Marketing to Women: Addressing Women and Women's Sensibilities articles from May 2008

Marketing to Women: Addressing Women and Women's Sensibilities archives from May 2008

For healthier kids and a healthier planet, women are willing to go to great lengths to go green.
May 1, 2008... When Levi's expanded its line of earth-friendly jeans last year, it made no mention of gender preference. Indeed, the marketing materials focused on the laundry list of ecological materials used (organic cotton for the clothing, soy ink on the...

Women take technology on the go.(FAST FACT:)(Table)
May 1, 2008... Going far beyond the desktop, women are expanding their use of mobile technology. What other tech trends are women driving? See story, p.8 % OF WOMEN WHO HAVE PURCHASES FOR THEMSELVES OF RECEIVED THIS ITEM AS A GIFT IN THE LAST YEAR: ...

The roots of green.(green products)(Editorial)(Brief article)
May 1, 2008... I took my daughter to an art supplies store to buy birthday gifts for parties she'll attend this spring. While I perused the sidewalk chalk and print making kits, my daughter grabbed a brightly colored tote bag. "It's funky, it's cool,"...

Quaker adds online keepsake book.(Marketing to moms)
May 1, 2008... Quaker's Life Cereal brand reaches out to moms with Book of Life: Making Your Best Days Happen. The campaign includes a website on which moms are encouraged to upload their own pages to the community Book of Life or read the words shared by...

Cookie unveils seal of approval.(Brief article)
May 1, 2008... Cookie, a lifestyle magazine for modern moms, unveils a readers-choice award called "Word of Mom" designed to recognize products and services that improve the lives of moms. Based on reader submissions, the seal will appear throughout the...

Trainer launches "Momager" site.(Marketing to moms)
May 1, 2008... For women who work two shifts at work and at home, corporate trainer Christine Martinello launches The Momager Guide, a book designed to provide support and empowerment for women who do too much, and America's Momager, a blog devoted to the...

Consulting on marketing to moms.(Marketing to moms)
May 1, 2008... Two marketing professionals are leveraging their mom experience to launch MomWise, a marketing consulting firm. The company is designed to provide insight and advice to companies hoping to reach the mom market. Among its offerings: the MomWise...

Stoller maker tries viral ads.(Marketing to moms)
May 1, 2008... B.O.B. Trailers, maker of BOB stroller and other accessories, launches a marketing campaign featuring online, social networking and viral advertising to connect with moms. The campaign, titled I AM MOM, features images of every day moms in...

Kraft targets moms at breakfast.(Kraft Foods Inc.'s bagel)(Brief article)
May 1, 2008... A recent survey by Kraft reveals many moms skip breakfast and 60% say they would eat the meal more often if they could take food on the go. To fill the void, Kraft launches Bagel-fuls--a warm bagel pre-stuffed with Philadelphia cream cheese....

Electrolux targets moms.(Electrolux AB)(Brief article)
May 1, 2008... Electrolux is tapping daytime star and mom of three Kelly Ripa to star in a new campaign. The marketing push is centered around the introduction of a new line of high-performance kitchen appliances exclusively for North America aimed at...

Website for women launches.(NEW PRODUCTS & CAMPAIGNS)
May 1, 2008... A new site, Bettyconfidential.com, launches with a goal of providing a social networking community for women ages 25-49. The site, with content focusing on lifestyle, advice, advocacy and politics, is designed to offer points of connection...

VA expands outreach to women.(NEW PRODUCTS & CAMPAIGNS)
May 1, 2008... To improve its service to female veterans, the Department of Veterans Affairs has expanded its array of services and is taking new steps in 2008 to reach out to women. Among the steps: * Enhancing skills of primary care providers treating...

Microsoft woos businesswomen.(NEW PRODUCTS & CAMPAIGNS)
May 1, 2008... To appeal to women starting businesses, Microsoft teams with small business experts to present Vision to Venture, a series of conferences aimed at entrepreneurial women in St. Louis, San Diego, Miami, Austin, and Seattle. Presenters include...

All around EPM.
May 1, 2008... The following is a sampling of stories about women running in other newsletters published by EPM Communications, parent of MARKETING TO WOMEN. FAMILY PROGRAM TARGETS LATINAS Multimedia company Todobebe announced Univision will...

Women seek seats on the board.(Brief article)
May 1, 2008... More women executives are finding spots on the boards of non-profit organizations. But a study by the Simmons School of Management uncovers that is is harder for women to gain seats on the boards of for-profit corporations. Among the...

Women and men seek plastic surgery.(research on women)
May 1, 2008... While women still make up the vast majority of plastic surgery patients, they are getting company. A study by the American Academy of Facial Plastic and Reconstructive Surgery shows a rise in procedures for both men and women. Among the...

Facts about moms.(Brief article)
May 1, 2008... What's mom up to these day? The U.S. Census Bureau, in honor of Mother's Day, releases the following data: * How many moms? As of the latest census in 2004 there were 82.8 million. * More than half (55%) of women between the ages of 15...

Women big on blogs.(research on women)
May 1, 2008... American women are drawn to participate in the blogosphere primarily because it provides access to the content they want, when they want it. A survey by Blogher shows blogs play an increasingly important role in women's lives. Among the...

Men, women and recession shopping.(research on women)
May 1, 2008... With indicators flashing economic warning signs, shopper optimism is on the wane. A study by WSL Strategic Retail "How America Shops 2008" finds consumers are showing their concerns as they shop, and that women are more likely than men to be...

The glass ceiling persists.(working women and work environment)(Brief article)
May 1, 2008... While most workers--male and female--believe women have made progress in the workplace over the last ten years, the majority--86%--say a glass ceiling remains in place. The Adecco USA Workplace Insights Survey finds the following results: ...

Women struggle to retire.(Brief article)
May 1, 2008... Planning for a secure retirement is a huge challenge for millions of women. A report by the AARP in conjunction with Illinois Treasure's Office and The Department of Labor finds women lack the financial means as well as the advice and support...

Women take the digital lead.(Brief article)
May 1, 2008... After years of marketplace assumptions about men and their tech leadership, new research shows American women now outpace men using a range of technologies. A report by Solutions Research Group unveils these trends: * More women than men...

Marketers on the move.
May 1, 2008... The Radio Advertising Bureau hires Leah Kamon as SVP for its marketing and communications department. She was previously with Time Warner. Phone: 1-800-232-3131 Newspaper chain Lee Enterprises promotes Suzanna Frank to VP of Audience....

Conference Calendar.(Brief article)(Calendar)
May 1, 2008... National Symposium: Accelerating the Growth of Businesses Owned by Women of Color, May 6-7, Washington, DC. Contact: Center for Women's Business Research, 202-638-3060, www.womensbusinessresearch.org. 4th Annual M2W-The Marketing To Women...