-29 are more likely than those over 30 to be happy with their body type (61% vs. 49%), according to Glamour magazine. Younger women also are more likely to accept their body weight (22% vs. 18%) and believe men prefer a variety of...

Tony Chien.(marketers on the move)
May 1, 2009... American Greetings promotes Tony Chien from Senior Brand Manager to Director of Marketing (212-386-7346). Lisa Wascovich is named Creative Director Interactive Media (216-252-7300).

Brenda Bisner.(marketers on the move)
May 1, 2009... Cookie Jar Entertainment names Brenda Bisner Senior Manager Domestic Consumer Products (818-955-5400). She was VP Acquisitions, Children's Programming at Porchlight Entertainment.

Jessica Nicola.(marketers on the move)
May 1, 2009... Oxygen Media hires Jessica Nicola, ex-MTV, as Director Corporate & Digital Communications (212-651-2000).

Julia Pistor.(marketers on the move)
May 1, 2009... Hit Entertainment launches Hit Movies, a new unit to translate its kids' properties--such as Bob the Builder and Barney--into feature films (212-463-9623). Julia Pistor, ex-Nickelodeon, heads the Los Angeles-based unit as EVP Movies.